Electric and Gas Ranges,
Heaters,
Gas and Oil Furnaces,
Water Heaters,
Combination Kitchen Units,
Refrigerator/Freezers,
Automatic Washers and Dryers
Wringer Washers
Vacuum Cleaners,
Radios

Flair and Standard Wall Ovens,
Cooktops,
Under-counter Dishwashers,
Food Waste Disposers.

What Can You Do With Washer Trade-ins
An Old Technique Sells Modern Dishwashers
An Automatic In Every Home
New Products announces the 1955 Frigidaire Washer and Dryer Line

Automatic Washer Ads in this issue:
Laundry Queen
Easy
Bendix
Maytag
Hotpoint with a window lid!!
ABC-o-Matic
Frigidaire's New low-priced (the Pulsamatic) Laundry Pair
Apex/Tide Detergent
Blackstone

and

KitchenAid Dishwashers

Washers/Spinners: W784, W783, W780, W770, W760, W753, W751, W484, W481, W480, W475S, W473, WZ257.

Dryers: T388C, T384, T382C, T380, T377C, T370, T368C, T364, T363, T361.

Ironers: B864E, B862E.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.

Introducing new limited time "Drop-In" Maytag Automatic Washers, models A106F, A107B and A407B.

Maytag Advertising Banners

New Value Brochure

Maytag News including: Agitator Shaft Improved, Color Shading Changes, etc.

Maytag Value

The Maytag Dishwasher Belt, an Industry First!

The Maytag Fabric-Matic Automatic Washers, A107 and A407

Know Your Dryer Controls

The Confusion in Care Labels

The Satisfied Customer

The Power Module, The "Helical Drive" of the Dishwasher

Sales Ideas

New Magazine Ads

Service News

Dishwasher Selling Guide

New Maytag Dishwashers with the remarkable Power Module.

Maytag Crossword Puzzle!

New Maytag Indoor Clock

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.

Refrigerators prior to 1933 (Low Side Float System),

1933 to 1936 Reciprocating Models (High Side Float System),

1933 to 1936 Rotary Models (Restrictor System)

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 2 is located here for the 1937-1942.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 1:
P-4, AP-5, AP-6, AP-7-1, AP-7-2, AP-9, AP-12, AP-18, B-5, B-5-2, B-9, B-15, D-4, D-5, D-6, D-7-2, D-9, D-12, L-5, LP-5, M-5, M-5-2, M-7, M-9, M-12, M-15, MP-5, MP-7, MP-9, MP-12, MP-15, P-9, P-15, PT-5, T-5, TP-5, V-5, EE-5, VP-5, I, G-3, G-4, GR-4, G-5, G-6, MC-9, MC-12, W-3, W-4, W-5, W-6, W-8, W-10, W-12, W-18, WP-7, WP-8, WP-10, WP-13, WA-3, WPA-3, AHM-3330, AHM-4830, AHM-4840, AHM-5340, AHM-5750, ML-37, ML-48, ML-64, ML-4837, ML-4848, ML-5764, ML-4, ML-5, ML-6, ML-4840, ML-4850, ML-5760, S-4, S-5, S-6, WP-4, WP-5, WP-6, WP-18, SD-4, SD-6, S-4840, S-4850, S-5760, SL-43, SL-63, SL-73.

Rotary Compressor Analysis
Miscellanous and Supplimentary Information
Full descriptions of 1937, 1938, 1939, 1940, 1941 and 1942 model refrigerators.

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 1 is located here for the earliest models.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 2:
1937 Refrigerators:
Dulux Finished Cabinets
D 3-37 Master 4-37
DRS 5-37 Master 5-37
DRS 6-37 Master 6-37
DRS 7-37 Master 7-37
Master 8-37
Porcelain Finished Cabinets
DeLuxe 5-37 DeLuxe 8-37
DeLuxe 6-37 Imperial '37
DeLuxe 7-37

1938 Refrigerators:
Dulux Finished Refrigerators
D3
TD3
Special S-38
Special 6-38
Special 7-38
Master 4-38
Master S-38
Master 6-38
Master 7-38
Master 8-38
Porcelain Finished Refrigerators
DeLuxe S-38 Imperial
DeLuxe 6-38
DeLuxe 7-38 WP-19
DeLuxe 8-38

