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Electrical Dealer Magazine - October 1952


Published by Electrical Dealer in 1952-- Electrical Dealer Magazine is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.


October 1952 Issue
25th Anniversary Issue


PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka

Number of Pages: 228
File Size: 125mb
Download Fee: $12.99

  Add Electrical Dealer Magazine - October 1952 to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


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Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download 1953 Bendix Economat Automatic Washer Owners Manual
Here is the complete owners manual and operating instructions to the top of the line Bendix Economat washer with the rubber squeeze tub.


Automatic Washers
Published by:
Bendix
1953 28 29mb $11.99
Add to download cart
Thumbnail Image of Download Whirlpool Washer Owners Manual Model LXA8700
Here is the complete Operating Instructions and Laundry Guide to Whirlpool Automatic Washer Model LXA8700.


Automatic Washers
Published by:
Whirlpool
1970 24 42mb $11.99
Add to download cart
Thumbnail Image of Download 1989 General Electric Appliances Catalog
Here is a full catalog with images and complete specifications for the 1989 line of GE appliances.

Products include:
Refrigerators/Freezers
Cooking Appliances
Microwaves
Washers
Dryers
Dishwashers
Disposers
Trash Compactors
Room Air Conditioners
Full Catalog
Published by:
General Electric
1989 92 208mb $14.99
Add to download cart
Thumbnail Image of Download 1961 Kenmore Washer Owners Manual
Here is the complete owners manual and operating instructions to Kenmore automatic washer 700 series/11471 series models.


Automatic Washers
Published by:
Kenmore
1961 20 25mb $11.99
Add to download cart
Thumbnail Image of Download 1970-1973 Whirlpool Dishwasher Service Manual
Here is the comprehensive service manual to all Whirlpool built-in and portable dishwashers from the early 1970's.

Models include:
SVU60, SVU70, SVU80, SVU90, SVU100, SWU60, SWU70, SWU80, SWU90, SWU100, SVF60 SVF70 SVF8O, SVF90, SVF100, SWF60 SWF70 SWF8O, SWF90, SWF100, SWF100-2, SXU300-0, SXU300-1, SXU300-2, SXU300-3, SXU300-4, SXU301-0, SXU325-0, SXU325-1, SXU325-2, SXU330-0, SXU330-1, SXU350-0, SXU400-0, SXU400-1, SXU400-2, SXU400-3, SXU400-4, SXU430-0, SXU440-0, SXU440-1, SXU450-1, SXU500-0, SXU500-1, SXU500-2, SXU500-3, SXU500-4, SXU500-5, SXU530-0, SXU530-1, SXU530-2, SXU530-3, SXU600-0, SXU600-1, SXU600-2, SXU600-3, SXU600-4, SXU600-5, SXF300, SXF300-1, SXF300-3, SXF300-4, SXF325-0, SXF325-1, SXF325-2, SXF330-0, SXF300-1, SXF350-0, SXF400-0, SXF400-1, SXF400-2, SXF400-3, SXF400-4, SXF430-0, SXF440-0, SXF440-1, SXF450-0, SXF500-0, SXF500-1, SXF500-2, SXF500-3, SXF500-4, SXF500-5, SXF530-0, SXF530-1, SXF600-0, SXF600-1, SXF600-2, SXF600-3, SXF600-4, SXF600-5.
Dishwashers
Published by:
Whirlpool
1973 185 150mb $14.99
Add to download cart
Thumbnail Image of Download 1972 Frigidaire Appliances Catalog
Here is a fun catalog showing off all of Frigidaire's appliance line for 1972.


Full Catalog
Published by:
Frigidaire
1972 24 67mb $8.99
Add to download cart
Thumbnail Image of Download 1957 Westinghouse Laundromat Owners Manual
Here is the complete owners manual and operating instructions to the top-of-the-line Westinghouse Automatic Washer.


Automatic Washers
Published by:
Westinghouse
1957 36 39mb $11.99
Add to download cart
Thumbnail Image of Download 1951 General Electric Automatic Washer Use and Care Guide
Here is the complete owners manual and operating instructions to AW-5 Series of General Electric automatic washers.


