PROSPECTS HELP DESIGN ASSOCIATION DREAM HOUSE

Just what they wanted. People who saw the house found it contained many of the features they wanted most including Crane fixtures in both bathrooms.

Here you see how Wichita builders capitalized on the pulling power of the Life advertised products. Signs like this in front of exhibit homes helped draw big crowds.

The 750 members of the Wichita Association of Home Builders, Wichita, Kansas, believe in giving prospective home buyers exactly what they want.

Before they built their feature house in the 1955 Wichita Parade of Homes, they polled 3,000 prospective home buyers.

These people told what they wanted . . . and the builders designed a house the Study House to meet their requirements. It was quite a house . . . bi-level. . . 1970 sq. ft. of space ... 3 bedrooms ... 2 baths . . . big

activity room . . . and priced below $20,000.

Like many other '55 homes in the Parade, the Study House featured products advertised in LIFE. And Crane the preferred plumbing was selected for both bathrooms.

Why not give your prospects Crane the preferred plumbing they read about in LIFE? Crane increases the appeal of your home-” in any price range.

CRANE CO.

General Offices: 836 South Michigan Avenue, Chicago 5, Illinois VALVES • FITTINGS • PIPE • KITCHENS • PLUMBING • HEATING

SEE OUR PRODUCTS A -1st FLOOR

NATIONAL

HOUSING

CENTER

WASHINGTON, D. C.