1939 Refrigerators:
DA Model Refrigerators:
TDA-3
DA-3
DA-4
Super Value 6-39.
Special Model Refrigerators:
Special 5-39
Special 6-39
Master Model Refrigerators :
Master 4-39
Master 5-39
Master 6-39
Master 8-39
Cold-Wall Model Refrigerators:
Cold-Wall 6-39
(Dulux Exterior)
Cold-Wall8-39
(Dulux Exterior)
Cold-Wall5-39
(Porcelain Exterior}
Cold-Wall 6-39
(Porcelain Exterior)
Cold-Wall8-39
(Porcelain Exterior)
Cold-Wall Imperial and WP-19.

1940 Refrigerators:
Table Top Model:
TDB-3
Super Value Refrigerators:
sv 3
SV4
sv 6-40
sv 8-40
Master Refrigerators:
M 5-40
M 6-40
DeLuxe Refrigerators:
D 5-40
D 6-40
Cold-Wall Master Refrigerators:
CWM 5-40
CWM 6-40
Cold-Wall DeLuxe Refrigerators:
CWD 6-40
CWD 8-40
Cold-Wall Imperial Refrigerators:
CWI 6-40
CWI 8-40
CWI 13
WP-19

1941 Refrigerators:
1941 "S" and "R" Model Refrigerators:
(See Table I-VI.)
S 3 (Flat top only) See 1940 TDB-3
S 4
S 6-41
R 6-41
1941 "M" and "L" Model Refrigerators:
(See Table 2-VI)
M 6-41
MP 6-41
L 6-41
L 8-41
1941 Cold-Wall Model Refrigerators:
(See Table 3-VI)
C 6-41
CP 6-41 c 9-41
CD 6-41
CPD 6-41
CPD 9-41
CPD 13-41
WP 19

1942 Refrigerators
AH 6
S 7-42
M7-42
M P7-42
D 7-42
DP 7-42
D 9-42
CD 7-42
CPD 7-42
CPD 9-42
CPD 13
WP 19

Full descriptions of 1945-47 I-Line Refrigerators, 1947-1948 J-Line Refrigerators, 1949 K-Line Refrigerators, 1950 M-Line Refrigerators and 1951 O-Line Refrigerators.

This volume is meant to be used with VOLUME 2 which covers more in-depth theory and servicing of rotary compressor models.

VOLUME 1 is located here for the earliest models.

Manual model images and specifications, wiring diagrams, troubleshooting and full servicing information.

Models mentioned:
1945-1946-1947 Refrigerators:
AHI-4
DI-7
CDI-9
AHI-6
DPI-7
CPDI-7
SI-7
DI-9
CPDI-9
MI-7
CDI-7

1948 Refrigerators:
AJ-6
SJ-6
MJ-6
MJ-7
MJ-9
MJ-11
DJ-7
DJ-9
DJ-11
CIJ-10

1949 Refrigerators:
ML-77
ML-93
DL-70
AL-60
ML-60
ML-77P
ML-93P
ML-115
DL-7
DL-86
DL-86P
DL-105
IL-80
IL-100


1950 Refrigerators:
AM-43,
AM-43F
DM-90
DM-90P
DM-107
DM-107P
MM-92
MM-110
AM-60
MM-74
MM-74P
MM-76
MM-76P
SM-60
SM-76
SM-76P
IM-80
IM-100
1M-lOOP

1951 Refrigerators:
AO-43 Apartment House, 4.3 cu. ft.
AO-43F Apartment House, 4.3 cu. ft., Flat Top
AO-60 Apartment House, 6 cu. ft.
SO-60 Standard, 6 cu. ft.
SO-73 Standard, 7.3 cu. ft.
SO-82 Standard, 8.2 cu. ft.
SO-92 Standard, 9.2 cu. ft.
SO-110 Standard, 11 cu. ft.
MO-71 Master, 7.1 cu. ft.
MO-81 Master, 8.1 cu. ft.
MO-81P Master, 8.1 cu. ft. Porcelain
DO-90 Deluxe, 9 cu. ft.
DO-90P Deluxe, 9 cu. ft. Porcelain
DO-107 Deluxe, 10.7 cu. ft.
IO-80 Imperial, 8 cu. ft.
IO-100 Imperial, 10 cu. ft.

