jSuncTair an&^VaTentine C[o.

DIVISION OF AMERICAN-MARIETTA COMPANY

61 I WEST 129THSTREET, NEW YORK 27, N. Y.

⅞

engineered

inks by

Next time there's a run on, get the most

effective sales bait... the best lure for bigger profits ... use an engineered S&V ink! You'll get optimum performance, top efficiency and built-in economy because every S&V ink is formulated to meet your individual requirements. Remember, when you're casting for ways to reduce costs, S&V inks have a built-in mileage bonus that gives you more impressions per pound! Tackle the problem of getting more for your ink dollar by ordering a dependable S&V ink! You'll find they make it easier to land bigger profits while you're bringing in greater sales!

Canadian Affiliate: Sinclair and Valentine Company of Canada, Ltd. 240 Madison Avenue, Toronto 7, Canada