BEAUTY OF CONCRETE MASONRY

Standard !-core wall block popular in California. Note the beautiful texture and clean-cut/ square corners.

Typical Western home a tribute to the beauty and versatility of concrete masonry.

Block is Fast Becoming a Popular * Building Material in California

Nowhere are the many advantages of block valued more highly than in California and other western states. In that area, a home or building must be cool during the hot days of summer . . . warm during frosty weather . . . dry when the "dew"� falls . . . strong and safe if the earth should shake . . . secure against insects, rodents, fire, flood and storm • . . comfortable and dependable under all conditions.

This is a large order . . . but block fills it admirably. In fact, no other building material so completely meets all of the specifications for an adequate western type home or building.

Vibrapac Block, in particular, has much to offer the architect and builder. Produced automatically with Besser Vibrapac Machines, this popular building material is highly resistant to stress, strain, weather and moisture.

Unusual interior effects obtained with concrete block.

The many patterns, textures and sizes of concrete masonry are of keen interest to creative designers. Its adaptability is a major advantage. Churches, schools, hospitals, commercial and industrial buildings as well as homes can be built of Vibrapac block. So can any part of a building, or the entire building, from roof to basement.

For the western scene, perhaps no characteristic of con-

California residence built with 4" high block. This beautiful home provides gracious living in the most modern manner . . . with a lifetime of satisfaction and security for its owner.

A firesafe community of 475 homes, all built of 8" lightweight block, in Hyde Park section of Las Vegas

Crete masonry is as appropriate as its appearance. It blends perfectly with the ruggedly beautiful scenery for which the west is noted . . . fitting in harmoniously with mountain or valley backgrounds or semi-tropic surroundings.

Noted for its beauty, uniformity and long-lasting qualities, Vibrapac Block makes new friends everywhere, not only in the west but throughout the world. Complete literature on request. Write Besser Company, Box 175, Alpena, Michigan, U.S.A.

These exceptionally beautiful block walls add character to this California patio.

Note the uniform texture and straight, sharp edges of this beautiful concrete block wall.