What Can You Do With Washer Trade-ins
An Old Technique Sells Modern Dishwashers
An Automatic In Every Home
New Products announces the 1955 Frigidaire Washer and Dryer Line

Automatic Washer Ads in this issue:
Laundry Queen
Easy
Bendix
Maytag
Hotpoint with a window lid!!
ABC-o-Matic
Frigidaire's New low-priced (the Pulsamatic) Laundry Pair
Apex/Tide Detergent
Blackstone

and

KitchenAid Dishwashers

Washers/Spinners: W784, W783, W780, W770, W760, W753, W751, W484, W481, W480, W475S, W473, WZ257.

Dryers: T388C, T384, T382C, T380, T377C, T370, T368C, T364, T363, T361.

Ironers: B864E, B862E.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.

Introducing new limited time "Drop-In" Maytag Automatic Washers, models A106F, A107B and A407B.

Maytag Advertising Banners

New Value Brochure

Maytag News including: Agitator Shaft Improved, Color Shading Changes, etc.

Maytag Value

The Maytag Dishwasher Belt, an Industry First!

The Maytag Fabric-Matic Automatic Washers, A107 and A407

Know Your Dryer Controls

The Confusion in Care Labels

The Satisfied Customer

The Power Module, The "Helical Drive" of the Dishwasher

Sales Ideas

New Magazine Ads

Service News

Dishwasher Selling Guide

New Maytag Dishwashers with the remarkable Power Module.

Maytag Crossword Puzzle!

New Maytag Indoor Clock

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.

Refrigerators prior to 1933 (Low Side Float System),

1933 to 1936 Reciprocating Models (High Side Float System),

1933 to 1936 Rotary Models (Restrictor System)

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 2 is located here for the 1937-1942.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 1:
P-4, AP-5, AP-6, AP-7-1, AP-7-2, AP-9, AP-12, AP-18, B-5, B-5-2, B-9, B-15, D-4, D-5, D-6, D-7-2, D-9, D-12, L-5, LP-5, M-5, M-5-2, M-7, M-9, M-12, M-15, MP-5, MP-7, MP-9, MP-12, MP-15, P-9, P-15, PT-5, T-5, TP-5, V-5, EE-5, VP-5, I, G-3, G-4, GR-4, G-5, G-6, MC-9, MC-12, W-3, W-4, W-5, W-6, W-8, W-10, W-12, W-18, WP-7, WP-8, WP-10, WP-13, WA-3, WPA-3, AHM-3330, AHM-4830, AHM-4840, AHM-5340, AHM-5750, ML-37, ML-48, ML-64, ML-4837, ML-4848, ML-5764, ML-4, ML-5, ML-6, ML-4840, ML-4850, ML-5760, S-4, S-5, S-6, WP-4, WP-5, WP-6, WP-18, SD-4, SD-6, S-4840, S-4850, S-5760, SL-43, SL-63, SL-73.

Rotary Compressor Analysis
Miscellanous and Supplimentary Information
Full descriptions of 1937, 1938, 1939, 1940, 1941 and 1942 model refrigerators.

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 1 is located here for the earliest models.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 2:
1937 Refrigerators:
Dulux Finished Cabinets
D 3-37 Master 4-37
DRS 5-37 Master 5-37
DRS 6-37 Master 6-37
DRS 7-37 Master 7-37
Master 8-37
Porcelain Finished Cabinets
DeLuxe 5-37 DeLuxe 8-37
DeLuxe 6-37 Imperial '37
DeLuxe 7-37

1938 Refrigerators:
Dulux Finished Refrigerators
D3
TD3
Special S-38
Special 6-38
Special 7-38
Master 4-38
Master S-38
Master 6-38
Master 7-38
Master 8-38
Porcelain Finished Refrigerators
DeLuxe S-38 Imperial
DeLuxe 6-38
DeLuxe 7-38 WP-19
DeLuxe 8-38

1939 Refrigerators:
DA Model Refrigerators:
TDA-3
DA-3
DA-4
Super Value 6-39.
Special Model Refrigerators:
Special 5-39
Special 6-39
Master Model Refrigerators :
Master 4-39
Master 5-39
Master 6-39
Master 8-39
Cold-Wall Model Refrigerators:
Cold-Wall 6-39
(Dulux Exterior)
Cold-Wall8-39
(Dulux Exterior)
Cold-Wall5-39
(Porcelain Exterior}
Cold-Wall 6-39
(Porcelain Exterior)
Cold-Wall8-39
(Porcelain Exterior)
Cold-Wall Imperial and WP-19.

