Full size poster scanned at high resolution gives great views to zoom-in on.

Kitchen Cabinets and sinks,
Dishwashers,
Disposers,
Cooking Appliances,
Refrigerator/Freezers,
Automatic Washers,
Dryers,
Combination Washer/Dryer,
Air Conditioners,
Vacuum Cleaners,
Ice Cube Makers.

Refrigerators/Freezers
Cooking Appliances
Microwaves
Washers
Dryers
Dishwashers
Disposers
Trash Compactors
Room Air Conditioners

SVU60, SVU70, SVU80, SVU90, SVU100, SWU60, SWU70, SWU80, SWU90, SWU100, SVF60 SVF70 SVF8O, SVF90, SVF100, SWF60 SWF70 SWF8O, SWF90, SWF100, SWF100-2, SXU300-0, SXU300-1, SXU300-2, SXU300-3, SXU300-4, SXU301-0, SXU325-0, SXU325-1, SXU325-2, SXU330-0, SXU330-1, SXU350-0, SXU400-0, SXU400-1, SXU400-2, SXU400-3, SXU400-4, SXU430-0, SXU440-0, SXU440-1, SXU450-1, SXU500-0, SXU500-1, SXU500-2, SXU500-3, SXU500-4, SXU500-5, SXU530-0, SXU530-1, SXU530-2, SXU530-3, SXU600-0, SXU600-1, SXU600-2, SXU600-3, SXU600-4, SXU600-5, SXF300, SXF300-1, SXF300-3, SXF300-4, SXF325-0, SXF325-1, SXF325-2, SXF330-0, SXF300-1, SXF350-0, SXF400-0, SXF400-1, SXF400-2, SXF400-3, SXF400-4, SXF430-0, SXF440-0, SXF440-1, SXF450-0, SXF500-0, SXF500-1, SXF500-2, SXF500-3, SXF500-4, SXF500-5, SXF530-0, SXF530-1, SXF600-0, SXF600-1, SXF600-2, SXF600-3, SXF600-4, SXF600-5.

On The Cover:
The six combination washer-dryer units being produced and marketed by appliance manufacturers are shown on this month’s cover. These products are the keynote for the discussion of their potential by the manufacturers — Easy, General Electric, Hotpoint, Westinghouse, Philco, Whirlpool. All have their own ideas on how much, how soon. The views are on page 43.


Featured Articles:
An Editorial—The Sky Is the Limit
Laundry appliance potentials have never been greater.

Cover Story: What Lies Ahead for Washer-Dryer Combinations. . .
Six men toss out some ideas on how much and how soon.

Maytag's New Look in Washer Assembly Lines
Flexible power—and—free conveyor simplifies handling of Highlander Washers.

How Westinghouse Fabricates Space Mate Dryer Drums
New machines bring both product and production gains.

Imagineering Toward 1965 Is Goal of AHLMA Meeting
To stir thought on materials, production and product.

Dryer Education Program Strives to Smooth Production
Charles Rippe of Hamilton gives answers about effort.

Design of the Month—Norge's Luxury Line Dryer
A look at how the objectives in design were achieved.

Is the Ironer Market Dead?
Ironrite’s Richard Gottlieb offers some candid views.

How Hotpoint Designed the Wonderinse Dispenser
Fabric Softening agent is injected during rinse cycle.

Automatic Gas Range Conference Works Two Ways
Program works for exchange of ideas with the editors.

What's New in Major Appliances and Electric Housewares
A round-up of the latest news in products and design. Products covered:
Air-d-lux Room Cooler,
Airtemp Automobile Air Conditioner,
Frigidaire Food Freezer,
Eureka Vacuum Cleaner,
All Metal Lewyt Vacuum Cleaner,
Trion Air Cleaner.


