TOP LOADING MOBILES FRONT LOADING DISHMOBILES
DW-STP, DW-DTP, DW-CDTP, DW-ITP, DW-CITP, DW-DMP, DW-CDMP, DW-IMP, DW-CIMP

FRONT LOADING UNDERCOUNTER
DW-DUP, DW-COUP, DW-IUP, DW-CIUP

FRONT LOADING DISHMOBILES
DW-STP, DW-DTP, DW-CDTP, DW-ITP, DW-CITP, DW-DMP, DW-CDMP, DW-IMP, DW-CIMP

Electric and Gas Ranges,
Heaters,
Gas and Oil Furnaces,
Water Heaters,
Combination Kitchen Units,
Refrigerator/Freezers,
Automatic Washers and Dryers
Wringer Washers
Vacuum Cleaners,
Radios

Flair and Standard Wall Ovens,
Cooktops,
Under-counter Dishwashers,
Food Waste Disposers.

What Can You Do With Washer Trade-ins
An Old Technique Sells Modern Dishwashers
An Automatic In Every Home
New Products announces the 1955 Frigidaire Washer and Dryer Line

Automatic Washer Ads in this issue:
Laundry Queen
Easy
Bendix
Maytag
Hotpoint with a window lid!!
ABC-o-Matic
Frigidaire's New low-priced (the Pulsamatic) Laundry Pair
Apex/Tide Detergent
Blackstone

and

KitchenAid Dishwashers

Washers/Spinners: W784, W783, W780, W770, W760, W753, W751, W484, W481, W480, W475S, W473, WZ257.

Dryers: T388C, T384, T382C, T380, T377C, T370, T368C, T364, T363, T361.

Ironers: B864E, B862E.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.

Introducing new limited time "Drop-In" Maytag Automatic Washers, models A106F, A107B and A407B.

Maytag Advertising Banners

New Value Brochure

Maytag News including: Agitator Shaft Improved, Color Shading Changes, etc.

Maytag Value

The Maytag Dishwasher Belt, an Industry First!

The Maytag Fabric-Matic Automatic Washers, A107 and A407

Know Your Dryer Controls

The Confusion in Care Labels

The Satisfied Customer

The Power Module, The "Helical Drive" of the Dishwasher

Sales Ideas

New Magazine Ads

Service News

Dishwasher Selling Guide

New Maytag Dishwashers with the remarkable Power Module.

Maytag Crossword Puzzle!

New Maytag Indoor Clock

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.

Please note the originals had some minor water damage on them so there are some water spots or slightly blurry spots. However these are still very readable and super fun to look at.

Refrigerators prior to 1933 (Low Side Float System),

1933 to 1936 Reciprocating Models (High Side Float System),

1933 to 1936 Rotary Models (Restrictor System)

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 2 is located here for the 1937-1942.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 1:
P-4, AP-5, AP-6, AP-7-1, AP-7-2, AP-9, AP-12, AP-18, B-5, B-5-2, B-9, B-15, D-4, D-5, D-6, D-7-2, D-9, D-12, L-5, LP-5, M-5, M-5-2, M-7, M-9, M-12, M-15, MP-5, MP-7, MP-9, MP-12, MP-15, P-9, P-15, PT-5, T-5, TP-5, V-5, EE-5, VP-5, I, G-3, G-4, GR-4, G-5, G-6, MC-9, MC-12, W-3, W-4, W-5, W-6, W-8, W-10, W-12, W-18, WP-7, WP-8, WP-10, WP-13, WA-3, WPA-3, AHM-3330, AHM-4830, AHM-4840, AHM-5340, AHM-5750, ML-37, ML-48, ML-64, ML-4837, ML-4848, ML-5764, ML-4, ML-5, ML-6, ML-4840, ML-4850, ML-5760, S-4, S-5, S-6, WP-4, WP-5, WP-6, WP-18, SD-4, SD-6, S-4840, S-4850, S-5760, SL-43, SL-63, SL-73.

Rotary Compressor Analysis
Miscellanous and Supplimentary Information
Full descriptions of 1937, 1938, 1939, 1940, 1941 and 1942 model refrigerators.

Manual contains mechanical and refrigeration theory and primer, model images and specifications, wiring diagrams, troubleshooting and full servicing information.

VOLUME 1 is located here for the earliest models.
VOLUME 3 is located here for the post-war models.

