When selling gets tough . . .

Just think of all these new sales appeals

These past ten years have given us scores of good new ways to make old houses obsolete and new houses hard to resist. As the market gets tougher and choosier, the one best way to keep up your sales is to build into your houses as many of these ways to easier, cheaper, pleasanter home life as you can afford.

So let's take a look at a few of the many new things almost every home buyer wants, but almost nobody gets in an old house and too few get in a new house.

Every woman wants easier housework

With the package mortgage you can offer a complete labor saving kitchen with dishwasher, disposer, refrigerator, freezer, oven, burner top, laundry and dryer for only $350 down and less than $8.50 a month. That's less than the monthly charge on the freezer alone on three-year consumer credit and all this equipment costs less than half as much to install while the house is being built.

Everybody wants to enjoy some outdoor living

That's the No. 1 reason people move to the outskirts. Hundreds of builders have found a paved patio with sliding glass doors to the living room the cheapest way to step up their sales.

Everybody wants to keep cool in summer and warm in winter

That means everybody wants more insulation and wider overhangs. A great many people want air conditioning and air conditioning costs a lot less for a new house than an old one. If you know how to do it right (H&H, Aug. '53) you may be able to offer central air conditioning for as little as $600 extra! Some smart builders already do.

Everybody wants bigger rooms

and making rooms bigger costs less than $4 a sq. ft. Everybody wants more storage and storage space is the cheapest space of all.

Photos: Julius Shulman, Crown Photo Service, Myers Studios Inc., Ulrich Meisel, Marc Neuhof, Joe Paul