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Electrical Merchandising Magazine - May 1957


Published by Electrical Merchandising in 1957-- Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Index of the May 1957 Issue


Full Page Vintage Ads:
Apex Automatic Washer, Toastmaster Fry Pan, Hoover Lark Vacuum, Lau Fans, Easy Combination Washer-Dryer, Kitchen Maid Kitchens, Hotpoint Microwave Oven, Hamilton Dryer, Better Homes and Gardens, General Electric Refrigerators, Dormeyer Power Tools, 1957 Chevrolet/Frigidaire trucks, Emerson Fans, Commercial Credit, Duluxe Paint on Westinghouse Refrigerators, Ladies Home Journal, RCA-Victor Television Sets, National Accounting Machines, Tide Laundry Detergent, Voice-O-Music Stereo Systems, Woman's Friend Wringer Washers, Caloric Gas Ranges, Ironrite Mangle Ironers, Magic Chef Gas Ranges, FSP Appliance Parts, Graybar, Chromalux, White Water Heaters and Water Softeners, Hotpoint Kitchens, Youngstown Kitchens Food Waste Disposers, Speed Queen Automatic Washers, Mallory Batteries, Gibson Room Air Conditioners, Dayton Rubber Hoses, Revco Freezers, Ben-Hur Freezers, Coroaire Heaters, Hotpoint Room Air Conditioners, Pittsburg Paint and Glass, General Electric Television, KitchenAid Dishwashers, Sylvania Television Sets, American Furniture Mart, Permaglas Water Heaters, Motorolo Television Sets, RCA-Victor/Readers Digest, Lovell Pressure Wringers for Wringer Washers, Kelvinator Refrigerators.

Double Full Page Vintage Ad Spreads:
Westinghouse Dealers, Philco-Bendix top loading washer, Maytag All-Fabric Automatic Washer, Hamilton Beach Small Appliances, Gas Appliance Manufacturers Association, Eureka Vacuum Cleaners, Hotpoint Built-in Appliances, General Electric Kitchens, Whirlpool Refrigerators, Whirlpool Freezers, Whirlpool Electric Ranges, Whirlpool Air Conditioners, Chicago Tribune, Admiral Refrigerators, Hotpoint Automatic Washers and Dryers, General Electric Vacuum Tubes, Norge Electric and Gas Ranges, General Electric Portable TVs, Frigidaire Sheer Look, Hotpoint Refrigerators.

3+ Page Vintage Ads or Catalogs:
Hotpoint Portable Television Sets, Vornado Automobile and Home Air Conditioners, Whirlpool Combination and Top Loading Automatic Washers, Life Magazine.


Other Ads:
West Bend 50-Cup Percolator, Tuttle & Kift, Beldon Electric Cords, Lamb Electric Motors, Dexter Twin Tub Wringer Washers, Bendix Dehumidifiers, Duratub Laundry Sinks, Fasco Fans, Driver Harris Nichrome, Toastmaster Water Heaters, Yellow Pages, Tung-Sol Vacuum Tubes.

Featured Articles:

  • Trends—Region by Region

  • Portable Sales Should be Plus Sales

  • Economic Currents

  • 92 Washers in Three Days
    Wash-your-own demonstrations on a sidewalk full of washers at Maytag Sales and Service, San Antonio, sold ...

  • Color TV Specialist
    A Norwood, Mass man is a television specialist... specifically, a color TV specialist. That’s where he puts all his merchandising effort. Here’s what he does and how he does it...

  • A Department Store Fights Back
    Despite a smaller department, fewer salesmen and less real selling, The Fair is doing a $1-million a year business against rough Chicago competition because it, like other department stores, has learned how to meet the customers' demand for price

  • $300,000 from Home Demonstrations
    Unless your salesman is eager to give a home demonstration, you're not going to make many sales," says Adair. “I've found that about 60 percent of my home demonstrations bring sales, so the more appliances my salesmen can place in the home, the more sales I'm going to get.

