"there is only one reason for designing a package . . . to sell more of a product"�

ENGINEERING • DEVELOPMENT • SALES

4100 WARREN AVE. . HILLSIDE, ILLINOIS

the manufacturers' literature page

You ought to be. It's the page, in every issue of Modern Packaging Magazine, that describes a wide variety of pamphlets, brochures, and other manufacturers' publications which are currently available without charge.

To obtain any of the literature which is listed, you merely fill in and mail the

A Service Of

postage-free reply card. We do the rest. Look for the Manufacturers' Literature Page in each issue of Modern Packaging. It is easy to recognize because it is printed on heavy paper. It is your key to detailed information about packaging equipment, supplies and services.

1959 Packaging Show

The American Management Assn, reports that the 28th National Packaging Exposition will be held at the International Amphitheatre in Chicago, April 13-17, 1959. It is expected to draw an attendance of some 30,000, says AMA, sponsor of the annual event.

Aluminum-canned beer

[Continued from page 110]

upon only the top rim of the can to lock into perforated slots. Because a tear tape is provided along the top of the six-pack, individual cans are easy to remove. Yet each is held snugly and independently of the

Man behind the introduction of first aluminum beer can at Hawaii Brewing is vice president-general manager J. V. Purcell, who worked three years with mainland developers to bring it about.

other by means of divider or separation flaps and inverted tabs that are part of the cases. Four of these printed six-packs are assembled automatically in a printed, lightweight, white-faced laminated kraft board sleeve which locks the end cans in perforated bottom slots.

Because of its shape and weight, the complete 24-can "case"� is easily carried under the arm. But the "Zip-'n-Pick-Pack"� also has a perforated tear strip running completely around its middle, so that it may be separated into two sections of 12 cans (two six-packs) each, with completely independent brand and merchandising information.

Thus, Hawaii Brewing believes it is not only first in the U. S. to market beer in aluminum cans, but the first to offer as a standard practice the full range of six-, 12- and 24-can packs in carry-home sizes.

MODERN PACKAGING

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