Models included in this catalog include:
12/14
28
29
31/32/33/34/35/36
41/42/50/51/53/55
61
62/63/64
65/66/67/68/69/70
82/84/84B/85/86/87/88
91
115
334
344
348
404/409
415
434/444/454
564/574
584
589/593
634
704/704-01/706/707/714
719/728
843/858
913/913-01
918
1010/1020/1030/1060/
1070/1076
1100/1110/1118/1120/
1130/1136/1140/1149/
1151/1157/1170/1176/
1178/U6003/U6007
1330/1340/1348
2000/2001/2010/2011/
2017
2040/2048/S302l/S3023
2100/2110/2120
2200/2201/2204/2208/
2210/2260/2266
2610/2720/2726
2800
2830/2836
2900/2901/2910/2911
2940
2941/2950
2951/2970
2960/2980/2904
U4001/U4019/U4021/
U4003/U4005/U4007/
U4009
S3001
S3003
S3005
S2003/S2005/S2007

Models include: WA-455, WA-444, WA-423, WA-422, WA-421, WA-411.

Washers: A712, A612, A512, A412, A312, A212, A112.

Dryers: D712, D612, D512, D412, D312, D212.

Models A17 (Standard capacity) and A18 (Big-Tub large capacity).

Dishwashers: WU1000, WU902, WU702, WU502, WU302, WC702-302, WU202.

Pulsamatic Deluxe Model WD-56

DWM-2, DWM-3, DWM-4, DWM-5.

RD25, RC24, RG3, RB69, RB70, RF3, RB68, RB67, RB60, RB61

Understanding Your Food Preparer,
Speed Control Guide,
Adjusting Beater To Bowl,
Care and Cleaning,
Helpful Hints,
Mixing Tips,
Recommended Recipes.

Models specifically highlighted are:
LA81-N, LB81-N, LB1O-N, LH12-N, LR14-N, LM11-N, LW11-N, plus more earlier model information.

GE's Product Man Service Manuals were produced monthly to keep service personnel up to date with new products, appliance specifications, appliance service instructions, troubleshooting procedures, older product repair and parts changes, installation instructions, customer complaints and recommendations, testing procedures, tools for repairs, wiring diagrams, timer charts, appliance history and evolution and other important information regarding their appliances.

Sections include:
General Service Information
Warranty
Return of Defective Parts
Pressure
Care of Shoe
Care of &11 Padding
Oiling Instructions
Thermostats
Shocks
Correcting Oil Leaks
Vibration
Checking Heat Failures
&11 Drive Adjustments
How to Remove Clutch
Motor Repair or Exchange Policy
How to Handle Motor Exchanges
Westinghouse Motors
Emerson Motors
Delco Motors
General Electric Motors
Diagram - Gear Housing
Adjusting Gas Machines
Diagrams - Shoe Assemblies
Shoe and Element Parts
Wiring Diagram
Electrical Parts
Switch Parts
Roll Parts
Roll Small Parts
Drive Gears
Clutch Parts
Adjustable Knee Control Parts
Non-adjustable Knee Control Parts
Motor Mounting Parts
Frame and Base Parts
Cabinet Parts
Gas Machine Parts
Repair Parts

If you're Looking for the Owners Manual and instructions for the Ironrite please see this The Quick and Easy Way to Beautiful Ironing

Hamilton Beach Mixer

Hamilton Beach Mixette hand Mixer

Wearing Blendors: Deluxe, Chrome, Standard, Duo-Speed and Hand Mixer

Cory Vacuum Coffee Maker, Cory Electric Knife Shapener

Toastmaster Super Deluxe Toaster and Toaster 1B14

Fryrette Deep Fryer

Robeson Percolator Coffee Makers Crown, Princess, Avalon and Copper Classic Models

Durabilt Traveling Irons

Westclox Moonbeam Electric Alarm Clock, Sphnix, Big Ben, Greenwich, Logan, Electric Switch and Bantam Desk Clocks, Melody, Belfast, Orb and Monitor Commercial Electric Wall Clocks.

Lux Swinging Bird, Bobbing Bird, Colorful Clown and Rudolph Red Nose Clocks, Lux Minute-Minder Timers, Lux Claridge, Harvester, Chilton, Spinning Wheel, Fairview and Grist Mill Clocks

Seth Thomas Clocks, Rudder, Glance, Cathay, Belwyn, Accent, Poise, Sharon, Lynton, Filedston, Dynaire, Buckingham, Baxter, Northbury, Legacy, Kenbury, Medbury, Brookfield, Pippin, Homestead, Plaza, Manager clocks.

