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Welcome to Automatic Ephemera, an independent organization/library for historical research and education, sharing public domain manuals, brochures and periodicals relating to vintage products.
House and Home Magazine - July 1956 - Return to Main Search
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Text Summary via OCR:

SALES SECRET: TELL BUYERS IT'S

Ruberoid Color Grained Siding is autoclaved ... it won't shrink ever! High pressure, high temperature steam curing takes shrinkage out at the factory! Result: No unsightly gaps. No open joints for weather to penetrate. It's an extra siding sales feature your new homes get with Color Grained Siding. Sell their long-lasting beauty, too . . . tell buyers about the exclusive DurocĀ® finish that seals in beauty, seals out dirt.

COLOR GRAINED QiitSe&Mcl SIDING

ASPHALT AND ASBESTOS BUILDING MATERIALS

For more information, see your local Ruberoid building materials dealer.