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House and Home Magazine - July 1956 - Return to Main Search
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Less work, more play ... A merchandising idea from the Armstrong Architectural-Builder Service to help you sell homes faster, more profitably.

Less work, more play

make a house

a good buy

Plaid is one of today's most popular decorating motif-”especially for family rooms. When you use this gay pattern in Armstrong Craftline® Linoleum, you'll be giving your prospects just what they want in their dream home a modern floor that's both colorful and easy to care for.

When the living area has to double as an activities room, it gets extra hard use. Such an area needs a floor that complements a living room color scheme and is also completely practical. This styling in Armstrong Excelon Tile is a good example of a floor meeting this need.

If there is one single feature that today's prospective home owners want more than any other it's space for carefree relaxation. This accounts for the great demand for family activities rooms in both new and remodeled homes. These rooms may be large or small ... on grade level, upstairs, or in the basement. They may differ in many respects, but all family activity rooms call for one thing in common: colorful, easy-to-care-for resilient floors.

The appeal of color and design

The exceptional variety of striking designs and colors in Armstrong Floors gives you a wonderful opportunity to design informal areas that will be particularly appealing to prospects. No matter where the family room is located, there is a wide assortment of Armstrong Floors for every type of subfloor.

The appeal of easy care

Everyone knows that the floor in a family room has to take a lot of rough treatment. Such a floor gets constant usage and spilled things are inevitable. It's only natural for your prospects to want a tough, stain-resistant family room floor that can be cleaned quickly and easily. Consistent advertising in leading national magazines and on TV, as well as personal experience, has convinced housewives that Armstrong Floors minimize floor care. When you plan your next model home, call in your flooring contractor and ask him to show you samples of the many Armstrong Floors especially suited for family rooms. He can also show you stock insets and suggest unusual designs that will add the sales appeal of individuality to your homes at little or no extra cost.

Free design and decorating service available

If you wish, the Armstrong Bureau of Interior Decoration will be glad to help you or your color consultant create exclusive floor designs and color schemes for your next model home. For this service or special merchandising assistance to help sell your houses faster and more profitably, get in touch with the Architectural-Builder Consultant in the Armstrong office nearest you or write direct to Armstrong Cork Company, Floor Division, Lancaster, Pennsylvania.