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builders/prefabricators/residential architects/sub-_⅜ contractors/suppliers/decorators/realty executives /appraisers/FHA-VA and mortgage loan officials.

"The materials of action are variable but the use we make of them should be constant"�

Epictetus

' ^⅛ \ •� '. ' "� •�;;; Today's constant in home building is the

quest for the "irresistible house."� The in dustry is wide open to new ideas, design: and products which contribute to better living... and which offer the sales appeal needed in a competitive market. One source of such ideas is in current structural materials. Now out in the open for all to see, they are dressed with bright new finishes, textures and colors. Out of sight, they have introduced speedier, simpler means of construction. In wood, concrete brick, stone, steel, concrete block, aluminum and plastics, they are putting more good house ideas for more sales into practice.

The smart professionals in home building as in every industry know that good ideas will always be their main product... their means of keeping ahead of the competition. That is why these men* read House & Home. The men who keep ahead in home building, look ahead in

HOUSE & HOME

HOUSE <& HOME

The greatest influence in home building design construction finance

sales modernization

Time, Inc.