1940 Refrigerators:
Table Top Model:
TDB-3
Super Value Refrigerators:
sv 3
SV4
sv 6-40
sv 8-40
Master Refrigerators:
M 5-40
M 6-40
DeLuxe Refrigerators:
D 5-40
D 6-40
Cold-Wall Master Refrigerators:
CWM 5-40
CWM 6-40
Cold-Wall DeLuxe Refrigerators:
CWD 6-40
CWD 8-40
Cold-Wall Imperial Refrigerators:
CWI 6-40
CWI 8-40
CWI 13
WP-19

1941 Refrigerators:
1941 "S" and "R" Model Refrigerators:
(See Table I-VI.)
S 3 (Flat top only) See 1940 TDB-3
S 4
S 6-41
R 6-41
1941 "M" and "L" Model Refrigerators:
(See Table 2-VI)
M 6-41
MP 6-41
L 6-41
L 8-41
1941 Cold-Wall Model Refrigerators:
(See Table 3-VI)
C 6-41
CP 6-41 c 9-41
CD 6-41
CPD 6-41
CPD 9-41
CPD 13-41
WP 19

1942 Refrigerators
AH 6
S 7-42
M7-42
M P7-42
D 7-42
DP 7-42
D 9-42
CD 7-42
CPD 7-42
CPD 9-42
CPD 13
WP 19

Full descriptions of 1945-47 I-Line Refrigerators, 1947-1948 J-Line Refrigerators, 1949 K-Line Refrigerators, 1950 M-Line Refrigerators and 1951 O-Line Refrigerators.

This volume is meant to be used with VOLUME 2 which covers more in-depth theory and servicing of rotary compressor models.

VOLUME 1 is located here for the earliest models.

Manual model images and specifications, wiring diagrams, troubleshooting and full servicing information.

Models mentioned:
1945-1946-1947 Refrigerators:
AHI-4
DI-7
CDI-9
AHI-6
DPI-7
CPDI-7
SI-7
DI-9
CPDI-9
MI-7
CDI-7

1948 Refrigerators:
AJ-6
SJ-6
MJ-6
MJ-7
MJ-9
MJ-11
DJ-7
DJ-9
DJ-11
CIJ-10

1949 Refrigerators:
ML-77
ML-93
DL-70
AL-60
ML-60
ML-77P
ML-93P
ML-115
DL-7
DL-86
DL-86P
DL-105
IL-80
IL-100


1950 Refrigerators:
AM-43,
AM-43F
DM-90
DM-90P
DM-107
DM-107P
MM-92
MM-110
AM-60
MM-74
MM-74P
MM-76
MM-76P
SM-60
SM-76
SM-76P
IM-80
IM-100
1M-lOOP

1951 Refrigerators:
AO-43 Apartment House, 4.3 cu. ft.
AO-43F Apartment House, 4.3 cu. ft., Flat Top
AO-60 Apartment House, 6 cu. ft.
SO-60 Standard, 6 cu. ft.
SO-73 Standard, 7.3 cu. ft.
SO-82 Standard, 8.2 cu. ft.
SO-92 Standard, 9.2 cu. ft.
SO-110 Standard, 11 cu. ft.
MO-71 Master, 7.1 cu. ft.
MO-81 Master, 8.1 cu. ft.
MO-81P Master, 8.1 cu. ft. Porcelain
DO-90 Deluxe, 9 cu. ft.
DO-90P Deluxe, 9 cu. ft. Porcelain
DO-107 Deluxe, 10.7 cu. ft.
IO-80 Imperial, 8 cu. ft.
IO-100 Imperial, 10 cu. ft.

Dryers: 1960 to 1963
Dishwashers: various 1958 to 1965 models

3-D9, 3-D9P, 3-D7, 3-D7P, 3-D5, 3-D5P, 3-D3, 3-D3P, 3-D2, 3-D2P, 3-D1, 3-D1P, 1-DO, 1-DOP, 3-D4

RDE-38J and RCIE-39J

The installation instructions for the machine,
Special letter from Jane Oliver, Thor Home Economist to new Thor owners,
Complete service manual for the machine.