  • A Discount House Merchandises Recorders
    Primarily a TV dealership, the company began merchandising recorders four years ago; sold 100 for $15,000 the first year. Today, Berman's fast growing recorder operation is helping to offset faltering television sales and giving the business a semblance of balance—in radio-TV no mean trick.

  • The Electronic Microwave Oven/Range—A Revolution in Cooking
    What is probably the greatest single advance in the art of cooking that we will see in our lifetime is already here. Here are some answers to dealer questions on how it works and how it will sell. Brand new microwave ovens are highlighted including the : Whirlpool, Westinghouse, Kelvinator, Tappan, General Electric and Hotpoint microwave ovens.

  • A New Approach to Kitchen Planning
    Women who manage their households with the orderly efficiency of good business will want a kitchen that provides for all the different household operations— one centralized plant where they can launder, sew, mend, plan schedules, order, take inventories and keep their records, in addition to the regular three-meals-a- day routine. With a back-to-back plan for kitchen and laundry equipment, carefully figured space planning and double duty counters, it’s all possible in an average kitchen.

  • Brazil's Galloping Appliance Market
    Despite government restrictions nearly every appliance is sold on time—10 percent or less down—and almost nobody ever defaults. Add the fact that the consumer group is increasing 15 percent a year and it's easy to see why South America's biggest country is off to a running boom

  • Major Appliance Service: Repairing Electric Clothes Dryer
    Control features and safety devices are the complicating factors in dryer service and a good job requires both knowledge and concentration

  • Electric Appliance News—New Products

  • News—Trade Report

  • Color TV Program

  • EDITORIAL: Not Price Alone


Introduction of New Products for 1957 Section - (1 to 5 paragraphs about each product):
Hollywood Frozen Food Oven, Quicfreeze Refrigerators, Dormeyer Portable Mixer, Sunbeam Ironmaster, Miro-Matic Frypan, Maytag Refrigerator-Freezers, Gibson Chest Freezers, Westinghouse Refrigerators, Maytag Freezer, Blendal Blenders, Vernois Built-in Cooking Appliances, Philco Air Conditioner, Dominion Table Stove, Caloric Ranges, Quickfreeze Freezers, Sunbeam Electric Blanket, Gilber Griddle, Doryeyer Mix-Maid stand Mixer, Eureka Vacuum Cleaner, Universal Table Stove, Broan Fan, Rex Window Fan, Quacker Wall Furnace, National Food Waste Disposer, York Air Conditioner, Swanson Clocks, Dayton Fans, Broil-King Slicer and Mixer, Quick Light Charcoal Lighter, Royal Chef Grills, Westinghouse TV, Packard Bell Color Television, Andrea Console Television, Packard-Bell Televison, Philco Portable TV, Olympic Television, Zenith Portable Radios, Granco Radio, Packard-Bell Radio, Starbeam Antenna, RCA-Victor Hi-Fi, Packard-Bell Garage Door Opener, Universal Coffeematic, Electrolux Vacuum Turb-o-Utility, Toro Pony,

General Electric Co.'s 1958 clothes dryer, soon to be introduced, will feature an automatic, de-wrinkler.

Strictly Experimental is this combination freezer-electronic range which General Electric demonstrated lost month. Housewife simply makes menu selection by pushing up to six of the 14 selector keys at top of unit. Dishes are then automatically conveyed to electronic oven at proper intervals so that completed meal comes out at one time. The freezer racks con be loaded with either pre-frozen commercial foods or home-prep a red meals . G-E officials emphasize that unit is nothing more than logical development of existing appliances and "does no take the place of a good cook." Instead, the XP C-1 allows housewife to prepare meals in advance and frees her from work while meal is being cooked.


Number of Pages: 182
File Size: 97mb
Download Fee: $12.99

  Add Electrical Merchandising Magazine - May 1957 to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


Review Selections & Checkout

Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download 1970 Blackstone Automatic Washer Service Manual
Complete service manual to the 1970 line of Blackstone washers.

