Go faster with gravure-

Rising costs have been rough on packages. Poor colors and thin inks, fast impressions on gray, rough stock make many a once proud product appear pretty ersatz ... at a time when it should look its best!

Never before has there been such an imperatively high premium on package appearance. Every supermarket shelf, rack and counter competes for the shoppers' attention and patronage. The weak, homely or pallid package slows sales to a walk... If your product lacks package appeal, go gravure and watch it move faster.

In the first place, gravure is cheaper on long runs. A chrome-plated, deep etched gravure cylinder will wear out a set of litho plates, and deliver clear, beautiful fresh impressions long after electros have been beaten to death in letterpress... And aside from quantity, gravure has a quality no

other reproduction medium can match!

Today most of the successful gravure packages, cartons, labels and wrappers have been printed from plates and cylinders processed by Intaglio. We start with your art, copy, layout; make color separations and full-value positives, etch and finish cylinders or plates for the most effective impression and supply proofs for your approval and printing guides.

With over twenty years of pioneering experience and research, Intaglio has developed the highest reproduction skills in gravure. And five hundred craftsmen in four plants strategically placed, assure fast service.

For more sales appeal, and more action on store shelves, investigate gravure for your packages. Seven Intaglio offices are at your service.

Intaglio Service CORPORATION

America's First Gravure and Letterpress Servicers

305 East 46th St., New York, New York 731 Plymouth Court, Chicago

1835 Lewis Tower Bldg., Philadelphia -Intaglio-Cadillac, Inc., 4240-14th Ave., Detroit

369 Pine St., San Francisco 1932 Hyperion Ave., Los Angele-”2264 Bogen St., Cincinnati