In the Bay Area:

Andy Oddstad offers many "�eye-appeals'

About $400 worth of assorted "eye-appeal-� have been added by Andres Oddstad this year to his smaller houses in the San Francisco area.

Except for the eye-catchers on the outside and more color throughout, the houses themselves are little different. (Floor plans "are those the buyers have proved they want over the years."�)

Here are some other significant things Oddstad is doing in 1956:

He has opened seven projects, some for bigger houses selling for $18,000-$22,000 on higher-priced land. (His small $13,000 houses of 1955 now sell for $14,000 because costs have risen.)

He has gone full-tilt into trade-ins (see page 172).

He has boosted his traffic by shifting from classified ads to radio and outdoor posters.

He provides a community center of one kind or another in each project. Owner associations are set up under covenants wherever possible.

He donates church sites because "churches are a stabilizing factor that cannot be matched by any other type of organization."�

He pays more than lip service to use of color. Color Consultant Richard Finegan advises on inside and outside color schemes (which tend toward subtler shades of brown, gray, pink and beige). Oddstad points out the public has become highly color-conscious in recent years, largely because of the new autos and clothes they buy.

For 1957 Oddstad plans to cut costs in order to get the price of his present $14,000 house back to its former $13,000 price.

On hillsides, two-story houses (the USSR bought one)

In Rollingwood, bird-house louvers ...

Cedar shakes, porch columns, fences

Patios and sliding glass doors for many

Clean lines for those who don't like adornment

Photos: Morley Baer