Models include: BA-502, BA-702, BA-902.
Automatic Washers
Published by:
Blackstone
1970 37 18mb $5.99
Introductory Price of $3.99


ends in:
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Thumbnail Image of Download 1956 Frigidaire Imperial and Deluxe Automatic Washer Brochures
Here are beautiful brochures from 1956 for Frigidaire's Imperial Unimatic and Deluxe Pulsamatic automatic washers. Full images and specifications are included.

Unimatic Imperial Model WI-56
Pulsamatic Deluxe Model WD-56
Automatic Washers
Published by:
Frigidaire
1956 4 4mb $5.99
Introductory Price of $3.99


ends in:
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Thumbnail Image of Download 1955 General Electric Laundry Brochures
1955 was a big year for General Electric laundry appliances. Both the Filter-Flo system was introduced on their top-loading automatic washers as well as their first washer/dryer combo was introduced. These are beautifully illustrated brochures with full specifications included.

Models: Washer: WA-750M, Dryer: DA-623M and Washer/Dryer Combo: WD-660M.
Automatic Washers & Dryers
Published by:
General Electric
1955 12 11mb $5.99
Introductory Price of $3.99


ends in:
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Thumbnail Image of Download Electrical Merchandising Magazine - June 1953
Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.


Trade Publications
Published by:
Electrical Merchandising
1953 210 105mb $12.99
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Thumbnail Image of Download 1959 General Electric Automatic Washer Brochure
Here is the complete brochure showing off the top of the line 1959 models of the GE automatic washer.

Models: WA-9505 and WA-9505S (suds-saver model)
Automatic Washers
Published by:
General Electric
1959 4 9mb $5.99
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Thumbnail Image of Download 1965 General Electric Washer and Dryer Brochures
Here are beautiful brochures highlighting the 1965 line of GE Washers and Dryers. Images and full specifications for each model included.

Models include: WA-1250A, DA-1220A, WA-750A, DA-820A, WA-650A, DA-620A, and the Hi-Speed Gas Dryer: DG-4920A
Automatic Washers & Dryers
Published by:
General Electric
1965 14 29mb $7.99
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Thumbnail Image of Download 1960 General Electric Home Laundry Product Man
1960 General Electric Home Laundry Service Manual covering Automatic Washers, Dryers and Combination Washer/Dryers.

GE's Product Man Service Manuals were produced monthly to keep service personnel up to date with new products, appliance specifications, appliance service instructions, troubleshooting procedures, older product repair and parts changes, installation instructions, customer complaints and recommendations, testing procedures, tools for repairs, wiring diagrams, timer charts, appliance history and evolution and other important information regarding their appliances.
Automatic Washers & Dryers
Published by:
General Electric
1960 48 27mb $5.99
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Thumbnail Image of Download 1956 Washer Service Instruction Film Narrative and Service Manual
Here are two complete Kelvinator automatic washer manuals into one .pdf file. The first is the narrative to the "Service Instruction Film-Strip" on Installation and Disassembly. The second part is the complete Service Manual and Parts Guide to all 1956 Kelvinator automatic washers.


Automatic Washers
Published by:
Kelvinator
1956 91 68mb $5.99
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Thumbnail Image of Download 1976 Frigidaire Dishwasher Service Manual
Here is the comprehensive service manual to all 1976 Frigidaire automatic dishwashers, both built-in and portable models.

Models include: DWU-2, DWU-3, DWU-4, DWU-5
DWM-2, DWM-3, DWM-4, DWM-5.
Dishwashers
Published by:
Frigidaire
1976 68 40mb $5.99
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Thumbnail Image of Download 1974 Frigidaire Touch-and-Cook Electric Range Service Manual
Here is the complete service manual to Frigidaire's first digital touch-pad electric Range!

Full specifications, service and troubleshooting sections included.

Models include: RCIE3-39CDW and RCIE-39CDW.
Ranges/Stoves
Published by:
Frigidaire
1974 42 32mb $7.99
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Thumbnail Image of Download 1965 Philco Duomatic Washer-Dryer Brochures
Here are brochures for the entire 1965 line of Philco Duomatic Combination Washer-Dryers. Full images and specifications and machine price-list included. Special bonus, 1965 Philco gas dryers brochures are also included at the end of the document.

