VINTAGE OWNER'S MANUALS, SERVICE MANUALS, BROCHURES AND PUBLICATIONS
FAQ
Your Recent Purchases
Contact Us
Home
Welcome to Automatic Ephemera, an independent organization/library for historical research and education, sharing public domain documents relating to vintage products.


 


Please search through our database, we have hundreds of available documents...

Search Publisher: 
   Restrict to Product: 

Full Text Search of Automatic Ephemera:   

Clear and Start New Search


Review Selections & Checkout


Frigidaire Washer N-Line Models Parts Catalog


Published by Frigidaire in 1968-- Here is the complete parts catalog which includes detailed illustrations of the order of assembled parts, their descriptions and original Frigidaire part numbers.

Frigidaire Washer Models include:
WAN, WA2N, WCDAN, WCDARN, WCDATN, WIN, WCDN and WCIN.

Number of Pages: 34
File Size: 15mb
Download Fee: $4.99

  Add Frigidaire Washer N-Line Models Parts Catalog to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


Review Selections & Checkout

Here are the 25 most recent documents added to the library...
Add
High-Res
Download
to Cart
Click Thumbnail for More Information Title
and
Description
Product Year # of Pages File
Size
Download
Fee
Add to download cart
Thumbnail Image of Download 1956 Washer Service Instruction Film Narrative and Service Manual
Here are two complete Kelvinator automatic washer manuals into one .pdf file. The first is the narrative to the "Service Instruction Film-Strip" on Installation and Disassembly. The second part is the complete Service Manual and Parts Guide to all 1956 Kelvinator automatic washers.


Automatic Washers
Published by:
Kelvinator
1956 91 68mb $5.99
Add to download cart
Thumbnail Image of Download 1976 Frigidaire Dishwasher Service Manual
Here is the comprehensive service manual to all 1976 Frigidaire automatic dishwashers, both built-in and portable models.

Models include: DWU-2, DWU-3, DWU-4, DWU-5
DWM-2, DWM-3, DWM-4, DWM-5.
Dishwashers
Published by:
Frigidaire
1976 68 40mb $5.99
Add to download cart
Thumbnail Image of Download 1974 Frigidaire Touch-and-Cook Electric Range Service Manual
Here is the complete service manual to Frigidaire's first digital touch-pad electric Range!

Full specifications, service and troubleshooting sections included.

Models include: RCIE3-39CDW and RCIE-39CDW.
Ranges/Stoves
Published by:
Frigidaire
1974 42 32mb $7.99
Add to download cart
Thumbnail Image of Download 1965 Philco Duomatic Washer-Dryer Brochures
Here are brochures for the entire 1965 line of Philco Duomatic Combination Washer-Dryers. Full images and specifications and machine price-list included. Special bonus, 1965 Philco gas dryers brochures are also included at the end of the document.

Duomatic Combo Models include: CE-7F8, CG-7F8, CE-7F6, CG-730, CE-730.

Dryers: DG-6F8, DG-6F4, DG-6F3, DG-6F2.
Combination Washer/Dryers
Published by:
Philco
1965 19 37mb $5.99
Add to download cart
Thumbnail Image of Download 1966 Philco Duomatic Washer-Dryer Brochures
Here are brochures for the entire 1966 line of Philco Duomatic Combination Washer-Dryers. Full images and specifications and machine price list included.

Models include: CE-7G8, CG-7G8, CE-7G6.
Combination Washer/Dryers
Published by:
Philco
1966 12 17mb $5.99
Add to download cart
Thumbnail Image of Download 1957 Philco-Bendix Duomatic Washer-Dryer Owners Manuals
Here is the complete owner's manual and operating/use and care guide to all top-of-the-line 1957 Philco-Bendix combination washer-dryers. Model: CGR-C.


Combination Washer/Dryers
Published by:
Bendix
1957 40 45mb $7.99
Add to download cart
Thumbnail Image of Download Easy Holiday Automatic Washer Model AEG Service Manual
This is the service manual supplement created specifically for the bottom of the line washer model AEG.


