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Electrical Merchandising Magazine - July 1953


Published by Electrical Merchandising in 1953-- Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

This issue is dedicated to early automatic dishwashers. Complete history is shown including the how the GE and Hotpoint Dishwasher evolved from the Walker dishwasher company. The Westinghouse from the Conover Dishwasher and early images of Hobart's KitchenAid dishwashers. Then a thorough explanation, images and feature charts of all available home dishwashers in 1953. A another story on early Dishwasher Detergents also makes for a fascinating read.



Number of Pages: 226
File Size: 121mb
Download Fee: $12.99

  Add Electrical Merchandising Magazine - July 1953 to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


Review Selections & Checkout

Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download 1956 Washer Service Instruction Film Narrative and Service Manual
Here are two complete Kelvinator automatic washer manuals into one .pdf file. The first is the narrative to the "Service Instruction Film-Strip" on Installation and Disassembly. The second part is the complete Service Manual and Parts Guide to all 1956 Kelvinator automatic washers.


Automatic Washers
Published by:
Kelvinator
1956 91 68mb $5.99
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Thumbnail Image of Download 1976 Frigidaire Dishwasher Service Manual
Here is the comprehensive service manual to all 1976 Frigidaire automatic dishwashers, both built-in and portable models.

Models include: DWU-2, DWU-3, DWU-4, DWU-5
DWM-2, DWM-3, DWM-4, DWM-5.
Dishwashers
Published by:
Frigidaire
1976 68 40mb $5.99
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Thumbnail Image of Download 1974 Frigidaire Touch-and-Cook Electric Range Service Manual
Here is the complete service manual to Frigidaire's first digital touch-pad electric Range!

Full specifications, service and troubleshooting sections included.

Models include: RCIE3-39CDW and RCIE-39CDW.
Ranges/Stoves
Published by:
Frigidaire
1974 42 32mb $7.99
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Thumbnail Image of Download 1965 Philco Duomatic Washer-Dryer Brochures
Here are brochures for the entire 1965 line of Philco Duomatic Combination Washer-Dryers. Full images and specifications and machine price-list included. Special bonus, 1965 Philco gas dryers brochures are also included at the end of the document.

Duomatic Combo Models include: CE-7F8, CG-7F8, CE-7F6, CG-730, CE-730.

Dryers: DG-6F8, DG-6F4, DG-6F3, DG-6F2.
Combination Washer/Dryers
Published by:
Philco
1965 19 37mb $5.99
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Thumbnail Image of Download 1966 Philco Duomatic Washer-Dryer Brochures
Here are brochures for the entire 1966 line of Philco Duomatic Combination Washer-Dryers. Full images and specifications and machine price list included.

Models include: CE-7G8, CG-7G8, CE-7G6.
Combination Washer/Dryers
Published by:
Philco
1966 12 17mb $5.99
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Thumbnail Image of Download 1957 Philco-Bendix Duomatic Washer-Dryer Owners Manuals
Here is the complete owner's manual and operating/use and care guide to all top-of-the-line 1957 Philco-Bendix combination washer-dryers. Model: CGR-C.


Combination Washer/Dryers
Published by:
Bendix
1957 40 45mb $7.99
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Thumbnail Image of Download Easy Holiday Automatic Washer Model AEG Service Manual
This is the service manual supplement created specifically for the bottom of the line washer model AEG.


Automatic Washers
Published by:
Easy
1961 26 18mb $5.99
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Thumbnail Image of Download Easy Velva-Power Automatic Washer Model Transmission Service Manual
This is the comprehensive service manual created specifically for servicing Easy's new Velva-Power transmission when it first introduced. The Velva-Power transmission was Easy's own design when they moved away from using a Beam style tranmission that was so common in Speed Queen and other brands of solid-tub automatic washers.


Automatic Washers
Published by:
Easy
1961 20 13mb $5.99
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Thumbnail Image of Download 1966 Maytag Lets Talk Service
Here every Maytag service bulletin from 1966. These fact-packed bulletins are showing off the new line of Maytag automatic washers produced starting in 1966.