Monthly Departments:
The Editor's Random Harvest, AM Highlights the News, Calendar of Industry Meetings, A Report from Washington, New Products Showcase, Appliance Manufacturer Notes, News of the Suppliers,
A Peek at the Decision-Makers, New Bulletins, Advertising Index, Jim Dandy Says


Full Page Vintage Ads:
Packard Motors, Lamson and Sessions Hardware, Stemco Thermostats, Philco uses Distinctive Finishes, AMP Wire Connectors, Gaylord Appliance Boxes, Guardian Electric, Fairmont Aluminum, Fiberfil, Danly Preses, Dahlstrom Machinery, Delco Electric Motors, Peters-Dahlton Power Spray Washes, Gear Specialties, Glidden Finishes, Torrington Fan Blades, Alan Wood Steel for Electrolux Vacuums, BF Goodrich Rivets, Revere Aluminum, Tinnerman Speed Nuts, Pittsburgh Paints, Waste King uses International Paper, DuPont, Speed Queen uses McQuay-Norris ignition, Wean Equipment, Dot Escutcheon Fasteners, Amerock Hardware, Philco uses Dulux Enamel, Essex Electric Cords, Telechron Timer Motors, Link-Lock Fasteners, Apollo Metal, Copeland Compressors, Garlock Pump Seals, Potter and Brumfield, Allegheny Ludlum, GM Steel tubing by Rochester Products, Parker-Kalon Fasteners, Cleveland Presses, American Lava Die Press, Reading Tube, SPS Hardware, Incoloy Mesh Screens, Dupont Freon, Fasco Appliance Motors, Southern Scew, Taylor-Winfield, Inland Steel, Stuco Appliance Motors, Wallace Tool and Die, Dole Water Valves, Ranco Air Conditioning Controls, Morain Products Div of GM, Packard Wiring, Crucible Steel, Ransburg Porcelain Enamel, Daton Rubber Solves Three Problems in: Automatic Clothes Dryer, Home Workshop Tool, Automatic Clothes Washer, Miro-bright Coating Products, Driver-Harries Electric Heating Elements, Weirton Steel, DuPont Lucite, Glidden Paint on Maytag Washers and Dryers, Clearing Press, Ohio Knife, Lancaster Glass used in Westinghouse Laundromat Washers and Dryers, Sherwin-Williams Industrial Finishes.

Double Full Page Vintage Ad Spreads:
Union Boxes, Reynolds Alumnium Portable TV Cabinets, Doehler-Jarvis Cameras, General Electric non-Synchronous Control.

Other Ads:
General Industries, Dialight Appliance Indicators, Circle F Appliance Switches, Hassall Hardware, Aerovox Capacitor Protectors, Electric Cordsets, Hart Thermostats, National Lock, Dreis and Krump, Wisconsin Porcelain, Westinghouse Appliance Motors, Thermodisc Thermostats, Eaton Hose Clamps, Louthan Electrical Porcelains, Meyercord Nameplate Decals, Corbin Water Clamps, Dollin Nameplates, Alpha-Molykote helps Vacuum Cleaner Caps, Stewart Warner Meat Thermometers, Phalo Plastics, Bently Harris Fiberglas Oven Seals, Haydon Switches, Barber-Coleman Small Motors, Lux Timers, Pyramid Washing Machine/Range Trim Rings.

Full Page Vintage Ads:
Speed Queen Automatic Washer, Waste King Dishwasher, Hoover Floor Polisher, Hotpoint Trends, Voice of America Record Players, Tide/Proctor and Gamble, Successful Farming Magazine, Frigidaire Wash and Wear Savings Fair, Blackstone Automatic Washer, Grabar, Caloric Spring Promotion, Olympic Hi-Fi, Heil-Quaker Heating, RCA-Whirlpool Combination Washer-Dryer, Maytag Dryers, Syroco Clocks, DuMont Television, Ladies Home Journal, Travel Aire Evaporative Coolers, Amana Refrigerator-Freezers, National Accounting Machines, Good Housekeeping Magazine, Ben-Hur Freezers, Better Homes and Gardens Magazine, Modern Water Softeners, Commercial Credit, Chromalux Electric Range Elements, Oster and Osterizer Blenders, Hotpoint Air Conditioners, Sylvania Hi-Fi, St. Charles Kitchen/Dupont, Philadelphia Bulletin, Grundig-Majestic Hi-Fi, RCA-Whirlpool Gas Ranges, Westinghouse Vacuum Cleaners, General Electric Refrigerator-Freezer, Dexter Wringer and Automatic Washers, Eureka Vacuum Cleaners, Johnson Wax Floor Polisher, Frigidaire Air Conditioners, Philco Transistor Radios, Kelvinator Washer and Dryer, Honeywell Heater Controls, Hamilton Automatic Washer.

