Tiny metered aerosol

Ciro's Parfum Mist in a metered aerosol dispenser, small enough to carry in the purse and reportedly holding 250-300 measured applications of fragrance (2¼ drams), opens up a whole new realm of possibilities for pressure packaging in the beauty business as well as the pharmaceutical field. Less than 3 in. long and ¾ in. in diameter, the decorative polished brass case gives the effect of machine-engraved gold. The stainless-steel inner cartridge is replaceable. A patented metering valve made of nylon and rubber controls the spray, releasing just enough for one application at a time. The miniature aerosol is presented in a gold-colored, foil-covered set-up box with inner die-cut platform. Giro estimates that 30% of the perfume industry's fragrance sales today are in aerosol packages and the figure is rising. The new Parfum Mist aerosol is in addition to cologne aerosols Giro has offered since 1955. Aerosol container and valve by Risdon Mfg. Co., Naugatuck, Conn. Contract filling by Aerosol Techniques, Inc., Ill Silliman Ave., Bridgeport 5, Conn. Box by

J. Land own e Co., Inc., 561 Grand Ave., Brooklyn 38. Design of box by Enid Edson, 412 E. 50 St., New York.

New-size cigarette package in England

In England, too, apparently cigarette packaging is in a state of transition. A departure from the traditional English box of 50s is the new three-tier pack for Rothmans King-Size Filters, reportedly enjoying a 930% increase in sales since their introduction last year.

The new three-tier box of 50s, as distinct from the usual two, is planned for two advantages: a more practical size to fit comfortably in the pocket and a sturdier, more serviceable package. The approximate dimensions of the new box in inches are 3½ by 5 by 1, a substantial reduction from the size formerly required, the company says.

A weight of board was selected to prevent buckling and bending of the box, which is printed in blue with white lettering and gold bands and crest. The boxes are individually cellophane overwrapped. They are packed for shipment in a foil-kraft laminate. Aluminum foil, embossed with Rothmans' trademark and attached by gum lines to sulphite tissue, is used for the interior packaging. The entire assembly is one that indicates the importance placed on efficient packaging to reflect the high quality of the product. Foil by Venesta, Ltd.> Vintry House, Queen St. Place, London, E.C. 4, England.

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