20th annual sessions next month in Chicago overlapping SIPMHE show, will emphasize merchandising. (Modern Packaging Magazine

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Packaging Institute Forum

20th annual sessions in Chicago Oct. 13-15

will emphasize merchandising and overlap three-day exposition

of the Society of Industrial Packaging and Materials Handling Engineers

I he Packaging Institute's new emphasis on the merchandising aspect of packaging will be evident next month at the organization's 20th Annual Forum in Chicago. A majority of the 70 speakers are preparing papers on some phase of package marketing, although there also will be a full quota of material for technical and production people.

Industrial packagers who will be in Chicago for the 13th annual exposition of the Society of Industrial Packaging and Materials Handling Engineers will have an opportunity to look into the entire sweep of packaging because Pi's forum and SIPMHE's show will run on overlapping schedules. Forum registration will provide admission to the SIPMHE exposition.

PI will open its three-day sessions Monday, Oct. 13, at the Edgewater Beach Hotel; the SIPMHE three-day exposition bows in Tuesday, Oct. 14, at the Chicago Coliseum. Together they will sponsor a special technical program at the Coliseum the afternoon of Wednesday, Oct. 15. N. W. Postweiler, Riegel Paper Corp., is forum chairman.

Five awards are to be presented at the annual awards dinner on Tuesday: the PI Corporate Award and Professional Award for outstanding contributions to packaging technology, the TOC Award for the most informative technical paper at the forum, the National Starch Products-PI four-year scholar

ship providing $500 a year and Modern Packaging's annual $2,000 Fellowship Award at Michigan State University, which this year will be devoted to a teaching fellowship.

A highlight of Pi's forum will be a closed-circuit television program starring West Virginia Pulp & Paper Co.'s new "Clupak"� stretchable paper. Piped in by special line from the company's Charleston,

S.C., mill, it will highlight Monday morning's session.

A keynote address on "Packaging . . . Food for Thought"� at the opening luncheon Monday will precede three concurrent afternoon seminars on:

Package Marketing D. A. Johnson, manager, advertising and sales promotion, Continental Can Co., chairman; "The Dynamic Packaging Industry,"� R. G. Fisher, vice president, marketing, Continental Can; "Coordinating Packaging with Design, Research and Production,"� Albert Kner, director, Design Laboratory, Container Corp. of America; "The Motivational Meaning of a Package,"� William Schlackman, director, packaging research, Institute for Motivational Research; "The Importance of Color in Packaging,"� Louis Cheskin, director, Color Research Institute; "Predicting Package Success,"� Dr. M. J. Helfgott, president, Lippincott & Mar-gulies' Package Research Institute; "The Professional Package Design [Continued on page 218]

Packaging Institute's 20th Annual Forum, Edgewater Beach Hotel, Chicago

Monday, Oct. 13

9 a.m. Registration and continuous display of prize-winning packages in four association competitions.

10 a.m. PI President's Address and business

meeting

11 a.m. Closed circuit TV (Clupak stretch

able paper)

12:15 p.m. Opening luncheon and keynote address

2 p.m. Three concurrent seminars (see text)

Tuesday, Oct. 14

9 a.m. Registration and display (continuous) 9:30 a.m. Three concurrent seminars (see text) 12:15 p.m. Luncheon and guest speaker

2 p.m. Three concurrent seminars (see text) 6:30 p.m. Awards reception and dinner

Wednesday, Oct. 15 9 a.m. Registration and display (continuous) 9:30 a.m. Three concurrent seminars (see text) 12:15 p.m. Luncheon and guest speaker 2 p.m. PI Technical Committees meet 2:30 p.m. Joint special technical session with SIPMHE, Chicago Coliseum (see p. 207)