These fact-packed bulletins report model changes, wash and dry cycle changes, service tips, new products being introduced, new parts, reports from the field, etc. Washers and dryers are both covered.
Automatic Washers & Dryers
Published by:
Maytag
1966 63 44mb $7.99
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Thumbnail Image of Download 1964 General Electric Washer and Dryer Brochures
Here are beautiful brochcures highliting the 1964 line of GE Washers and Dryers. Images and full specifications for each model included.

Models include: WA-1250Y, DA-1220Y, WA-950Y, DA-920Y, WA-805Y, DA-820Y, WA-650Y, DA-620Y, WA-550Y, DA-520Y.
Automatic Washers & Dryers
Published by:
General Electric
1964 18 36mb $7.99
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Thumbnail Image of Download 1961 General Electric Combination Washer-Dryer Brochures
Here is the complete brochure showing off the 1961 models of the GE combination washer/dryer.

Models: WD-860V, WD-560D.
Combination Washer/Dryers
Published by:
General Electric
1961 4 9mb $5.99
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Thumbnail Image of Download 1984 Maytag Dishwasher Service Manual
Here is the comprehensive service manual to all Maytag Jet-Clean Dishwashers from the early and mid 1980s.

Models Include:
"00 Series": WU-100, WU-WC300, WU-500, WU-WC-700, WU-900
"01 Series": WU-101, WU-WC301, WU-501, WU-WC-701, WU-901
"02 Series": WU-102, WU-WC302, WU-502, WU-WC-702, WU-902
Microprocessor Model: WU1000

Full troubleshooting, cycle-charts, schematics and servicing information is included.
Dishwashers
Published by:
Maytag
1984 213 103mb $7.99
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Thumbnail Image of Download Maytag Automatic Washer model A212 Operating Instructions
Here is the complete Operating Instructions manual included with all Maytag A212 washers.


Automatic Washers
Published by:
Maytag
1983 8 7mn $5.99
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Thumbnail Image of Download 1962-1987 KitchenAid General and Service Bulletins
Here is a collection of the majority of KitchenAid appliances General Bulletins and Service Bulletins. The majority of information concerns dishwasher with a bit of disposer and trash compactor information included as well.


Dishwashers
Published by:
KitchenAid
1987 266 147mb $7.99
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Thumbnail Image of Download Westinghouse Terrace-Top Range Owners Manuals
Here is a set of owners manuals for several Westinghouse Terrace-Top Range in the 1960's.

Models include: NTE3B, NTE3C, NTE3D, KTE3C, KLD30, KTB30A.
Ranges/Stoves
Published by:
Westinghouse
1966 48 34mb $7.99
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Thumbnail Image of Download 1973 General Electric Automatic Washer Technical Manual
Here is the complete technical manual for all 1973 General Electric automatic washers.

Sections include: Timer, Schematics, Select Switches, Water System, Drive System, Other Components, Cabinet Construction, Suspension system, Installation, Service Practices, Use & Care, Washability, Portable models.

Models covered:
18lb Washers: WWA9508P, WWA9500P, WWA9400P, WWA9300P, WWA8508P, WWA8500P, WWA8428P, WWA8420P, WWA8408P, WWA8400P, WWA8375P, WWA8364P, WWA8360P, WWA8305P, WWA8330P, WWA8314P, WWA8310P, WWA8300P, WWA8000P

14lb Washers: WWA7400P, WWA7350P, WWA7300P, WWA7050P, WWA7060P, WWA7030P, WWA7000P, WWA5500P, WWA5400P, WWA5000P

Portable Washers: WWP1020P, WWP1023P, WWP1150P, WWP5300P
Automatic Washers
Published by:
General Electric
1973 206 111mb $7.99
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Thumbnail Image of Download 1963 Philco Automatic Washer Brochures
Here are some beautiful brochures showing off the 1963 line of Philco automatic washers.

Pages contain full description of features, images of each model, full control panel views of each model and complete specifications.