Automatic Washers
Published by:
General Electric
1951 16 18mb $11.99
Add to download cart
Thumbnail Image of Download 1957 Westinghouse Dryer Owners Manual
Here is the complete owners manual and operating instructions to the top-of-the-line Westinghouse Clothes Dryer.


Clothes Dryers
Published by:
Westinghouse
1957 24 27mb $11.99
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Thumbnail Image of Download Maytag Automatic Washer Service Manual 1984
Comprehensive service manual for all Maytag Automatic Washers made from 1966 into the 1990s. Includes Specifications, Installation, Trouble Shooting, Service Procedures, Timer Charts and Wiring Diagrams.

Models include: A112, A212, A312, A412, A512, A612, A712, A510, A610, A710, A810, A110, A210, A310, A410, A806, A608, A408, A308, A208.

Automatic Washers
Published by:
Maytag
1984 158 165mb $14.99
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Thumbnail Image of Download 1996 Maytag Washers and Dryers Brochure
Full brochure highlighting the 1996 line of Maytag Dependable Care Washers and Dryers. Full images and specifications included.


Automatic Washers & Dryers
Published by:
Maytag
1996 14 33mb $8.99
Add to download cart
Thumbnail Image of Download Maytag Clothes Dryer Service Manual 1984
Comprehensive service manual for all Maytag Dryers made from 1966 into the 1990s. Includes Specifications, Installation, Trouble Shooting, Service Procedures, Timer Charts and Wiring Diagrams.

Models include: DE212, DG212, DE312, DG312, DE412, DG412, DE512, DG512, DE110, DG110, DE210, DG210, DE410, DG410, DE510, DG510, DE610, DG610, DE710, DG5710, DE810, DG810, DE91, DE106, DG106, DE107, DG107, DE308, DG308, DE309, DG309, DE408, DG408, DE409, DG409, DE608, DG608, DE808, DG808.
Clothes Dryers
Published by:
Maytag
1984 158 154mb $14.99
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Thumbnail Image of Download 1988 Whirlpool Dishwashers Brochure
Sales literature brochure highlighting in the 1988 line of Whirlpool dishwashers. Models include:

DU1099XT DU72DOXS DU74DOXS DU76DOXS DU78DOXS DU810DXT DUBJDOXT DU8500XT DU8700XT DU89DOXT DU9000XR DU9500XS DU9700XR
Full images and specifications included.
Dishwashers
Published by:
Whirlpool
1988 24 56mb $8.99
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Thumbnail Image of Download 1966 Whirlpool Dishwasher Use and Care Guide
Full Use and Care Guide along with installation instructions to Whirlpool dishwasher models SPU80 and SPC200.


Dishwashers
Published by:
Whirlpool
1966 11 17mb $11.99
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Thumbnail Image of Download 1973 Whirlpool Dishwasher Use and Care Guide
Full Use and Care Guide to Whirlpool dishwasher model SDF7000 and SDU7000.


Dishwashers
Published by:
Whirlpool
1973 16 33mb $11.99
Add to download cart
Thumbnail Image of Download Westinghouse Laundromat Model LCC30 Owners Manual
Full Owners manual and use/care guide to Westinghouse Laundromat automatic home washer model LCC30.


Automatic Washers
Published by:
Westinghouse
1963 24 20mb $11.99
Add to download cart
Thumbnail Image of Download Westinghouse Laundromat Model LLC30 Owners Manual
Full Owners manual and use/care guide to Westinghouse Laundromat automatic home washer model LLC30.


Automatic Washers
Published by:
Westinghouse
1963 24 21mb $11.99
Add to download cart
Thumbnail Image of Download 1954 Norge Automatic Washer and Dryer Brochures
Here are some beautiful sales literature brochures highlighting Norge's 1954 line of automatic washers, semi-automatic washers and clothes dryers. Suggested retail price list at end of file.

Models include:

Automatic washers: AW450, AW-425, AW-422SP, AW-410

Semi-Automatic washers: AW-405

Dryers: AG-730, AE-620, AG-710, AE-610.
Automatic Washers & Dryers
Published by:
Norge
1954 20 66mb $8.99
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Thumbnail Image of Download Maytag Washer A702-A702S Owners Manual
Here is the complete owners manual and operating instructions packed with every Maytag A702/A702S (S is the suds-saver model) from the early 1960's.