Arvin Portable Electric Heaters

Sales And Profit Outlook For '55
1955 Selling Schedule
Trade-Ins
Personalized Selling
Is Discount Selling Losing Its Punch?
What The Public Thinks About Discounting
The Winner: The Man Who Stays In Business
Mathematics Of Price Cutting
Margins, Franchises, and Fair Trade
"Sales Will Rise For Those Who Work"
Captive Election Audience Sees New Line
Complete Food Plan Training Pays Off
Check And Counter Check
They Call It 8 to 5
His Automatic Washers Speak
Contact Plan Produces TV Sales Daily
Selection And Color Boost White Goods Sales
Sales Clinic
News And Trends
New Products Section
News Of The Month

Full Page Vintage Ads:
McGraw Edison Air Conditioners, Westinghouse Air Conditioners, Waste King Dishwashers, Hoover Vacuum Cleaners/Floor Polishers, Hotpoint Appliances, Philco Electric Ranges, Dominion Coffee Maker, Maytag Automatic Washers, Atlas Aire Fans, Ben-Hur Freezers, Frigidaire Appliances, Lawn-Boy, Presto Coffeemakers, Chicago Tribune, Chevrolet Trucks, Remington Shavers, Aetna Life, National Electric Living Program, Honeywell Gas Valves, Good Housekeeping Magazine, Regina Vacuum Cleaners, Frigidaire Golden Rule Service, Roper Gas Ranges, Fasco Fans, General Electric Motors, Philco Appliance Marketing, Signal Fans, Presto Small Appliances, Westinghouse Fans, Blackstone Automatic Washers and Dryers, Caloric Gas Ranges, Better Homes and Gardens Magazine, Coolerator Air Conditioners, Gibson Air Conditioners, Grabar Appliances, Kelvinator Air Conditioners, Senora Television-Radio-Hi-Fi, General Electric Vacuum Cleaners, Frigidaire Air Conditioners, Philco Air Conditioners, Sylvania, United States Steel, Sylvania Clock Radios, Olympic Hi-Fi, Hamilton Dryers, Kelvinator Dealer Awards.

Double Full Page Vintage Ad Spreads:
Waste King Dishwashers, R&M Hunter Fans, General Electric Telechron Clocks, Hotpoint Refrigerator-Freezer, Westinghouse Light Blubs, Gold Starred Gas Ranges, RCA-Victor Television Sets, Admiral Television Sets, Amana Air Conditioners, Sylvania High-Fi, Motorola Television Sets, Zenith TV and Radio, Hotpoint Condenser Dryers, General Electric Fans, York Air Conditioners, RCA Stereo, Norge Refrigerator and Dispensomat Automatic Washers, Philco Radios, Hamilton Beach Hat-Box Vacuum Cleaner and Appliances, GE Credit.

3+ Page Vintage Ads or Catalogs:
16 Page Whirlpool Appliances Catalog, Chrysler Air-Temp Air Conditioners, Fedders Air Conditioners.

Other Ads:
Toastmaster Water Heaters, Chromolux Heating Elements, Arvin Stereo, Yellow Pages, Arvin Radios, Whirlpool FSP Parts, Westinghouse Dehumidifiers,


Featured Articles:

• Trends—Region by Region


• Stock Market Report... the industry on Wall Street


• How’s Business... retail sales at a glance


• Economic Currents


• SPECIAL REPORT: Fans and Air Conditioners


• Will Air Conditioning Begin Setting Sales Records Again


• He Sold 135 Units in February


• He Sells Them Like Sacks of Sugar


• He Concentrates on Special Markets


• Cold Weather Cools Off Fan Sales


• He Sells Nothing But Fans He Promotes ’Em 12 Months a Year


• Who Says Vacuum Cleaner Home Demonstrations Are Dead?


• TV and Major Appliances in the Market Basket Idea Digest


• He Nets 14 Percent on Custom Built Hi-Fi


• Electric Blankets Everywhere


• Better Home Merchandising: The Department of Ideas - Better Kitchen Merchandising


• They Turn Appliance Shoppers into Kitchen Customers


• What’s New In Chicago?


• The Houseware’s Show

One of the most revolutionary of prototype appliances at the Market was this ultrasonic dishwasher by Westinghouse.

G-E calls this radical new cabinet a power storage center. Elevator section rises from base at touch of button.

This Maytag washer features a "timed bleach injector" which makes possible automatic, safe machine bleaching.

A dream appliance last year, this Hotpoint range is now being produced commercially. It has flop-down surface units.

Line-up of stereo in Philco space illustrates industry's swing to one-piece units. Side speakers, baffles broaden sound source.

Model tuning TV :from bed draws attention to Admiral remote tuner, first such device available for low-priced portables.



• The NARDA Convention

Introduction of New Products for 1959 Section - (1 to 5 paragraphs about each product):
Westinghouse Built-in Oven, Westinghouse Built-In Wall Refrigerator Freezer, Westinghouse Air Conditioners, Kitchen-Aire Range Hood, Admiral Ranges, Refrigerators, Built-in Ranges, Air-Conditioners, Ironrite Built-in Ironers, Hamilton Beach Hat-Box Vacuum Cleaner, Chrysler Air-Temp Air-Conditioners, Westinghouse Evaporative Coolers, Sub-Zero Built-in Refrigerator Freezers, Herrmidifer Humidifier, Astral Portable Refrigerators, Tappan Built-in Ranges and Refrigerators, Westinghouse Vacuum Cleaners, Ben-Hur Bar Refrigerators, Lovell Wringers, Welbuilt Range, Oasis Dehumidifiers, General Electric Vacuum Cleaner, Westinghouse Fans, Emerson-Pryne Range Hood, Bern Air-King Humidifiers, Columbia Stereo-Phonos, General Electric Radios, Motorola TV and Stereo, Sylvania Stereo Hi-Fi, RCA-Victor Radios, Olympic 1959 Electronic Line, Setchell-Carlson Radio-Phono, Emerson Phonoradio Combination, Sylvania Clock-Radio, Concert Organ.

October 1952 Issue
25th Anniversary Issue

PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka