Full images and specifications included.

Please note there is some relatively minor water staining on these brochures, but they were cool/rare enough to post anyway.

Washers: WD-A, WC, WID, WIC-A
Dryers: DE, DG, DEC, DEG, DEI, DGI, DECI and DGCI.
Laundry Centers: LC-115, LC8-3 and LC-3.

30" Electric Ranges: R-30, RG-35, RC-30, RCG-35, RE-36, RE-38S, REG-38, REG-38C and REG-39CD.
40" Electric Ranges: RE-47, RGC-45, RE-45.
Twin 30 Electric Ranges: REG-637V and REG-639CV.
Microwave Ovens: RCM-1, RCM-3, RCM-4 and RCM-6.

Model changes often come at varying times during the year. We have made every attempt to give you the latest information available at the time of the printing of this booklet.

DWUW-Under-Counter Model
DWFW-Free Standing Model
DWSW-Sink Combination Model

In addition, the following four special models were available:
DWUW-1-Under-Counter Model With Primer Finish
DWFW-2-Free Standing Model With Wood Top
DWFW-3-Free Standing Model With No Top
DWSW-4-Sink Combination With Stainless Steel Top

Washers: W756, W765.
Dryers: T369C, T366.
Ironer: B864E.
Dishwashers: G530, G530U, G530I
Vacuum Cleaners: S130, S236i, S225

AH, AHS, BH, BHS, CH, DH, FH, EH

1957 Models:
AJS, EJ, FJ, HJ, RJ, DJ, KJ, CJ, IJ, KJ


With your new Westinghouse Speed-Electric Range you will seldom find it necessary to stand at your range and stir foods while they cook ... or to lift a lid to see whether the water has boiled away or whether the food is done. That's because electric cooking heat is accurately controlled. It gives you the same fine results day in and day out.

No doubt, you have a fine reputation for your skill in baking. You'll be delighted with the wonderful results ... all without worry on your part ... from the Miracle Sealed Oven.

Your Westinghouse Speed-Electric Range will do the work for you ... provided you do the necessary planning and thinking.

Please read these instructions carefully. By doing this, you and your Westinghouse Speed-Electric Range will become wonderful cooking partners.

Benefits Customers are Looking For
Glossary
Systems Monitor of new Digital GE Dishwashers
Performance Flexibility
Energy Monitor Chart
Installation Information
Premium Dishwashers
Deluxe Value Dishwashers
Dishwasher Model Comparison Chart
Warranty Information

Models Highlighted: GSD2800D, GSD2600D, GSD2400D, GSD2200D, GSD1200T, GSD940D, GSD900, GSD640D, GSD600D, GSD50D.

Kitchen Cabinets
Electric Range Center
Sink Center
Refrigerator Center
Pantryette Wall Cabinets
Base Kitchen Cabinets
Cabinet Sinks
Laundry Cabinet Center

Hamilton Beach Mixer

Hamilton Beach Mixette hand Mixer

Wearing Blendors: Deluxe, Chrome, Standard, Duo-Speed and Hand Mixer

Cory Vacuum Coffee Maker, Cory Electric Knife Shapener

Toastmaster Super Deluxe Toaster and Toaster 1B14

Fryrette Deep Fryer

Robeson Percolator Coffee Makers Crown, Princess, Avalon and Copper Classic Models

Durabilt Traveling Irons

Westclox Moonbeam Electric Alarm Clock, Sphnix, Big Ben, Greenwich, Logan, Electric Switch and Bantam Desk Clocks, Melody, Belfast, Orb and Monitor Commercial Electric Wall Clocks.

Lux Swinging Bird, Bobbing Bird, Colorful Clown and Rudolph Red Nose Clocks, Lux Minute-Minder Timers, Lux Claridge, Harvester, Chilton, Spinning Wheel, Fairview and Grist Mill Clocks

Seth Thomas Clocks, Rudder, Glance, Cathay, Belwyn, Accent, Poise, Sharon, Lynton, Filedston, Dynaire, Buckingham, Baxter, Northbury, Legacy, Kenbury, Medbury, Brookfield, Pippin, Homestead, Plaza, Manager clocks.

Arvin Portable Electric Heaters

The Top Platform, the Dual Performance Oven, the Sizzle-Serve Broiler and the Dutch Cooker Well all save you work and effort, and each brings you more leisure time for other things. In every way, your Maytag is more than a purchase; it’s an investment in better living for years to come.

As the pages of this book are turned, study the ideas, procedures, cooking techniques, methods and suggested recipes. They will bring out the full advantage of your range. They will help you save time and money. And they will provide new taste thrills for your family, as well as new homemaking pleasures for you.

