Enclosed entirely, this Drexel furniture is nevertheless easy of access through a tear strip which runs completely around base of the corrugated carton. Box lifts off in one piece. Inner protection is provided by wrapping with cellulose-filled material.

Furniture goes to corrugated

Tear-strip openings and ingenious methods of cushioning

and suspending furniture in closed cartons help retailers by cutting

back'of-store handling and delivery costs as

New packaging programs of the Drexel Furniture Co. and Marden Manufacturing, Inc., illustrate a trend in the furniture industry to eliminate unnecessary handling at the retail level.

"Factory-fresh"� packaging that completely encloses furniture in corrugated shippers is the important factor in reducing back-of-store costs, reckoned as high as 20% of sales. Retailers are

much as 20%

finding it more efficient to truck unopened Drexel and Marden cartons directly to customers, eliminating costs for unpacking, polishing, refinishing, repairing and wrapping prior to home delivery.

These two manufacturers are not the only companies, of course, going to this type of packaging. However, they are typical of about 30% of the furniture makers who are using packaging that is