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The Workless Washday


Published by Bendix in 1940-- "A Washing Manual for the woman who delights in cleanliness and takes pride in homemaking..."

In 1938 Bendix introduced the world's very first automatic washer. Two years later in 1940 Bendix created this second generation machine that was made until the war temporally halted production. Here is the full owners manual to the pre-war Bendix Deluxe bolt-down Washer.

Number of Pages: 40
File Size: 28mb
Download Fee: $11.99

  Add The Workless Washday to cart
Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.


Review Selections & Checkout

Here are the 25 most recent documents added to the library...
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Thumbnail Image of Download 1978 GM-Frigidaire Microwave Oven Service Manual
Comprehensive service manual to all Frigidaire Microwave Ovens.

Models Included: RCM-5, RCM-7, RWM-7, RCM-9
Microwave Ovens
Published by:
Frigidaire
0 86 110mb $14.99
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Thumbnail Image of Download 1975 Frigidaire Wall Ovens and 30 Inch Electric Ranges Service Manual
Complete service manual to all 1975 Frigidaire home 30" wide electric cooking ranges along with all 1975 Frigidaire Wall Ovens. Complete troubleshooting, service instructions and wiring diagrams included.

Models include:
Wall Ovens: RBG-94, RBG-97, RBE-94, RBE-97
30" Ranges: RB-530, RBG-533, RBE-533, RBEG-539C.
Ranges/Stoves
Published by:
Frigidaire
1975 80 123mb $14.99
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Thumbnail Image of Download 1976 Frigidaire Touch-N-Cook Range Service Manual
Complete service manual to 1976 Frigidaire Touch-N-Cook Electric Range and Oven, model REG-39CD.


Ranges/Stoves
Published by:
Frigidaire
1976 40 60mb $14.99
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Thumbnail Image of Download 1977 Frigidaire Built-In Touch-N-Cook Ranges Service Manual
Complete service manual to 1977 Frigidaire Touch-N-Cook Built in cooking appliances.

Models include: REG-539CD, RE-94D, RB139D.
Ranges/Stoves
Published by:
Frigidaire
1977 68 106mb $14.99
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Thumbnail Image of Download 1973 Frigidaire Ceramic Ceramatop Range Service Manual
Complete service manual to Frigidaire ceramic top range model number RCDE3-37CU. Complete troubleshooting, service instructions and wiring diagrams included.


Ranges/Stoves
Published by:
Frigidaire
1973 39 62mb $14.99
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Thumbnail Image of Download 1976 Frigidaire Built-In Electric Ranges Service Manual
Complete service manual to all 1976 Frigidaire built-in electric ranges and wall ovens. Complete troubleshooting, service instructions and wiring diagrams included.

Models include:
R-530, RG-533, RE-537, REG-539C, RB-131, RB-133, RB-137C, RG-94, RE-94, RG-97, RE-97
Ranges/Stoves
Published by:
Frigidaire
1976 95 130mb $14.99
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Thumbnail Image of Download 1979 Frigidaire 30 Inch Electric Ranges Service Manual
Complete service manual to all 1979 Frigidaire home 30" wide electric cooking ranges. Complete troubleshooting, service instructions and wiring diagrams included.

Models include:
RE-636VG, REG-638VG, REG-639CVG, REM-638VG, REM639CVG
Ranges/Stoves
Published by:
Frigidaire
1979 86 113mb $14.99
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Thumbnail Image of Download 1968 Frigidaire Free-Standing Electric Range Service Manual
Here is the comprehensive service manual to all 1968 Frigidaire 30" and 40" free standing electric ranges.

Models include:
30" Ranges: RSA-30N, RS-30N, RS-35N, RD-35N, RDG-38N, RCDG-39N, RE-30N, RSAE-30N, RSE-36N, RDE-38N, RCDE-39N, RCIE-39N, RXE-39N

40" Ranges: RS-10N, RD-20N, RDDG-20N, RCDG-71N, RSE-15N, RDE-20N, RCIE-75N

24" Ranges: RAN-4, RAH-4
Ranges/Stoves
Published by:
Frigidaire
1968 74 106mb $14.99
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Thumbnail Image of Download 1968 Frigidaire Refrigerator-Freezer N Line Service Manual
Here is the comprehensive service manual for all 1968 Frigidaire home refrigerator-freezer models.

