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Modern Packaging Magazine - September 1958 - Return to Main Search
Preview Page 14 of 236 Preview Pages
Text Summary via OCR:

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- hundreds,Uf0N.BARREL

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____PABST SHINES OUT IN

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REYNOLDS

ALUMINUM

I## ⅛ ⅜ ©

PACKAGING

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It's in a new label design that the gleam of aluminum bespeaks the zesty sparkle of one of the world's most famous beers. The Pabst Brewing Company knows eye-appeal means sales! Among the major breweries the leaders in total 1957 sale-” the score for foil is overwhelming. ..

15 out of the top 20 use foil labels!

Beauty is, of course, the sales advantage of Reynolds Aluminum Foil labels... brilliance and color that stop the shopper's eye and attract her reaching hand. And aluminum not only provides, but also maintains this beauty. It repels dust, withstands wet refrigeration. And it makes the most of any light that reaches it... shines out on any shelf.

What you sell may demand primarily    and there

Reynolds Wrap Aluminum Packaging excels, in any form from overwraps to the foil folding cartons which Reynolds now makes available for volume users, nation-wide. But in addition you always have supreme eye-appeal, enhanced by Reynolds mastery in foil printing. Call any Reynolds sales office for full information. Or write to Reynolds Metals Company, Richmond 18, Virginia.

REYNOLDS

ALUMINUM

CURL-RESISTANT STOCK NOW OFFERED AS STANDARD IN REYNOLDS FOIL BEER LABELS

By developing stabilized stock for standard beer label use, Reynolds has added another to its long list of label advances.

Reynolds pioneered in caustic soluble and water resistant inks, caustic soluble paper, water-resistant laminants, fade-proof colors. Reynolds leads the way!