• Grape-Nuts improves its product — by leaving out a few very modern ingredients


• Refrigerator-freezer combinations
  Nine frost-free and conventional models are included in this report. Brands tested: Amana Free-O-Frost, Frigidaire, General Electric, Kelvinator Foodarama, Leonard, Norge, Philco, Sears Coldspot.
  
  Both refrigerators and refrigerator-freezers have full-width freezer compartments, and on this account most people do not realize there is a vitally important difference between the two types of appliance. If you contemplate buying, be sure you have a clear idea of the difference between the refrigerator and the refrigerator-freezer, for if you buy a refrigerator when what you really need is a refrigerator-freezer, the results can be very disappointing.
  
  Some manufacturers have done little to eliminate this confusion or adopt clear standards of nomenclature. Indeed, some refer to both types of appliance as refrigerators; others designate some of their combination appliances as having “zero degree” freezers or “true freezers.” The following definitions should help to dispel some of the confusion which exists in consumers’ minds. continued...


• The new Comet automobile
  Someone has suggested that the Comet may be the car for those who cannot decide between a full-size car and the compact models, as represented by Corvair, Falcon, Valiant, Rambler American, and Studebaker Lark. Actually the interior of the Comet is larger than the Falcon only in the trunk space, for both cars have the same passenger space dimensions and the same engines. Exteriorly, however, the Comet is bigger; it has a 4½-inch longer wheelbase, is 14 inches longer overall, and is about 115 pounds heavier than the Falcon. The Comet has dual headlamps while those on the Falcon are the older style single headlamps, which in CR’s opinion are preferable. continued...


• Hedge trimmers
  Reports and ratings of 9 popular brands of hedge trimmers and 2 hedge trimming attachments. Brands tested: Black & Decker, Craftsman, Disston Dragon, Hedgemaster, Hedgshear, Little Wonder, Skil, Sunbeam, Trimmer Boy
  
  Trimming hedges and shrubbery with a pair of hand-operated hedge shears is a tiresome and time-consuming task. Electric-motor-operated trimmers make light work of the hedge-trimming chore. Even a novice, with a little practice, can turn out a well-trimmed hedge in a fraction of the time—and likewise a fraction of the muscle-weariness—required for hand trimming. There is a certain amount of hazard in using a hedge trimmer, as there is with nearly all power tools, but there is a greater hazard with hedge trimmers than some other tools, because there is no way in which the cutting blades can be guarded. continued...


• Bargains from abroad
  It is not necessary to take a trip abroad in order to buy foreign bargains. This article tells how you can buy by mail. One of the joys of taking a trip is buying unusual items, or bargains, which can be brought back and displayed as souvenirs or mementos of the happy journey. Many people are not aware that it is also possible to get items from abroad by mail order, not quite so easily as they could buy something from Sears, perhaps, but with no great difficulty either. continued...


• What pool owners should know
  Safety rules for homeowners with back yard pools


• Portable electronic flash units
  A report on six of the new models - Brands tested: FR-150, Futuramic Strobonar, Metz Mecablitz, Multiblitz Color SL, Strobomite, Ultrablitz Monojet
  
  The development of the transistor and the new miniaturization techniques of the electronic industry have been put to good use in the design of the new portable electronic flash guns. Not too many years ago, the electronic flash or “strobe” unit was a bulky and heavy accessory and therefore unwieldy for the amateur photographer to carry and use. The “strobe” units were expensive to buy, and battery costs were high. By contrast, the six flash units discussed in the present article were all reasonably light, relatively inexpensive, and compact, and batteries were relatively low in price. continued...
  


• The problem of fallout from nuclear tests
  Consumers’ Research presents the informed opinion of a distinguished physicist in the field of nuclear energy on the vital question of fallout and its dangers. On the topic of nuclear fallout and its dangers, there is a welter of conflicting opinions, and it is most unfortunate that the views expressed often represent publicity-seeking attempts by zealots who have an ax to grind. When scientists seem to disagree on questions of such a fundamental nature, the lay public is not to be blamed for finding itself puzzled and confused, and ready to question, perhaps, the honesty and competence of the scientists concerned. continued...
  