Models include:
D-100N, D-116N, FD123TN, FD-141TN, FCDM-148N, FPD-121TN, FPD-146TN, FPD-146TAN, FPD-166TN, FPD-166TAN, FPD-144BN
Refrigerators/Freezers
Published by:
Frigidaire
1968 95 71mb $14.99
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Thumbnail Image of Download Frigidaire Basic Refrigeration Home Study Course
Here is a great primer to learning how to service 20th century refrigerator-freezers. It is a home study course from Frigidaire although this is valid for most brands of refrigerators.

Topics include:
Basic Food Preservation,
Fundamentals of Refrigeration,
Systems and Components
Refrigerators/Freezers
Published by:
Frigidaire
1978 64 71mb $14.99
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Thumbnail Image of Download 1953-1958 Frigidaire Refrigerator Parts Catalog
Here is a complete catalog with illustrations of parts, part names and part numbers for all Frigidaire Home Refrigerator-Freezers.

Models Include...
1953 Models:
AS-44, AS-44F, AS-61, AS-83, AS-76, SS-77, DS-90, OS-106, IS-106, IS-106P, IS-108, IS-108P, MS-86, MS-90, SS-72, SS-74, SS-86, SS-86P, SS-97, SS-114

1954 Models:
AT-44, AT-61, CT-70, CT-701, CT-702,CTD-84, CTD-84P, CTD-841, CTD-841P, CTD-842, CTD-842P, CTD-103, CTD-1031, CTD-1032, CTD-103S, CTI-103, CTI-103P, CTI-1031, CTI-1031P, CTI-1032, CTI-1032P, CTI-130, CTI-130P, CTI-1301, CTI-1301P, CTI-1302, CTI-1302P, CTI-150, CTI-150P, CTI-1501, CTI-1501P, CTI-1502, CTI-1502P, ST-76, ST-761, ST-762, STD-76, STD-761, STD-762, STD-91, STD-91P, STD-911, STD-911P, STD-912, STD-912P, STD-110, STD-1101, STD-1102

1955 Models:
AY-44, AY-61, CDV-84, CDV-103, CDV-103P, CDV-1031, CDV-1031P, CDV-1032, CDV-1032P, CDV-103S, CDV-112S, CIV-84, CIV-84P, CIV-841, CIV-842, CIV-841P, CIV-842P, CIV-1121P, CIY-1122P, CIV-112, CIV-112P, CIV-1121, CIV-1122, CIV-115, CIV-115P, CIV-1151, CIV-1152, CIV-1151P, CIV-1152P, CIV-1501P, CIV-1502P, CIV-143, CIV-143P, CIV-1431, CIV-1431P, CIV-1432, CIV-1432P, CIV-150, CIV-150P, CIV-1501, CIV-1502, SV-76, SDV-76, SV-76S, SDV-91, SDV-91P, SDV-911, SDV-912, SDV-110, SDV-91S, SDV-911P, SDV-912P, SDV-91PS

1956 Models:
A-44-56, A-61-56, CP-120-56, PCP-120-56, CP-143-56, PCP-143-56, FD-95-56, PFD-120-56, FD-120-56F0-95-56, FD-120-56, FDS-120-56, FDS-121-56, FI-121, PFI-121-56, FIW-150, S-80-56, S-80-56, SA-80-56, SS-80-56, SS-80-56, SAW-81, SSW-81, SA-80-56, SS-80-56, SAW-81, SSW-81, S-101-56, PS-101-56, S-121-56, SS-101-56

1957 & 1958 Models:
CP-123-57, CP-141-57, CP-125-58, CP-144-58, CP-123-57, CP-141-57, CP-125-58, CP-144-58, PGP-141-57, PCP-144-58, D-11S-58, FD-101-57, FD-102-57, FD-120-57, FD-120-57, PFD-120, FD-122-58, FD-122-58, FI-120-57, FI-123-58, FI-120-57, FI-123-58, PFI-120-57, PFI-123-58, FI-121-57, FI-122-58, FI-121-57, FI-122-58, PFI-122-58, FP-142-58, FP-142-58, FS-101-57, FD-104-58, FD-104-58, PFS-101-57, PFD-104-58, S-80-57, SA-81-57, S-8-58, SA-8-58, S-80-57, SA-81-57, SS-81-57, S-8-58, SA-8-58, SS-8-58, SS-81-57, SS-8-58, S-104-57, S-124-57, D-11-58, D-13-58, S-104-57, S-124-57, D-11-58, D-13-58, PD-11-58

Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire appliance.
Refrigerators/Freezers
Published by:
Frigidaire
1958 634 145mb $14.99
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Thumbnail Image of Download 1965 Frigidaire Refrigerator-Freezer J Line Service Manual
Here is the comprehensive service manual for all 1965 Frigidaire home refrigerator-freezer models. Also included is the supplement for servicing their brand new automatic ice maker.

