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1955 Bendix and Crosley Appliance Catalog


Published by Bendix in 1955-- Here is the full line of Bendix and Crosley appliances. Full images and specifications for all major appliances included.

Number of Pages: 24
File Size: 45mb
Download Fee: $7.99

  Add 1955 Bendix and Crosley Appliance Catalog to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


Review Selections & Checkout

Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download Hoover Comprehensive Vacuum Cleaner Parts Catalog
Here is an extensive collection of parts diagrams with descriptions of the parts and part numbers for many years of Hoover vacuums.

Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has vintage Hoover vacuum cleaners.

Models included in this catalog include:
12/14
28
29
31/32/33/34/35/36
41/42/50/51/53/55
61
62/63/64
65/66/67/68/69/70
82/84/84B/85/86/87/88
91
115
334
344
348
404/409
415
434/444/454
564/574
584
589/593
634
704/704-01/706/707/714
719/728
843/858
913/913-01
918
1010/1020/1030/1060/
1070/1076
1100/1110/1118/1120/
1130/1136/1140/1149/
1151/1157/1170/1176/
1178/U6003/U6007
1330/1340/1348
2000/2001/2010/2011/
2017
2040/2048/S302l/S3023
2100/2110/2120
2200/2201/2204/2208/
2210/2260/2266
2610/2720/2726
2800
2830/2836
2900/2901/2910/2911
2940
2941/2950
2951/2970
2960/2980/2904
U4001/U4019/U4021/
U4003/U4005/U4007/
U4009
S3001
S3003
S3005
S2003/S2005/S2007
Vacuum Cleaners
Published by:
Hoover
1973 139 67mb $7.99
Introductory Price of $3.99


ends in:
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Thumbnail Image of Download 1968 Easy Automatic Washer Brochures
Here are beautiful brochures highlighting the 1968 line of Easy automatic washers. There are Hotpoint (Chicago factory made) solid-tub machines. Top-of-line machine has variable speed control!

Full specifications and control panel images included for each model.

Models include: WA-455, WA-444, WA-423, WA-422, WA-421, WA-411.
Automatic Washers
Published by:
Easy
1968 16 17mb $5.99
Introductory Price of $3.99


ends in:
2 days
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Thumbnail Image of Download 1968 Easy Clothes Dryer Brochures
Here are beautiful brochures from Easy showing off their 1968 line of automatic gas and electric dryers. Full control panel images and specifications included.

Models include: DE-455, DG455, DE-444, DG-444, DE-423, DG-423, DE-422, DG-422, DE-400.
Clothes Dryers
Published by:
Easy
1968 18 17mb $5.99
Introductory Price of $3.99


ends in:
2 days
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Thumbnail Image of Download 1976 KitchenAid Bulit-In Top-of-the-Line Dishwasher Comparison
Now this is super interesting, here is a comparison brochure of the KDS-18 Superba Dishwashers to all other major brands of dishwashers in the mid 1970's. Topics include:

Machine Frames, Wash Chambers/Tubs, Motors, Wash Arms and Systems, Filtration, Drying methods, Fill and Drain systems, Loading/Racks, Weight.
Dishwashers
Published by:
KitchenAid
1976 20 9mb $7.99
Introductory Price of $3.99


ends in:
2 days
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Thumbnail Image of Download 1987 Maytag Washers and Dryers Brochure
Here is a beautiful brochure highlighting the 1987 line of Maytag washers and dryers.

Models include:

Washers: A712, A612, A512, A412, A312, A212, A112.

Dryers: D712, D612, D512, D412, D312, D212.
Automatic Washers
Published by:
Maytag
1987 12 6mb $5.99
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Thumbnail Image of Download 1969 Maytag Commercial Washer Service Manual
Here is the complete service manual first printed in 1969, with update through 1978 on the 1970's line of Maytag Commercial and Coin-Operated Automatic Washers.

This is a fascinating look at the coin-op Maytag washers found throughout the 1970's in laundromats. Both the very common standard capacity washers and the very rare large capacity coin-op models are included!

