16 Four cosmetic items in small, easy-to-use collapsible metal tubes in a hinged polystyrene box make a handy travel or purse beauty kit for an introductory offer of Quality Cosmetics Corp.'s "Monique" hand, skin and hair-care line. Tubes, A. H. Wirz, Inc., Chester, Pa. Polystrene case, Harkin Affiliates, Inc., New York. Paperboard sleeve, Kaybee Paper Box Co., Jersey City.
17 Ribbed shape of the thermoformed-acetate section of a carded hang-up package for Christmas tinsel effects packaging economy by providing adequate protective strength with a thin-ner-gauge sheet, says Paper Novelty Co. Adopted to give full visibility to the impulse item, the transparent cover is stapled to a colorful paperboard card. Printed card, Wm. W. Fitzhugh, Inc., Brooklyn. Blister, The Valley-National Corp., Milldale, Conn. Design, Graficon, Inc., New York.
18 New polyethylene-and-paperboard packages for Mort & Jack Isaacs' lace trimmings permit shoppers to touch as well as see the merchandise without soiling the contents. An end of the lace, which is wound around a stiffener card, projects fror⅜ under the folded-over, stapled bag top. For re-order purposes, a perforated coded section of the bag top can be removed. Polyethylene bags, Foremost Corrugated Co., Union City, N.J. Printed bag tops and cards, H. S. Crocker Co., San Bruno, Calif.
19 Fram Corp. uses the transparency of polyethylene film as an integral part of package design on the new bag for its air-conditioner filter. A large unprinted area in the four-color illustration shows the product in reduced size. Another unprinted section, set side by side with a gray rectangle, indicates visually when to change the filter. Polyethylene bag, Continental Can Co., Shellmar-Betner Div., Mt. Vernon, 0.
20 Faberge has taken a forward step toward glamourizing the aerosol for dressing-table appeal. Its colorful plastic-coated glass aerosols for "Cologne Spray Extraordinaire" are offered either in handsome, deep-stamped metal outer cases or with elegantly designed, decorative, metalized polystyrene caps. All go to market elaborately boxed.
SEPTEMBER 1958
ackaging