Mobile display helps sales
More and more, packagers are gearing their display thinking to the problems of space-starved dealer-and as a result, are coming up with merchandising units that do an effective selling job without hogging valuable room on the counter. An interesting recent example is the gravity-feed, self-service dispenser for E. R. Squibb & Sons' Spectrocin-T troches. Only 4 in. wide, the unit holds 24 cartons of the product and features an attention-getting bonus of motion.
A red-and-blue printed paperboard promotional riser on the white-colored metal dispenser is topped by a cartoon representation of a man's head. Suspended from a thread inside the man's die-cut "mouth" is an actual, unwrapped troche that sways back and forth with slight air currents. According to the company, this simple, eye-catching motion display has proved so effective that the cartoon character (without motion) has also been reproduced on new counter cartons.
Mounted on rubber-tipped wire legs, the metal dispenser is of open-frame construction, to permit maximum visibility of the cartons. Instruction data on the bottom of the slender unit are printed in red and blue. Display by Oberly & Newell Lithograph Corp., 545 Pearl St., New York 7.
Space-saving pyramid
A decorative, three-tiered wire-rack counter merchandiser that holds a dozen bottles in pyramidal display has been adopted by Max Factor & Co., Hollywood, to introduce its new Facial Bath brand cosmetic cleansing lotion. The circular unit is designed to permit maximum visibility of the glass bottles (contoured for "no-slip" handling) from front or side viewing angles.
Offered in two sizes (3β and 5β oz.), the bottles are stacked five on the bottom tier, five on the middle tier and one on the top tier of the counter merchandiser. A wire loop that grips the neck of the uppermost bottle to prevent toppling also serves to hold the die-cut, medallion-shaped printed header piece.
Copy on the circular portion of the header offers a guarantee that "Facial Bath will clean your skin better than it has ever been cleaned before." The ribbon-shaped lower portions of the paperboard card are printed with product and price data and a money-back guarantee of satisfaction. Wire merchandiser by Melco Wire Products Co., 4407 San Fernando Rd., Glendale, Calif. Printed header by Tichnor & McNeil, 9151/2 N. La Cienega Blvd., Los Angeles.