Full Page Vintage Ads:
Apex Automatic Washer, Toastmaster Fry Pan, Hoover Lark Vacuum, Lau Fans, Easy Combination Washer-Dryer, Kitchen Maid Kitchens, Hotpoint Microwave Oven, Hamilton Dryer, Better Homes and Gardens, General Electric Refrigerators, Dormeyer Power Tools, 1957 Chevrolet/Frigidaire trucks, Emerson Fans, Commercial Credit, Duluxe Paint on Westinghouse Refrigerators, Ladies Home Journal, RCA-Victor Television Sets, National Accounting Machines, Tide Laundry Detergent, Voice-O-Music Stereo Systems, Woman's Friend Wringer Washers, Caloric Gas Ranges, Ironrite Mangle Ironers, Magic Chef Gas Ranges, FSP Appliance Parts, Graybar, Chromalux, White Water Heaters and Water Softeners, Hotpoint Kitchens, Youngstown Kitchens Food Waste Disposers, Speed Queen Automatic Washers, Mallory Batteries, Gibson Room Air Conditioners, Dayton Rubber Hoses, Revco Freezers, Ben-Hur Freezers, Coroaire Heaters, Hotpoint Room Air Conditioners, Pittsburg Paint and Glass, General Electric Television, KitchenAid Dishwashers, Sylvania Television Sets, American Furniture Mart, Permaglas Water Heaters, Motorolo Television Sets, RCA-Victor/Readers Digest, Lovell Pressure Wringers for Wringer Washers, Kelvinator Refrigerators.

Double Full Page Vintage Ad Spreads:
Westinghouse Dealers, Philco-Bendix top loading washer, Maytag All-Fabric Automatic Washer, Hamilton Beach Small Appliances, Gas Appliance Manufacturers Association, Eureka Vacuum Cleaners, Hotpoint Built-in Appliances, General Electric Kitchens, Whirlpool Refrigerators, Whirlpool Freezers, Whirlpool Electric Ranges, Whirlpool Air Conditioners, Chicago Tribune, Admiral Refrigerators, Hotpoint Automatic Washers and Dryers, General Electric Vacuum Tubes, Norge Electric and Gas Ranges, General Electric Portable TVs, Frigidaire Sheer Look, Hotpoint Refrigerators.

3+ Page Vintage Ads or Catalogs:
Hotpoint Portable Television Sets, Vornado Automobile and Home Air Conditioners, Whirlpool Combination and Top Loading Automatic Washers, Life Magazine.


Other Ads:
West Bend 50-Cup Percolator, Tuttle & Kift, Beldon Electric Cords, Lamb Electric Motors, Dexter Twin Tub Wringer Washers, Bendix Dehumidifiers, Duratub Laundry Sinks, Fasco Fans, Driver Harris Nichrome, Toastmaster Water Heaters, Yellow Pages, Tung-Sol Vacuum Tubes.

Featured Articles:

• Trends—Region by Region


• Portable Sales Should be Plus Sales


• Economic Currents


• 92 Washers in Three Days
  Wash-your-own demonstrations on a sidewalk full of washers at Maytag Sales and Service, San Antonio, sold ...


• Color TV Specialist
  A Norwood, Mass man is a television specialist... specifically, a color TV specialist. That’s where he puts all his merchandising effort. Here’s what he does and how he does it...


• A Department Store Fights Back
  Despite a smaller department, fewer salesmen and less real selling, The Fair is doing a $1-million a year business against rough Chicago competition because it, like other department stores, has learned how to meet the customers' demand for price


• $300,000 from Home Demonstrations
  Unless your salesman is eager to give a home demonstration, you're not going to make many sales," says Adair. “I've found that about 60 percent of my home demonstrations bring sales, so the more appliances my salesmen can place in the home, the more sales I'm going to get.


• A Discount House Merchandises Recorders
  Primarily a TV dealership, the company began merchandising recorders four years ago; sold 100 for $15,000 the first year. Today, Berman's fast growing recorder operation is helping to offset faltering television sales and giving the business a semblance of balance—in radio-TV no mean trick.


• The Electronic Microwave Oven/Range—A Revolution in Cooking
  What is probably the greatest single advance in the art of cooking that we will see in our lifetime is already here. Here are some answers to dealer questions on how it works and how it will sell. Brand new microwave ovens are highlighted including the : Whirlpool, Westinghouse, Kelvinator, Tappan, General Electric and Hotpoint microwave ovens.


