Models included in this catalog include:
12/14
28
29
31/32/33/34/35/36
41/42/50/51/53/55
61
62/63/64
65/66/67/68/69/70
82/84/84B/85/86/87/88
91
115
334
344
348
404/409
415
434/444/454
564/574
584
589/593
634
704/704-01/706/707/714
719/728
843/858
913/913-01
918
1010/1020/1030/1060/
1070/1076
1100/1110/1118/1120/
1130/1136/1140/1149/
1151/1157/1170/1176/
1178/U6003/U6007
1330/1340/1348
2000/2001/2010/2011/
2017
2040/2048/S302l/S3023
2100/2110/2120
2200/2201/2204/2208/
2210/2260/2266
2610/2720/2726
2800
2830/2836
2900/2901/2910/2911
2940
2941/2950
2951/2970
2960/2980/2904
U4001/U4019/U4021/
U4003/U4005/U4007/
U4009
S3001
S3003
S3005
S2003/S2005/S2007

Models include: WA-455, WA-444, WA-423, WA-422, WA-421, WA-411.

Washers: A712, A612, A512, A412, A312, A212, A112.

Dryers: D712, D612, D512, D412, D312, D212.

Models A17 (Standard capacity) and A18 (Big-Tub large capacity).

Dishwashers: WU1000, WU902, WU702, WU502, WU302, WC702-302, WU202.

Pulsamatic Deluxe Model WD-56

DWM-2, DWM-3, DWM-4, DWM-5.

• The New Look in Vacuum Cleaners

Full discussion and ratings of 17 1959 Vacuum Cleaners

• Electric Coffee Makers

14 Percolators and the Sunbeam Coffeemaster Vacuum coffee maker, 6 failed electrical tests!

• Automobile Instrumentation


• Buying a Man's Washable Suit


• Viewers for Color Slides


• Sunglasses


• Wonder Drugs


• Sad end to men's dreams of a self-tilling garden


• Bargains from Europe


• How to clean a lens

Regular Features Include:

• The Consumers’ Observation Post


• Brief cumulative index


• Listings of Current Phonograph Records


• Ratings of Current Motion Pictures

Full Page Vintage Ads:
Speed Queen Washers and Dryers, Hotpoint Microwave Electronic Cooking, Hoover Floor Polishers, Radion Television Antennas, General Electric Automatic Washer, Toastmaster Heaters, Waste King Disposers, Westinghouse Heaters, Magic Chef Gas Ranges, Pittsburg Plate Glass, Olympic Hi-Fi, Tide Detergent, Electric Steam Radiators, Aetna Life, Steelman Hi-Fi and Record Players, Ironrite Ironers, Commercial Credit, Quaker Heaters, General Electric Refrigerators, DuMont Television Sets, Better Homes and Gardens Magazine, Hotpoint Television Sets, Regina Vacuum and Polisher, Universal Vacuum Cleaners, FSP-Whirlpool Factory Specification Parts, Chromolux Range Elements, Mallory Batteries, General Slicing Machines, Caloric Gas Ranges, Oster Small Appliances, National Cash Register, Progressive Farmer, BVI Small Appliances, Bell & Howel Tape Recorders, Cory Fresh'nd-aire Heaters, Sylvania Halolight Television Sets.

Double Full Page Vintage Ad Spreads:
Westinghouse Television Sets, McCalls Magazine, Hamilton Beach Small Appliances and Vacuum Cleaners, Chicago Tribune, Amana Refrigerator-Freezers, Whirlpool Complete Kitchens, United Staets Steel, General Electric Promotions, Laides Home Journal, Youngstown Kitchens, Johnson-Wax Convertible Polisher, Frigidaire Automatic Washers and Dryers, Ray-O-Vac Batteries, RCA-Victor Television Sets, General Electric Kitchens, Universal Coffee-Matic, RCA-Victor Record Players, Readers Digest Magazine, Admiral Television Sets, Good Housekeeping Magazine, Voice-of-Music Record Players/Hi-Fi, General Electric Television Sets, Eureka Vacuum Cleaners, Magnavox Hi-Fidelity, Motorola Stereo Hi-Fi.