Models include:
S-10J, D-10J, D-12J, D-14J, FD-12TJ, FDA-13TJ, FD-13TJ, FD-14BJ, FCDM-14J, FPD-12TJ, FPDA-14TJ, FPD-14TJ, FPDA-14BJ, FPD-14BJ, FPD-16BJ, FPD-19BJ, FPI-12TJ, FPI-14TJ, FPI-14BJ, FPI-16BJ, FPI-19BJ, FPI-16BAJ.
Refrigerators/Freezers
Published by:
Frigidaire
1965 120 103mb $14.99
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Thumbnail Image of Download 1966 Frigidaire Refrigerator-Freezer K Line Service Manual
Here is the comprehensive service manual for all 1966 Frigidaire home refrigerator-freezer models.

Models include:
S-10K,D-10K, D-12K, D-14L, FDA-12TK, FDA-13TK, FD-13TK, FDA-14BK, FCDM-14K, FPDA-14-12TK, FPDA-14TK
Refrigerators/Freezers
Published by:
Frigidaire
1965 96 72mb $14.99
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Thumbnail Image of Download 1955 ABC-O-Matic Automatic Washer Service Manual
Full and comprehensive service manual to the 1955 line of ABC-O-Matic automatic and semi-automatic washers. Service bulletins also included at the end of the document.

Models include: 61, 71, 81 and 91.
Automatic Washers
Published by:
ABC-O-Matic
1955 56 77mb $12.99
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Thumbnail Image of Download 1965-1966 Frigidaire Coin-Operated Washers Service Manual
Here are the service manuals to the first Super-Duty transmission commercial/coin-op automatic washers from Frigidaire. These are the 1010rpm spin/18 minute cycle washers.

Models include: WCOJ, WCOJ-M, WCOJ-LP, WCOJ-MLP, WCK, WCK-LP, WCK-M, WCK-MLP.
Automatic Washers
Published by:
Frigidaire
1965 132 171mb $12.99
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Thumbnail Image of Download 1964 Montgomery Ward Portable Dishwasher Owners Manual
Here are the complete use/care and operating instructions to Montgomery Ward's Signature portable dishwasher model FFT-977 and FFT-937.


Dishwashers
Published by:
Montgomery Ward
1964 12 22mb $11.99
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Thumbnail Image of Download 1953-1960 Westinghouse Service Beacons
Here is a random sampling of Westinghouse Service Beacons from '53-'60. These are service bulletins that were released every few months on Westinghouse appliances. They include tips on servicing, new procedures and product changes.


Automatic Washers & Dryers
Published by:
Westinghouse
1960 230 222mb $12.99
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Thumbnail Image of Download 1961-1962 Westinghouse Service Beacons
Here is a random sampling of Westinghouse Service Beacons from '61 thru '62 These are service bulletins that were released every few months on Westinghouse appliances. They include tips on servicing, new procedures and product changes.


Automatic Washers & Dryers
Published by:
Westinghouse
1962 268 176mb $12.99
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Thumbnail Image of Download 1963-1965 Westinghouse Service Beacons
Here is a random sampling of Westinghouse Service Beacons from '63 thru '65 These are service bulletins that were released every few months on Westinghouse appliances. They include tips on servicing, new procedures and product changes.


Automatic Washers & Dryers
Published by:
Westinghouse
1965 274 218mb $12.99
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Thumbnail Image of Download 1972 Kenmore Washer Owners Manual
Here is the owners manual, wash guide, parts list and installation instructions packed with every 600 series Kenmore automatic washer from 1972. Models include: 110.7204610, 110.7204660, 110.7205610, 110.7205660.


Automatic Washers
Published by:
Kenmore
1972 48 56mb $14.99
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Thumbnail Image of Download 1954 Kenmore Washer Owners Manual
Here is the complete use and care guide to the 1954 Kenmore Automatic Washer.


Automatic Washers
Published by:
Kenmore
1954 20 26mb $11.99
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Thumbnail Image of Download 1959 Kenmore Automatic Washer Owners Manual
Here is the complete owners manual and operating instructions to the middle of the line Kenmore Alphabet Automatic Washer from 1959.