Double Full Page Vintage Ad Spreads:
Westinghouse Shape of Tomorrow Appliances, RCA-Whirlpool Vacation Jamboree, Thomas Organs and Hi-Fi Combinations, General Electric Automatic Washer, Universal Coffeematic, New RCA-Whirlpool Refrigeration Center, Atlas Power Lawn Mowers, Fedders Heat Pump and Air Conditioner, RCA-Whirlpool Washer and Dryer, Bissell Shampoo Master, Ingraham Clocks, Porcelain Enamel Institute, General Electric Radios, Gibson Appliances, RCA-Whirlpool Refrigerator-Freezers, Chicago Tribune, Hotpoint Television, Norge Refrigerator-Freezer, RCA Color Television, Westinghouse Television, Admiral Refrigerator-Freezers, Motorola Car Radios, Sylvania Television, York Room Air Conditioners, RCA-Whirlpool Air Conditioners.

3+ Page Vintage Ads or Catalogs:
Hotpoint Appliances, Dormeyer Small Appliances, Philco Automatic Washers, Dryers, Wringer Washers, Refrigerators, Electric Ranges and Air Conditioners, Kelvinator Appliances, Norelco Shavers.

Other Ads:
West Bend, Beldon Electric Cords, Majestic Gas Incinerator, Symphonic Hi-Fi, EZ Clean Air Filters, Cornish Wire, Toastmaster Water Heater, Lamb Electric Motors, Arvin Radios, Stromburg Carlson Hi-Fi, Manitowoc Appliances, Thermador Appliances, Ruton Vacuum Cleaner, Monarch Ranges, Yeats Appliance Dolly.

Featured Articles:
Spotlight-A Quick Look at what's going on, Business Trends, Trends by Region, You Can Sell More Air Conditioners, House Power News, Help Yourself to Good Help, How to train a Kitchen Salesman, He Nets 9% on Kitchens, Builder Sales Aren't So Tough, You'll Be Selling These Kitchens, How to Become a Better Businessman, Dealers are Serious About Kitchens, Who Says the Appliance Salesman is Extinct, Look What this Buffalo, NY Dealer Did with Wringer Washers, Promotion with a French Accent, Nothing Beats a Carnival, 35% on Central Coolers, Trade Report, Fred Maytag II Discuses Artificial Obsolescence, Electric Servants Fair, Consumers Hit the Merchandise Mart's Trade Show, The Housewares Show: Crowds, Products and Prices Explain Why They're Optimistic, It Looks Rosy for Lawn Mowers, How Research Shapes our Future Prosperity, More Shopping Than Buying, Editorial.

Introduction of New Products for 1958 Section - (1 to 5 paragraphs about each product):
Norge Refrigerator Line, Easy Combination Washer-Dryer, Hoover Vacuum Cleaner, Sub-Zero Refrigerator-Freezers, Deep Freeze Freezers, Amana Refrigerators, Manitowoc Freezers, Revco Freezers, Kitchen-Aire Ventilation, Markel Fan, Heetair Baseboard, Lau Fans, Dumont Fans, Broan Wall Heater, Admiral Refrigerator-Freezer, Foster Frypan, Duralux Coffeemaker, Victor Door Chimes, Sunbeam Egg Cooker, Handy Hannan Hair Dryer, Cory Party Chef, Sunbeam Frypan, Universal Floor Polisher, Ronson Hair Dryer, KitchenAid Dishwashers, Brotherized Blender, Fedders Air Conditioners, Philco Air Conditioners, Chico Air Coolers, Thermador Evaporative Cooler, Chill-Air Coolers, Rabar Porta Coolers, Write Coolers, Roper Gas Ranges, GE Telechron Clock, Knibb Ice Cream Maker, Excello Riding Lawn Mowers, Mow Master Lawn Mowers, Jacobson Lawn Mower, Roberton Riding Lawn Mower, Dumont TV and Hi-Fi, Hoffman TV and Hi-Fi, Packard-Bell Radio, DeWald Radio, Admiral Radio, GE Transistor Radios, Webcor Hi-Fi, Philco Hi-Fi, Symphonic Hi-Fi, Admiral Italiana Hi-Fi.

Also included at end is the full 1961 price list for dealers. Please note there are a few duplicates of certain brochures in this pdf to capture everything we have found.

