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House and Home Magazine - July 1956 - Return to Main Search
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Text Summary via OCR:

!U«* **'

Combining the family room and the kitchen is an economical, practical idea. Here, two colorings of Armstrong Excelon (vinyl-asbestos) Tile are used to divide the space in an open-plan house optically into separate areas.

Merchandising aids

To get full benefit from the general preference among homemakers for Armstrong Floors, it's a good idea to feature them in your advertising and to point them up in your model houses. Ask your flooring contractor or Armstrong Architectural-Builder Consultant for these sales aids: floor identification signs for every room, flooring literature imprinted with your name, model home floor policy, newspaper ad-mats and slugs, radio and TV commercials, and sales pointers for salesmen. Or write: Armstrong Cork Company, 1607 Sixth St., Lancaster, Pa.

(Armstrong

THE MODERN FASHION IN

FLOORS

Colorful floor insets offer you another way to increase the sales appeal of your houses. Your flooring contractor can supply a great variety of inset-”including this shuffleboard design in Armstrong Asphalt Tile, which is an excellent addition to play areas. Factory-cut insets cost little more than ordinary tile, in spite of the luxurious custom-styled effect they create.

LINOLEUM • PLASTIC CORLON® • CUSTOM CORLON PLASTIC TILE • RUBBER TILE CORK TILE • EXCELON® VINYL-ASBESTOS TILE • ASPHALT TILE • LINOTIIE®