1 By adopting colorful, carded polyester blister packs, the 52-year-old firm of

S. S. Adams Co. has turned its vast line of jokes, tricks and puzzles into a family of novelties designed for quickselling rack display. Rabbit-in-hat, court-jester and puzzle symbols distinguish the product groups. Design, Robert Zeidman Associates, New York. Printed cards, Fielding & Co., New York. "Mylar"� film, E. I. du Pont de Nemours & Co., Inc., Wilmington, Del.

2 Another example of the "non-commercial"� look in packaging is this disposable dispensing carton for Sutherland Paper Co.'s Purity paper cups. Printed in gold color with a white-and-blue pattern, the hang-up paper-board dispenser has product data "hidden"� on its back and bottom panels. A transparent cellulose acetate window permits visual inventory of cup supply. To promote impulse sales, the company offers retailers corrugated counter merchandisers featuring one dispenser ready for use. Merchandiser, American Box Board Co., Grand Rapids, Mich.

3 To introduce Dual Filter Tareyton cigarettes, American Tobacco has adopted a completely new package design for the product. Twin vertical red stripes on a white background symbolize the new product feature. The redesigned logo is printed in gray and a new trade mark two tobacco leaves supporting a gold crown aids identity. Design, Lip-pincott & Margulies, New York.

4} A dispenser carton with a die-cut, flip-open section in its top panel is used by Emergency Kit Corp. for disposable polyethylene gloves. After removal of a glove from the three-color carton, the cut-out portion may be snapped back into place to protect remaining contents. Carton, Milprint, Inc., Milwaukee.

5 Combining the necessary attributes of break resistance and product visibility a three-color-printed polyethylene bag is credited by The Bares Co. for the sales success of its Char-Base, a white volcanic rock used as the bed for charcoal fires. Printed design on the 3-lb. bag features a cartoon of a chef against a flame-red background. Instruction copy is printed on the chef's "apron."� Printed polyethylene bag, The Dobeck-mun Co., Cleveland.