• Tight watch bands can impair function of nerves of the hand
  A recent item in The New England Journal of Medicine reports damage to the nerves of a part of one hand which caused numbness of the thumb and the area at its base. Increase in the area of numbness finally caused the patient to resort to medical advice. No cause for the trouble was found, and during the next two months the normal lack of sensation extended to involve the index finger. continued...


• What’s in a name?
  The product may change and change and change again, but the old name goes on and on - The makers of Cafotan tablets, one of the patent medicines mentioned in our article on “ Painkillers and ‘cold remedies’ ” in the October 1959 Bulletin, have written to Consumers’ Research to say that the Cafotan made today differs in composition from the product which we discussed. As a matter of fact, says Premo Pharmaceutical Laboratories, Inc., the maker, there have been two changes in formulation since the tablets we examined were made.
  
  Originally Cafotan contained aspirin, phenacetin, caffeine, and quinine sulfate. Although the maker claims that this formulation was discontinued well over 10 years ago, during World War II, this 4-ingredient Cafotan is the kind that Consumers’ Research obtained when we recently acquired samples of various drugs from the current stock of a busy retail drug store. During World War II, according to the maker, quinine sulfate was eliminated from the formula, leaving Cafotan for the time being as a straight “APC” tablet—aspirin, phenacetin, caffeine—not essentially different from dozens of other APC preparations. Then in 1958, Premo made yet another change, substituting sali-cylamide for aspirin. continued...


• Garden hose—plastic or rubber composition?
  Plastic garden hose is much lighter in weight and more convenient to handle than rubber hose, use of which is now limited mainly to industrial purposes. Consumers’ Research has had several different brands and types of plastic hose in use and allowed them to be exposed to the elements all the year round for some years. Our observation has been that plastic hose is on the whole very satisfactory and has great advantages, particularly for a woman, in its lightness. As there are many brands on the market that are guaranteed for periods up to 12 years, there seems to be no point in attempting to differentiate between the specific brands of makes that carry a guarantee. continued...


• Devices sold for draining flooded basements
  Two electric-powered pumps and a gadget which uses water power to move waterWant to pump water up to a height of 6 feet at the rate of 300 gallons per hour—without an electric motor or gas engine? Advertisements for the Speedy Drainer seemed to promise such results, but actual performance in tests at Consumers’ Research was much less impressive. continued...


• Concluding test findings on the new outboard motors

Regular Features Include:

• The Consumers’ Observation Post


• Editorial: Are home furnishings advertisers missing the boat?
  Dependability in a household appliance is what women want most. At least that is the view of B. A. Chapman, executive vice president of American Motors Corp., and general manager of the Kelvinator Division. If Mr. Chapman is correct in his analysis, there are a lot of home furnishings advertisers who are throwing away large sums on full pages in what are called the “home shelter” magazines. As a matter of fact, that is just what the foremost trade paper in the field thinks is happening. Reporting an analysis of the full-page advertisements in the April issues of House & Garden, Better Homes & Gardens, and Living, Louis Goodenough noted that something like one third of the ads showed people in formal or semi-formal evening clothes, and commented that in this country we don’t dress for dinner as the British often do. “It’s about time,” he said, that we “have a return to home furnishings that do something for today’s consumer.” continued...
  
  
• Brief cumulative index


• Listings of Current Phonograph Records


• Ratings of Current Motion Pictures

Agitator Washers—Major Parts
Air Conditioner Filters
Appliance Polish
Ballpoint Washers—Major Parts
Bearings
Belts
Bendix-Philco Cross Reference
Combination Washer/Dryer—Major Parts
Cords, Range & Dryer
Covers—Air Conditioner
Dexter-Philco Cross Reference
Diaphragms
Dryer—Major Parts
Dryer Cords
Dryer Venting Equipment
Fast Moving Parts
Filters—Air Conditioners
Gaskets
Gears
Hardware—Special
Heaters and Heater Kits
Hose—Inlet
Identification Material
Kits—Repair
Lubricants
Major Parts List
Agitator Washers
Ballpoint Washers
Combination Washer/Dryer
Dryers
Tumble Action Washers
Wringer Washers
Paints & Refinishing Materials
Philco Bendix/Dexter Cross Reference Data
Polish—Appliance
Range Cords
Seals
Service Manuals
Signs
Solenoids
Surface Units—Electric Range
Switches
Timers
Tumble-Action Washers—Major Parts
Valves
Venting Equipment
Wringer Washers—Major Parts