Built-in Ovens and Cooktops
Freestanding Ranges
Dishwashers
Disposers
Laundry Twins
Automatic Washers and Dryers
Combination Washer/Dryer
Air-Conditioners
Metal and Wood Westinghouse Cabinets

Now you can get the natural look with the all-new appliance color Almond, a subtle shade that blends beautifully with almost any other color. Or choose one of the five other New Naturals, all in a high-gloss finish and all designed for maximum decorating versatility: Coffee, Fresh Avocado, Harvest Wheat, Onyx, and Snow.

TOP LOADING MOBILES FRONT LOADING DISHMOBILES
DW-STP, DW-DTP, DW-CDTP, DW-ITP, DW-CITP, DW-DMP, DW-CDMP, DW-IMP, DW-CIMP

FRONT LOADING UNDERCOUNTER
DW-DUP, DW-COUP, DW-IUP, DW-CIUP

FRONT LOADING DISHMOBILES
DW-STP, DW-DTP, DW-CDTP, DW-ITP, DW-CITP, DW-DMP, DW-CDMP, DW-IMP, DW-CIMP

Full Page Vintage Ads:
Apex Automatic Washer, Toastmaster Fry Pan, Hoover Lark Vacuum, Lau Fans, Easy Combination Washer-Dryer, Kitchen Maid Kitchens, Hotpoint Microwave Oven, Hamilton Dryer, Better Homes and Gardens, General Electric Refrigerators, Dormeyer Power Tools, 1957 Chevrolet/Frigidaire trucks, Emerson Fans, Commercial Credit, Duluxe Paint on Westinghouse Refrigerators, Ladies Home Journal, RCA-Victor Television Sets, National Accounting Machines, Tide Laundry Detergent, Voice-O-Music Stereo Systems, Woman's Friend Wringer Washers, Caloric Gas Ranges, Ironrite Mangle Ironers, Magic Chef Gas Ranges, FSP Appliance Parts, Graybar, Chromalux, White Water Heaters and Water Softeners, Hotpoint Kitchens, Youngstown Kitchens Food Waste Disposers, Speed Queen Automatic Washers, Mallory Batteries, Gibson Room Air Conditioners, Dayton Rubber Hoses, Revco Freezers, Ben-Hur Freezers, Coroaire Heaters, Hotpoint Room Air Conditioners, Pittsburg Paint and Glass, General Electric Television, KitchenAid Dishwashers, Sylvania Television Sets, American Furniture Mart, Permaglas Water Heaters, Motorolo Television Sets, RCA-Victor/Readers Digest, Lovell Pressure Wringers for Wringer Washers, Kelvinator Refrigerators.

Double Full Page Vintage Ad Spreads:
Westinghouse Dealers, Philco-Bendix top loading washer, Maytag All-Fabric Automatic Washer, Hamilton Beach Small Appliances, Gas Appliance Manufacturers Association, Eureka Vacuum Cleaners, Hotpoint Built-in Appliances, General Electric Kitchens, Whirlpool Refrigerators, Whirlpool Freezers, Whirlpool Electric Ranges, Whirlpool Air Conditioners, Chicago Tribune, Admiral Refrigerators, Hotpoint Automatic Washers and Dryers, General Electric Vacuum Tubes, Norge Electric and Gas Ranges, General Electric Portable TVs, Frigidaire Sheer Look, Hotpoint Refrigerators.

3+ Page Vintage Ads or Catalogs:
Hotpoint Portable Television Sets, Vornado Automobile and Home Air Conditioners, Whirlpool Combination and Top Loading Automatic Washers, Life Magazine.


Other Ads:
West Bend 50-Cup Percolator, Tuttle & Kift, Beldon Electric Cords, Lamb Electric Motors, Dexter Twin Tub Wringer Washers, Bendix Dehumidifiers, Duratub Laundry Sinks, Fasco Fans, Driver Harris Nichrome, Toastmaster Water Heaters, Yellow Pages, Tung-Sol Vacuum Tubes.

Featured Articles:

• Trends—Region by Region


• Portable Sales Should be Plus Sales


• Economic Currents


• 92 Washers in Three Days
  Wash-your-own demonstrations on a sidewalk full of washers at Maytag Sales and Service, San Antonio, sold ...


• Color TV Specialist
  A Norwood, Mass man is a television specialist... specifically, a color TV specialist. That’s where he puts all his merchandising effort. Here’s what he does and how he does it...