Models mentioned in Volume 2:
1937 Refrigerators:
Dulux Finished Cabinets
D 3-37 Master 4-37
DRS 5-37 Master 5-37
DRS 6-37 Master 6-37
DRS 7-37 Master 7-37
Master 8-37
Porcelain Finished Cabinets
DeLuxe 5-37 DeLuxe 8-37
DeLuxe 6-37 Imperial '37
DeLuxe 7-37

1938 Refrigerators:
Dulux Finished Refrigerators
D3
TD3
Special S-38
Special 6-38
Special 7-38
Master 4-38
Master S-38
Master 6-38
Master 7-38
Master 8-38
Porcelain Finished Refrigerators
DeLuxe S-38 Imperial
DeLuxe 6-38
DeLuxe 7-38 WP-19
DeLuxe 8-38

1939 Refrigerators:
DA Model Refrigerators:
TDA-3
DA-3
DA-4
Super Value 6-39.
Special Model Refrigerators:
Special 5-39
Special 6-39
Master Model Refrigerators :
Master 4-39
Master 5-39
Master 6-39
Master 8-39
Cold-Wall Model Refrigerators:
Cold-Wall 6-39
(Dulux Exterior)
Cold-Wall8-39
(Dulux Exterior)
Cold-Wall5-39
(Porcelain Exterior}
Cold-Wall 6-39
(Porcelain Exterior)
Cold-Wall8-39
(Porcelain Exterior)
Cold-Wall Imperial and WP-19.

1940 Refrigerators:
Table Top Model:
TDB-3
Super Value Refrigerators:
sv 3
SV4
sv 6-40
sv 8-40
Master Refrigerators:
M 5-40
M 6-40
DeLuxe Refrigerators:
D 5-40
D 6-40
Cold-Wall Master Refrigerators:
CWM 5-40
CWM 6-40
Cold-Wall DeLuxe Refrigerators:
CWD 6-40
CWD 8-40
Cold-Wall Imperial Refrigerators:
CWI 6-40
CWI 8-40
CWI 13
WP-19

1941 Refrigerators:
1941 "S" and "R" Model Refrigerators:
(See Table I-VI.)
S 3 (Flat top only) See 1940 TDB-3
S 4
S 6-41
R 6-41
1941 "M" and "L" Model Refrigerators:
(See Table 2-VI)
M 6-41
MP 6-41
L 6-41
L 8-41
1941 Cold-Wall Model Refrigerators:
(See Table 3-VI)
C 6-41
CP 6-41 c 9-41
CD 6-41
CPD 6-41
CPD 9-41
CPD 13-41
WP 19

1942 Refrigerators
AH 6
S 7-42
M7-42
M P7-42
D 7-42
DP 7-42
D 9-42
CD 7-42
CPD 7-42
CPD 9-42
CPD 13
WP 19

Full descriptions of 1945-47 I-Line Refrigerators, 1947-1948 J-Line Refrigerators, 1949 K-Line Refrigerators, 1950 M-Line Refrigerators and 1951 O-Line Refrigerators.

This volume is meant to be used with VOLUME 2 which covers more in-depth theory and servicing of rotary compressor models.

VOLUME 1 is located here for the earliest models.

Manual model images and specifications, wiring diagrams, troubleshooting and full servicing information.

Models mentioned:
1945-1946-1947 Refrigerators:
AHI-4
DI-7
CDI-9
AHI-6
DPI-7
CPDI-7
SI-7
DI-9
CPDI-9
MI-7
CDI-7

1948 Refrigerators:
AJ-6
SJ-6
MJ-6
MJ-7
MJ-9
MJ-11
DJ-7
DJ-9
DJ-11
CIJ-10

1949 Refrigerators:
ML-77
ML-93
DL-70
AL-60
ML-60
ML-77P
ML-93P
ML-115
DL-7
DL-86
DL-86P
DL-105
IL-80
IL-100


1950 Refrigerators:
AM-43,
AM-43F
DM-90
DM-90P
DM-107
DM-107P
MM-92
MM-110
AM-60
MM-74
MM-74P
MM-76
MM-76P
SM-60
SM-76
SM-76P
IM-80
IM-100
1M-lOOP

1951 Refrigerators:
AO-43 Apartment House, 4.3 cu. ft.
AO-43F Apartment House, 4.3 cu. ft., Flat Top
AO-60 Apartment House, 6 cu. ft.
SO-60 Standard, 6 cu. ft.
SO-73 Standard, 7.3 cu. ft.
SO-82 Standard, 8.2 cu. ft.
SO-92 Standard, 9.2 cu. ft.
SO-110 Standard, 11 cu. ft.
MO-71 Master, 7.1 cu. ft.
MO-81 Master, 8.1 cu. ft.
MO-81P Master, 8.1 cu. ft. Porcelain
DO-90 Deluxe, 9 cu. ft.
DO-90P Deluxe, 9 cu. ft. Porcelain
DO-107 Deluxe, 10.7 cu. ft.
IO-80 Imperial, 8 cu. ft.
IO-100 Imperial, 10 cu. ft.