Full Specifications
Installation Requirements
Removing Machine From Shipping Container
Locating and Installing Machine
Controls and Operation
Recommended Tools
Dismantling
Reassembly
Operating Mechanism
Preparing Transmission and Components for Inspection
Reassembly of Components of Transmission Assembly
Replacement of Parts
Adjustments
Trouble Shooting


"This Service Manual has been prepared to acquaint you with the latest service information on trouble shooting and repairing of Easy Spindriers, ranging from the replacement of an individual component to a complete overhaul.

Spindrier Washers are equipped with a transmission that permits washing and spin-drying at the same time or individual operation of either washing or spin-drying.

This Service Manual contains information for servicing present model Spindriers, as well as other Spindriers of this type. When this information is correctly applied, it is possible to locate and correct any service problem that may be encountered.

Read the manual carefully and then use the technical instructions to guide you on all complex service problems."

Sections include: Control Panel Information, About Surface Cooking, About Oven Cooking, Cleaning and Care, Pull 'N Clean Oven, Special Instructions, Accessories about your Range, If You Need Service, etc.

J720S, J722S, J724S, J750S, J752S, J754S, J780S, J782S, J784S, J802S, J820S, J822S, J850S, J852S

Sections include service and information on:
CUSTOM COOKTOPS CUSTOM OVENS
PARTS CATALOG SECTION
DELIVERY

DESCRIPTION
Custom cooktops
Custom ovens

DISASSEMBLY AND SERVICE — J802S, J850S, J852S
Body
Conduit plug
Control panel and switch box
Cooktop
Removing cooktop from countertop.
Surface units
Surface unit switches
Switch box cable

DISASSEMBLY AND SERVICE — JS20S AND J822S
Body
Cooktop
Junction box
Removing cooktop from countertop.
Surface indicator light
Surface units
Surface unit switches

DISASSEMBLY AND SERVICE — CUSTOM OVENS
Bake unit
Broil unit
Broil unit terminal blocks
Door trim
Front frame
Front servicing controls
Glass window
Indicator lights
Meat thermometer
Meat thermometer crystal..
Oven door
Oven door seal
Oven liner
Oven light
Oven light switch
Oven switch
Oven thermostats
Oven vent
Testing meat meter
Testing meat probe
Thermostat replacement ..
Timer
Timer crystal
Timer operation
Rotisserie
Rotisserie motor

INSTALLATION
Custom cooktops
Custom ovens
J802S
J820S1 and J822S1
J850S1 and J852S1

NOMENCLATURE
Custom cooktops
Custom ovens

SERIAL NUMBER
Custom cooktops
Custom ovens

WIRING DIAGRAMS
Custom cooktops
Custom ovens

Very cool article on GM Frigidaire appliance designers and how they work together in an atmosphere of creativeness.

Maytag introduces their Halo-of-Heat dryer.

GE Kitchen Center wins awards for GE designers and engineers.

Surprising number of new appliances at Chicago Summer Market show.

Model Specifications
A. 1957 MODELS
B. 1958/59 MODELS
C. 1960 MODELS

Pre-Delivery and Installation
A. PRE- DELIVERY REQUIREMENTS
B. INSTALLATION PROCEDURE
C. INSTRUCTIONS TO USER
D. MOVING PREPARATION

Description of Operation
A. ELECTRICAL SYSTEM
B. WATER SYSTEM
C. AIR FLOW SYSTEM
D. CYLINDER DRIVE SYSTEM
E. CYCLE OF OPERATION
F. WIRING DIAGRAMS

