Regardless of what you make , . . what your product is . . . packaging is most essential to attract impulse buying at point of sale. GUARANTEE
the finest reproduction by specifying ACME GRAVURE CYLINDERS which are unequalled for foil, cellophane, plastics, paper and paper board products,
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gravure services inc.
1501 West Congress Street Chicago 7, Illinois Phone; CHesapeake 3-1377
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POST DECITRON ELECTRONIC PRODUCTS
Electronic Counter with in-line Nixie Tube Read-Out
Model PR-2
cPQPOPO
Remote, visual reading of production line counts is made easier with Post's new combination ... a Decitron Electronic Counter with an
in-line Nixie Tube Read-Out.
Specific Decitron Counters for nearly any type of counting problem can be furnished. The "Nixie" continuously displays in lighted, numerical figures, the count being accumulated on the associated counter. Mounting may be done as one unit, or with Nixie remotely located. Preset, or "batch" counting also possible. Specific proposals, on request.
Per
POST ELECTRONICS
Division of Post Machinery Co. | 164 Elliott St., Beverly, Mass.
ready. But polyethylene is coming into the picture, although handling and sealing problems must be solved before large-volume business is realized. Other films may win acceptance, too, just as foil has.
Whether such newcomers will displace cellophane's share of the bread-wrap market, waxed-paper's share, or some of both, is difficult to predict. With cost an important factor, waxed-paper manufacturers point out that for equivalent printed wraps currently on the market, waxed paper still is better than half a cent a loaf below its nearest competitor.
Waxed papers have met with competition in other areas, too. In the soap business a large number of brands have turned to foil laminations, although there are still some important brands in all-paper wrappers. In dairy and related products, such combinations as foil laminated to vegetable parchment are seen where paper once ruled exclusively.
Paper wraps also are scoring gains. Waxed papers have proved excellent for frozen foods and are being produced in greater volume as frozen-food sales mount. For both inner and outer wraps on crackers and biscuits, paper continues to do an effective job. New high-gloss papers have added to the merchandising impetus of such products in the scramble for higher sales.
However, in many of these applications where glassine, vegetable parchment or waxed papers have proved their superiority and economy, they are being combined with other materials.
In the past few years such new coatings as polyethylene-wax blends and volatile corrosion inhibitors have imparted new qualities to paper wraps to make them more serviceable and more effective merchandisers.
Great strides have been made in the use of petroleum waxes in combination with paper products. Even more important has been the addition of polyethylene resins to these waxes used for paper coatings.2 The result of such modification is a promise of improved film properties which will enhance the effort by paper converters to turn out products best suited to the growing variety of modern packaging demands. One of
2 See "Polyethylene-Wax Coatings," Modern Packaging, Jan., 1958, p. 137.