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Electrical Merchandising Magazine - July 1953


Published by Electrical Merchandising in 1953-- Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

This issue is dedicated to early automatic dishwashers. Complete history is shown including the how the GE and Hotpoint Dishwasher evolved from the Walker dishwasher company. The Westinghouse from the Conover Dishwasher and early images of Hobart's KitchenAid dishwashers. Then a thorough explanation, images and feature charts of all available home dishwashers in 1953. A another story on early Dishwasher Detergents also makes for a fascinating read.



Number of Pages: 226
File Size: 121mb
Download Fee: $12.99

  Add Electrical Merchandising Magazine - July 1953 to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


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Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download 1947 Launderall Automatic Washer Owners Manual
Here is a very rare find, the Owners Manual, Operating Instructions Wall Chart and Warranty to the Launderall automatic washer which was the first horizontal access top loading automatic washer in the USA and possibly the world.


Automatic Washers
Published by:
Launderall
1947 23 9mb $7.99
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Thumbnail Image of Download Maytag Big-Tub Washers and Matching Dryers Brochures
Here are some very cool Maytag sales literature brochures highlighting their 1970 line of large-capacity washers and matching dryers.

Models include: Washers: A906, A806, A606, A406. Dryers: DE906, DE806, DG906, DG806, DE606, DG606.

Please note there is some relatively minor water staining on these brochures, but they were cool/rare enough to post anyway.
Automatic Washers & Dryers
Published by:
Maytag
1970 28 24mb $5.99
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Thumbnail Image of Download 1977 Frigidaire Washers, Dryers and Laundry Centers Brochures
Here are some beautiful brochures highlighting the 1977 line of Frigidaire Automatic Washers, Dryers and stacked Skinny-Mini Laundry Centers.

Full images and specifications included. Models include...

Washers: WD-A, WC, WID, WIC-A
Dryers: DE, DG, DEC, DEG, DEI, DGI, DECI and DGCI.
Laundry Centers: LC-115, LC8-3 and LC-3.
Automatic Washers & Dryers
Published by:
Frigidaire
1977 12 11mb $7.99
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Thumbnail Image of Download 1977 Frigidaire Dishwashers Brochures
Here are some beautiful brochures highlighting the 1977 line of Frigidaire Automatic Dishwashers, both undercounter and mobile/portable.

Full images and specifications included. Models include: DWU-2, DWU-3, DWU-4, DWU-5, DWM-2, DWM-3, DWM-4, DWM-5.
Dishwashers
Published by:
Frigidaire
1977 8 9mb $5.99
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Thumbnail Image of Download 1977 Frigidaire Cooking Appliances Brochures
Here are some beautiful brochures highlighting the 1977 line of all available types of Frigidaire cooking appliances.

Full images and specifications included. Models include...

30" Electric Ranges: R-30, RG-35, RC-30, RCG-35, RE-36, RE-38S, REG-38, REG-38C and REG-39CD.
40" Electric Ranges: RE-47, RGC-45, RE-45.
Twin 30 Electric Ranges: REG-637V and REG-639CV.
Microwave Ovens: RCM-1, RCM-3, RCM-4 and RCM-6.

Ranges/Stoves
Published by:
Frigidaire
1977 14 10mb $9.99
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Thumbnail Image of Download Maytag 1966 Competitive Washer and Dryer Report
Maytag compares it's newly designed washers and dryers to: Easy, Frigidaire, General Electric, Hamilton, Hotpoint, Kelvinator, Kenmore, Montgomery-Ward, Norge, Philco, Speed Queen, Westinghouse, and Whirlpool.

The purpose of this booklet is to better inform you of the comparison between Maytag and 13 other brands of automatic washers and dryers. It has been prepared from data supplied by the Maytag Product Testing Laboratory; every item and each statement has been checked for accuracy and validity by our Product Testing engineers.

Model changes often come at varying times during the year. We have made every attempt to give you the latest information available at the time of the printing of this booklet.

Automatic Washers & Dryers
Published by:
Maytag
1966 32 15mb $7.99
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Thumbnail Image of Download 1949 Kenmore Washer and Dryer Service Manual
Here is one of the earliest Sears Kenmore service manuals we have found. This covers both their 1949/1950 model washer (non-bolt down model) and dryer.