Models include: W-236, W-234, W-232, W-231, W-233V, W-231V.
Automatic Washers
Published by:
Philco
1963 17 43mb $7.99
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Thumbnail Image of Download 1963 Philco Duomatic Combination Washer-Dryer Brochures
Here are some beautiful brochures showing off the 1963 line of Philco Duomatics, their combination washer-dryer line. Both electric and gas models are shown.

Pages contain full description of features, images of each model, full control panel views of each model and complete specifications.

Models include: CE-736, CG-736, CE-734, CE-730, CG-730, CE-730U.
Combination Washer/Dryers
Published by:
Philco
1963 17 41mb $7.99
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Thumbnail Image of Download 1963 Philco Automatic Dryer Brochures
Here are some beautiful brochures showing off the 1963 line of Philco clothes dryers. Both electric and gas models are shown.

Pages contain full description of features, images of each model, full control panel views of each model and complete specifications.

Models include: DE-636, DG-636, DE-634, DG-634, DE-632, DG-632, DE-632V, DG-632V.
Clothes Dryers
Published by:
Philco
1963 20 42mb $7.99
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Thumbnail Image of Download 1975 Maytag Lets Talk Service
Here every Maytag service bulletin from 1975. These fact-packed bulletins report model changes, wash and dry cycle changes, service tips, new products being introduced, new parts, reports from the field, etc. Washers, dryers, dishwashers and disposers are all covered.


Automatic Washers & Dryers
Published by:
Maytag
1975 62 39mb $7.99
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Thumbnail Image of Download 1955 Bendix Duomatic Owners Manual
Here is the full complete owners manual pack with every 1955 Bendix Duomatic combination washer-dryer.


Combination Washer/Dryers
Published by:
Bendix
1955 24 45mb $7.99
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Thumbnail Image of Download 1955 Bendix and Crosley Appliance Catalog
Here is the full line of Bendix and Crosley appliances. Full images and specifications for all major appliances included.


Full Catalog
Published by:
Bendix
1955 24 45mb $7.99
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Thumbnail Image of Download 1957 Kelvinator Automatic Washer Service Manual
Here is the comprehensive service manual for all 1957 Kelvinator automatic washers.

Also include is complete parts catalog for all '57 washer models as well. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number.
Automatic Washers
Published by:
Kelvinator
1957 80 55mb $7.99
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Thumbnail Image of Download 1958 Kelvinator Automatic Washer and Dryer Service Manual
Here is the comprehensive service manual for all 1958 Kelvinator automatic washers. At the end is the service manual to the complete 1958 line of Kelvinator dryers.

Also included is complete parts catalog for all '58 washer models as well. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number.
Automatic Washers
Published by:
Kelvinator
1958 94 66mb $7.99
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Thumbnail Image of Download Ironrite Comprehensive Service Manual to Mangle Ironers
Here is the comprehensive service manual to most ironrite ironers.

MODELS Included: XL-20, 25, 30, 34, 35, 38, 40, 42, 45, 50, 55, 60, 62,65, 70, 72, 75, 80, 85, 90, 91, 94, 95, 800, 850, 880, 890, 202.

Sections include:
General Service Information
Warranty
Return of Defective Parts
Pressure
Care of Shoe
Care of &11 Padding
Oiling Instructions
Thermostats
Shocks
Correcting Oil Leaks
Vibration
Checking Heat Failures
&11 Drive Adjustments
How to Remove Clutch
Motor Repair or Exchange Policy
How to Handle Motor Exchanges
Westinghouse Motors
Emerson Motors
Delco Motors
General Electric Motors
Diagram - Gear Housing
Adjusting Gas Machines
Diagrams - Shoe Assemblies
Shoe and Element Parts
Wiring Diagram
Electrical Parts
Switch Parts
Roll Parts
Roll Small Parts
Drive Gears
Clutch Parts
Adjustable Knee Control Parts
Non-adjustable Knee Control Parts
Motor Mounting Parts
Frame and Base Parts
Cabinet Parts
Gas Machine Parts
Repair Parts

