Here's how the Oddstad Homes Trade-In Plan works:
1 You select the new Oddstad Home that best suits the needs of your family in any location you desire. Make your deposit in the usual manner. Advise the salesman you wish to trade in your present home.
2 Oddstad Realty Co. will have yourold home appraised by licensed FHA.VA, or independent appraisers to establish its fair market value.
O Oddstad Realty Co. will buy your old home at an agreed upon price based on the original appraisal. Your equity is applied as down payment on your new home, and the balance, if any, returned to you in cash.
4 One deal is all you make and there is no agonizing worry or uncertainty, no troops of prospects marching through your house. You move out of your ota home directly into your new Oddstad Home,without loss or inconvenience.
Showmanship in selling ease of trade-ins booms new house sales
Old houses traded for new Oddstad models
Clever artwork sparks ads and promotion folders that plug trade-in sales for Andres Oddstad's seven tracts near Redwood City. Oddstad says: "These ads have produced genuine prospects for our houses who would never have come out
to see them until they became convinced they could trade their present home."¯ Oddstad actually buys old houses; or, if buyer won't take the trade-in offer, Oddstad lists the property, tries to make sale at buyer's price.
Jack Johnson
On this house McPherson allowed $10,500 less 10% so buyer could buy this house at $15,750
Cleveland builder likes trades
Alex Treuhaft of Cleveland sells about half of his $25,000 to $60,000 houses by trades. He says: "We love trades. We get an exclusive on the house we like. We would almost rather have trades than to sell a house without a trade. With a trade our sales department earns double."¯
"Learn from insurance and car people"¯, says Seattle realtor
W. R. McPherson of Seattle has been advertising trade-ins for several years. Most of the time he has the trade-in house sold before the deal is closed.
McPherson sells about 200 houses a month, half of which are new. Many are sold on a trade-in or contingent sale basis, especially in the $14,000 up range.
Says McPherson: "We must begin to
call on potential prospects, rather than wait for them to come in. We can learn from the insurance and automobile people how to create prospect-”classified advertising, mailing and soliciting from door to door if necessary."¯
In working with builders, McPherson's chief concern is in not taking an overpriced house in on trade.
Novice trader gets fast results
"In 30 day-¯, says Marshall Secrest of Whittier, Calif., "I took deposits from eight people who would not have considered purchasing a new home without first disposing of their old house."¯ Secrest sells air-conditioned homes at from $20,750 to $22,250, builds from 100 to 150 houses a year.
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