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House and Home Magazine - July 1956 - Return to Main Search
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Text Summary via OCR:

ADVERTISING CAMPAIGN

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Made by Pittsburgh Plate Glass Company...

the world's finest insulating glass

TWINDOW

• Kwffs your rooms warmer in winter, antler in summer • Cuts heating ami cooling costs . • liedtwes window fogging and icing • Provides the most convenient form of storm window insulation • Wide range of standard sizes

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Two types of TWINDOW

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Backed by the name Pittsburgh which has meant quality, integrity and dependability' to America's home owners for more than seventy year-TWINDOW has enjoyed a truly phenomenal demand. Now Pittsburgh increases its impact upon the home-owning and home-buying public by launching a large-scale program of advertising in the Saturday Evening Post and Home Service Magazines.*

This will add tremendous selling power to the large-scale national advertising which Pittsburgh has consistently carried on for many decades.

Beginning in May, hard-hitting, effective "salesmen" such as the double-spread adver

tisement reproduced here literally bring prospective home buyers, and owners interested in remodeling, to your door. These striking, full-color advertisements will be telling the story of "the world's finest insulating glas- to many hundreds of people in your own locality . . . people who will turn to you for advice and guidance regarding their insulating glass requirements.

You will want to be ready to assist them, of course, and that is why we are giving you this "look" into Pittsburgh's plans on TWINDOW. We are confident that this advertising effort will help you and us . . . that it will, in fact, help the whole building industry.

*Better Homes and Gardens • American Home • Sunset House and Garden • House Beautiful • Living for Young Homemakers

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GLASS •

CHEMICALS • BRUSHES •

PLASTICS •

FIBER GLASS

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IN CANADA:    CANADIAN PITTSBURGH INDUSTRIES LIMITED