Automatic Washers
Published by:
Maytag
1962 22 22mb $11.99
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Thumbnail Image of Download Speed Queen Combination Washer-Dryer Facts Manual
Here is the very rare Facts Manual produced by Speed Queen when they introduced their Washer-Dryer combination machine to highlight all the features and conveniences of having one machine do both the washing and drying.


Combination Washer/Dryers
Published by:
Speed Queen
1962 16 36mb $8.99
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Thumbnail Image of Download 1955 Kelvinator Automatic Washer Owners Manual
Complete use/care guide and owners manual to Kelvinator Automatic washer model AW-2 and Semi-automatic washer model SW.


Automatic Washers
Published by:
Kelvinator
1955 32 30mb $11.99
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Thumbnail Image of Download 1965 General Electric Automatic Washer Operating Guide
Here is complete operating instructions and use/care guide to GE washer models WA-832A and WA-837A.


Automatic Washers
Published by:
General Electric
1965 26 51mb $11.99
Add to download cart
Thumbnail Image of Download Brochure to the Very First Whirlpool Automatic Washer
Here is a wonderful brochure Whirlpool produced back in '47 when they introduced their very first automatic washer.


Automatic Washers
Published by:
Whirlpool
1947 12 38mb $11.99
Add to download cart
Thumbnail Image of Download 1950 Westinghouse Laundromat Brochure
Here is a beautiful brochure from Westinghouse showing off their new 1950 model Laundromat model L-5.


Automatic Washers
Published by:
Westinghouse
1950 16 42mb $8.99
Add to download cart
Thumbnail Image of Download 1957 Speed Queen Washer Operating Instructions and Brochure
Complete sales literature brochure as well the operating instruction guide to 1957 Speed Queen automatic washer models A18 and A19.


Automatic Washers
Published by:
Speed Queen
1957 8 23mb $11.99

25 Random Items from the Library
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Thumbnail Image of Download 1973 JCPenny Compact Washer Service and Parts Manuals
Here is the service manual to all JCPenny Compact Washers made in Japan in the mid 1970's.


Twin Tub Washers
Published by:
JCPenny
1973 26 12mb $12.99
Add to download cart
Thumbnail Image of Download 1964 Kenmore Dryer Owners Manual
Here is the complete owners manual and operating instructions packed with every 1964 Kenmore Dryer for the following series:

800 70
600
31874

Clothes Dryers
Published by:
Kenmore
1964 36 19mb $11.99
Add to download cart
Thumbnail Image of Download The Use and Care of your Hotpoint Automatic Washer
Here is a fascinating owners manual, it was packed with the very first Hotpoint Automatic washer which was essentially was produced by Beam and is nearly identical the original '47 AMC Coronado washer.


Automatic Washers
Published by:
Hotpoint
1948 28 16mb $11.99
Add to download cart
Thumbnail Image of Download Dishwasher Front Panel Installation Instructions
Instructions for installing custom panels on mid 1960s Whirlpool dishwashers.


Dishwashers
Published by:
Whirlpool
1965 1 1mb $12.99
Add to download cart
Thumbnail Image of Download 1955 Frigidaire Dryer Tech-Talk Service Manual
Here is the complete service manual to the 1955 models of Frigidaire clothes dryers. Models DV-35 and DV-65.

Complete servicing, troubleshooting and wiring diagrams.
Clothes Dryers
Published by:
Frigidaire
1955 16 14mb $12.99
Add to download cart
Thumbnail Image of Download 1964 Norge Automatic Dryer Training Guide
Here is the complete training guide produced by Norge for their 1964 line of automatic clothes dryers. Sections include: complete specifications for each model, parts and descriptions along with complete servicing information. Models highlighted: DEF-1510, DEF-1520, DEF-1530, DEF-1550, DEF-2510, DEF-2520, DEF-2530, DEF-2540 and DEF-3520.


Automatic Washers
Published by:
Norge
1964 53 37mb $12.99
Add to download cart
Thumbnail Image of Download 1959 General Electric Automatic Washer Brochure
Here is the complete brochure showing off the top of the line 1959 models of the GE automatic washer.