• A Department Store Fights Back
  Despite a smaller department, fewer salesmen and less real selling, The Fair is doing a $1-million a year business against rough Chicago competition because it, like other department stores, has learned how to meet the customers' demand for price


• $300,000 from Home Demonstrations
  Unless your salesman is eager to give a home demonstration, you're not going to make many sales," says Adair. “I've found that about 60 percent of my home demonstrations bring sales, so the more appliances my salesmen can place in the home, the more sales I'm going to get.


• A Discount House Merchandises Recorders
  Primarily a TV dealership, the company began merchandising recorders four years ago; sold 100 for $15,000 the first year. Today, Berman's fast growing recorder operation is helping to offset faltering television sales and giving the business a semblance of balance—in radio-TV no mean trick.


• The Electronic Microwave Oven/Range—A Revolution in Cooking
  What is probably the greatest single advance in the art of cooking that we will see in our lifetime is already here. Here are some answers to dealer questions on how it works and how it will sell. Brand new microwave ovens are highlighted including the : Whirlpool, Westinghouse, Kelvinator, Tappan, General Electric and Hotpoint microwave ovens.


• A New Approach to Kitchen Planning
  Women who manage their households with the orderly efficiency of good business will want a kitchen that provides for all the different household operations— one centralized plant where they can launder, sew, mend, plan schedules, order, take inventories and keep their records, in addition to the regular three-meals-a- day routine. With a back-to-back plan for kitchen and laundry equipment, carefully figured space planning and double duty counters, it’s all possible in an average kitchen.


• Brazil's Galloping Appliance Market
  Despite government restrictions nearly every appliance is sold on time—10 percent or less down—and almost nobody ever defaults. Add the fact that the consumer group is increasing 15 percent a year and it's easy to see why South America's biggest country is off to a running boom


• Major Appliance Service: Repairing Electric Clothes Dryer
  Control features and safety devices are the complicating factors in dryer service and a good job requires both knowledge and concentration


• Electric Appliance News—New Products


• News—Trade Report


• Color TV Program


• EDITORIAL: Not Price Alone

Introduction of New Products for 1957 Section - (1 to 5 paragraphs about each product):
Hollywood Frozen Food Oven, Quicfreeze Refrigerators, Dormeyer Portable Mixer, Sunbeam Ironmaster, Miro-Matic Frypan, Maytag Refrigerator-Freezers, Gibson Chest Freezers, Westinghouse Refrigerators, Maytag Freezer, Blendal Blenders, Vernois Built-in Cooking Appliances, Philco Air Conditioner, Dominion Table Stove, Caloric Ranges, Quickfreeze Freezers, Sunbeam Electric Blanket, Gilber Griddle, Doryeyer Mix-Maid stand Mixer, Eureka Vacuum Cleaner, Universal Table Stove, Broan Fan, Rex Window Fan, Quacker Wall Furnace, National Food Waste Disposer, York Air Conditioner, Swanson Clocks, Dayton Fans, Broil-King Slicer and Mixer, Quick Light Charcoal Lighter, Royal Chef Grills, Westinghouse TV, Packard Bell Color Television, Andrea Console Television, Packard-Bell Televison, Philco Portable TV, Olympic Television, Zenith Portable Radios, Granco Radio, Packard-Bell Radio, Starbeam Antenna, RCA-Victor Hi-Fi, Packard-Bell Garage Door Opener, Universal Coffeematic, Electrolux Vacuum Turb-o-Utility, Toro Pony,

General Electric Co.'s 1958 clothes dryer, soon to be introduced, will feature an automatic, de-wrinkler.

Strictly Experimental is this combination freezer-electronic range which General Electric demonstrated lost month. Housewife simply makes menu selection by pushing up to six of the 14 selector keys at top of unit. Dishes are then automatically conveyed to electronic oven at proper intervals so that completed meal comes out at one time. The freezer racks con be loaded with either pre-frozen commercial foods or home-prep a red meals . G-E officials emphasize that unit is nothing more than logical development of existing appliances and "does no take the place of a good cook." Instead, the XP C-1 allows housewife to prepare meals in advance and frees her from work while meal is being cooked.

WAL, WA2L, WCDAL, WCDAPL, WCDARL, WCDATL, WCDL, WIAL, WCIAL, WCIL.