Duomatic Combo Models include: CE-7F8, CG-7F8, CE-7F6, CG-730, CE-730.

Dryers: DG-6F8, DG-6F4, DG-6F3, DG-6F2.
Combination Washer/Dryers
Published by:
Philco
1965 19 37mb $5.99
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Thumbnail Image of Download 1966 Philco Duomatic Washer-Dryer Brochures
Here are brochures for the entire 1966 line of Philco Duomatic Combination Washer-Dryers. Full images and specifications and machine price list included.

Models include: CE-7G8, CG-7G8, CE-7G6.
Combination Washer/Dryers
Published by:
Philco
1966 12 17mb $5.99
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Thumbnail Image of Download 1957 Philco-Bendix Duomatic Washer-Dryer Owners Manuals
Here is the complete owner's manual and operating/use and care guide to all top-of-the-line 1957 Philco-Bendix combination washer-dryers. Model: CGR-C.


Combination Washer/Dryers
Published by:
Bendix
1957 40 45mb $7.99
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Thumbnail Image of Download Easy Holiday Automatic Washer Model AEG Service Manual
This is the service manual supplement created specifically for the bottom of the line washer model AEG.


Automatic Washers
Published by:
Easy
1961 26 18mb $5.99
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Thumbnail Image of Download Easy Velva-Power Automatic Washer Model Transmission Service Manual
This is the comprehensive service manual created specifically for servicing Easy's new Velva-Power transmission when it first introduced. The Velva-Power transmission was Easy's own design when they moved away from using a Beam style tranmission that was so common in Speed Queen and other brands of solid-tub automatic washers.


Automatic Washers
Published by:
Easy
1961 20 13mb $5.99
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Thumbnail Image of Download 1966 Maytag Lets Talk Service
Here every Maytag service bulletin from 1966. These fact-packed bulletins are showing off the new line of Maytag automatic washers produced starting in 1966.

These fact-packed bulletins report model changes, wash and dry cycle changes, service tips, new products being introduced, new parts, reports from the field, etc. Washers and dryers are both covered.
Automatic Washers & Dryers
Published by:
Maytag
1966 63 44mb $7.99
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Thumbnail Image of Download 1964 General Electric Washer and Dryer Brochures
Here are beautiful brochures highlighting the 1964 line of GE Washers and Dryers. Images and full specifications for each model included.

Models include: WA-1250Y, DA-1220Y, WA-950Y, DA-920Y, WA-805Y, DA-820Y, WA-650Y, DA-620Y, WA-550Y, DA-520Y.
Automatic Washers & Dryers
Published by:
General Electric
1964 18 36mb $7.99
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Thumbnail Image of Download 1961 General Electric Combination Washer-Dryer Brochures
Here is the complete brochure showing off the 1961 models of the GE combination washer/dryer.

Models: WD-860V, WD-560D.
Combination Washer/Dryers
Published by:
General Electric
1961 4 9mb $5.99
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Thumbnail Image of Download 1984 Maytag Dishwasher Service Manual
Here is the comprehensive service manual to all Maytag Jet-Clean Dishwashers from the early and mid 1980s.

Models Include:
"00 Series": WU-100, WU-WC300, WU-500, WU-WC-700, WU-900
"01 Series": WU-101, WU-WC301, WU-501, WU-WC-701, WU-901
"02 Series": WU-102, WU-WC302, WU-502, WU-WC-702, WU-902
Microprocessor Model: WU1000

Full troubleshooting, cycle-charts, schematics and servicing information is included.
Dishwashers
Published by:
Maytag
1984 213 103mb $7.99
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Thumbnail Image of Download Maytag Automatic Washer model A212 Operating Instructions
Here is the complete Operating Instructions manual included with all Maytag A212 washers.


