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Welcome to Automatic Ephemera, an independent organization/library for historical research and education, sharing public domain manuals, brochures and periodicals relating to vintage products.
House and Home Magazine - July 1956 - Return to Main Search
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Text Summary via OCR:

Fully equipped kitchen center with colored cabinets is credited by Wake-Pratt for keeping sales running smoothly on their Detroit houses.

$14,840 house by Wake-Pratl is one of relatively few in Detroit area that offer the buyer many built-ins.

All over the US, kitchen appliances spur sales of new houses

Pholos (below): Guy Burgess

In some cities, built-ins are "musts." In others, builders say they "can't be bothered" with appliances. The trend, however, is clearly toward the "must" point of view.

Detroit's Ted Pratt, who built the house shown above, puts the case for built-ins this way: "They protect the buyer from burdening himself with short-term credit, thus lessen the lender's risk. They also make it easier to design the kitchen efficiently."

This endorsement comes from a builder who offers built-ins as standard equipment. Leaders who disagree with Pratt do so only in degree. Nearly all say built-ins are a desirable sales feature, as options if not as standard equipment.

Kitchen appliances like these are optional equipment offered by Todd Sloan in Colorado Springs. He says 68% take oven and range at $325.

$14,800 house has sold fast this year. Sloan reports many buyers take an added family room at $500 extra.