Models A17 (Standard capacity) and A18 (Big-Tub large capacity).
Automatic Washers
Published by:
Maytag
1969 108 50mb $7.99
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Thumbnail Image of Download 1985 Maytag Jetclean Dishwashers Brochure
Here is a beautiful brochure highlighting the 1985 line of Maytag dishwashers and food waste disposers.

Models include:

Dishwashers: WU1000, WU902, WU702, WU502, WU302, WC702-302, WU202.
Dishwashers
Published by:
Maytag
1987 8 5mb $5.99
Add to download cart
Thumbnail Image of Download 1957 Speed Queen Automatic Washer Service Manual
Here is the complete service manual for all home models of Speed Queen's automatic washers. Models included: A18, A19, A20 and A20F.


Automatic Washers
Published by:
Speed Queen
1957 34 16mb $5.99
Add to download cart
Thumbnail Image of Download 1959 Frigidaire Tech-Tips Bulletins
Here is the completed collection of all 1959 Frigidaire Tech-Tips bulletins alerting of product, parts and service changes mid-model year. Also included is one 1957 and one 1958 year bulletin.


Automatic Washers & Dryers
Published by:
Frigidaire
1959 88 57mb $5.99
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Thumbnail Image of Download 1967 Kenmore Laundry and Dishwasher Products
Here is a wonderful brochure highlighing the 1967 Line of Sears Kenmore automatic washers, dryers, wringer washers, dishwashers and disposers. Also includes some standard repair parts and utility sinks.


Automatic Washers & Dryers
Published by:
Kenmore
1967 13 10mb $7.99
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Thumbnail Image of Download 1988 Whirlpool Automatic Washer Use and Care Guide
Full owner's manual to Whirlpool automatic washer model LA8800XT.


Automatic Washers
Published by:
Whirlpool
1988 16 5mb $5.99
Add to download cart
Thumbnail Image of Download 1968 Montgomery Wards Washers Dryers and Dishwashers
Here is the 1968 line of Montgomery Wards Washers, Dryers and Dishwashers.


Automatic Washers & Dryers
Published by:
Montgomery Wards
1968 6 17mb $5.99
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Thumbnail Image of Download 1985 Maytag Stacked Washer and Dryer Service Manual
Here is the comprehensive service manual to the Maytag Stacked Washer/Dryer, Model SE1000 and SG1000.


Automatic Washers & Dryers
Published by:
Maytag
1985 116 42mb $7.99
Add to download cart
Thumbnail Image of Download Maytag AMP Washer Brochures
Here are some beautiful brochures of early Maytag Automatic Washers. Models include: AMP, A3MP, A4MP, 121P.


Automatic Washers
Published by:
Maytag
1954 8 5mb $5.99
Add to download cart
Thumbnail Image of Download 1951 Apex Major Appliances Catalog
Here is a full catalog of all Apex Major Appliances. Dishwashers, Sink-Dishwasher combinations, Apex Wash-a-Matic, Apex Gas and Electric Dryers, Apex Fold-a-Matic Ironer.


Full Catalog
Published by:
Apex
1951 8 8mb $5.99
Add to download cart
Thumbnail Image of Download 1959 General Electric Refrigerator-Freezer Owners Manual
Complete Use and Care guide to 1959 GE Refrigerators.

Models include: BH-15P, BH-13P, BH-12P.
Refrigerators/Freezers
Published by:
General Electric
1959 16 7mb $7.99
Add to download cart
Thumbnail Image of Download 1970 Blackstone Automatic Washer Service Manual
Complete service manual to the 1970 line of Blackstone washers.

Models include: BA-502, BA-702, BA-902.
Automatic Washers
Published by:
Blackstone
1970 37 18mb $5.99
Add to download cart
Thumbnail Image of Download 1956 Frigidaire Imperial and Deluxe Automatic Washer Brochures
Here are beautiful brochures from 1956 for Frigidaire's Imperial Unimatic and Deluxe Pulsamatic automatic washers. Full images and specifications are included.