Automatic Washers
Published by:
Maytag
1983 8 7mn $5.99
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Thumbnail Image of Download 1962-1987 KitchenAid General and Service Bulletins
Here is a collection of the majority of KitchenAid appliances General Bulletins and Service Bulletins. The majority of information concerns dishwasher with a bit of disposer and trash compactor information included as well.


Dishwashers
Published by:
KitchenAid
1987 266 147mb $7.99
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Thumbnail Image of Download Westinghouse Terrace-Top Range Owners Manuals
Here is a set of owners manuals for several Westinghouse Terrace-Top Range in the 1960's.

Models include: NTE3B, NTE3C, NTE3D, KTE3C, KLD30, KTB30A.
Ranges/Stoves
Published by:
Westinghouse
1966 48 34mb $7.99
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Thumbnail Image of Download 1973 General Electric Automatic Washer Technical Manual
Here is the complete technical manual for all 1973 General Electric automatic washers.

Sections include: Timer, Schematics, Select Switches, Water System, Drive System, Other Components, Cabinet Construction, Suspension system, Installation, Service Practices, Use & Care, Washability, Portable models.

Models covered:
18lb Washers: WWA9508P, WWA9500P, WWA9400P, WWA9300P, WWA8508P, WWA8500P, WWA8428P, WWA8420P, WWA8408P, WWA8400P, WWA8375P, WWA8364P, WWA8360P, WWA8305P, WWA8330P, WWA8314P, WWA8310P, WWA8300P, WWA8000P

14lb Washers: WWA7400P, WWA7350P, WWA7300P, WWA7050P, WWA7060P, WWA7030P, WWA7000P, WWA5500P, WWA5400P, WWA5000P

Portable Washers: WWP1020P, WWP1023P, WWP1150P, WWP5300P
Automatic Washers
Published by:
General Electric
1973 206 111mb $7.99
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Thumbnail Image of Download 1963 Philco Automatic Washer Brochures
Here are some beautiful brochures showing off the 1963 line of Philco automatic washers.

Pages contain full description of features, images of each model, full control panel views of each model and complete specifications.

Models include: W-236, W-234, W-232, W-231, W-233V, W-231V.
Automatic Washers
Published by:
Philco
1963 17 43mb $7.99
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Thumbnail Image of Download 1963 Philco Duomatic Combination Washer-Dryer Brochures
Here are some beautiful brochures showing off the 1963 line of Philco Duomatics, their combination washer-dryer line. Both electric and gas models are shown.

Pages contain full description of features, images of each model, full control panel views of each model and complete specifications.

Models include: CE-736, CG-736, CE-734, CE-730, CG-730, CE-730U.
Combination Washer/Dryers
Published by:
Philco
1963 17 41mb $7.99

25 Random Items from the Library
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Thumbnail Image of Download 1967-1971 Sears Kenmore Sales Circulars - Vacuum Cleaners and Floor Care
In the late 1960's and early 1970's Sears would mail large format (12.5" x 11") advertising circulars. Here is a collection of the Vacuum Cleaners, Shop-Vacs and Floor Polisher sections from my collection of these circulars from 1967 to 1971.


Vacuum Cleaners
Published by:
Kenmore
1971 24 66mb $7.99
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Thumbnail Image of Download Your Guide to Washday Drying Ease with your Maytag Dryer
Here is the complete owners manual and operating instruction to Maytag's most Top of the Line air-flow style clothes dryers from 1960.

Models include: 641C and 741C.
Clothes Dryers
Published by:
Maytag
1960 20 7mb $4.99
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Thumbnail Image of Download General Electric Vintage Washer, Dryer and Combination Washer-Dryer Parts Catalog
Here is the complete condensed parts listings of all major serviceable parts for GE automatic washers, dryers and combinations from 1957 through the 1977. Each product is listed with part numbers for items such as timers, motors, clutches, water valves, activators, transmissions, pumps, filter pans, etc.

Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has a vintage laundry product.
Automatic Washers & Dryers
Published by:
General Electric
1978 81 47mb $5.64
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Thumbnail Image of Download Use and Care Instructions for your new 1963 Sturdy Frigidaire Washer
Operating instructions that were packed with every top of the line 1963 Frigidaire Automatic Washer, both regular and suds saver models WCI-63 and WCIR-63.