If you're Looking for the Owners Manual and instructions for the Ironrite please see this The Quick and Easy Way to Beautiful Ironing
Ironers
Published by:
Ironrite
1960 154 87mb $9.99

25 Random Items from the Library
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Thumbnail Image of Download Rebuilding Thor Washer-Dishwasher Transmissions
Here is an excellent service manual to be had by anyone who either has or would like to have a Thor Automagic washer/dishwasher or Thor automatic washer. It is a comprehensive service manual covering the steps to completely repair and/or rebuild the transmission that runs the Thor machines from 1949 thru the mid 1950's.


Automatic Washers
Published by:
Thor
1955 34 15mb $4.99
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Thumbnail Image of Download KitchenAid KD-12 Series Dishwasher Service Manual
Service manual for all 12 Series KitchenAid dishwashers. Models include KD-12, KD-22, KD-32, KD-42,KD-12P, KD-22P, KD-32P and KD-42P. Sections include General Information, Cycle Description, Servicing Instructions, Service Chart, Schematic Wiring, Timer Sequence Charts.


Dishwashers
Published by:
KitchenAid
1960 16 8mb $7.99
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Thumbnail Image of Download 1966 Lady Kenmore Automatic Washer Owners Manual
Here is the beautiful owners manual packed with every 1966 top of the line Lady Kenmore automatic washer.

Also included in the manual is the sections for the 800 series automatic washer as well.
Automatic Washers
Published by:
Kenmore
1966 32 49mb $5.88
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Thumbnail Image of Download Appliances for your Electrical Home
Full catalog showing all of GE's major appliance line, refrigerators, freezers, air conditioners, electric ranges, water heaters, dishwashers, disposalls, electric sinks, washers, dryers, ironers. Catalog also includes the entire line of GE Metal Cabinets for kitchens and utility areas.


Full Catalog
Published by:
General Electric
1954 24 34mb $4.99
Add to download cart
Thumbnail Image of Download Easy Holiday Automatic Washer Model AEG Service Manual
This is the service manual supplement created specifically for the bottom of the line washer model AEG.


Automatic Washers
Published by:
Easy
1961 26 18mb $5.99
Add to download cart
Thumbnail Image of Download They Wash and Dry Clothes the Way You Want, That's the Difference
Wonderful full brochure/book for the 1978 line of Whirlpool full size and portable washers and dryers.


Automatic Washers & Dryers
Published by:
Whirlpool
1978 16 11mb $4.99
Add to download cart
Thumbnail Image of Download The Hoover Constellation
Brochure for Hoover's floating vacuum, the Constellation, mode 843.


Vacuum Cleaners
Published by:
Hoover
1967 2 3mb $4.99
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Thumbnail Image of Download Electrical Merchandising Week - February 1 1960
In 1960 Electrical Merchandising Magazine had changed over to a weekly tabloid style Newspaper from a monthly magazine. Essentially it is a condensed version of Electrical Merchandising.

Highlights of this issue include the introduction of Maytag's All Push Button washer, Waste King's New Dishwasher Spray Arm, Easy's new bottom of the line washer/dryer combos, KitchenAid's new portable-hand held mixer and an Appliance Store with Built In Features.
Trade Publications
Published by:
Electrical Merchandising
1960 32 86mb $7.99
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Thumbnail Image of Download Appliance Manufacturer Magazine - April Home Laundry Issue
Appliance Manufacturer is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the design and manufacturing areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century.

Of particular interest:

Speed Queen redesigns it's coin-op washers with 14 distinct changes.

Norge changes automatic washers cabinets to zinc clad steel.

Packaged laundry centers by Westinghouse and Hotpoint. Including a Westinghouse Laundromat and sink combo built right over the washer.

Hotpoint drying cabinet.

