that aluminum may be set to sweep through the billion-dollar soap and detergent industry. (See "Foil Detergent Cartons . . . Another Trend?" Modern Packaging, July, 1958, p. 90.) The carton has a white bull's-eye and pink sunburst design. Carton, Continental Can Co., Gair Boxboard & Folding Carton Div., New York.
Display economy is offered by the new shipping carton for Wm. G. Leininger Co.'s Railroad brand athletic socks, which converts into a compact counter merchandiser by punching out part of the perforated front panel and folding back the top. The shipper-display holds 12 pairs of socks in individual, printed-cellophane bags. Carton, bags and design, Lassiter Corp., New York.
13 How a standard package form can be converted economically into a sales-stimulating premium is suggested by the "brandles- metal can used by Jays Foods to introduce a potato-chip product. Re-usable as a waste basket or canister, the lithographed can has an interior coating of enamel, making it possible to use inexpensive blackplate in can manufacture, the company says. A tray closure fits inside the rim, which is curled outward for more pleasing appearance. A removable wrap-around paper label 4 in. wide retains the instore brand identity of the regular can (left). Can, National Can Corp., Chicago. Label, Bellomo Press, Chicago.
14 Wildroot has introduced push-button Cream-Oil hair tonic in a nitrogen-charged pressure can with polyethylene dispenser. Finger pressure on the cap actuates a smooth, non-aerated product flow. Can, American Can Co., New York. Label, Dennison Mfg. Co., Framingham, Mass. Valve, Precision Valve Corp., Yonkers, N.Y.
15 Cott Beverage Corp. has adopted a family design for the paper labels on its bottled soft drinks, scrapping a former label line-up in which the company name was the only identifying factor. On all bottles, the Cott oval logo appears on a dome-shaped white panel. For easier identity, flavor data are printed in bold black letters and label background is color keyed to the tint of the beverage. Design and label, U. S. Printing & Lithograph Co., Cincinnati.