Automatic Washers
Published by:
Frigidaire
1963 4 4mb $4.99
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Thumbnail Image of Download Consumer Bulletin Magazine - October 1959
Consumer Bulletin was a highly respected consumer product information magazine from the 1930's onward. It was the main competitor to Consumer Reports from the 1930's through the 1960's.

Articles on Products and Ratings in this issue include:
  • Anti-freeze

  • Floor waxes (brands tested: Aerowax, Beacon, Beautiflor, Butcher, Continental, Ful-Gleam, Fullustre, Johnson's Glo-Coat, Johnson's Paste, Kengrip, Klear, Preen, Sears Maid of Honor, Simoniz, Stanley, Stride, Wilbert)

  • Should you wax your floors?

  • Pop-up toasters (brands tested: Fostoria, General Electric, Hamilton Beach, Nelson, Toastmaster, Westinghouse)

  • Painting of galvanized steel

  • Painkillers and "cold remedies"

  • Patent medicines bought over the druggist’s counter without prescription may often be dangerous

  • Home is where the hazard is...
    You can’t be too careful around moving machinery— many household appliances have their perils. One unsafe condition or one unsafe act may be the cause of an accident. If both occur, as may happen, you, or a child in the home, are likely to be in real trouble

  • Low-priced stereo amplifier

  • Three stereo pickup cartridges (brands tested: General Electric, Shure Custom, Shure Professional).

  • Removing tree stumps

  • Paint at a bargain?

  • "National Titanium" is with us again

  • Misleading labels on electric appliances

  • Single-solution processing of photographic film

  • First, send for the fire department—unskilled attempts to put out fires are often futile, may be fatal

  • Clippings on matters of consumer interest are welcome

  • Eliminating bats


Regular Features Include:
  • The Consumers’ Observation Post

  • Brief cumulative index

  • Editorial What is a good television program, and who says so?

  • Listings of Current Phonograph Records

  • Ratings of Current Motion Pictures


Trade Publications
Published by:
Consumer Bulletin
1959 40 33mb $4.99
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Thumbnail Image of Download 1960 General Electric Range-Oven Service Manual
Here is the comprehensive service manual to all 1960 Electric Ranges.

T line (1960) models include:
J299T, J300T, J301T, J302T, J303T, J304T, J308T, J310T, J400T, J401T, J402T, J403T, J404T, 1406T, J408T, J416T

Sections include service and information on:
1960 FREE-STANDING RANGE MODELS SUMMARY OF FEATURES
Nomenclature
Serial Number
Model Description
Front Servicing—Deluxe Models
Cooktop
Backsplasher Trim
Backsplasher Glass
Backsplasher Posts
Storage Drawers
Oven
Oven Vents
Oven Doors
Hinge Lever Insert
Glass Window
Oven Door Seal
Oven Liner
Main Power Terminal Block
Ground Strap
Fluorescent Light
Fluorescent Light Sockets
Fluorescent Light Switch
Fluorescent Light Ballast
Indicator Lights
Appliance Receptacle
Oven Light
Oven Light Switch
Surface Units
Surface Unit Switches
Models J308T & J408T
Models J304T & J404T
All Other Models
Automatic Surface Unit
Trouble Shooting Chart
Operation
Replacement Procedure
Responder—J308T, J408T Models
Responder—J304T, J404T Models
Transformer
Sensor
Test Procedure
Sensor
Responder Control
Recalibration
Grill
Bake Unit
Broil Unit
Oven Switches
Oven Thermostats
Oven Tester Reading
To Replace an Oven Thermostat: (J308T, J408T)
To Replace an Oven Thermostat: (All Other Models)
Timer
To Replace Standard Timer (J302-J402)
To Replace the Deluxe Timer (Floating Backsplasher Models)
To Replace the Deluxe Timer (Other than Floating Backsplasher Models)
Meat Thermometer
Testing Meat Meter
Testing Meat Probe
Rotisserie
Rotisserie Motor
WIRING DIAGRAMS
Ranges/Stoves
Published by:
General Electric
1960 54 50mb $7.99
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Thumbnail Image of Download Hoover Concept One and Concept Two Vacuum Cleaner Service Instructions
These service instructions take you through complete disassembly of the cleaner, including the motor for both power drive and non-power drive models. If you are looking to keep your Concept in top-shape, or specifically fix something that's broken, these are a must! While not as easy to service as a basic Convertible; the Concept really isn't too bad to work on, these instructions will surely help the novice.