Automatic Washers
Published by:
Kenmore
1959 20 28mb $11.99
Add to download cart
Thumbnail Image of Download Electrolux XII Vacuum Cleaner Owners Manual
Here is the complete owners manual and use/care guide to Electrolux Vacuum model XII.


Vacuum Cleaners
Published by:
Electrolux Vacuum (now Aerus)
1933 36 43mb $11.99
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Thumbnail Image of Download 1967 Easy Automatic Washer Service Manual
Here is the comprehensive service manual to Easy automatic washers from 1967. Models include: WA-355, WA-344, WA-323, WA-322, WA-3226, WA-321.

Sections include: Specifications, Features, Installation, Servicing and Troubleshooting.
Automatic Washers
Published by:
Easy
1967 60 72mb $12.99
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Thumbnail Image of Download Construction and Operation of the Bendix Home Laundry
Here is an early service manual for Bendix bolt-down front-loading automatic washers. It covers the pre-war models. Parts catalog at the end also covers post war models up to the early 1950's.

Sections include:
Construction and Operation
Installing
Servicing
The Business of Service
Washing Practice
Parts Catalog

Models: S-101, B-201, S-110, B-210, B-215, B-211, B-212
Automatic Washers
Published by:
Bendix
1941 181 182mb $14.99

25 Random Items from the Library
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Thumbnail Image of Download Modern Home Laundry Planning Guide by Hamilton
Here is a beautiful guide filled with wonderful water-color images of different areas of the home where a laundry can be installed.


Automatic Washers & Dryers
Published by:
Hamilton
1961 16 40mb $8.99
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Thumbnail Image of Download Hotpoint Push-Button Automatic Washer and Dryer Brochures
Beautful brochures for the 1955 Hotpoint automatic washing machine and dryer lines. Illustrations and specifications for each model included.


Automatic Washers
Published by:
Hotpoint
1955 12 18mb $8.99
Add to download cart
Thumbnail Image of Download 1948 General Electric Standard Model Automatic Washer Service Manual
In 1948 GE introduced a second model of their automatic washer, with less features than their Deluxe model. Here is the service manual to this machine, model: AW-6A8.


Automatic Washers
Published by:
General Electric
1948 35 17mb $12.99
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Thumbnail Image of Download Westinghouse Dishwasher Brochures
Beautiful brochures for Westinghouse dishwashers, both the Roll-Out (built-in) and the Roll-About (portable) models. Full images and specifications for each machine are included in these pages.


Dishwashers
Published by:
Westinghouse
1962 14 22mb $8.99
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Thumbnail Image of Download 1950-1951 Frigidaire Range Sales Literature Brochure
Here is an absolutely beautifully illustrated Frigidaire range book highlighting the 1950/1951 O-Line models of Frigidaire ranges. Full feature descriptions and images of all ranges Frigidaire ranges available in the early 1950's.

58 pages scanned at high resolution for a beautiful document.

Models include: RO-70, RO-60, RO-50, RO-40, RO-20, RO-10, RO-35, RO-30, RM-3 and RM-4.
Ranges/Stoves
Published by:
Frigidaire
1951 58 164mb $14.99
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Thumbnail Image of Download 1968 Whirlpool Laundry Appliances Fax-Pac
Here is the official Whirlpool feature training book highlighting the 1968 Whirlpool washer, dryer, wringer washer and portable model lines. Whirlpool fans this beautiful book is definitely for you. This training series was similar to Frigidaire's VIP series which was given to appliance dealers to educate them of all the wonderful new features on Whirlpool appliances. Book contains beautiful images, cycle charts, graphics and comparisons for all aspects of the belt-drive washer and matching dryers and wringer washers.

Introduces new "Decorator Front Panel" option with woodtone fronts!

This item is scanned at 600dpi for super crisp clear text and images.
Automatic Washers & Dryers
Published by:
Whirlpool
1966 43 121mb $8.99
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Thumbnail Image of Download 1964 Frigidaire Refrigerator-Freezer Tech-Talk Service Manual
Here is the comprehensive service manual to all 1964 Frigidaire Refrigerators. Models include:

Models S-10-64, D-10-64, D-12-64, D-14-64, FD-11-64, FDS-13T-2, FD-13T-64, FD-14B-64, FCDM-14-64, FPDS-14T-2, FPD-14T-64, FPD-14B-64, FPI-14T-64, FPI-14B-64, FPI-16B-64 and FPI-198-64.
Refrigerators/Freezers
Published by:
Frigidaire
1964 124 90mb $14.99
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Thumbnail Image of Download Your Air-Way Sanitizor Reference Book
Full owners manual that came with Air-Way model 66.