Models: WA-9505 and WA-9505S (suds-saver model)
Automatic Washers
Published by:
General Electric
1959 4 9mb $8.99
Add to download cart
Thumbnail Image of Download 1958 Frigidaire Dryer Service Tech-Talk
Full and comprehensive service manual to all 1958 Frigidaire dryers, both Filtrator and Air-Flow. Goes into how the filtrator system works, plus full in-depth specifications and repair information for all models.

Models include: DCI-58, DI-58, DDP-58, DD-58, DS-58
Clothes Dryers
Published by:
Frigidaire
1958 32 25mb $12.99
Add to download cart
Thumbnail Image of Download 1955 Speed Queen Laundry Appliances Brochure
Here is a beautiful brochure for the 1955 line of Speed Queen Automatic Washers, Clothes Dryers, Wringer Washer and Ironers.


Automatic Washers & Dryers
Published by:
Speed Queen
1955 32 60mb $8.99
Add to download cart
Thumbnail Image of Download Franklin Automatic Washer Owners Manual
Here is a very rare "genericized" owners manual for all Franklin made automatic washers from the around 1970.

This would have been packed with brands such as Bradford, Gibson, Coronado, Co-Op, Gambles, Kelvinator etc.
Automatic Washers
Published by:
Franklin
1970 25 9mb $11.99
Add to download cart
Thumbnail Image of Download 1957 General Electric Dishwasher Service Manual
Complete service manual to 1957 General Electric built-in roll-out dishwashers.

Models include: SU80P and SU60P.

Sections include: Introduction, General Information, Specifications, Washing Process, Food Soils, Stain Removal, Service Quality of Dinnerware, Operations, Capacity, Detergent, Running the Dishwasher, Operating Cycle, Component Parts, Wiring Diagrams, Installation, Servicing, Troubleshooting and Parts.
Dishwashers
Published by:
General Electric
1957 79 64mb $12.99
Add to download cart
Thumbnail Image of Download 1976 Kenmore Automatic Washer Operating and Installation Instructions
Here is the complete operating instructions and installation packed with every 70 series Kenmore automatic washer.


Automatic Washers
Published by:
Kenmore
1976 8 6mb $11.99
Add to download cart
Thumbnail Image of Download Midsummer Spectacular of Great Catalog Values
"Featuring our big once a year national home appliance event".

Large format (8" x 13") summer sales catalog showing off Sears appliances including Washers, Dryers, Dishwashers, Refrigerators, Freezers, Ranges, Vacuum Cleaners, Televison Sets, etc. Catalog prices good through August 25, 1969.
Store Catalog Pages
Published by:
Sears
1969 17 37mb $8.99
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Thumbnail Image of Download Crosley Automatic Washer Use and Care Guide
Here is the complete owners manual and operating instructions to the 1954 Crosley front loading automatic washer. Includes quick start guide at end.


Automatic Washers
Published by:
Crosley
1954 47 64mb $11.99
Add to download cart
Thumbnail Image of Download JCPenny - Penncrest Automatic Washer Service Manual
Here is a rare service manual for JCPenny solid-tub automatic washers, the service manual is almost as rare as these machines.


Automatic Washers
Published by:
JCPenny
1970 47 24mb $12.99
Add to download cart
Thumbnail Image of Download Beautiful 1956 ABC-O-Matic Clothes Dryer Brochures
Wonderful and whimsical brochures highlighting the 1956 line of ABC-O-Matic dryers, both gas and electric.


Clothes Dryers
Published by:
ABC-O-Matic
1956 12 12mb $8.99
Add to download cart
Thumbnail Image of Download KitchenAid Mixer K5SS and K45SS Instruction and Recipe Owners Manual
Here is the owners manual that was packed with every KitchenAid stand mixer model K5SS and K45SS.

Sections include:

Understanding Your Food Preparer,
Speed Control Guide,
Adjusting Beater To Bowl,
Care and Cleaning,
Helpful Hints,
Mixing Tips,
Recommended Recipes.
Small Appliances
Published by:
KitchenAid
1983 52 41mb $11.99
Add to download cart
Thumbnail Image of Download 1960 Hotpoint Automatic Washer Brochures
Here are beuatiful brochures for the 1960 line of Hotpoint Automatic Washers. Models include:

LW090, LW070, LW060, LW050, LW0506, LW030, LW025.
Automatic Washers
Published by:
Hotpoint
1960 16 67mb $8.99
Add to download cart
Thumbnail Image of Download Beautiful 1954 Westinghouse Electric Ranges
Here is the entire 1954 line of Westinghouse Electric Ranges, 40" and 30" models, plus the compact models. Full images and specifications for each model offered.