Hotpoint's high controls and automatic bulk bins that dispense detergent, bleach and softener automatically! I'm not sure if any of these came into full production.
Trade Publications
Published by:
Appliance Manufacturer
1960 140 60mb $12.99
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Thumbnail Image of Download Beautiful 1960 Westinghouse Washer and Dryer Brochures
Here are some wonderful full color brochures for the entire line of 1960 Westinghouse Laundromat Clothes Washers and Dryers for the home. Images and full specifications for each model included.

Models include: L-1000, D-1000, LAA-30, DAA-30, LBA-30, DBA-30, L-124, D-124, LGA-30, DGA-30.
Automatic Washers & Dryers
Published by:
Westinghouse
1960 16 19mb $4.99
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Thumbnail Image of Download 1968 Co-Op-Franklin Automatic Washer Service Manual
Here is a rare service manual for all 1968 Franklin made Cop-Op automatic washers. Sections include specifications, repair diagnosis and procedures, timer sequence charts and wiring diagrams.

All 1968 models included - 8BW, 8BWC, 8XBW, 8GW, 8LW.
Automatic Washers
Published by:
Co-Op
1968 38 19mb $4.99
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Thumbnail Image of Download How to Tell N' Sell the ABC-O-Matic For More Effective Demonstrations
Guide given to salesmen around 1950 to help them understand the features of the ABC-O-Matic washer and what to tell prospective customers during a demonstration of the machine's full cycle.


Automatic Washers
Published by:
ABC-O-Matic
1950 12 5mb $4.99
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Thumbnail Image of Download Instructions for the Care and Use of the Hoover Model 25 Cleaning Ensemble
Full owners manual and operating instructions for Hoover Upright Vacuum Cleaner model 25.


Vacuum Cleaners
Published by:
Hoover
1937 16 9mb $4.99
Add to download cart
Thumbnail Image of Download Beautiful 1966 Speed Queen Washing Machine Brochures
Here are some wonderful brochures highlighting the 1966 line of Speed Queen Automatic Washers. Models include: A78, A77, A76, A75 and A72.


Automatic Washers
Published by:
Speed Queen
1966 10 14mb $4.99
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Thumbnail Image of Download JCPenny Compact Automatic Washer Parts Manual
Here is a rare parts breakdown of the Japanese made portable automatic washer that was made for General Electric, Hotpoint and JCPenny.


Automatic Washers
Published by:
JCPenny
1974 15 4mb $4.99
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Thumbnail Image of Download 1972 Blackstone Automatic Washer Service Manual
Complete service manual to Blackstone washers models BA-415, BA-525, BA-625 and BA-825.


Automatic Washers
Published by:
Blackstone
1972 36 27mb $5.99
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Thumbnail Image of Download Maytag Washers & Dryers
Beautiful Maytag Brochure showing off all Center Dial Washers and Dryers as well as the Porta-Washer and Dryer. Big images and full specs for each model. This brochure shows off the last year of the blue bottom control panels.


Automatic Washers & Dryers
Published by:
Maytag
1974 16 13mb $4.99
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Thumbnail Image of Download How to use and enjoy your new 1961 Frigidaire Electric Range
Full owners manual and operating instructions to all 1961 40" Frigidaire Imperial and Custom Imperial Electric Ranges.

Models include: RCI-75-61 and RI-55-61.
Ranges/Stoves
Published by:
Frigidaire
1961 28 22mb $7.99
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Thumbnail Image of Download Maytag Automatic Washers and Dryers - The Mid 80s
Here is a wonderful brochure highlighting Maytag washers and dryers of the mid 1980's. Full specifications and control panel views of each model included. Models highlighted: A712, A612, A512, A412, A312, A212, A112, D712, D612, D512, D412, D312, D212.


Automatic Washers & Dryers
Published by:
Maytag
1984 16 19mb $4.99
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Thumbnail Image of Download Westinghouse Laundromat Clothes Dryer Service Manual
Complete servicing manual and wiring information for the D-9 Westinghouse dryers. This manual focuses on models L-9, but is really valid for any early and mid 1950s Westinghouse Slant Front Dryer.


