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Electrical Merchandising Magazine - May 1957


Published by Electrical Merchandising in 1957-- Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Index of the May 1957 Issue


Full Page Vintage Ads:
Apex Automatic Washer, Toastmaster Fry Pan, Hoover Lark Vacuum, Lau Fans, Easy Combination Washer-Dryer, Kitchen Maid Kitchens, Hotpoint Microwave Oven, Hamilton Dryer, Better Homes and Gardens, General Electric Refrigerators, Dormeyer Power Tools, 1957 Chevrolet/Frigidaire trucks, Emerson Fans, Commercial Credit, Duluxe Paint on Westinghouse Refrigerators, Ladies Home Journal, RCA-Victor Television Sets, National Accounting Machines, Tide Laundry Detergent, Voice-O-Music Stereo Systems, Woman's Friend Wringer Washers, Caloric Gas Ranges, Ironrite Mangle Ironers, Magic Chef Gas Ranges, FSP Appliance Parts, Graybar, Chromalux, White Water Heaters and Water Softeners, Hotpoint Kitchens, Youngstown Kitchens Food Waste Disposers, Speed Queen Automatic Washers, Mallory Batteries, Gibson Room Air Conditioners, Dayton Rubber Hoses, Revco Freezers, Ben-Hur Freezers, Coroaire Heaters, Hotpoint Room Air Conditioners, Pittsburg Paint and Glass, General Electric Television, KitchenAid Dishwashers, Sylvania Television Sets, American Furniture Mart, Permaglas Water Heaters, Motorolo Television Sets, RCA-Victor/Readers Digest, Lovell Pressure Wringers for Wringer Washers, Kelvinator Refrigerators.

Double Full Page Vintage Ad Spreads:
Westinghouse Dealers, Philco-Bendix top loading washer, Maytag All-Fabric Automatic Washer, Hamilton Beach Small Appliances, Gas Appliance Manufacturers Association, Eureka Vacuum Cleaners, Hotpoint Built-in Appliances, General Electric Kitchens, Whirlpool Refrigerators, Whirlpool Freezers, Whirlpool Electric Ranges, Whirlpool Air Conditioners, Chicago Tribune, Admiral Refrigerators, Hotpoint Automatic Washers and Dryers, General Electric Vacuum Tubes, Norge Electric and Gas Ranges, General Electric Portable TVs, Frigidaire Sheer Look, Hotpoint Refrigerators.

3+ Page Vintage Ads or Catalogs:
Hotpoint Portable Television Sets, Vornado Automobile and Home Air Conditioners, Whirlpool Combination and Top Loading Automatic Washers, Life Magazine.


Other Ads:
West Bend 50-Cup Percolator, Tuttle & Kift, Beldon Electric Cords, Lamb Electric Motors, Dexter Twin Tub Wringer Washers, Bendix Dehumidifiers, Duratub Laundry Sinks, Fasco Fans, Driver Harris Nichrome, Toastmaster Water Heaters, Yellow Pages, Tung-Sol Vacuum Tubes.

Featured Articles:

  • Trends—Region by Region

  • Portable Sales Should be Plus Sales

  • Economic Currents

  • 92 Washers in Three Days
    Wash-your-own demonstrations on a sidewalk full of washers at Maytag Sales and Service, San Antonio, sold ...

  • Color TV Specialist
    A Norwood, Mass man is a television specialist... specifically, a color TV specialist. That’s where he puts all his merchandising effort. Here’s what he does and how he does it...

  • A Department Store Fights Back
    Despite a smaller department, fewer salesmen and less real selling, The Fair is doing a $1-million a year business against rough Chicago competition because it, like other department stores, has learned how to meet the customers' demand for price

  • $300,000 from Home Demonstrations
    Unless your salesman is eager to give a home demonstration, you're not going to make many sales," says Adair. “I've found that about 60 percent of my home demonstrations bring sales, so the more appliances my salesmen can place in the home, the more sales I'm going to get.