Unimatic Imperial Model WI-56
Pulsamatic Deluxe Model WD-56
Automatic Washers
Published by:
Frigidaire
1956 4 4mb $5.99
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Thumbnail Image of Download 1955 General Electric Laundry Brochures
1955 was a big year for General Electric laundry appliances. Both the Filter-Flo system was introduced on their top-loading automatic washers as well as their first washer/dryer combo was introduced. These are beautifully illustrated brochures with full specifications included.

Models: Washer: WA-750M, Dryer: DA-623M and Washer/Dryer Combo: WD-660M.
Automatic Washers & Dryers
Published by:
General Electric
1955 12 11mb $5.99
Add to download cart
Thumbnail Image of Download Electrical Merchandising Magazine - June 1953
Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.


Trade Publications
Published by:
Electrical Merchandising
1953 210 105mb $12.99
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Thumbnail Image of Download 1959 General Electric Automatic Washer Brochure
Here is the complete brochure showing off the top of the line 1959 models of the GE automatic washer.

Models: WA-9505 and WA-9505S (suds-saver model)
Automatic Washers
Published by:
General Electric
1959 4 9mb $5.99
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Thumbnail Image of Download 1965 General Electric Washer and Dryer Brochures
Here are beautiful brochures highlighting the 1965 line of GE Washers and Dryers. Images and full specifications for each model included.

Models include: WA-1250A, DA-1220A, WA-750A, DA-820A, WA-650A, DA-620A, and the Hi-Speed Gas Dryer: DG-4920A
Automatic Washers & Dryers
Published by:
General Electric
1965 14 29mb $7.99
Add to download cart
Thumbnail Image of Download 1960 General Electric Home Laundry Product Man
1960 General Electric Home Laundry Service Manual covering Automatic Washers, Dryers and Combination Washer/Dryers.

GE's Product Man Service Manuals were produced monthly to keep service personnel up to date with new products, appliance specifications, appliance service instructions, troubleshooting procedures, older product repair and parts changes, installation instructions, customer complaints and recommendations, testing procedures, tools for repairs, wiring diagrams, timer charts, appliance history and evolution and other important information regarding their appliances.
Automatic Washers & Dryers
Published by:
General Electric
1960 48 27mb $5.99
Add to download cart
Thumbnail Image of Download 1956 Washer Service Instruction Film Narrative and Service Manual
Here are two complete Kelvinator automatic washer manuals into one .pdf file. The first is the narrative to the "Service Instruction Film-Strip" on Installation and Disassembly. The second part is the complete Service Manual and Parts Guide to all 1956 Kelvinator automatic washers.


Automatic Washers
Published by:
Kelvinator
1956 91 68mb $5.99
Add to download cart
Thumbnail Image of Download 1976 Frigidaire Dishwasher Service Manual
Here is the comprehensive service manual to all 1976 Frigidaire automatic dishwashers, both built-in and portable models.

Models include: DWU-2, DWU-3, DWU-4, DWU-5
DWM-2, DWM-3, DWM-4, DWM-5.
Dishwashers
Published by:
Frigidaire
1976 68 40mb $5.99

25 Random Items from the Library
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Thumbnail Image of Download General Electric Mobile Maid Dishwasher Brochure
Super cute brochure highlighting all the wonderful features of a mid 1950's GE portable dishwasher.


Dishwashers
Published by:
General Electric
1955 4 7mb $4.99
Add to download cart
Thumbnail Image of Download Beautiful 1954 Westinghouse Electric Ranges
Here is the entire 1954 line of Westinghouse Electric Ranges, 40" and 30" models, plus the compact models. Full images and specifications for each model offered.


Ranges/Stoves
Published by:
Westinghouse
1954 22 26mb $4.99
Add to download cart
Thumbnail Image of Download The Last of the Westinghouse Slant-Front Washers and Dryers
Here are wonderful brochures for the last year Westinghouse made their slant-front front loading washers and dryers. While the slanted tub models ended in the late 1950s, Westinghouse still kept making the front of the cabinet slanted into the 1960s. Brochures have beautiful images and illustrations along with complete control panel views and specifications for all models available.