Ranges/Stoves
Published by:
Westinghouse
1954 22 26mb $8.99
Add to download cart
Thumbnail Image of Download Electrolux Cleaner and Air Purifier and its many uses
Here is a very early Electrolux model XXX owners manual showing how to use this beautiful art-deco cleaner. Includes information on all its attachments and accessories.


Vacuum Cleaners
Published by:
Electrolux Vacuum (now Aerus)
1937 24 26mb $11.99
Add to download cart
Thumbnail Image of Download 1959-1960 Philco-Bendix Duomatic Washer-Dryer Combination Service Manual
Here is the comprehensive service manual to Philco-Bendix's first 27" compact style combination washer-dryers.

Models include CE792, CE794, CE700, CE702, CE704, CE700U.

Manual includes full specifications, cycle operations charts, complete troubleshooting and servicing instructions.
Combination Washer/Dryers
Published by:
Philco
1960 137 118mb $12.99
Add to download cart
Thumbnail Image of Download 1957 General Electric Automatic Washer Service Manual
Here is the complete service manual to all 1957 General Electric Washers. Models include: 1WA855P, 1WA850P, 1WA650P, 1WA555P,1WA550P.

Major sections include:
DESCRIPTION
INSTALLATION
DISASSEMBLY
TRANSMISSION SERVICE
CONTROL SERVICE
CIRCUITS
SEQUENCE OF OPERATION.
CYCLE CONDITIONS
CAM CHART
WIRING DIAGRAMS
COMPLAINT CHART
Automatic Washers
Published by:
General Electric
1957 70 34mb $12.99
Add to download cart
Thumbnail Image of Download 1964 Hotpoint Electric Range Service Manual
Here is the comprehensive service manual to all 1964 Hotpoint Freestanding Ranges, Hallmark, Built-In Ovens and Cooktops.

Models include:
Built-in ranges and cooktops:
RF17 RF19 RF28 RFX37 RF38 RF48 RU15 RUX37 RU38 RU47 RU48 RU76

Built-in Ovens:
RJ16 RJ38 RJ66 RJ84 RJBB RL36 RL76

30" Ranges:
RB305 RB315 RB320 RB335 RB345 RB355 RB366 RB375

40" Ranges:
RC420 RC435 RC445 RC455 RC456 RC459 RC479

Major sections include:
FEATURE CHARTS
GENERAL INFORMATION
INSTALLATION
SERVICING
SWITCHES
INFINITE HEAT CONTROLS
THERMOSTATS
ELECTRIC SUPERMATIC UNIT CONTROL
AUTOMATIC ROAST
TIMERS
APPLIANCE RECEPTACLES AND CIRCUIT BREAKERS
COOKING TOPS
CALROD®SURFACE AND OVEN UNITS
RANGE BODIES
STORAGE COMPARTMENT AND DRAWER
OVEN DOORS AND HINGING
OVEN LINERS
ROTA-GRILL MOTORS
RANGE SERVICE CHART
Ranges/Stoves
Published by:
Hotpoint
1964 72 49mb $14.99
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Thumbnail Image of Download 1965 Lady Kenmore Automatic Washer Owners Manual
Here is the beautiful owners manual packed with every 1965 top of the line Lady Kenmore automatic washer. Models: 110.6504904, 110.6504954, 110.6505904, 110.6505954. Also included in the manual is the sections for the 500 series automatic washer as well as the 6330 series with is Kenmore's very first portable automatic washer!


Automatic Washers
Published by:
Kenmore
1965 36 15mb $11.99
Add to download cart
Thumbnail Image of Download 1967 Kenmore Washer Owners Manual
Complete owners manual and opearting instructions to Kenmore automatic washers series: 7460, 8450 and 8440.


Automatic Washers
Published by:
Kenmore
1967 36 25mb $11.99

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For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.