Here's the place to clinch a sale

ing the wiring can often sell the house. Especially if the wire is insulated with Bakelite Brand Vinyl Plastics. Here's why:

Prospects will quickly appreciate the extra value they're getting. You can assure them that this insulation resists aging far better than older tyge-”resists stiffening, cracking, drying out. As a result, it keeps its physical and electrical properties for years longer. Bakelite Vinyl Plastic is listed by UL for 60 deg. C. (140 deg. E) building wire and for non-metallic-

sheathed cable including the new all-plastic types UF and NMC.

Check the advantages of this insulation with your electrical contractor. It helps him do a quicker installation job stripping and splicing are fast and clean because individual conductors in the cable have no fabric covering or saturating compounds.

Wire your homes for years of added service; it's an important selling point. Tell your electrical contractor to install cable insulated with Bakelite Vinyl Plastic.

Remember everyone benefits from adequate wiring insulated with Bakelite Brand Vinyl Plastic

BAKELITE COMPANY, A Division of Union Carbide and Carbon Corporation IMM 30 East 42nd Street, New York 17, N.Y. In Canada: Bakelite Company, Division of Union Carbide Canada Limited, Belleville, Ontario The term Bakelite and the Trefoil Symbol are registered trade-marks of UCC