Sales And Profit Outlook For '55
1955 Selling Schedule
Trade-Ins
Personalized Selling
Is Discount Selling Losing Its Punch?
What The Public Thinks About Discounting
The Winner: The Man Who Stays In Business
Mathematics Of Price Cutting
Margins, Franchises, and Fair Trade
"Sales Will Rise For Those Who Work"
Captive Election Audience Sees New Line
Complete Food Plan Training Pays Off
Check And Counter Check
They Call It 8 to 5
His Automatic Washers Speak
Contact Plan Produces TV Sales Daily
Selection And Color Boost White Goods Sales
Sales Clinic
News And Trends
New Products Section
News Of The Month

October 1952 Issue
25th Anniversary Issue

PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka

Dryer Models: DE810, DE710, DE610, DE510, DE410, DE210, DE110, DG810, DG710, DG610, DG510, DG410, DG210, DG110,.

Portable Models: A50 (Twin Tub), DE50

Installation Requirements
Installation Instructions
Operating Cycle charts
Electrical Troubleshooting
Service Troubleshooting hints
Service Procedure to remove parts
Service Procedure to replace parts
Draining washer for storage
Operating washer without Suds-Return system
New oiling system for Automatic Washers
New suspension system
Supplements for later models

Service Contract information card,

Installation instructions for the electric model,

Parts list for models 110.5910903 and 110.5910953,

The record that was packed with every Kenmore washer, dryer or combo. The sound recording of the record is embeded with the record image on the last page so you can listen to what exactly was on this record! Simply click the play button at the top of the image of the record.

• Grape-Nuts improves its product — by leaving out a few very modern ingredients


• Refrigerator-freezer combinations
  Nine frost-free and conventional models are included in this report. Brands tested: Amana Free-O-Frost, Frigidaire, General Electric, Kelvinator Foodarama, Leonard, Norge, Philco, Sears Coldspot.
  
  Both refrigerators and refrigerator-freezers have full-width freezer compartments, and on this account most people do not realize there is a vitally important difference between the two types of appliance. If you contemplate buying, be sure you have a clear idea of the difference between the refrigerator and the refrigerator-freezer, for if you buy a refrigerator when what you really need is a refrigerator-freezer, the results can be very disappointing.
  
  Some manufacturers have done little to eliminate this confusion or adopt clear standards of nomenclature. Indeed, some refer to both types of appliance as refrigerators; others designate some of their combination appliances as having “zero degree” freezers or “true freezers.” The following definitions should help to dispel some of the confusion which exists in consumers’ minds. continued...


• The new Comet automobile
  Someone has suggested that the Comet may be the car for those who cannot decide between a full-size car and the compact models, as represented by Corvair, Falcon, Valiant, Rambler American, and Studebaker Lark. Actually the interior of the Comet is larger than the Falcon only in the trunk space, for both cars have the same passenger space dimensions and the same engines. Exteriorly, however, the Comet is bigger; it has a 4½-inch longer wheelbase, is 14 inches longer overall, and is about 115 pounds heavier than the Falcon. The Comet has dual headlamps while those on the Falcon are the older style single headlamps, which in CR’s opinion are preferable. continued...


• Hedge trimmers
  Reports and ratings of 9 popular brands of hedge trimmers and 2 hedge trimming attachments. Brands tested: Black & Decker, Craftsman, Disston Dragon, Hedgemaster, Hedgshear, Little Wonder, Skil, Sunbeam, Trimmer Boy
  
  Trimming hedges and shrubbery with a pair of hand-operated hedge shears is a tiresome and time-consuming task. Electric-motor-operated trimmers make light work of the hedge-trimming chore. Even a novice, with a little practice, can turn out a well-trimmed hedge in a fraction of the time—and likewise a fraction of the muscle-weariness—required for hand trimming. There is a certain amount of hazard in using a hedge trimmer, as there is with nearly all power tools, but there is a greater hazard with hedge trimmers than some other tools, because there is no way in which the cutting blades can be guarded. continued...


• Bargains from abroad
  It is not necessary to take a trip abroad in order to buy foreign bargains. This article tells how you can buy by mail. One of the joys of taking a trip is buying unusual items, or bargains, which can be brought back and displayed as souvenirs or mementos of the happy journey. Many people are not aware that it is also possible to get items from abroad by mail order, not quite so easily as they could buy something from Sears, perhaps, but with no great difficulty either. continued...


• What pool owners should know
  Safety rules for homeowners with back yard pools


• Portable electronic flash units
  A report on six of the new models - Brands tested: FR-150, Futuramic Strobonar, Metz Mecablitz, Multiblitz Color SL, Strobomite, Ultrablitz Monojet
  
  The development of the transistor and the new miniaturization techniques of the electronic industry have been put to good use in the design of the new portable electronic flash guns. Not too many years ago, the electronic flash or “strobe” unit was a bulky and heavy accessory and therefore unwieldy for the amateur photographer to carry and use. The “strobe” units were expensive to buy, and battery costs were high. By contrast, the six flash units discussed in the present article were all reasonably light, relatively inexpensive, and compact, and batteries were relatively low in price. continued...
  