  • A Discount House Merchandises Recorders
    Primarily a TV dealership, the company began merchandising recorders four years ago; sold 100 for $15,000 the first year. Today, Berman's fast growing recorder operation is helping to offset faltering television sales and giving the business a semblance of balance—in radio-TV no mean trick.

  • The Electronic Microwave Oven/Range—A Revolution in Cooking
    What is probably the greatest single advance in the art of cooking that we will see in our lifetime is already here. Here are some answers to dealer questions on how it works and how it will sell. Brand new microwave ovens are highlighted including the : Whirlpool, Westinghouse, Kelvinator, Tappan, General Electric and Hotpoint microwave ovens.

  • A New Approach to Kitchen Planning
    Women who manage their households with the orderly efficiency of good business will want a kitchen that provides for all the different household operations— one centralized plant where they can launder, sew, mend, plan schedules, order, take inventories and keep their records, in addition to the regular three-meals-a- day routine. With a back-to-back plan for kitchen and laundry equipment, carefully figured space planning and double duty counters, it’s all possible in an average kitchen.

  • Brazil's Galloping Appliance Market
    Despite government restrictions nearly every appliance is sold on time—10 percent or less down—and almost nobody ever defaults. Add the fact that the consumer group is increasing 15 percent a year and it's easy to see why South America's biggest country is off to a running boom

  • Major Appliance Service: Repairing Electric Clothes Dryer
    Control features and safety devices are the complicating factors in dryer service and a good job requires both knowledge and concentration

  • Electric Appliance News—New Products

  • News—Trade Report

  • Color TV Program

  • EDITORIAL: Not Price Alone


Introduction of New Products for 1957 Section - (1 to 5 paragraphs about each product):
Hollywood Frozen Food Oven, Quicfreeze Refrigerators, Dormeyer Portable Mixer, Sunbeam Ironmaster, Miro-Matic Frypan, Maytag Refrigerator-Freezers, Gibson Chest Freezers, Westinghouse Refrigerators, Maytag Freezer, Blendal Blenders, Vernois Built-in Cooking Appliances, Philco Air Conditioner, Dominion Table Stove, Caloric Ranges, Quickfreeze Freezers, Sunbeam Electric Blanket, Gilber Griddle, Doryeyer Mix-Maid stand Mixer, Eureka Vacuum Cleaner, Universal Table Stove, Broan Fan, Rex Window Fan, Quacker Wall Furnace, National Food Waste Disposer, York Air Conditioner, Swanson Clocks, Dayton Fans, Broil-King Slicer and Mixer, Quick Light Charcoal Lighter, Royal Chef Grills, Westinghouse TV, Packard Bell Color Television, Andrea Console Television, Packard-Bell Televison, Philco Portable TV, Olympic Television, Zenith Portable Radios, Granco Radio, Packard-Bell Radio, Starbeam Antenna, RCA-Victor Hi-Fi, Packard-Bell Garage Door Opener, Universal Coffeematic, Electrolux Vacuum Turb-o-Utility, Toro Pony,

General Electric Co.'s 1958 clothes dryer, soon to be introduced, will feature an automatic, de-wrinkler.

Strictly Experimental is this combination freezer-electronic range which General Electric demonstrated lost month. Housewife simply makes menu selection by pushing up to six of the 14 selector keys at top of unit. Dishes are then automatically conveyed to electronic oven at proper intervals so that completed meal comes out at one time. The freezer racks con be loaded with either pre-frozen commercial foods or home-prep a red meals . G-E officials emphasize that unit is nothing more than logical development of existing appliances and "does no take the place of a good cook." Instead, the XP C-1 allows housewife to prepare meals in advance and frees her from work while meal is being cooked.


Number of Pages: 182
File Size: 97mb
Download Fee: $12.99

  Add Electrical Merchandising Magazine - May 1957 to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


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Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download 1972 Kenmore Washer Owners Manual
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Thumbnail Image of Download 1954 Kenmore Washer Owners Manual
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Thumbnail Image of Download 1959 Kenmore Automatic Washer Owners Manual
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Thumbnail Image of Download 1957 Frigidaire Control-Tower Washers and Dryers Poster
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1957 2 52mb $8.99
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Thumbnail Image of Download 1957 Whirlpool Dishwasher Service Manual
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Thumbnail Image of Download 1959 Speed Queen Washer Owners Manual
Here is the owners manual and operating instructions to Speed Queen automatic washer models: A21, A22 and A24.


