This St. Louis house is a brisk seller

The handsome lines of Contemporary Home's new houses are not the only reasons why 44 units sold in the first three weeks after the opening of an 88-house tract this spring.

For $14,500-$ 17,500, buyers get top color styling, patios, sliding glass doors, full air conditioning, a choice of 11 floor plans. Most take some optional extras and appliances. Three out of four pay $150 for a brick accent wall and 90% want a fireplace at $400 or more.

Contemporary style gains in new markets, holds its own in others

In Los Angeles, a new house and cul-de-sacs

Davies, Keusder & Brown will soon offer this new model, and several others like it.

They are confident it will be successful because:

1.    Contemporary is well established in Los Angeles.

2.    Their floor plans offer unusual inducements to buy (see the dining table in the plan at right).

3.    All 88 houses will be on cul-de-sacs in this entirely fenced-in tract.