Automatic Washers & Dryers
Published by:
Westinghouse
1963 14 14mb $4.99
Add to download cart
Thumbnail Image of Download Easy Wringer Washer Brochures
Two wringer washer models highlighted from 1957 with specs and descriptions. Models WDE and WCE.


Wringer Washers
Published by:
Easy
1957 4 6mb $7.99
Add to download cart
Thumbnail Image of Download Operating Instructions and The Laundry Primer
Owners Manual, Operating Instructions, Installation Instructions, Special instructions to operate a highly unusual fabric softener dispenser and detergent information for Whirlpool washers Models LPA 890-0; LPA 890-5 (with SUDS-MISER® system ).


Automatic Washers
Published by:
Whirlpool
1966 27 28mb $4.99
Add to download cart
Thumbnail Image of Download Basic Service Facts - Automatic Dryers
This is a fantastic beginners manual for learning how Whirlpool/Kenmore automatic dryers work. Covers both how the machine dires clothes as well as the major mechanical aspects of the machine and how those parts work. Sections Include:

The Principals of Drying
Electrical Dryer Circuits
Gas Dryer Circuits
Keeping up to date with Automatic Dryers

I highly recommend this document for anyone interested in vintage Whirpool or Kenmore automatic dryers.
Clothes Dryers
Published by:
Whirlpool
1956 28 28mb $4.99
Add to download cart
Thumbnail Image of Download Maytag Washpower Automatic Operating Instructions for model A606
8.5" x 11" operating instruction card that came with newly designed Center-Dial Maytag Washers.


Automatic Washers
Published by:
Maytag
1966 2 2mb $4.99
Add to download cart
Thumbnail Image of Download The Owners Manual To The Very First Automatic Washer
How To Do Your Week's Wash Automatically

Here is true automatic washer history. This owners manual is what was packed with every Bendix Home Laundry in 1937, they year Bendix introduced the automatic washer to the world!

"Gone are the days when everything had to be washed, rinsed, wrung and ironed by hand. Gone is the back-breaking toil that made clean towels and sheets a luxury-that made an abundance of daily changes of body linen an extravagance almost unheard of. The housewife of today can be lavish with cleanliness. She can give her family plenty of fresh white linens-plenty of bright, clean clothes; for modern appliances have remade washday. Swift, scientific methods have replaced the long hours of drudgery that were once associated with the washing and ironing of clothes."
Automatic Washers
Published by:
Bendix
1937 40 22mb $4.99
Add to download cart
Thumbnail Image of Download Operating Instruction Card
Operating Instructions for Whirlpool washers Models LWA5540; LWA5545 (with SUDS-MISER® system). Includes images of controls for each cycle and also includes chart of steps for stages in each cycle.


Automatic Washers
Published by:
Whirlpool
1970 2 3mb $4.99
Add to download cart
Thumbnail Image of Download Owners Manual to the Very First Frigidaire Range
Dated October 1937 here is a rare find, it's the Owners Manual Book to Frigidaire's very first electric range introduced for the 1938 model year.


Ranges/Stoves
Published by:
Frigidaire
1938 68 36mb $7.99
Add to download cart
Thumbnail Image of Download 1965 Frigidaire Electric Range and Flair Range Tech-Talk Service Manual
Very comprehensive service manual for all 1964 J-Line Frigidaire Electric Ranges including Flair Models. Flair range service information begins on page R-141. Service manual includes wiring diagrams for all models listed.

Freestanding Models include: RSA-30J, RS-30J, RD-3SJ, RDG-38J, RD-39J, RCDG-39J, RS-10J, RDD-15J , RD-20J, RDD-20J, RD-71J, RCDG-55J, RCIG-75J.

Flair Ranges: RCD-630J, RCI-635J, RCI-645J

Looking for the replacement parts catalog for your Frigidare Flair Range, please see this manual: Frigidaire Flair Parts Catalog
Ranges/Stoves
Published by:
Frigidaire
1965 104 79mb $7.99
Add to download cart
Thumbnail Image of Download 1965 Philco Duomatic Washer-Dryer Brochures
Here are brochures for the entire 1965 line of Philco Duomatic Combination Washer-Dryers. Full images and specifications and machine price-list included. Special bonus, 1965 Philco gas dryers brochures are also included at the end of the document.

