Send for facts on aerosols. New on the market, aerosols of Zytel may solve your packaging problem and make your sprayed product a much-talked-about item.

Consumer research proves «

women are willing to pay more for aerosols in bottles made of Du Pont ZYTEL® nylon resins

"WOULD YOU BUY THIS NEW TYPE OF AEROSOL IF IT ADDED 15^ TO THE PRICE?"� and 53% of all women queried answered YES,

". . . IF IT ADDED 3(⅜?"� and 43% still answered YES.

In fact, up to 75% of those women who expressed a preference for aerosols over other types of containers were willing to pay 156 to 30^ more for the new type.

These were some of the results of a recent consumer survey carried out by an independent research organization. This survey proved that women will pay a premium price for cologne and toilet water packaged in aerosol bottles made of Zytel nylon resin.

The survey showed clearly that these nylon bottles add considerably to the sales appeal of personal products. One particular advantage stood out above all the others . . . 65% of all people questioned were strongly in favor of a non-breakable container for toiletries, and these bottles are just that. They bounce undamaged off tiled floors!

Consider also the advantages in styling graceful shapes, combinations of built-in colors, lightness of weight and translucency that lets the customer see how much is there. Furthermore, Zytel is unaffected by propellents and most spray mixtures.

Details of this valuable survey are available to you on request.

Send for your copy now. We also welcome technical inquiries concerning the design and use of Zytel® for aerosol containers.

RES, U. S, PAT.OFK'

BETTER THINGS FOR BETTER LIVING . ., THROUGH CHEMISTRY

E. I. du Pont de Nemours & Co. (Inc,), Polychemicals Dept,

Room 259,Du Pont Building, Wilmington 98, Delaware

•� Send me your report: "�"�colognes and toilet water in aerosol containers™ A MARKET STUDY OF CONSUMER ATTITUDES'*

Name________ __ ____________ _----------.-----------------

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IN CANADA; Du Pont Company of Canada (1956) Limited, P. 0. Box 660, Montreal, Quebec