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1989 16 37mb $14.99
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Thumbnail Image of Download 1972 Westinghouse Dishwashers Fold-Out Wall Poster
Here is a great wall poster highlighting the features and specifications of all Westinghouse built-in and portable dishwashers from the early 1970s.

Please note fold lines of the poster are visible as they could not be removed during the clean up process however all text and images are still completely visible.
Dishwashers
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1972 2 42mb $8.99
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Thumbnail Image of Download 1964 Frigidaire Automatic Washer Wall Poster
Here is a large scan of both sides of a big wall poster showing off Frigidaire automatic washers and their matching dryers.

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Full size poster scanned at high resolution gives great views to zoom-in on.
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1964 0 40mb $8.99
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Thumbnail Image of Download Walk Away from Washday Drudgery by Bendix
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Full fold-out brochure highlighting their lines of washers and dryers with images and specifications included.
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Thumbnail Image of Download 1956 Ironrite Ironer Owners Manual
Here is the full use and care and how to iron different types of clothing manual to Ironrite model 95.


Ironers
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1956 28 74mn $11.99
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Thumbnail Image of Download 1960 Hotpoint Automatic Washer Use and Care Guide
Here is the use and care guide packed with every 1960 Hotpoint automatic washer model LW060.


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Thumbnail Image of Download 1953 Hotpoint Laundry Appliances Brochure
Here is a beautifully illustrated brochure for the 1953 Line of the Hotpoint automatic washer, dryer and ironer.


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Thumbnail Image of Download 1963 Frigidaire Dishwasher Brochures
Here are two brochures for Frigidaire dishwashers both undercounter and top-loading portable models.


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Thumbnail Image of Download 1967 Westinghouse Washer and Dryer Brochure
Here are the sales literature brochures for the Top of the Line Westinghouse top-loading washer and electric clothes dryer for 1967. Models: LAH850, DEH850.


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Thumbnail Image of Download 1951 Hotpoint Dishwasher Owners Manual
Complete Use/Care and Owners Manual for all 1951 Hotpoint Dishwashers, Disposers and sink combinations.

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Thumbnail Image of Download 1959 Whirlpool Appliances Catalog
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Thumbnail Image of Download 1952 Blackstone Washer and Dryer Brochures
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Thumbnail Image of Download 1962 Easy Ring-of-Command Automatic Washer Brochures
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1962 6 14mb $8.99
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1955 24 45mb $8.99
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Models include WU600, WU400, WU200, WC400, WC200.

Sections include:
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Complete troubleshooting and servicing procedures,
Parts listing section.

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1960 4 8mb $8.99
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Thumbnail Image of Download 1962 General Electric Washers and Dryers Brochures
Here are beautiful brochures for the 1962 line of GE automatic washers, combination washer/dryers, utility sink washer and dryers.

High resolution scan of 600dpi for crisp Images and full specifications included.

Models include...
Washers: WA-1050W, WA-950W, WA-850W, WA-750W, WA-650W, WA-550W
Dryers: DA-1020W, DA-920W, DA-820W, DA-720W, DA-620W, DA-520W
Utility/Sink Washer: WB2050W
Undercounter Dryer: DU2020W
Combination Washer/Dryers: WD-860W, WD-560W
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General Electric
1962 32 149mb $14.99
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Owners manual and operating instructions for the 1950 GE Dishwasher.


Dishwashers
Published by:
General Electric
1950 12 9mb $11.99
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Thumbnail Image of Download Hoover Floor-A-Matic Brochure
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3614
5308
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5488
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Adorable cartoon-ish illustrations throughout as well as illustrations of Kenmore laundry appliances from the late 60's.
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For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.