you can build into your houses today
Everybody wants less noise in a house . . .
loud with appliances, children, and television. Sound conditioning ranks close behind patios among the big new selling ideas of 1956.
Everybody wants to live better electrically . . .
and pretty much every home buyer counts the base plugs before he buys. Adequate wiring costs very little more to add when the house is built; it costs a lot more to add in later.
A great many people would like a little privacy . . .
from the street now that the street is mostly a raceway for cars and trucks. With a good plan it costs no more to face your house on a pleasant backyard.
Everybody wants to live in a good community
Everybody wants to bring up their children in a good community. With a good land planner's help, even a small development can have curving streets, trees, safe streets and safe places for children to play.
Everybody wants a smarter, better looking house
Everybody wants a house he can be proud of, with the eye appeal only a good architect, a good color consultant, a good landscape architect and a good decorator can assure. On a custom-built house their services cost thousands of dollars, but a merchant builder can spread their fees and so get their help at a very small fraction of the custom-house cost.
Millions of families now have more than enough money to pay for all these extra features they want. Home buyers can pay, will pay and in fact are paying quite a bit more for their homes than they could or would pay just a few years ago. The average family's income is going up so fast that each year (by the latest figures from census) America has 870,000 more families who can afford to pay at least $15,000 for a good house!