Automatic Washers
Published by:
Easy
1961 26 18mb $5.99
Add to download cart
Thumbnail Image of Download Easy Velva-Power Automatic Washer Model Transmission Service Manual
This is the comprehensive service manual created specifically for servicing Easy's new Velva-Power transmission when it first introduced. The Velva-Power transmission was Easy's own design when they moved away from using a Beam style tranmission that was so common in Speed Queen and other brands of solid-tub automatic washers.


Automatic Washers
Published by:
Easy
1961 20 13mb $5.99
Add to download cart
Thumbnail Image of Download 1966 Maytag Lets Talk Service
Here every Maytag service bulletin from 1966. These fact-packed bulletins are showing off the new line of Maytag automatic washers produced starting in 1966.

These fact-packed bulletins report model changes, wash and dry cycle changes, service tips, new products being introduced, new parts, reports from the field, etc. Washers and dryers are both covered.
Automatic Washers & Dryers
Published by:
Maytag
1966 63 44mb $7.99
Add to download cart
Thumbnail Image of Download 1964 General Electric Washer and Dryer Brochures
Here are beautiful brochcures highliting the 1964 line of GE Washers and Dryers. Images and full specifications for each model included.

Models include: WA-1250Y, DA-1220Y, WA-950Y, DA-920Y, WA-805Y, DA-820Y, WA-650Y, DA-620Y, WA-550Y, DA-520Y.
Automatic Washers & Dryers
Published by:
General Electric
1964 18 36mb $7.99
Add to download cart
Thumbnail Image of Download 1961 General Electric Combination Washer-Dryer Brochures
Here is the complete brochure showing off the 1961 models of the GE combination washer/dryer.

Models: WD-860V, WD-560D.
Combination Washer/Dryers
Published by:
General Electric
1961 4 9mb $5.99
Add to download cart
Thumbnail Image of Download 1984 Maytag Dishwasher Service Manual
Here is the comprehensive service manual to all Maytag Jet-Clean Dishwashers from the early and mid 1980s.

Models Include:
"00 Series": WU-100, WU-WC300, WU-500, WU-WC-700, WU-900
"01 Series": WU-101, WU-WC301, WU-501, WU-WC-701, WU-901
"02 Series": WU-102, WU-WC302, WU-502, WU-WC-702, WU-902
Microprocessor Model: WU1000

Full troubleshooting, cycle-charts, schematics and servicing information is included.
Dishwashers
Published by:
Maytag
1984 213 103mb $7.99
Add to download cart
Thumbnail Image of Download Maytag Automatic Washer model A212 Operating Instructions
Here is the complete Operating Instructions manual included with all Maytag A212 washers.


Automatic Washers
Published by:
Maytag
1983 8 7mn $5.99
Add to download cart
Thumbnail Image of Download 1962-1987 KitchenAid General and Service Bulletins
Here is a collection of the majority of KitchenAid appliances General Bulletins and Service Bulletins. The majority of information concerns dishwasher with a bit of disposer and trash compactor information included as well.


Dishwashers
Published by:
KitchenAid
1987 266 147mb $7.99
Add to download cart
Thumbnail Image of Download Westinghouse Terrace-Top Range Owners Manuals
Here is a set of owners manuals for several Westinghouse Terrace-Top Range in the 1960's.

Models include: NTE3B, NTE3C, NTE3D, KTE3C, KLD30, KTB30A.
Ranges/Stoves
Published by:
Westinghouse
1966 48 34mb $7.99
Add to download cart
Thumbnail Image of Download 1973 General Electric Automatic Washer Technical Manual
Here is the complete technical manual for all 1973 General Electric automatic washers.

Sections include: Timer, Schematics, Select Switches, Water System, Drive System, Other Components, Cabinet Construction, Suspension system, Installation, Service Practices, Use & Care, Washability, Portable models.