Automatic Washers & Dryers
Published by:
Kenmore
1949 47 $7.99
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Thumbnail Image of Download 1967 Easy Automatic Washer Brochures
Here are some beautiful brochures from Easy highlighting their 1967 line of Automatic Washers. This probably was their first year of variable-speed control machines.

Images and specifications included. Models include: WA-355, WA-344, WA-322, WA-323, WA-321.
Automatic Washers
Published by:
Easy
1967 14 13mb $5.99
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Thumbnail Image of Download KitchenAid Portable Dishwasher 67 Series Use and Care Guide
Here is the complete owner's manual and use/care guide to the 67 series of KitchenAid Portable Dishwashers.

Models include: KDR-67 and KDD-67.
Dishwashers
Published by:
KitchenAid
1969 20 12mb $7.99
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Thumbnail Image of Download 1956 Frigidaire Dishwasher Tech-Talk Service Manual
Here is the complete service manual to all 1956 Frigidaire Dishwashers. This includes extra supplements during the year.

Models include:

DWUW-Under-Counter Model
DWFW-Free Standing Model
DWSW-Sink Combination Model

In addition, the following four special models were available:
DWUW-1-Under-Counter Model With Primer Finish
DWFW-2-Free Standing Model With Wood Top
DWFW-3-Free Standing Model With No Top
DWSW-4-Sink Combination With Stainless Steel Top
Dishwashers
Published by:
Frigidaire
1956 43 20mb $7.99
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Thumbnail Image of Download 1983 Miele Washers Dryers Dishwashers and Vacuums Brochure
This is a German language catalog highlighting the 1983 Miele line of front-loading automatic washers, twin-tub washers, clothes dryers, ironers, dishwashers and vacuum cleaners.

Models include:

Washers: W756, W765.
Dryers: T369C, T366.
Ironer: B864E.
Dishwashers: G530, G530U, G530I
Vacuum Cleaners: S130, S236i, S225

Automatic Washers & Dryers
Published by:
Miele
1983 38 38mb $5.99
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Thumbnail Image of Download 1956-1957 Westinghouse Electric Range Owners Manuals
Here are the owners manuals to the 1956 and 1957 lines of Westinghouse Electric Ranges and Ovens. Manuals include main owners manual along with the special instructions manual.

1956 Models:
AH, AHS, BH, BHS, CH, DH, FH, EH

1957 Models:
AJS, EJ, FJ, HJ, RJ, DJ, KJ, CJ, IJ, KJ


With your new Westinghouse Speed-Electric Range you will seldom find it necessary to stand at your range and stir foods while they cook ... or to lift a lid to see whether the water has boiled away or whether the food is done. That's because electric cooking heat is accurately controlled. It gives you the same fine results day in and day out.

No doubt, you have a fine reputation for your skill in baking. You'll be delighted with the wonderful results ... all without worry on your part ... from the Miracle Sealed Oven.

Your Westinghouse Speed-Electric Range will do the work for you ... provided you do the necessary planning and thinking.

Please read these instructions carefully. By doing this, you and your Westinghouse Speed-Electric Range will become wonderful cooking partners.

Ranges/Stoves
Published by:
Westinghouse
1957 56 21mb $9.99
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Thumbnail Image of Download 1966 Maytag What is New Dealer Training Guide
When Maytag introduced their brand new '06 line of automatic washers and dryers in 1966 they produced this book to show dealers exactly what all the new features are of these newly designed machines.


Automatic Washers & Dryers
Published by:
Maytag
1966 16 9mb $5.99
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Thumbnail Image of Download 1983 General Electric Dishwasher Product Information Manual
This 32 page book takes a fascinating look at features and benefits of GE dishwashers.

Sections include:
Benefits Customers are Looking For
Glossary
Systems Monitor of new Digital GE Dishwashers
Performance Flexibility
Energy Monitor Chart
Installation Information
Premium Dishwashers
Deluxe Value Dishwashers
Dishwasher Model Comparison Chart
Warranty Information

Models Highlighted: GSD2800D, GSD2600D, GSD2400D, GSD2200D, GSD1200T, GSD940D, GSD900, GSD640D, GSD600D, GSD50D.
Dishwashers
Published by:
General Electric
1983 48 24mb $7.99
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Thumbnail Image of Download 1983 General Electric Dishwasher Brochures
Here are wonderful brochures highlight the 1983 top-of-the-line of General Electric Dishwashers.

