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Modern Packaging Magazine - September 1958 - Return to Main Search
Preview Page 158 of 236 Preview Pages
Text Summary via OCR:

"Munsingwear" Advertising Manager Roger Holt and Vice President C. Morgan Aldrich with self-selling packages of VISQUEEN film.

"VISQUEEN film slashed 'Munsingwear' Packaging costs and gave us better packages than any other film"

Industry Leader Tells Why VISQUEEN Film Is Superior To Any Other Polyethylene

"We package 147 different men's and boy's wear items in VISQUEEN film. Experience proved VISQUEEN film's superior quality cuts packaging costs through the entire channel of distribution and gives us a far superior package than any other film of any kind.

"VISQUEEN film is more uniform in thickness. No thin, weak spots. We get a far stronger package. One that stands the gaff in package filling, transit, storage and self-selection stores. Our package breakage is at an almost irreducible minimum.

"VISQUEEN film made a real show-case package for 'Munsingwear'. This "˜Q' film adds clarity and sparkle. No other polyethylene can match visqueen film in this respect. Customers go for the see and feel quality of visqueen "˜Q' film. Retail sales increase. Packages handle and display easier, are stocked easier and faster at point of sale.

"Greater economy of visqueen film is another reason for our choice. But even if it wasn't the most economical  we'd still prefer visqueen film for the extra benefits we get from its superior quality.

"For instance: Bags open easier. Fill faster. Don't break in filling. We get more speed in the operation. Unequaled printability is an advantage to us and our supplier Clear Bag Co. Ink does not flake off.

We need this superior printability because we crossmerchandise with sales messages on each bag. These packages really "˜talk'.

"And the quality of visqueen film is consistently superior. It's dependable. If anybody wants a better package at less cost I'd say they'd do well to start with visqueen film."

For The Most Experienced Help In Packaging, Write Or Use The Information Request Tag Below

Corporation.

visqueen film first and foremost polyethylene film.

A product of the long experience and outstanding research of VISKING COMPANY Division of

P. O. Box 1410, Terre Haute, Indiana.

In Canada: VISKING company division of union carbide Canada limited, Lindsay, Ontario.

VISKING, VISQUEEN and UNION CARBIDE are registered trademarks of Union Carbide Corporation.