Duomatic Combo Models include: CE-7F8, CG-7F8, CE-7F6, CG-730, CE-730.

Dryers: DG-6F8, DG-6F4, DG-6F3, DG-6F2.
Combination Washer/Dryers
Published by:
Philco
1965 19 37mb $5.99
Add to download cart
Thumbnail Image of Download 1958 Frigidaire Dishwasher Tech-Talk Service Manual
Here is the full Tech-Talk service manual for all 1958 Frigidaire Under-counter made by General Motors and Portable Frigidaire dishwashers made by D&M.

Models include:
DW-IUZ Under-counter Model,
DW-DUZ Under-counter Model,
DW-IFZ Free Standing Model,
DW-ISZ Sink Combination Model,
DW-SMZ Super Mobile Model

Specifications, Cycle charts and full servicing information included.
Dishwashers
Published by:
Frigidaire
1958 60 56mb $5.99
Add to download cart
Thumbnail Image of Download WCD-65 Custom Deluxe Washer Operating Instructions
Full use and care guide for the '65 Frigidaire Custom Deluxe automatic washer, model WCD-65 with the Roller-matic transmission.


Automatic Washers
Published by:
Frigidaire
1965 4 4mb $4.99
Add to download cart
Thumbnail Image of Download Hoover Constellation Model 86 Owners Manual
Full owners manual and operating instructions for the Hoover Constellation Model 86.


Vacuum Cleaners
Published by:
Hoover
1958 16 7mb $4.99
Add to download cart
Thumbnail Image of Download Norge 1966 Plus Capacity Automatic Washer Training Guide
Here is the complete training guide produced by Norge for their 1966 line of large capacity automatic washers. Sections include: specifications, cycle and water usage chart, parts and descriptions along with complete servicing information.


Automatic Washers
Published by:
Norge
1966 63 49mb $5.88
Add to download cart
Thumbnail Image of Download KitchenAid Washer Use and Care Guide
Owners manual and operating instructions for KitchenAid Push-Button automatic washer KAWE800T.


Automatic Washers
Published by:
KitchenAid
1988 16 7mb $4.99
Add to download cart
Thumbnail Image of Download Complete Laundry Guide and Operating Instructions
Owners manual to most 1963 Kenmore Dryers from the 800 model down.


Clothes Dryers
Published by:
Kenmore
1963 28 16mb $4.99
Add to download cart
Thumbnail Image of Download 1974 Frigidaire Touch-and-Cook Electric Range Service Manual
Here is the complete service manual to Frigidaire's first digital touch-pad electric Range!

Full specifications, service and troubleshooting sections included.

Models include: RCIE3-39CDW and RCIE-39CDW.
Ranges/Stoves
Published by:
Frigidaire
1974 42 32mb $7.99
Add to download cart
Thumbnail Image of Download 1951 General Electric Ranges and Cooktop Owners Manual
Here is the complete owners manual, operating instructions and recommended recipes for all 1953 GE Electric Ranges.

Sections include:
Introduction
Your New “Liberator” Range
Your New “Stratoliner” Range
Surface Cooking with Calrod
How the Calrod unit Operates
Introducing “Push-button” Cooking
Your “Push-button” Controls The “When” in “Cooking by Color”
The Stratoliner “Tripl-Unit”
Your Liberator Ovens
The Stratoliner “Tripl-Oven”
Features Master Oven, Companion Oven, Speed Oven, Super Broiler
Calrod units in the Oven, too
How to Set the Oven Controls Automatic Oven Timer
Care and Cleaning
A Suggestion on Pots and Pans
Helpful Hints on Cooking Surface Cooking
Deep-fat Frying
Time and Temperature Chart Recipes
How to Use Thrift Cooker
Oven cooking—Electrically
How to Roast
How to Bake
How to Broil
Complete Oven Meals
Recipes

There’s a new star in your kitchen... a modern General Electric Automatic Electric Range. New joys, new experiences in meal getting pleasures will swiftly unfold, whether you’ve been cooking for years or are a new bride preparing your first meal for your adoring husband.