• The problem of fallout from nuclear tests
  Consumers’ Research presents the informed opinion of a distinguished physicist in the field of nuclear energy on the vital question of fallout and its dangers. On the topic of nuclear fallout and its dangers, there is a welter of conflicting opinions, and it is most unfortunate that the views expressed often represent publicity-seeking attempts by zealots who have an ax to grind. When scientists seem to disagree on questions of such a fundamental nature, the lay public is not to be blamed for finding itself puzzled and confused, and ready to question, perhaps, the honesty and competence of the scientists concerned. continued...
  


• Tight watch bands can impair function of nerves of the hand
  A recent item in The New England Journal of Medicine reports damage to the nerves of a part of one hand which caused numbness of the thumb and the area at its base. Increase in the area of numbness finally caused the patient to resort to medical advice. No cause for the trouble was found, and during the next two months the normal lack of sensation extended to involve the index finger. continued...


• What’s in a name?
  The product may change and change and change again, but the old name goes on and on - The makers of Cafotan tablets, one of the patent medicines mentioned in our article on “ Painkillers and ‘cold remedies’ ” in the October 1959 Bulletin, have written to Consumers’ Research to say that the Cafotan made today differs in composition from the product which we discussed. As a matter of fact, says Premo Pharmaceutical Laboratories, Inc., the maker, there have been two changes in formulation since the tablets we examined were made.
  
  Originally Cafotan contained aspirin, phenacetin, caffeine, and quinine sulfate. Although the maker claims that this formulation was discontinued well over 10 years ago, during World War II, this 4-ingredient Cafotan is the kind that Consumers’ Research obtained when we recently acquired samples of various drugs from the current stock of a busy retail drug store. During World War II, according to the maker, quinine sulfate was eliminated from the formula, leaving Cafotan for the time being as a straight “APC” tablet—aspirin, phenacetin, caffeine—not essentially different from dozens of other APC preparations. Then in 1958, Premo made yet another change, substituting sali-cylamide for aspirin. continued...


• Garden hose—plastic or rubber composition?
  Plastic garden hose is much lighter in weight and more convenient to handle than rubber hose, use of which is now limited mainly to industrial purposes. Consumers’ Research has had several different brands and types of plastic hose in use and allowed them to be exposed to the elements all the year round for some years. Our observation has been that plastic hose is on the whole very satisfactory and has great advantages, particularly for a woman, in its lightness. As there are many brands on the market that are guaranteed for periods up to 12 years, there seems to be no point in attempting to differentiate between the specific brands of makes that carry a guarantee. continued...


• Devices sold for draining flooded basements
  Two electric-powered pumps and a gadget which uses water power to move waterWant to pump water up to a height of 6 feet at the rate of 300 gallons per hour—without an electric motor or gas engine? Advertisements for the Speedy Drainer seemed to promise such results, but actual performance in tests at Consumers’ Research was much less impressive. continued...


• Concluding test findings on the new outboard motors

Regular Features Include:

• The Consumers’ Observation Post


• Editorial: Are home furnishings advertisers missing the boat?
  Dependability in a household appliance is what women want most. At least that is the view of B. A. Chapman, executive vice president of American Motors Corp., and general manager of the Kelvinator Division. If Mr. Chapman is correct in his analysis, there are a lot of home furnishings advertisers who are throwing away large sums on full pages in what are called the “home shelter” magazines. As a matter of fact, that is just what the foremost trade paper in the field thinks is happening. Reporting an analysis of the full-page advertisements in the April issues of House & Garden, Better Homes & Gardens, and Living, Louis Goodenough noted that something like one third of the ads showed people in formal or semi-formal evening clothes, and commented that in this country we don’t dress for dinner as the British often do. “It’s about time,” he said, that we “have a return to home furnishings that do something for today’s consumer.” continued...
  
  
• Brief cumulative index


• Listings of Current Phonograph Records


• Ratings of Current Motion Pictures

Appliances shown: Refrigerator/Freezers, Ranges, Flair Ranges, Built-in Ranges, Washers, Dryers, Dishwashers, Disposers, Water Heaters and Room Air Conditioners.

Ohio Bathtub.
Counter-Top Lavatories.
Showers and Shower Cabinets.
Bathroom Accessories.
Kitchen sinks including the Kitchen Queen, Sunnyday, Kitchen Pride, All-American, Sunnycrest, Stewardess and the Homemaker.
Flat Rim Sinks.
General Electric Dishwasher, Sink and Disposall.
Laundry Tubs.
Gas Boilers.
Water Heaters and Softeners.
Oil Burners, Furnaces, Boilers.

Gas Fired Forced-Air, Gas Fired Gravity, Oil Fired, Oil Burner and Vaporizing Oil Fired units.