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MODERN PACKAGING
September 1SSS W@L 12 t
Hew much research? £⅛r lcl6£s - f⅛ V . W 5CI
Modern Packaging survey shows that companies using it consistently have 10-year sales gains double the average.
Persuasive sampler
To encourage doctors to use its products, Lilly packs pharmaceuticals in sturdy, refillable metal box.
New economy in plastic bottles
Is the breakthrough here? Lever's 12-oz. linear-polyethylene bottle for Swan detergent costs no more than a can.
Snug shipper
Beckman surrounds sensitive instruments with pre-shaped fibreboard blocks interlocked with accessory packages.
Paper wraps
Supplier-Industry Survey. A veteran industry still dominates the field of low-cost wraps.
Black beauty
Striking color for a sherbet container reflects Beatrice Foods' redesign for consumer recognition.
Polyethylene plus burlap
Sears neatly combines the old and the new in a protective, attractive bag for nursery stock.
Design Histories Polystyrene films in use
Problem-solving orientation process brings immediate packaging acceptance for sparkling, low-cost, 1-mil film. Packaging Pageant Packaging Institute Forum
20th annual sessions next month in Chicago overlapping SIPMHE show, will emphasize merchandising.
Furniture goes to corrugated
Tear-strip openings, ingenious cushioning and suspension methods cut retailers' costs as much as 20%.
Display Dallery
Production methods
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First aluminum-canned beer
Hawaii Brewing's continuous impact-extrusion can-making and filling line turns out 57,600 cans of Primo per day.
Hea⅞-and-ea⅞ in paper
Boil-resistant polyethylene coating on pouch stock solves cost and production problems for cook-in-the-bag foods.
Unloading to shipping: 20 minutes
Seagram's 1,200-per-minute bottling plant, a model of efficiency, avoids warehousing and double-handling costs.
Technical
Tensile impact tests on films
Support for theory that instrument readings are more accurate than other tests. By R. H. Carey and M. S. Nutkis.
Polystyrene film
Controlled biaxial orientation gives flexibility and toughness to low-cost packaging plastic. By F. C. Dulmage.
Questions and Answers
Departments
Background for packaging, Notes, quotes and comments.
Equipment and materials 190 U. S. patents digest Plants and people 201 Manufacturers9 literature
For your information 232 Index to advertisers