Perhaps you’ve used other types of fuel for cooking. If so, then you will know new thrills and experiences after you’ve learned to cook the modern way—with electricity. Or perhaps you’ve been using electricity for cooking, but have an older model electric range. Then, a new horizon in electric cooking is yours...it’s “Push-button Magic” for added convenience, added speed, and added pleasure. Whatever method you’ve been using before, your pride and pleasure in your new “Push-button” General Electric Range will grow year-in and year-out.

But...to enjoy its fullest pleasures, you must know and understand the many, many advantages of modern electric cooking. With proper care and proper use, your new range will give years of pleasant, dependable, economical service.

Come, let’s meet your new range, and become acquainted with its many features, its many advantages. For ... in knowing your G-E Range intimately, you will have more freedom from your kitchen. Your General Electric Range will be your silent servant ... to free you of many time-consuming cooking tasks.

Ranges/Stoves
Published by:
General Electric
1951 72 60mb $7.99
Add to download cart
Thumbnail Image of Download The New Naturals
Beautiful sales literature brochure highlighting the new colors in the GE appliance line.

In the 1950s, General Electric was first with Mix-and-Match, an innovative color concept that allowed homemakers to combine pastel appliance shades for an exciting, modern look. In the 1960s, GE was first to bring you Harvest and Avocado, the trend-setting decorator colors that brought kitchens alive with rich new tones. And now, GE is first again with The New Naturals, the widest range of colors ever offered by General Electric.

Now you can get the natural look with the all-new appliance color Almond, a subtle shade that blends beautifully with almost any other color. Or choose one of the five other New Naturals, all in a high-gloss finish and all designed for maximum decorating versatility: Coffee, Fresh Avocado, Harvest Wheat, Onyx, and Snow.

Full Catalog
Published by:
General Electric
1976 16 14mb $4.99
Add to download cart
Thumbnail Image of Download 1962 Automatic Washer Facts Manual
Speed Queen produced their Facts Manuals to give to dealers and customers information regarding their products throughout the 60's. These documents are filled with beautiful images, illustrations and full specifications. Great fun document, this particular original has a few pages that do have some minor stains, but text and images are perfectly legible and clear.


Automatic Washers
Published by:
Speed Queen
1962 16 8mb $4.99
Add to download cart
Thumbnail Image of Download Frigidaire Automatic Dryers for 1963
The VIP-Vital Information Program packs were sent to Frigidaire dealers every year in the 60s to help educate them on all of the fancy features of GM Frigidaire appliances. Each pack contains information on a different Frigidaire appliance, this pack shows off the wonderful features of 1963 Frigidaire dryers, both Filtrator and Air-Flow models. It has information comparing Frigidaire dryers features and methods to Maytag, General Electric, RCA Whirlpool and Philco automatic dryers. They contain specs, data and beautiful graphics and images as well as plenty of information instructing dealers on what to say to help sell Frigidaire automatic dryers to their customers.


Clothes Dryers
Published by:
Frigidaire
1963 28 24mb $4.99
Add to download cart
Thumbnail Image of Download Let's Plan a Kitchen
Here is a super fun circular given out by the power utility company to entice people to replace their old appliances and update their kitchen and laundry. Its full of model kitchens with many different brands and types of appliances shown including General Electric, Hotpoint, Kenmore, Westinghouse and a few others that I'm not exactly sure what brand they are. See if you can name all of the brands in these pages and please let us know!


Miscellaneous
Published by:
NSP
1967 22 20mb $4.99
Add to download cart
Thumbnail Image of Download An Introduction to Cleaning
An absolutely adorable handout for junior high school level home economics classes created by the Hoover Company.

Why wait 'til your room's a wreck and Mom's on the verge of a breakdown? A clean, attractive room is nice in every way- to study in, dress in, sleep in, dream in-TRY IT!
Vacuum Cleaners
Published by:
Hoover
1960 4 3mb $4.99

Review Selections & Checkout          --          Continue Browsing the Library

For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.