HOW YOUR PACKAGE CAN HIGHLIGHT MAJOR SALES POINTS!

A little "plu-� merchandising can pay off at point of sale. This is particularly true if you like Chelten House Products Co. of Philadelphia have a feature that deserves special attention.

Sales have increased steadily on its Roquefort Dressing since the company began to use a "Cel-O-Seal"� band to highlight the Red Sheep seal of the Roquefort Association at the top of each package. One quick glance and shoppers know that the bottle contains genuine Roquefort Dressing.

Chelten House takes pride in its complete family of salad dressings. And each of its other packages, too, is topped off with a colorful neckband seal reading, "Only the finest is . . . Chelten House."�

Perhaps your product or package has a major sales feature. By using our Free Packaging Service, you can see for yourself how it can be given added impact at point of sale . . . without waste of shelf space, without major packaging changes.

DU PONT

CEL-O-SEAL

REO. U.S, PAT. OFF.

CELLULOSE BANDS

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BETTER THINGS FOR BETTER LIVING...THROUGH CHEMISTRY

Italian Swiss Colony uses bands to accent package personality

An important part of Italian Swiss Colony's merchandising program is the visual point-of-sale tie-in provided by the Swiss boy and girl trade characters.

Widely-recognized, they are featured at the top of each bottle on a snug-fitting "Cel-O-Seal"� band. Crisply printed, the neckband seals are also used by the company to stress product purity, proudly proclaim "California Wine."�

Italian Swiss officials state that they like the fact that the seals can be hand- or machine-applied, according to the needs

of individual bottling plants.

Package appeal. . . protection . . . production efficiency and economy all good reasons for considering "Cel-O-Seal"� bands for your glass packages!

"Plee-Zing"� label is coupon

"Plee-Zing,"� Inc., of Evanston,

111., uses a "Cel-O-Seal"� band for double duty on its tomato juice decanters. The band serves as the label and as a premium cut-out coupon.

For mail-in purposes, the neckband is easily removed from the package . . . eliminates the fuss sometimes associated with conventional glued-on coupons. Customer reaction to this feature has been extremely complimentary, company officials have indicated.

Hand-applied, the bands carry complete labeling information in clear, sharp printing. Featured at the top of the package on eye-catching bands, "Plee-

Zing'-� premium offer receives maximum impact, can be localized to special areas if needed.

Your premium offers and tie-in promotions can also be spotlighted at the top of every package on an attractive Du Pont "Cel-O-Seal"� cellulose band.

FREE PACKAGING SERVICE: See how "Cel-O-Seal"� Bands

can help your packaging program. Send u$ a labeled container. Our packaging specialists will band it, make recommendations, return it for your inspection. No charge, no obligation. Write: E. I. du Font de Nemours & Co. (Inc.), "Cel-O-Seal"� Band-�(C), Wilmington 98, Del. "Cel-O-Seal"� Bands are also sold by Armstrong Cork Co., Lancaster, Pa.