Aligning with its 70th anniversary, in 1978 Hoover introduced the Concept One into their product-line, replacing the 15-year old Dial-A-Matic as the new 'A-Line' of cleaners. Hoover went back to the dirty-air design, and built, arguably, one of the best carpet-cleaning vacuum cleaners ever made. The Concept one came in both self-propelled and non-self propelled models. The Quadraflex Agitator was introduced with the Concept, and the cord-winder came back to an upright after a brief appearance on a Convertible in the early 70s. A few years later, Hoover added a 'Dustbuster' type vacuum to the front of Concept, and the Concept Two was born; also in self-propelled and non-self propelled models. The Concept had a run of about 16 years, give or take - ending as the 'PowerMax' (PowerMax service instructions are not specifically included within these particular service instructions, but the PowerMax is very similar to the Concept in most ways).
Vacuum Cleaners
Published by:
Hoover
1983 49 25mb $4.99
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Thumbnail Image of Download Absolutely gorgeous Hotpoint Silhouette Washers and Dryers Brochure
Here they go again with wonderful brochures from Hotpoint. This time it is the entire 1963 line of automatic washers and matching dryers. This brochure is not to be missed!


Automatic Washers & Dryers
Published by:
Hotpoint
1963 16 36mb $4.99
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Thumbnail Image of Download 1981 Frigidaire Dishwasher Service Manual
In 1980 General Motors had sold their Frigidaire division to White Consolidated Industries. At that time the GM made dishwashers were discontinued and Frigidaire dishwashers were manufactured by WCI.

This manual covers the new style J-Line Dishwashers. Models include: DWU-55J, DWU-44J, DWU-33J, DWU-33M, DWU-22J, DWU-11J.
Dishwashers
Published by:
Frigidaire
1981 53 33mb $4.99
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Thumbnail Image of Download Rainbow - Power Nozzle Operation Manual
Here is the full owners manual and operating instructions to the Rainbow Vacuum Cleaner power nozzle, models R-1650C and R-1650F.


Vacuum Cleaners
Published by:
Rainbow
1981 8 5 $4.99
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Thumbnail Image of Download Eureka Canister Vacuum Brochures
Here are some beautiful Eureka vacuum cleaner sales literature brochures highlighting their 1975 line, both power head and straight suction models.

Models include: 1288, 1266, 1261, 1255, 1248, 1246, 1245, 3560, 3460, 3440, 3360, 3240 and 3220.
Vacuum Cleaners
Published by:
Eureka
1975 26 35mb $4.99
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Thumbnail Image of Download Service manual to the Westinghouse Combination Washer-Dryer WD-2
Here is the complete service manual for Westinghouse's second combo model, the WD-2 referred to as the "Wash 'n Dry Laundromat".

Sections include: Specifications and parts, installation, cycle of operation, dry cycle components, electrical diagrams and charts, troubleshooting, thermostat checks and parts replacement.
Combination Washer/Dryers
Published by:
Westinghouse
1956 24 9mb $4.99
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Thumbnail Image of Download Westinghouse Laundromat Service Manual
Full service manual for Westinghouse Laundromat models L-1000 (Program Computer Laundromat), L-120, L-122, L-124, L-126 and L-128


Automatic Washers
Published by:
Westinghouse
1961 44 27mb $4.99
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Thumbnail Image of Download Apex Wash-A-Matic 3000 Series Service Manual
Service manual for servicing the early Apex Wash-a-Matic automatic washers. Sections include:

