LUXURY-MOOD PACKAGING... with the :

Cellophane gives a crystal-clear showcase look, jewel-like color printing, protection against soiling . .. plus high-speed packaging

People like to see what they buy. That's why it's smart to start with transparency in package planning. Crystal-clear Du Pont cellophane lets your product's color, shape and texture sell for itself... takes on flattering colors for package designs . . . gives you excellent vapor

and moisture protection . . . high-speed production. This balance of properties makes cellophane the most efficient packaging material you can use.

New, extra-brilliant, extra-protective "K"� cellophanes are the culmination of 34 years of transparent packaging ex

perience at Du Pont. Let this experience help you to a better package. See your Du Pont Representative or, for printed films and bags, your Du Pont Authorized Converter. E. I. du Pont de Nemours & Co. (Inc.), Film Dept., Wilmington 98, Delaware.