Notice the quality reproduction and fidelity of detail on this four-color reproduction, printed on .015 pt. air-knife latex coated boxboard.

For fine quality reproduction, specify latex coated boxboard

The superior printability that Dow Latex gives boxboard means extra

eye appeal that stimulates sales . . . packages that sparkle with

sales appeal. And the improved gloss keeps packages looking their best.

If you coat or manufacture boxboard, your advantages with

Dow Latex will include heavier coating weights, higher machine speeds,

shorter drying time and broader applications at attractive costs.

Four-color printing on latex coated boxboard is sharp and clear . . ♦ presents products in a way that means sales!

For more complete information on latex for coated boxboard, write

the now chemical company, Midland, Michigan, Coatings Sales Dept. 2159C.

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