3+ Page Vintage Ads or Catalogs:
Westinghouse Appliances for 1958 (8 pages), Whirlpool Automatic Washers and Dryers for 1958 (8 pages), Dormeyer Small Appliances (6 pages), Maytag Halo-of-Heat Dryers (3 pages), Ingraham Clocks (5 pages), Philco Bendix Washers, Dryers and Combos for 1958 (5 pages), Norge Automatic Washer and Dryer for 1958 (4 pages), Columbia Phonographs and Hi-Fi (6 pages), Webcor Tape Records and Sound Systems (4 pages).

Other Ads:
West Bend Coffee Makers, Metal-Ware Coffee Makers, Beldon Electrical Cords, Dexter Washing Machines, Driver-Harris Chrome, Grundig Majestic Radios, Remington Rand Shavers, Phonola Phonographs, Arvin Heaters, Lamb Electric Motors, Roper Gas Ranges, Arvin Radios, Crestwood Electric Blankets, Duratub sinks, Toastmaster Water Heaters, Salton Hotray, Yellow Pages, Pentron Tape Recorders, Tung-Sol Vacuum Tubes.

Featured Articles:

• Trends—Region by Region


• Economic Currents


• Seven Marks of the Successful Dealer


• The Loudspeaker—Letters from our Readers


• The Golden Sound of Hi-Fi


• Here’s How to Sell Hi-Fi


• Selling Tape Recorders


• Sales Keep Growing for a Camera Store


• Whirlwind with Washers


• Portable Radio Sales by the Thousands


• Major Appliance Service: Repairing Dishwashers


• From Record Shop to Hi-Fi Store


• Vacuum Tube Business Never Goes Bad


• Why Moisture Makers Sell at List


• Electric Appliance News—New Products


• News—-Trade Report


• Narda School


• Scheduled Meetings


• Music Merchants Show


• Color T.V. Schedule

Introduction of New Products for 1957/1958 Section - (1 to 5 paragraphs about each product):
RCA-Whirlpool Washers and Dryers, Tappan Electric Ranges, Kelvinator Washers and Dryers for 1958, Frigidaire Washers and Dryers for 1958, Toastmaster Coffeemaker, Mitchell Heat Pump Air Conditioners, Speed Queen Washers and Dryers for 1958, Hoover Steam-Dry Irons, Fresh'nd-Aire Heaters, Thermador Oven, Farberware Cooking Appliances, Nesco Cooking Appliances, Swing-Away Can Opener, Toastmaster Heaters, Lasko Dutch Oven, Westinghouse Electric Blanket, Cory Percolators, Schick and Lady Schick Shavers, Royal-Matic Coffeemaker, Lasko Griddle, RCA-Whirlpool Gas Washer-Dryer Combination, BVI Can Opener, Party-Q Hand Vacuum Cleaner, Nesco Fryette Deep Fryer, Salton Hot-tray, Ampere Baseboard Heaters, Toastmaster Irons, Heatmore Heaters, Westinghouse Heaters, Cory Can Opener, Lasko Skillet, Toastmaster Toaster, Themador Heater, Nesco Fryette, Dustronic Precipitator, Duo-Therm Heater, Constellation Fan, Sunbeam Repair Kit, Wood Water Heater, Chico Portable Dishwasher, Dominion Toaster, Hamilton Beach Frypan, Admiral Built-In TV, Motorola 1958 Television Line, General Electric Radios, Columbia Transistor Radio, Philco Radio Line, Motorola Radio Line, Westinghouse Hi-Fi Line, Stromberg-Carlson Hi-Fi, Philco Phonographs, Motorola Hi-Fi Line, Olympic Hi-Fi, Columbia 1958 Hi-Fi Line, Granco Hi-Fi, Rayovox Intercom, Gerrard Record Player, Buton Transistor Record Player, Tele-Tone Phone.

KD-68
KD-68B

Installation of the Philco "Supermarketer"

Operating the Automatic Surface Unit on Philco Ranges.

October 1952 Issue
25th Anniversary Issue

PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka

RD25, RC24, RG3, RB69, RB70, RF3, RB68, RB67, RB60, RB61

Freestanding: WD860S, WD861V, WD861S, WD660T, WD860T, WD661T, WD861T, WD660V, WD860V, WD661V
Undercounter: WD560S, WD561S, WD560T, WD561T, WD563T, WD564T, WD560V, WD561V