Models include: GSD2500D the all Electronic built-in Model and portable dishwasher modesl: GSC902, GSC702, GSC402.
Dishwashers
Published by:
General Electric
1983 8 7mb $5.99
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Thumbnail Image of Download 1983 Sanyo Portable Washer Owners Manual
Here is the owner's manual to the very first Sanyo portable impeller clothes washer.

Also included is the sticker that was affixed to the washer when it was brand new.
Automatic Washers
Published by:
Sanyo
1983 14 3mb $7.99
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Thumbnail Image of Download 1970 Maytag Washers and Dryers Brochures
Here are some wonderful brochures for the full line of Maytag Washers, Dryers and their portable machines as well.

Models include: A806, A606, A407, A106, DE/DG806, DE/DG606, DE407, DG406, DE/DG306, A50, DE50.
Automatic Washers & Dryers
Published by:
Maytag
1970 26 21mb $5.99
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Thumbnail Image of Download 1967 Frigidaire Appliances Catalog
Here is a catalog showing off Frigidaire Appliances for 1967.

Products include: Refrigerators, Food Freezers, Ranges, Built-in Ovens, Cooktops, Dishwashers, Disposers, Washers, Dryers and Room Air Conditioners.
Full Catalog
Published by:
Frigidaire
1967 20 13mb $7.99
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Thumbnail Image of Download 1951 Hotpoint Washer and Dryer Owners Manual
Here is the complete owners manual and operating instructions to the 1951 line of Hotpoint's washer and dryer.


Automatic Washers & Dryers
Published by:
Hotpoint
1951 40 25mb $7.99
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Thumbnail Image of Download 1972 Waste King Dishwashers Owners Manual
Here is the complete owners manual and use and care guide to all 1972 Waste King Dishwashers.

Models include: SS/911 and SS/878.
Dishwashers
Published by:
Waste King
1972 40 12mb $7.99
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Thumbnail Image of Download Westinghouse 1965-1967 Continental Range and Oven Owners Manuals
Here is a set of six different owners manuals for several Westinghouse Continental Ranges from 1965 thru 1967.

Models include: KEE3H, KEE3J, OSE3E, KEE3B, KGC, KGC30, KHC30 and other models from the mid 1960's including the double oven models.
Ranges/Stoves
Published by:
Westinghouse
1967 102 42mb $9.99
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Thumbnail Image of Download 1961 General Electric Mobile-Maid Dishwasher Brochures
Here are some wonderful brochures for GE's portable top-loading dishwashers from 1961.

Models include: SP-40V and SP-60V.
Dishwashers
Published by:
General Electric
1961 12 9mb $7.99
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Thumbnail Image of Download 1955 Frigidaire Imperial Refrigerator Owners Manual
Here is the complete owners manual and use/care guide to all 1955 Frigidaire top-of-the-line Imperial refrigerators.

Models include: CIV-143 and CIV-115.
Refrigerators/Freezers
Published by:
Frigidaire
1955 48 24mb $9.99
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Thumbnail Image of Download 1972 Beam Central Vacuum System Brochure
Here is a sales literature brochure for the Beam Central Vacuum cleaning system for homes in the early 1970's.


Vacuum Cleaners
Published by:
Beam
1972 6 4mb $5.99
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Thumbnail Image of Download 1986 AEG Washers and Vacuums
Here is a German language brochure highlighting the 1986 line of AEG front loading washers and vacuum cleaners.


Automatic Washers
Published by:
AEG
1986 12 9mb $5.99

25 Random Items from the Library
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Thumbnail Image of Download 1969 Corning Countertop Range and Cooktop Brochure
Here are two brochures from Corning highlighting their glass topped 30" range along with "The Counter That Cooks", their glass topped cook top. Full images and spec included.


Ranges/Stoves
Published by:
Corning
1969 8 10mb $7.99
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Thumbnail Image of Download Take a Liking to Viking and Put One to Work For You!
Dated August 1974 this catalog from Canada's Eaton's provides wonderful images and specifications for Viking's General Electric made appliances. Products include refrigerators, ranges, dishwashers, automatic washers and dryers, wringer washers and even a twin tub! See some Viking branded GE Filter-Flo washers but with a side opening lids!


