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Welcome to Automatic Ephemera, an independent organization/library for historical research and education, sharing public domain manuals, brochures and periodicals relating to vintage products.
Modern Packaging Magazine - September 1958 - Return to Main Search
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Text Summary via OCR:

Pressure-sensitive wallhanger

Retailers often are reluctant to accept wallhanger merchandisers because of the unsightly nail or screw holes that are left when the units are taken down. A way to overcome this objection and to take advantage of one of the few relatively uncrowded display areas in today's store-”is suggested by the paperboard wallhanger with pressure-sensitive tape backing used by Rubbermaid, Inc., for Kar Litter Baskets.

A 4-by-6-in. double-coated strip of the tape is affixed to the back of the die-cut display header piece. A protective liner over the tape is removed by the retailer, who sticks the display card to any convenient spot on his wall. The litter baskets, equipped with wire brackets for mounting on automobile door panels, are hung by slipping the brackets through die-cut slots on the wallhanger "tail" section. Although the completed display weighs 6 lbs., its tape backing holds it in place indefinitely, the company reports. Copy and illustrations printed on the display and on the paper labels of the litter baskets themselves feature a variety of suggestions for product use. Display by The Ohio Boxboard Co., Rittman, 0. "Scotch" brand pressure-sensitive tape by Minnesota Mining & Mfg. Co., 900 Bush Ave., St. Paul 6, Minn.

Thermoformed knight in shining armor

To supplement its forthcoming Christmas advertising campaign at the point of purchase, Lentheric is offering retailers a colorful, three-dimensional window display for its gift packages of Kings Men toiletries.

Focal point of the display is a large, red-colored, tapered paperboard column with a white-bordered oval window. Set inside the window against a black background is a gold-colored, thermoformed butyrate reproduction of Kings Men's knight's-head trademark. Beneath the window, spelling out the theme of the Christmas display, there is promotion copy that reads: "For your knight in shining armor." Adjacent to the column is a circular card with the message: "Gifts for good grooming."

To continue the knight motif, a die-cut, full-color photographic illustration of a family group (reproduced from the company's Christmas advertisement for tie-in identification) features the father dressed in knight's armor.

Arranged at the base of the colorful, 3-D display piece is a selection of seven gift-packaged toiletry products in the company's Kings Men line. Display by Excello Press, Inc., 400 N. Homan Ave., Chicago 24.