Clothes Dryers
Published by:
Westinghouse
1956 30 21mb $4.99
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Thumbnail Image of Download Guide to Workless Washdays with your Whirlpool Automatic Dryer
Owners manual and operting instruction book for the 1954/1955 line of Whirlpool Gas Dryers.


Clothes Dryers
Published by:
Whirlpool
1954 16 10mb $4.99
Add to download cart
Thumbnail Image of Download 1960 General Electric Automatic Washer Service Manual
Here is the comprehensive service manual to all 1960 GE Washers. These are the last year of the solid-basket machines and the first year that GE introduced a spin-brake to stop the tub from coasting at the end of the spin cycle.

Models include: WA-1055 WA-1050 WA-953 WA-855 WA-850 WA-755 WA-750 WA-635 WA-630 and WA-450.

Sections include:
Models - Features Chart
Description
General Description And Operation
Full Specifications
Installation Instructions
Disassembly
Transmission Service
Timer/Control Service
Electrical Components
Electrical Circuits
Wiring Diagrams And Schematics
Catalog Information
Automatic Washers
Published by:
General Electric
1960 122 61mb $7.32
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Thumbnail Image of Download 1970 Whirlpool Top Loading Dishwasher Use and Care Guide
Here are the complete operating instructions for Whirlpool's top loading dishwasher model SVP80. Includes loading instructions as well as complete cycle descriptions.


Dishwashers
Published by:
Whirlpool
1970 6 $4.99
Add to download cart
Thumbnail Image of Download Consumer Bulletin Magazine - October 1959
Consumer Bulletin was a highly respected consumer product information magazine from the 1930's onward. It was the main competitor to Consumer Reports from the 1930's through the 1960's.

Articles on Products and Ratings in this issue include:
  • Anti-freeze

  • Floor waxes (brands tested: Aerowax, Beacon, Beautiflor, Butcher, Continental, Ful-Gleam, Fullustre, Johnson's Glo-Coat, Johnson's Paste, Kengrip, Klear, Preen, Sears Maid of Honor, Simoniz, Stanley, Stride, Wilbert)

  • Should you wax your floors?

  • Pop-up toasters (brands tested: Fostoria, General Electric, Hamilton Beach, Nelson, Toastmaster, Westinghouse)

  • Painting of galvanized steel

  • Painkillers and "cold remedies"

  • Patent medicines bought over the druggist’s counter without prescription may often be dangerous

  • Home is where the hazard is...
    You can’t be too careful around moving machinery— many household appliances have their perils. One unsafe condition or one unsafe act may be the cause of an accident. If both occur, as may happen, you, or a child in the home, are likely to be in real trouble

  • Low-priced stereo amplifier

  • Three stereo pickup cartridges (brands tested: General Electric, Shure Custom, Shure Professional).

  • Removing tree stumps

  • Paint at a bargain?

  • "National Titanium" is with us again

  • Misleading labels on electric appliances

  • Single-solution processing of photographic film

  • First, send for the fire department—unskilled attempts to put out fires are often futile, may be fatal

  • Clippings on matters of consumer interest are welcome

  • Eliminating bats


Regular Features Include:
  • The Consumers’ Observation Post

  • Brief cumulative index

  • Editorial What is a good television program, and who says so?

  • Listings of Current Phonograph Records

  • Ratings of Current Motion Pictures


Trade Publications
Published by:
Consumer Bulletin
1959 40 33mb $4.99
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Thumbnail Image of Download 1968 Kenmore Automatic Washer, Dryer, Combination and Wringer Models
Service supplement showing the 1968 line of Kenmore washer, dryer, wringer washer and combination washer-dryer models along with a description of features for each machine. Also includes information on the new Veri-Flex agitator and what the settings are meant for as well as the new color on the combo washer-dryer called "Contemporary Walnut with Shaded Copper" - translation - wood-tone style.


Automatic Washers & Dryers
Published by:
Kenmore
1968 15 11mb $4.99

Review Selections & Checkout          --          Continue Browsing the Library

For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.