Models covered:
18lb Washers: WWA9508P, WWA9500P, WWA9400P, WWA9300P, WWA8508P, WWA8500P, WWA8428P, WWA8420P, WWA8408P, WWA8400P, WWA8375P, WWA8364P, WWA8360P, WWA8305P, WWA8330P, WWA8314P, WWA8310P, WWA8300P, WWA8000P

14lb Washers: WWA7400P, WWA7350P, WWA7300P, WWA7050P, WWA7060P, WWA7030P, WWA7000P, WWA5500P, WWA5400P, WWA5000P

Portable Washers: WWP1020P, WWP1023P, WWP1150P, WWP5300P
Automatic Washers
Published by:
General Electric
1973 206 111mb $7.99
Add to download cart
Thumbnail Image of Download 1963 Philco Automatic Washer Brochures
Here are some beautiful brochures showing off the 1963 line of Philco automatic washers.

Pages contain full description of features, images of each model, full control panel views of each model and complete specifications.

Models include: W-236, W-234, W-232, W-231, W-233V, W-231V.
Automatic Washers
Published by:
Philco
1963 17 43mb $7.99
Add to download cart
Thumbnail Image of Download 1963 Philco Duomatic Combination Washer-Dryer Brochures
Here are some beautiful brochures showing off the 1963 line of Philco Duomatics, their combination washer-dryer line. Both electric and gas models are shown.

Pages contain full description of features, images of each model, full control panel views of each model and complete specifications.

Models include: CE-736, CG-736, CE-734, CE-730, CG-730, CE-730U.
Combination Washer/Dryers
Published by:
Philco
1963 17 41mb $7.99
Add to download cart
Thumbnail Image of Download 1963 Philco Automatic Dryer Brochures
Here are some beautiful brochures showing off the 1963 line of Philco clothes dryers. Both electric and gas models are shown.

Pages contain full description of features, images of each model, full control panel views of each model and complete specifications.

Models include: DE-636, DG-636, DE-634, DG-634, DE-632, DG-632, DE-632V, DG-632V.
Clothes Dryers
Published by:
Philco
1963 20 42mb $7.99
Add to download cart
Thumbnail Image of Download 1975 Maytag Lets Talk Service
Here every Maytag service bulletin from 1975. These fact-packed bulletins report model changes, wash and dry cycle changes, service tips, new products being introduced, new parts, reports from the field, etc. Washers, dryers, dishwashers and disposers are all covered.


Automatic Washers & Dryers
Published by:
Maytag
1975 62 39mb $7.99
Add to download cart
Thumbnail Image of Download 1955 Bendix Duomatic Owners Manual
Here is the full complete owners manual pack with every 1955 Bendix Duomatic combination washer-dryer.


Combination Washer/Dryers
Published by:
Bendix
1955 24 45mb $7.99
Add to download cart
Thumbnail Image of Download 1955 Bendix and Crosley Appliance Catalog
Here is the full line of Bendix and Crosley appliances. Full images and specifications for all major appliances included.


Full Catalog
Published by:
Bendix
1955 24 45mb $7.99
Add to download cart
Thumbnail Image of Download 1957 Kelvinator Automatic Washer Service Manual
Here is the comprehensive service manual for all 1957 Kelvinator automatic washers.

Also include is complete parts catalog for all '57 washer models as well. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number.
Automatic Washers
Published by:
Kelvinator
1957 80 55mb $7.99
Add to download cart
Thumbnail Image of Download 1958 Kelvinator Automatic Washer and Dryer Service Manual
Here is the comprehensive service manual for all 1958 Kelvinator automatic washers. At the end is the service manual to the complete 1958 line of Kelvinator dryers.

Also included is complete parts catalog for all '58 washer models as well. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number.
Automatic Washers
Published by:
Kelvinator
1958 94 66mb $7.99
Add to download cart
Thumbnail Image of Download Ironrite Comprehensive Service Manual to Mangle Ironers
Here is the comprehensive service manual to most ironrite ironers.

MODELS Included: XL-20, 25, 30, 34, 35, 38, 40, 42, 45, 50, 55, 60, 62,65, 70, 72, 75, 80, 85, 90, 91, 94, 95, 800, 850, 880, 890, 202.