• A New Approach to Kitchen Planning
  Women who manage their households with the orderly efficiency of good business will want a kitchen that provides for all the different household operations— one centralized plant where they can launder, sew, mend, plan schedules, order, take inventories and keep their records, in addition to the regular three-meals-a- day routine. With a back-to-back plan for kitchen and laundry equipment, carefully figured space planning and double duty counters, it’s all possible in an average kitchen.


• Brazil's Galloping Appliance Market
  Despite government restrictions nearly every appliance is sold on time—10 percent or less down—and almost nobody ever defaults. Add the fact that the consumer group is increasing 15 percent a year and it's easy to see why South America's biggest country is off to a running boom


• Major Appliance Service: Repairing Electric Clothes Dryer
  Control features and safety devices are the complicating factors in dryer service and a good job requires both knowledge and concentration


• Electric Appliance News—New Products


• News—Trade Report


• Color TV Program


• EDITORIAL: Not Price Alone

Introduction of New Products for 1957 Section - (1 to 5 paragraphs about each product):
Hollywood Frozen Food Oven, Quicfreeze Refrigerators, Dormeyer Portable Mixer, Sunbeam Ironmaster, Miro-Matic Frypan, Maytag Refrigerator-Freezers, Gibson Chest Freezers, Westinghouse Refrigerators, Maytag Freezer, Blendal Blenders, Vernois Built-in Cooking Appliances, Philco Air Conditioner, Dominion Table Stove, Caloric Ranges, Quickfreeze Freezers, Sunbeam Electric Blanket, Gilber Griddle, Doryeyer Mix-Maid stand Mixer, Eureka Vacuum Cleaner, Universal Table Stove, Broan Fan, Rex Window Fan, Quacker Wall Furnace, National Food Waste Disposer, York Air Conditioner, Swanson Clocks, Dayton Fans, Broil-King Slicer and Mixer, Quick Light Charcoal Lighter, Royal Chef Grills, Westinghouse TV, Packard Bell Color Television, Andrea Console Television, Packard-Bell Televison, Philco Portable TV, Olympic Television, Zenith Portable Radios, Granco Radio, Packard-Bell Radio, Starbeam Antenna, RCA-Victor Hi-Fi, Packard-Bell Garage Door Opener, Universal Coffeematic, Electrolux Vacuum Turb-o-Utility, Toro Pony,

General Electric Co.'s 1958 clothes dryer, soon to be introduced, will feature an automatic, de-wrinkler.

Strictly Experimental is this combination freezer-electronic range which General Electric demonstrated lost month. Housewife simply makes menu selection by pushing up to six of the 14 selector keys at top of unit. Dishes are then automatically conveyed to electronic oven at proper intervals so that completed meal comes out at one time. The freezer racks con be loaded with either pre-frozen commercial foods or home-prep a red meals . G-E officials emphasize that unit is nothing more than logical development of existing appliances and "does no take the place of a good cook." Instead, the XP C-1 allows housewife to prepare meals in advance and frees her from work while meal is being cooked.

Full Page Vintage Ads:
Speed Queen Washers and Dryers, Hotpoint Microwave Electronic Cooking, Hoover Floor Polishers, Radion Television Antennas, General Electric Automatic Washer, Toastmaster Heaters, Waste King Disposers, Westinghouse Heaters, Magic Chef Gas Ranges, Pittsburg Plate Glass, Olympic Hi-Fi, Tide Detergent, Electric Steam Radiators, Aetna Life, Steelman Hi-Fi and Record Players, Ironrite Ironers, Commercial Credit, Quaker Heaters, General Electric Refrigerators, DuMont Television Sets, Better Homes and Gardens Magazine, Hotpoint Television Sets, Regina Vacuum and Polisher, Universal Vacuum Cleaners, FSP-Whirlpool Factory Specification Parts, Chromolux Range Elements, Mallory Batteries, General Slicing Machines, Caloric Gas Ranges, Oster Small Appliances, National Cash Register, Progressive Farmer, BVI Small Appliances, Bell & Howel Tape Recorders, Cory Fresh'nd-aire Heaters, Sylvania Halolight Television Sets.

Double Full Page Vintage Ad Spreads:
Westinghouse Television Sets, McCalls Magazine, Hamilton Beach Small Appliances and Vacuum Cleaners, Chicago Tribune, Amana Refrigerator-Freezers, Whirlpool Complete Kitchens, United Staets Steel, General Electric Promotions, Laides Home Journal, Youngstown Kitchens, Johnson-Wax Convertible Polisher, Frigidaire Automatic Washers and Dryers, Ray-O-Vac Batteries, RCA-Victor Television Sets, General Electric Kitchens, Universal Coffee-Matic, RCA-Victor Record Players, Readers Digest Magazine, Admiral Television Sets, Good Housekeeping Magazine, Voice-of-Music Record Players/Hi-Fi, General Electric Television Sets, Eureka Vacuum Cleaners, Magnavox Hi-Fidelity, Motorola Stereo Hi-Fi.