Full Catalog
Published by:
Viking
1974 24 30mb $7.99
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Thumbnail Image of Download 1952 General Electric Cooking Range/Oven Product Man
1952 General Electric Service Manual covering Electric Ranges and Water Heaters.

GE's Product Man Service Manuals were produced monthly to keep service personnel up to date with new products, appliance specifications, appliance service instructions, troubleshooting procedures, older product repair and parts changes, installation instructions, customer complaints and recommendations, testing procedures, tools for repairs, wiring diagrams, timer charts, appliance history and evolution and other important information regarding their appliances.
Ranges/Stoves
Published by:
General Electric
1952 67 22mb $9.99
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Thumbnail Image of Download Westinghouse Laundromat Clothes Washer Service Manual
Complete servicing manual and wiring information for the L-104 Westinghouse Laundromat washers. This manual focuses on models L-104, but is really valid for any 1950s Westinghouse Laundromat with a Speed Changer Transmission Unit.


Automatic Washers
Published by:
Westinghouse
1956 30 29mb $7.99
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Thumbnail Image of Download Easy Spiralator Automatic Washer Brochures
Brochures for Easy Automatic washers models ADE and ACE.


Automatic Washers
Published by:
Easy
1957 4 7mb $5.99
Add to download cart
Thumbnail Image of Download Automatic Washer Instruction Book
Owners manual and operating instructions for Maytag Washer A3MP.


Automatic Washers
Published by:
Maytag
1953 36 19mb $7.99
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Thumbnail Image of Download 1972 Blackstone Washers and Dryer Brochure
Here are some beautiful brochures for Blackstone Automatic Washers models BA-825, BA-525, BA-415 and Dryers BE/BG-525. Images and Specifications included.


Automatic Washers & Dryers
Published by:
Blackstone
1972 12 30mb $5.99
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Thumbnail Image of Download KitchenAid 7 Series Top Loading Portable Dishwasher Owners Manual
Complete owners manuals and operating instructions to all 7 series KitchenAid Top Loading automatic dishwashers from the mid 1970s. Models include the Electra KDC-7 and the Vari-Cycle models KDA-7 and KDW-7.


Dishwashers
Published by:
KitchenAid
1972 16 11mb $7.99
Add to download cart
Thumbnail Image of Download 1972 Beam Central Vacuum System Brochure
Here is a sales literature brochure for the Beam Central Vacuum cleaning system for homes in the early 1970's.


Vacuum Cleaners
Published by:
Beam
1972 6 4mb $5.99
Add to download cart
Thumbnail Image of Download 1956 Frigidaire Refrigerator-Freezer Owners Manual
Here is the complete owners manual and use/care guide to all 1956 Frigidaire Home Refrigerators.

Models include: FI-121-56, FIW-150, FD-95-56 and FD-120-56.
Refrigerators/Freezers
Published by:
Frigidaire
1956 32 37mb $9.99
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Thumbnail Image of Download 1967 Easy Automatic Washer Brochures
Here are some beautiful brochures from Easy highlighting their 1967 line of Automatic Washers. This probably was their first year of variable-speed control machines.

Images and specifications included. Models include: WA-355, WA-344, WA-322, WA-323, WA-321.
Automatic Washers
Published by:
Easy
1967 14 13mb $5.99
Add to download cart
Thumbnail Image of Download Hotpoint Air Conditioner Brochures
Styling, Feature and specification brochures for the 1958 Hotpoint AC line.


Air Conditioners
Published by:
Hotpoint
1958 6 10mb $5.99
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Thumbnail Image of Download 1973 Sharp Portable Television Sets Brochure
Here are some sales literature brochures highlighting Sharp's line of portable television sets in the early 1970's. Both B&W and Color Models included.

Models Highlighted: C-1934, C-1928, C-1331, C-1228, 2W-33, 2K-31.

Radio/Cassette Player also brochure included for model RD-475.
Television
Published by:
Sharp
1973 15 11mb $5.99
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Thumbnail Image of Download The Worlds Newest Kitchen Ideas
The Home Owners Manual of Kitchen Planning and Decorating! Complete 24 page sales literature catalog for everything Youngstown Kitchens made available to homeowners in the early post-war era. Includes images and specifications for all Youngstown Jet-Tower Dishwashers and Disposall units, full kitchen planner including all metal kitchen cabinets and storage units, porcelain sinks, drawer units and everything else to make a beautful new shiny 1950s Kitchen! Beautiful pictures and hand drawn illustrations throughout!