Sections include:
General Service Information
Warranty
Return of Defective Parts
Pressure
Care of Shoe
Care of &11 Padding
Oiling Instructions
Thermostats
Shocks
Correcting Oil Leaks
Vibration
Checking Heat Failures
&11 Drive Adjustments
How to Remove Clutch
Motor Repair or Exchange Policy
How to Handle Motor Exchanges
Westinghouse Motors
Emerson Motors
Delco Motors
General Electric Motors
Diagram - Gear Housing
Adjusting Gas Machines
Diagrams - Shoe Assemblies
Shoe and Element Parts
Wiring Diagram
Electrical Parts
Switch Parts
Roll Parts
Roll Small Parts
Drive Gears
Clutch Parts
Adjustable Knee Control Parts
Non-adjustable Knee Control Parts
Motor Mounting Parts
Frame and Base Parts
Cabinet Parts
Gas Machine Parts
Repair Parts

If you're Looking for the Owners Manual and instructions for the Ironrite please see this The Quick and Easy Way to Beautiful Ironing
Ironers
Published by:
Ironrite
1960 154 87mb $9.99

25 Random Items from the Library
Add
High-Res
Download
to Cart
Click Thumbnail for More Information Title
and
Description
Product Year # of Pages File
Size
Download
Fee
Add to download cart
Thumbnail Image of Download GE Washers and Dryers
Full brochures with images, features and specifications for full size GE Filter-Flo automatic washers, automatic dryers and portable washers and dryers.


Automatic Washers & Dryers
Published by:
General Electric
1985 8 8mb $4.99
Add to download cart
Thumbnail Image of Download Beautiful 1957 General Electric 30 and 24 Inch Electric Range Brochures
Here are some wonderful brochures highlighting the 1957 line of General Electric 30" and 24" Electric Ranges. Models include the Spacemaker 30" J-304, J-302, J-300 and J-245.


Ranges/Stoves
Published by:
General Electric
1957 14 20mb $4.99
Add to download cart
Thumbnail Image of Download Servicing Solid State Controls on the Lady Kenmore Washer
Here is an important manual for anyone who has vintage electronic control Kenmore or Whirlpool belt-drive washers. The manual specifically covers the 1980 Lady Kenmore, but I suspect many of the theories and processes extended out to other electronic control Whirlpool and Kenmore washers around this period.

Pictures and explanations go along with each section. Sections include Operating the Machine, Cycle charts, explanations of how each button effects the cycle, how the system and relays work, diagnosing trouble and servicing. Also tips on how to run the hidden test cycles and tips such as: The machine suds saver saves only 18 gallons of suds or rinse water unless converted. Because this machine is equipped with a suds level pressure switch, only 18 gallons of water will be saved, both suds and rinse. If the customer wants all of the water saved, the suds level switch must be bypassed . We will cover that in later frames.
Automatic Washers
Published by:
Kenmore
1979 37 28mb $4.99
Add to download cart
Thumbnail Image of Download 1960 Frigidaire Dryer Service Tech-Talk
Full and comprehensive service manual to all 1960 Frigidaire dryers, both Filtrator and Air-Flow. Goes into how the filtrator system works, plus full specifications and repair information for all models.

Models include: DCI-60, DI-60, DCD-60, DD-59 and DS-60.
Clothes Dryers
Published by:
Frigidaire
1960 36 22mb $4.99
Add to download cart
Thumbnail Image of Download Amana Appliances Brochure
Brochure titled "When Your Creating A Dream Kitchen, Amana Belongs in your Plans". Full brochure highlighting Amana Appliances from the early 1980's. Images and full specifications included. Products include:

Built-in Wall Ovens, both conventional and microwave

Cooking Centers, Ranges and Cooktops

Radaranges Microwave Ovens

Refrigerator-Freezers

Chest and Upright Food Freezers

Room Air Conditioners and Heat Pumps
Full Catalog
Published by:
Amana
1980 8 13mb $4.99
Add to download cart
Thumbnail Image of Download Marquette Wringer Washers
Brochures for the Gambles line of Wringer Washers


Wringer Washers
Published by:
Marquette (Gambles Stores)
1953 8 13mb $7.99
Add to download cart
Thumbnail Image of Download 1971 GE Appliances and Equipment
Full catalog showing all of GE's major appliance line, refrigerators, freezers, air conditioners, electric ranges, water heaters, dishwashers, disposalls, electric sinks, washers, dryers, combination washer-dryer. Catalog also includes the other electrical items available for the home.