Trouble Diagnosis and Checking Procedures

Service Procedures

Service Parts Lists

INTRODUCTION
- Purpose
- History
- Operation
- Models / Features
- Production Changes
- Warranty
STRUCTURE AND COMPONENTS
- General
- Structure/ Components Only On Potscrubber II Models
- Structure/ Components Common With Potscrubber Ill Models
- Structure/ Components Common With Plastisol Tub Models
FIELD CORRECTIONS
- General
- Model SD1 050 - Field Corrections
- All Models - Field Corrrections
ELECTRICAL
- General 18
- Schematics/ Switch Charts / Timer Cam Charts
- SD1 050/ 1070 Cycle Selections And Operation
- SD950 / 953 / 970 Cycle Selections And Operation
- SD870 Cycle Selections And Operation
WRAP UP
- Electrical Field Rework
- Diagnostic Procedures
- Conclusion
CHARTS
I - Model Changes
II - SD1 050 Field Corrections
Ill - Field Corrections (2 Pages)
IV - SD1 050-01 Schematic
V - SD1 050 - 01 Cam Chart
VI - SD1 050 - 03, -04, 1070 Schematic
VII - SD1050 - 03, - 04, 1070 Cam Chart
VIII - SD950-02 , 970 Schematic
IX - SD950-02 , 970 Schematic
X - SD870 Schematic

Full Page Vintage Ads:
Apex Automatic Washer, Toastmaster Fry Pan, Hoover Lark Vacuum, Lau Fans, Easy Combination Washer-Dryer, Kitchen Maid Kitchens, Hotpoint Microwave Oven, Hamilton Dryer, Better Homes and Gardens, General Electric Refrigerators, Dormeyer Power Tools, 1957 Chevrolet/Frigidaire trucks, Emerson Fans, Commercial Credit, Duluxe Paint on Westinghouse Refrigerators, Ladies Home Journal, RCA-Victor Television Sets, National Accounting Machines, Tide Laundry Detergent, Voice-O-Music Stereo Systems, Woman's Friend Wringer Washers, Caloric Gas Ranges, Ironrite Mangle Ironers, Magic Chef Gas Ranges, FSP Appliance Parts, Graybar, Chromalux, White Water Heaters and Water Softeners, Hotpoint Kitchens, Youngstown Kitchens Food Waste Disposers, Speed Queen Automatic Washers, Mallory Batteries, Gibson Room Air Conditioners, Dayton Rubber Hoses, Revco Freezers, Ben-Hur Freezers, Coroaire Heaters, Hotpoint Room Air Conditioners, Pittsburg Paint and Glass, General Electric Television, KitchenAid Dishwashers, Sylvania Television Sets, American Furniture Mart, Permaglas Water Heaters, Motorolo Television Sets, RCA-Victor/Readers Digest, Lovell Pressure Wringers for Wringer Washers, Kelvinator Refrigerators.

Double Full Page Vintage Ad Spreads:
Westinghouse Dealers, Philco-Bendix top loading washer, Maytag All-Fabric Automatic Washer, Hamilton Beach Small Appliances, Gas Appliance Manufacturers Association, Eureka Vacuum Cleaners, Hotpoint Built-in Appliances, General Electric Kitchens, Whirlpool Refrigerators, Whirlpool Freezers, Whirlpool Electric Ranges, Whirlpool Air Conditioners, Chicago Tribune, Admiral Refrigerators, Hotpoint Automatic Washers and Dryers, General Electric Vacuum Tubes, Norge Electric and Gas Ranges, General Electric Portable TVs, Frigidaire Sheer Look, Hotpoint Refrigerators.

3+ Page Vintage Ads or Catalogs:
Hotpoint Portable Television Sets, Vornado Automobile and Home Air Conditioners, Whirlpool Combination and Top Loading Automatic Washers, Life Magazine.


Other Ads:
West Bend 50-Cup Percolator, Tuttle & Kift, Beldon Electric Cords, Lamb Electric Motors, Dexter Twin Tub Wringer Washers, Bendix Dehumidifiers, Duratub Laundry Sinks, Fasco Fans, Driver Harris Nichrome, Toastmaster Water Heaters, Yellow Pages, Tung-Sol Vacuum Tubes.

Featured Articles:

• Trends—Region by Region


• Portable Sales Should be Plus Sales


• Economic Currents


• 92 Washers in Three Days
  Wash-your-own demonstrations on a sidewalk full of washers at Maytag Sales and Service, San Antonio, sold ...