Top of the Range Instructions
Set It and Forget It Griddle Instructions
Oven Instructions
Broiler Instructions
Special Information
Simple Servicing Procedures
Recommended Recipes for Tappan Ranges

Barbecue-Broyl Oven
Barbecuing, various meats
Broiler
Care of Your Range
Cooking-Baking Times & Temperatures
Cooking Clock
Disappearing Shelf
Drip Trays
Grease Cup
Handy Hints on Homemaking
Minitmaster
Oven Racks, how to remove
Oven Windows
Recipes
Storage & Crisping Compartment
Storage Drawer
Tempo-Plates
Vanishing Grill

Foodmatic Attachments
Power Module
Mixers, Beaters and Bowls
Food Processor
Blender
Knife and Scissors Sharpener
Meat Grinder
Ice Crusher
Coffee Mill
Stirring Cooker
Deep Fry Basket
Ice Cream Maker
Custom Molded Trays and Slides
Service

Full Page Vintage Ads:
Apex Automatic Washer, Toastmaster Fry Pan, Hoover Lark Vacuum, Lau Fans, Easy Combination Washer-Dryer, Kitchen Maid Kitchens, Hotpoint Microwave Oven, Hamilton Dryer, Better Homes and Gardens, General Electric Refrigerators, Dormeyer Power Tools, 1957 Chevrolet/Frigidaire trucks, Emerson Fans, Commercial Credit, Duluxe Paint on Westinghouse Refrigerators, Ladies Home Journal, RCA-Victor Television Sets, National Accounting Machines, Tide Laundry Detergent, Voice-O-Music Stereo Systems, Woman's Friend Wringer Washers, Caloric Gas Ranges, Ironrite Mangle Ironers, Magic Chef Gas Ranges, FSP Appliance Parts, Graybar, Chromalux, White Water Heaters and Water Softeners, Hotpoint Kitchens, Youngstown Kitchens Food Waste Disposers, Speed Queen Automatic Washers, Mallory Batteries, Gibson Room Air Conditioners, Dayton Rubber Hoses, Revco Freezers, Ben-Hur Freezers, Coroaire Heaters, Hotpoint Room Air Conditioners, Pittsburg Paint and Glass, General Electric Television, KitchenAid Dishwashers, Sylvania Television Sets, American Furniture Mart, Permaglas Water Heaters, Motorolo Television Sets, RCA-Victor/Readers Digest, Lovell Pressure Wringers for Wringer Washers, Kelvinator Refrigerators.

Double Full Page Vintage Ad Spreads:
Westinghouse Dealers, Philco-Bendix top loading washer, Maytag All-Fabric Automatic Washer, Hamilton Beach Small Appliances, Gas Appliance Manufacturers Association, Eureka Vacuum Cleaners, Hotpoint Built-in Appliances, General Electric Kitchens, Whirlpool Refrigerators, Whirlpool Freezers, Whirlpool Electric Ranges, Whirlpool Air Conditioners, Chicago Tribune, Admiral Refrigerators, Hotpoint Automatic Washers and Dryers, General Electric Vacuum Tubes, Norge Electric and Gas Ranges, General Electric Portable TVs, Frigidaire Sheer Look, Hotpoint Refrigerators.

3+ Page Vintage Ads or Catalogs:
Hotpoint Portable Television Sets, Vornado Automobile and Home Air Conditioners, Whirlpool Combination and Top Loading Automatic Washers, Life Magazine.


Other Ads:
West Bend 50-Cup Percolator, Tuttle & Kift, Beldon Electric Cords, Lamb Electric Motors, Dexter Twin Tub Wringer Washers, Bendix Dehumidifiers, Duratub Laundry Sinks, Fasco Fans, Driver Harris Nichrome, Toastmaster Water Heaters, Yellow Pages, Tung-Sol Vacuum Tubes.

Featured Articles:

• Trends—Region by Region


• Portable Sales Should be Plus Sales


• Economic Currents


• 92 Washers in Three Days
  Wash-your-own demonstrations on a sidewalk full of washers at Maytag Sales and Service, San Antonio, sold ...