Full Catalog
Published by:
General Electric
1971 40 42mb $5.04
Add to download cart
Thumbnail Image of Download Easy Velva-Power Automatic Washer Model Transmission Service Manual
This is the comprehensive service manual created specifically for servicing Easy's new Velva-Power transmission when it first introduced. The Velva-Power transmission was Easy's own design when they moved away from using a Beam style tranmission that was so common in Speed Queen and other brands of solid-tub automatic washers.


Automatic Washers
Published by:
Easy
1961 20 13mb $5.99
Add to download cart
Thumbnail Image of Download Hotpoint Push-Button Automatic Washer and Dryer Brochures
Beautful brochures for the 1955 Hotpoint automatic washing machine and dryer lines. Illustrations and specifications for each model included.


Automatic Washers
Published by:
Hotpoint
1955 12 18mb $4.99
Add to download cart
Thumbnail Image of Download 1974 Kelvinator Washer Line Fold-Out Brochure
Here is a sales literature brochure from Kelvinator showing off their Franklin made automatic washer line. Images, specifications and descriptions of each machine are included.

Models include: W510G, W520G, W610G, W624G, W640G, W840G and W870G.

This poster is scanned in at a very high resolution (600dpi) for close up viewing.
Automatic Washers
Published by:
Kelvinator
1974 2 38mb $5.99
Add to download cart
Thumbnail Image of Download 1958 General Electric Home Laundry Product Man
1958 General Electric Home Laundry Service Manual covering Automatic Washers, Dryers and Combination Washer/Dryers.

GE's Product Man Service Manuals were produced monthly to keep service personnel up to date with new products, appliance specifications, appliance service instructions, troubleshooting procedures, older product repair and parts changes, installation instructions, customer complaints and recommendations, testing procedures, tools for repairs, wiring diagrams, timer charts, appliance history and evolution and other important information regarding their appliances.
Automatic Washers & Dryers
Published by:
General Electric
1958 79 48mb $5.99
Add to download cart
Thumbnail Image of Download Beautiful 1954 Westinghouse Electric Ranges
Here is the entire 1954 line of Westinghouse Electric Ranges, 40" and 30" models, plus the compact models. Full images and specifications for each model offered.


Ranges/Stoves
Published by:
Westinghouse
1954 22 26mb $4.99
Add to download cart
Thumbnail Image of Download Beautiful 1958 GM Frigidaire Automatic Washer and Dryer Brochures
Here they are and these are absolutely gorgeous color brochures for the entire '58 line of Frigidaire Unimatic and Pulsamatic washers as well as Filtrator and Air-Flow dryers. This is the very last year of the Unimatic washer being produced for home use and more features were offered this year than ever before.


Automatic Washers & Dryers
Published by:
Frigidaire
1958 14 21mb $4.99
Add to download cart
Thumbnail Image of Download Westinghouse Service Beacon - July 1965
Westinghouse Service Beacons were produced bi-monthly to pass on extra appliance service information to dealers and service personnel. This issue covers, Laundry, Ranges, Refrigeration, Kitchen Utilities/Dishwashers and Room Air-Conditioners.


Full Catalog
Published by:
Westinghouse
1966 24 23mb $4.99
Add to download cart
Thumbnail Image of Download Kenmore Commander Owners Manual
Owners manual and operating instructions to Kenmore's bullet cannister vacuum.


Vacuum Cleaners
Published by:
Kenmore
1949 15 8mb $4.99
Add to download cart
Thumbnail Image of Download How To Troubleshoot a TV Receiver
This is a wonderful 155+ page primer book in learning how to fix and restore vintage tube black/white Television sets from the 1940's thru the early 1960's. It was the very first book I read when I began working on restoring vintage television sets myself.