• Color TV Specialist
  A Norwood, Mass man is a television specialist... specifically, a color TV specialist. That’s where he puts all his merchandising effort. Here’s what he does and how he does it...


• A Department Store Fights Back
  Despite a smaller department, fewer salesmen and less real selling, The Fair is doing a $1-million a year business against rough Chicago competition because it, like other department stores, has learned how to meet the customers' demand for price


• $300,000 from Home Demonstrations
  Unless your salesman is eager to give a home demonstration, you're not going to make many sales," says Adair. “I've found that about 60 percent of my home demonstrations bring sales, so the more appliances my salesmen can place in the home, the more sales I'm going to get.


• A Discount House Merchandises Recorders
  Primarily a TV dealership, the company began merchandising recorders four years ago; sold 100 for $15,000 the first year. Today, Berman's fast growing recorder operation is helping to offset faltering television sales and giving the business a semblance of balance—in radio-TV no mean trick.


• The Electronic Microwave Oven/Range—A Revolution in Cooking
  What is probably the greatest single advance in the art of cooking that we will see in our lifetime is already here. Here are some answers to dealer questions on how it works and how it will sell. Brand new microwave ovens are highlighted including the : Whirlpool, Westinghouse, Kelvinator, Tappan, General Electric and Hotpoint microwave ovens.


• A New Approach to Kitchen Planning
  Women who manage their households with the orderly efficiency of good business will want a kitchen that provides for all the different household operations— one centralized plant where they can launder, sew, mend, plan schedules, order, take inventories and keep their records, in addition to the regular three-meals-a- day routine. With a back-to-back plan for kitchen and laundry equipment, carefully figured space planning and double duty counters, it’s all possible in an average kitchen.


• Brazil's Galloping Appliance Market
  Despite government restrictions nearly every appliance is sold on time—10 percent or less down—and almost nobody ever defaults. Add the fact that the consumer group is increasing 15 percent a year and it's easy to see why South America's biggest country is off to a running boom


• Major Appliance Service: Repairing Electric Clothes Dryer
  Control features and safety devices are the complicating factors in dryer service and a good job requires both knowledge and concentration


• Electric Appliance News—New Products


• News—Trade Report


• Color TV Program


• EDITORIAL: Not Price Alone

Introduction of New Products for 1957 Section - (1 to 5 paragraphs about each product):
Hollywood Frozen Food Oven, Quicfreeze Refrigerators, Dormeyer Portable Mixer, Sunbeam Ironmaster, Miro-Matic Frypan, Maytag Refrigerator-Freezers, Gibson Chest Freezers, Westinghouse Refrigerators, Maytag Freezer, Blendal Blenders, Vernois Built-in Cooking Appliances, Philco Air Conditioner, Dominion Table Stove, Caloric Ranges, Quickfreeze Freezers, Sunbeam Electric Blanket, Gilber Griddle, Doryeyer Mix-Maid stand Mixer, Eureka Vacuum Cleaner, Universal Table Stove, Broan Fan, Rex Window Fan, Quacker Wall Furnace, National Food Waste Disposer, York Air Conditioner, Swanson Clocks, Dayton Fans, Broil-King Slicer and Mixer, Quick Light Charcoal Lighter, Royal Chef Grills, Westinghouse TV, Packard Bell Color Television, Andrea Console Television, Packard-Bell Televison, Philco Portable TV, Olympic Television, Zenith Portable Radios, Granco Radio, Packard-Bell Radio, Starbeam Antenna, RCA-Victor Hi-Fi, Packard-Bell Garage Door Opener, Universal Coffeematic, Electrolux Vacuum Turb-o-Utility, Toro Pony,

General Electric Co.'s 1958 clothes dryer, soon to be introduced, will feature an automatic, de-wrinkler.

Strictly Experimental is this combination freezer-electronic range which General Electric demonstrated lost month. Housewife simply makes menu selection by pushing up to six of the 14 selector keys at top of unit. Dishes are then automatically conveyed to electronic oven at proper intervals so that completed meal comes out at one time. The freezer racks con be loaded with either pre-frozen commercial foods or home-prep a red meals . G-E officials emphasize that unit is nothing more than logical development of existing appliances and "does no take the place of a good cook." Instead, the XP C-1 allows housewife to prepare meals in advance and frees her from work while meal is being cooked.