Dishwashers
Published by:
Youngstown Kitchens
1952 24 37mb $5.99
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Thumbnail Image of Download Use and Care / Westinghouse Laundromat Automatic Washer
Owners manual and operating instructions to Westinghouse Laundromat model L-9.


Automatic Washers
Published by:
Westinghouse
1956 36 20mb $7.99
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Thumbnail Image of Download Frigidaire Automatic Washer Parts Catalog
Here is the complete parts catalog which includes detailed illustrations of the order of assembled parts, their descriptions and original Frigidaire part numbers.

Models include:
WJ-60, WJ-60A, WK-60, WL-60, WO-65 and WO-65-2.
Automatic Washers
Published by:
Frigidaire
1952 64 29mb $7.99
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Thumbnail Image of Download 1961 Frigidaire Washer Owners Manual for Deluxe Models
Full owners manual and operating instructions to all '61 Frigidaire Washers. Models WDA-61 and WD-61.


Automatic Washers
Published by:
Frigidaire
1961 20 12mb $7.99
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Thumbnail Image of Download KitchenAid 15 Series Dishwasher Parts Catalog
Here is the complete parts list to all 15 series KitchenAid dishwashers. This includes illustrations of all parts and their part numbers necessary for doing a parts search on old, hard to find replacement parts. Also include is the listing of available kits and accessories at the time these dishwashers were made.

Models include:

KDS-15 KDI-15
KDC-15
KD-35
KD-55
Dishwashers
Published by:
KitchenAid
1965 76 30mb $9.99
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Thumbnail Image of Download No Matter What You Wash and Wear You’ll Feel Like A Queen
Complete Owners manual and operating instructions to Frigidaire's Top-of-the-Line automatic washers for 1960. Custom Imperial and Imperial models, including suds-saver models.


Automatic Washers
Published by:
Frigidaire
1960 32 21mb $7.99
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Thumbnail Image of Download 1960 General Electric Clothes Dryer Brochures
Here are brochures for the 1960 line of General Electric automatic clothes dryers.

Models include:
DA-1020T, DA-820T, DA-720T, DA-610T, DA-617T

Beautiful images and full specifications included for each model.
Clothes Dryers
Published by:
General Electric
1960 14 26mb $7.99
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Thumbnail Image of Download Beautiful 1969 Whirlpool Automatic Washer Brochures
Here is the entire line of Whirlpool Automatic Washers from '69, including their relatively new large-capacity machine. Wonderful images and full specification for each of the following models: LTA9920, LTA8900, LTA8800, LTA7800, LTA6800, LTA6700, LTA5600, LTA5540, LTA5300 and LSA4700.


Automatic Washers
Published by:
Whirlpool
1969 30 42mb $5.99
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Thumbnail Image of Download Frigidaire Service Tech-Talk 1960 Dishwashers
A comprehensive service manual for Frigidaire's second generation of horizontal spray tube dishwashers. Includes images, cycle charts and full specifications for each model, complete descriptions of how the machine works and complete service information for entire machine. Models included: DW-IFB, DW-UIB, DW-DUB, both Deluxe and Custom Imperial.


Dishwashers
Published by:
Frigidaire
1960 48 37mb $7.99
Add to download cart
Thumbnail Image of Download Apex Canister Vacuum Brochures
Here are some wonderful brochures highlighting the Apex Canister Vacuums including the Strato-Cleaner, Aero-Cleaner and the Cylinder Cleaner.


Vacuum Cleaners
Published by:
Apex
1953 2 7mb $5.99
Add to download cart
Thumbnail Image of Download Just Set the Dial and Relax a While
Full owners manual and operating instruction to all 1956 Kenmore automatic washers.


Automatic Washers
Published by:
Kenmore
1956 20 16mb $7.99
Add to download cart
Thumbnail Image of Download Reddy Kilowatt Baking Guide
Here is an adorable cook book and electric company circular from the late 1940's with recipes for electric range baking.

Sections include: Breads, Cakes, Cookies, Puddings, Candies, Frostings and Fillings. Also has kitchen planning information for all electric kitchens included at the end.
Miscellaneous
Published by:
NSP
1948 54 39mb $5.99

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For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.