3+ Page Vintage Ads or Catalogs:
Westinghouse Appliances for 1958 (8 pages), Whirlpool Automatic Washers and Dryers for 1958 (8 pages), Dormeyer Small Appliances (6 pages), Maytag Halo-of-Heat Dryers (3 pages), Ingraham Clocks (5 pages), Philco Bendix Washers, Dryers and Combos for 1958 (5 pages), Norge Automatic Washer and Dryer for 1958 (4 pages), Columbia Phonographs and Hi-Fi (6 pages), Webcor Tape Records and Sound Systems (4 pages).

Other Ads:
West Bend Coffee Makers, Metal-Ware Coffee Makers, Beldon Electrical Cords, Dexter Washing Machines, Driver-Harris Chrome, Grundig Majestic Radios, Remington Rand Shavers, Phonola Phonographs, Arvin Heaters, Lamb Electric Motors, Roper Gas Ranges, Arvin Radios, Crestwood Electric Blankets, Duratub sinks, Toastmaster Water Heaters, Salton Hotray, Yellow Pages, Pentron Tape Recorders, Tung-Sol Vacuum Tubes.

Featured Articles:

• Trends—Region by Region


• Economic Currents


• Seven Marks of the Successful Dealer


• The Loudspeaker—Letters from our Readers


• The Golden Sound of Hi-Fi


• Here’s How to Sell Hi-Fi


• Selling Tape Recorders


• Sales Keep Growing for a Camera Store


• Whirlwind with Washers


• Portable Radio Sales by the Thousands


• Major Appliance Service: Repairing Dishwashers


• From Record Shop to Hi-Fi Store


• Vacuum Tube Business Never Goes Bad


• Why Moisture Makers Sell at List


• Electric Appliance News—New Products


• News—-Trade Report


• Narda School


• Scheduled Meetings


• Music Merchants Show


• Color T.V. Schedule

Introduction of New Products for 1957/1958 Section - (1 to 5 paragraphs about each product):
RCA-Whirlpool Washers and Dryers, Tappan Electric Ranges, Kelvinator Washers and Dryers for 1958, Frigidaire Washers and Dryers for 1958, Toastmaster Coffeemaker, Mitchell Heat Pump Air Conditioners, Speed Queen Washers and Dryers for 1958, Hoover Steam-Dry Irons, Fresh'nd-Aire Heaters, Thermador Oven, Farberware Cooking Appliances, Nesco Cooking Appliances, Swing-Away Can Opener, Toastmaster Heaters, Lasko Dutch Oven, Westinghouse Electric Blanket, Cory Percolators, Schick and Lady Schick Shavers, Royal-Matic Coffeemaker, Lasko Griddle, RCA-Whirlpool Gas Washer-Dryer Combination, BVI Can Opener, Party-Q Hand Vacuum Cleaner, Nesco Fryette Deep Fryer, Salton Hot-tray, Ampere Baseboard Heaters, Toastmaster Irons, Heatmore Heaters, Westinghouse Heaters, Cory Can Opener, Lasko Skillet, Toastmaster Toaster, Themador Heater, Nesco Fryette, Dustronic Precipitator, Duo-Therm Heater, Constellation Fan, Sunbeam Repair Kit, Wood Water Heater, Chico Portable Dishwasher, Dominion Toaster, Hamilton Beach Frypan, Admiral Built-In TV, Motorola 1958 Television Line, General Electric Radios, Columbia Transistor Radio, Philco Radio Line, Motorola Radio Line, Westinghouse Hi-Fi Line, Stromberg-Carlson Hi-Fi, Philco Phonographs, Motorola Hi-Fi Line, Olympic Hi-Fi, Columbia 1958 Hi-Fi Line, Granco Hi-Fi, Rayovox Intercom, Gerrard Record Player, Buton Transistor Record Player, Tele-Tone Phone.

30" Ranges with P-7 Self-Cleaning Ovens
30" Ranges with Convention or Continuous Cleaning Ovens.
21" Compact Ranges
40" Full-Width Ranges
30" Americana Hi/Lo Ranges
30" Drop/Slide In Ranges
27" Mark 27 Drop in Ranges
Built-in Ovens
Built-In Cooktops
Range Hoods
Countertop Microwave Ovens
Microwave/Range Cooking Center Combinations