Chapters include...
1 Getting the Most Out of TV Service Data
2 TV Receiver Sections
3 Tools, Equipment, and Accessories
4 Preliminary Observations and Checks - The Troubleshooting Approach
5 Use of Test Patterns and Cross-Hatch Patterns in Troubleshooting
6 Controls and Their Adjustment
7 Tubes and Tube Checking
8 The Dead Receiver
9 Interpreting Raster or Picture Distortion
10 Sound Troubles
11 Physical Aspects of TV Troubleshooting
12 Index
Television
Published by:
Library
1958 159 72mb $7.99
Add to download cart
Thumbnail Image of Download 1975 Speed Queen Electric and Gas Dryer Brochures
Here is the full line of '75 Speed Queen automatic dryers, both gas and electric. Brochures include images of all machines, plus full details and specifications. Also included is a feature comparison chart between the models as well as a "Automatic Dryer Features and Explanations" write up for sales people.


Clothes Dryers
Published by:
Speed Queen
1975 21 21mb $4.99
Add to download cart
Thumbnail Image of Download Advertising Pack Number 1
Here is the first in a series of highly rare advertisements from trade magazines for Appliances scanned in High Resolution! This first one shows off beautiful ads for:
- Whirlpool FSP-Factory Service Parts:
- Easy Combination Washer-Dryer
- Westinghouse Appliances
- Hoover Vacuums and Small Appliances
- General Electric Dealers
Miscellaneous
Published by:
Advertising Packs
1957 6 10mb $4.99
Add to download cart
Thumbnail Image of Download Hotpoint Electronic Oven Brochure
Hotpoint introduces its very first Microwave oven for the home. Read all about it in this color brochure!


Microwave Ovens
Published by:
Hotpoint
1957 4 9mb $4.99
Add to download cart
Thumbnail Image of Download Service Manual to the Very First Speed Queen Automatic Washer
Here is the complete service manual to the very first Speed Queen Automatic Washer, this was the Beam Design.

Models A10 and A11.

Sections include: Timer Sequence chart, installation, Service Procedures, Adjustments, Test Procedures, Service Helps and Special Tools.
Automatic Washers
Published by:
Speed Queen
1952 23 22mb $4.99
Add to download cart
Thumbnail Image of Download Service Manual to the Very First Maytag Automatic Clothes Dryer
Complete service manual to Maytag's very first dryer, model 60-W.

Sections Include:
HOW IT WORKS
CUT-AWAY VIEW OF DRYER
SPECIFICATIONS
SCHEMATIC DIAGRAM OF ELECTRIC CIRCUIT
SCHEMATIC DIAGRAM OF OPERATION
UNCRATING
INSTALLATION
CONSTRUCTION FEATURES
DISASSEMBLY
TROUBLE SHOOTING CHART
Clothes Dryers
Published by:
Maytag
1949 23 8mb $4.99
Add to download cart
Thumbnail Image of Download GE Utility Top Washer and Under-counter Dryer Brochure
Wonderful brochure highlighting General Electric's super rare Washing Machine and Sink Combination unit. Also has a rare GE dryer with phone-dial style control.


Automatic Washers
Published by:
General Electric
1962 4 7mb $4.99
Add to download cart
Thumbnail Image of Download 1957 Control-Tower Frigidaire Dryer Tech-Talk Service Manual
Here is the complete service manual to the 1957 models of Frigidaire clothes dryers. Models DI-57, DD-57 and DS-57, Di-1-57.

Complete servicing, troubleshooting and wiring diagrams.
Clothes Dryers
Published by:
Frigidaire
1957 24 22mb $5.99
Add to download cart
Thumbnail Image of Download 1956 Bendix Front Loading Automatic Washer Service Manual
Here is the comprehensive service manual to all 1956 Bendix automatic washers.

Models include: WFG-D.

Sections include: Cabinet, Clothes Door, Electrical Circuits and Cycles, Electrical Controls, Installation, Latch, Motor, Pump, Transmission, Specifications, Suspended Unit Assembly, Service Procedures, Water Inlet, Water Control.
Automatic Washers
Published by:
Bendix
1956 41 29mb $7.99
Add to download cart
Thumbnail Image of Download The Look of Quality
Beautiful brochure highlighting the 1984 line of GE washers and dryers.


Automatic Washers
Published by:
General Electric
1984 6 15mb $4.99

Review Selections & Checkout          --          Continue Browsing the Library

For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.