• Color TV Specialist
  A Norwood, Mass man is a television specialist... specifically, a color TV specialist. That’s where he puts all his merchandising effort. Here’s what he does and how he does it...


• A Department Store Fights Back
  Despite a smaller department, fewer salesmen and less real selling, The Fair is doing a $1-million a year business against rough Chicago competition because it, like other department stores, has learned how to meet the customers' demand for price


• $300,000 from Home Demonstrations
  Unless your salesman is eager to give a home demonstration, you're not going to make many sales," says Adair. “I've found that about 60 percent of my home demonstrations bring sales, so the more appliances my salesmen can place in the home, the more sales I'm going to get.


• A Discount House Merchandises Recorders
  Primarily a TV dealership, the company began merchandising recorders four years ago; sold 100 for $15,000 the first year. Today, Berman's fast growing recorder operation is helping to offset faltering television sales and giving the business a semblance of balance—in radio-TV no mean trick.


• The Electronic Microwave Oven/Range—A Revolution in Cooking
  What is probably the greatest single advance in the art of cooking that we will see in our lifetime is already here. Here are some answers to dealer questions on how it works and how it will sell. Brand new microwave ovens are highlighted including the : Whirlpool, Westinghouse, Kelvinator, Tappan, General Electric and Hotpoint microwave ovens.


• A New Approach to Kitchen Planning
  Women who manage their households with the orderly efficiency of good business will want a kitchen that provides for all the different household operations— one centralized plant where they can launder, sew, mend, plan schedules, order, take inventories and keep their records, in addition to the regular three-meals-a- day routine. With a back-to-back plan for kitchen and laundry equipment, carefully figured space planning and double duty counters, it’s all possible in an average kitchen.


• Brazil's Galloping Appliance Market
  Despite government restrictions nearly every appliance is sold on time—10 percent or less down—and almost nobody ever defaults. Add the fact that the consumer group is increasing 15 percent a year and it's easy to see why South America's biggest country is off to a running boom


• Major Appliance Service: Repairing Electric Clothes Dryer
  Control features and safety devices are the complicating factors in dryer service and a good job requires both knowledge and concentration


• Electric Appliance News—New Products


• News—Trade Report


• Color TV Program


• EDITORIAL: Not Price Alone

Introduction of New Products for 1957 Section - (1 to 5 paragraphs about each product):
Hollywood Frozen Food Oven, Quicfreeze Refrigerators, Dormeyer Portable Mixer, Sunbeam Ironmaster, Miro-Matic Frypan, Maytag Refrigerator-Freezers, Gibson Chest Freezers, Westinghouse Refrigerators, Maytag Freezer, Blendal Blenders, Vernois Built-in Cooking Appliances, Philco Air Conditioner, Dominion Table Stove, Caloric Ranges, Quickfreeze Freezers, Sunbeam Electric Blanket, Gilber Griddle, Doryeyer Mix-Maid stand Mixer, Eureka Vacuum Cleaner, Universal Table Stove, Broan Fan, Rex Window Fan, Quacker Wall Furnace, National Food Waste Disposer, York Air Conditioner, Swanson Clocks, Dayton Fans, Broil-King Slicer and Mixer, Quick Light Charcoal Lighter, Royal Chef Grills, Westinghouse TV, Packard Bell Color Television, Andrea Console Television, Packard-Bell Televison, Philco Portable TV, Olympic Television, Zenith Portable Radios, Granco Radio, Packard-Bell Radio, Starbeam Antenna, RCA-Victor Hi-Fi, Packard-Bell Garage Door Opener, Universal Coffeematic, Electrolux Vacuum Turb-o-Utility, Toro Pony,

General Electric Co.'s 1958 clothes dryer, soon to be introduced, will feature an automatic, de-wrinkler.

Strictly Experimental is this combination freezer-electronic range which General Electric demonstrated lost month. Housewife simply makes menu selection by pushing up to six of the 14 selector keys at top of unit. Dishes are then automatically conveyed to electronic oven at proper intervals so that completed meal comes out at one time. The freezer racks con be loaded with either pre-frozen commercial foods or home-prep a red meals . G-E officials emphasize that unit is nothing more than logical development of existing appliances and "does no take the place of a good cook." Instead, the XP C-1 allows housewife to prepare meals in advance and frees her from work while meal is being cooked.