Details of Wash-A-Matic, Tools, Diaphragm and Drive Mechanism, Bearing Housing Drive Yoke and Counter Weight Assembly, Timer, Mixing Valve and Temperature Control, Pilot Valve, Balancing Valve and Diaphragm, Light Socket and Switch Box Assembly, Complaints-Causes and Remedy, Wiring Diagram, Changing Motor and Belt, Dismantling and Re-Assembling.
Automatic Washers
Published by:
Apex
1949 32 18mb $4.99
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Thumbnail Image of Download Westinghouse Speed Electric Ranges Owners Manual
Here is the complete 84 page owners manual to all 1954 Westinghouse Electric Ranges. Includes complete information on the Electronic Surface Unit and the Two-Level Speed Cooker.

Models covered include:
AH - Commander,
FH - Imperial 30,
BH - Imperial 40,
CH - Custom 40,
DH - Champion and
EH - Commodore.
Ranges/Stoves
Published by:
Westinghouse
1954 84 48mb $7.99
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Thumbnail Image of Download Electrical Merchandising Magazine - June 1953
Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.


Trade Publications
Published by:
Electrical Merchandising
1953 210 105mb $12.99
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Thumbnail Image of Download Wringer Washer Service Manual
Comprehensive service manual for all Kenmore wringer washers produced by Whirlpool from 1950 through 1960. Includes illustrations of most models during this time period along with charts and specifications for the 1957-1959 models.


Wringer Washers
Published by:
Kenmore
1960 59 43mb $7.99
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Thumbnail Image of Download 1953 General Electric Automatic Washer Service Manual
Complete service manual to General Electric automatic washer WA650L1.

Sections include: Installation, Description, Flow Chart, Disassembly, Explanation of Operation, Cam Chart, Wiring Diagram, Troubleshooting, Parts.
Automatic Washers
Published by:
General Electric
1953 49 39mb $4.99
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Thumbnail Image of Download Kelvinator Washer Service Manual - 1955
Here is the complete service manuals to all 1955 Kelvinator automatic washers.

Models include: AW-2 and AWV.

Sections include:
1. Installation Instructions
2. Mechanical Operation
3. Electrical Components
4. Parts and Their Replacement
5. Lubrication
6. Complete Service Diagnosis

Automatic Washers
Published by:
Kelvinator
1955 36 26mb $4.99
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Thumbnail Image of Download Westinghouse Automatic Dishwasher Care...Use
Full owners manual and operating instructions to the Westinghouse Roll-Out dishwasher from the mid 1950's.


Dishwashers
Published by:
Westinghouse
1955 20 8mb $4.99
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Thumbnail Image of Download Whirlpool Combination Washer-Dryer Parts List
Full parts breakdown including part numbers and wiring diagram to combination washer-dryer model W6009500.


Combination Washer/Dryers
Published by:
Whirlpool
1960 12 6mb $4.99
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Thumbnail Image of Download 1961 Hotpoint Built-in Oven Brochures
Beautiful brochures for the entire 1961 line of Built-In Electric Ovens.


Ranges/Stoves
Published by:
Hotpoint
1961 18 50mb $6.00
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Thumbnail Image of Download How to use your Electrolux Cleaner - model G
Full owners manual and use/care instructions for all Electrolux Model G vacuum cleaners.


Vacuum Cleaners
Published by:
Electrolux Vacuum (now Aerus)
1961 30 27mb $4.99
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Thumbnail Image of Download How to use and enjoy your new Norge Automatic Washer
Full owners manual and operating instructions packed with every 1957 model of Norge automatic washers.


Automatic Washers
Published by:
Norge
1957 40 18mb $4.99
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Thumbnail Image of Download Hoover Cylinder Vacuum Salesman Flip-Chart Book
Here is the advertising flip-chart book that Hoover salesmen took into prospective buyers homes to show the housewife the great new Hoover Cylinder vacuum cleaner!!


Vacuum Cleaners
Published by:
Hoover
1950 19 18mb $5.99

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