ft's time for a new model, for

The buyers' market is here!

For 54 issues House & Home has been trying, month in and month out, to help you get ready for tougher selling.* Now this issue will tell you:

1.    What 33 leaders of our industry are doing right now to pep up the sales

of their own houses (see page 116)

2.    How smart builders are using the best new selling tool of all trade-ins (see page 127) But first let's look at our industry's two biggest reasons for confidence:

3.    The houses people live in today leave so much to be desired.......(see page 109)

and

4.    There are so many new ways to make new houses desirable ... (see pages 110 and 111)

provided:

we get our costs in hand and don't price ourselves out of the market . . . (see page 114)

* To list just a fetv examples: House & Home was first to warn its readers that too-cheap houses would soon be too hard to sell; first to point out the big new shortage oj better houses; first to tell

all about trade-ins; first with the package mortgage to let you sell labor-saving kitchens; first to tell you all about selling with air conditioning and how to cut its cost; first to urge the new mortgage terms that let you sell better houses fha.