Vacuum Cleaners
Published by:
Air-Way
1953 16 17mb $11.99
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Thumbnail Image of Download Norge Solid-Tub 1965 Automatic Washer Training Guide
Here is the complete training guide produced by Norge for their 1965 line of standard capacity automatic washers. Sections include: complete specifications for each model, cycle and water usage chart, parts and descriptions along with complete servicing information. Models highlighted: AWF-2210, AWF2211, AWF-1220, AWF1221, AWF-2240, AWF2241, AWF-2230, AWF2231, AWF-1210, AWF1211, AWF-2220 and AWF2221.


Automatic Washers
Published by:
Norge
1965 95 48mb $12.99
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Thumbnail Image of Download 1954 Kelvinator Dryer Service Manual
Complete service manual to early Kelvinator electric dryer model DE.

Sections include: Installation, Electrical Components and Replacement, Mechanical Parts and Replacement, Lubrication, Service Diagnosis and Specifications.
Clothes Dryers
Published by:
Kelvinator
1954 16 10mb $12.99
Add to download cart
Thumbnail Image of Download Maytag Halo of Heat Dryer Owners Manual
Owners manual for gas and electric dryer models DE701 and DG701.


Clothes Dryers
Published by:
Maytag
1960 14 5mb $11.99
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Thumbnail Image of Download 1965 Westinghouse Top-Loading Washer Brochures
Here are brochures produced right after the switch-over to Westinghouse's own design of top-loading automatic washers.

Models include: LAF200, LAF400 and LAF600. Dryers are also shown: DTF200, DTF400/DGF400 and DTF600/DGF600
Automatic Washers
Published by:
Westinghouse
1965 12 53mb $8.99
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Thumbnail Image of Download Automatic Washer Service Manual
Complete service manual to all Norge top-loading automatic washers from 1951-1957. This manual however is valid for most Norge solid-tub washers through the 60s with regards to transmission, pump, motor and other mechanical parts.


Automatic Washers
Published by:
Norge
1957 89 64mb $12.99
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Thumbnail Image of Download Philco-Bendix Commercial Double-Load Washers and Dry Cleaner Brochures
Many of us remember these coin operated washers in the laundromats from years ago. Here are some sales brochures showing the dial control and coin op version of these commercial automatic washers. Also included is a brochure for the Philco-Bendix coin-operated Deluxe Dry Cleaner.


Automatic Washers
Published by:
Philco
1971 8 8mb $8.99
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Thumbnail Image of Download KitchenAid KD-2P Top Loading Dishwasher Service Manual
Service manual for early KitchenAid top loading dishwasher, model KD-2P. Sections include General Information, Cycle Description, Servicing Instructions, Service Chart, Schematic Wiring, Timer Sequence Charts.


Dishwashers
Published by:
KitchenAid
1959 16 10mb $14.99
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Thumbnail Image of Download 1957 Philco-Bendix Duomatic Washer-Dryer Owners Manuals
Here is the complete owner's manual and operating/use and care guide to all top-of-the-line 1957 Philco-Bendix combination washer-dryers. Model: CGR-C.


Combination Washer/Dryers
Published by:
Bendix
1957 40 45mb $11.99
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Thumbnail Image of Download 1968 Waste King-Universal Techmaster Dishwasher Service Manual
Here is the complete comprehensive service manual to Waste King Dishwashers from the late 1960's. Sections include Introduction, Explanations, Troubleshooting/Servicing, Suggested Tools, Timer charts and wiring diagrams, etc.

Models include: DU100-000 thru DU900-200, DU410-000 thru SS950-200.
Dishwashers
Published by:
Waste King
1968 67 29mb $12.99
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Thumbnail Image of Download 1965 Philco Top-Loading Automatic Washer Service Manual
Here is a wonderful and rare service manual for all 1965 Philco Top Loading automatic washers. Sections include full images, control panel views and complete specifications for each model, timer sequence charts for all available cycles on each machine, wiring diagrams, diagrams showing how machine operates, full service procedures and parts lists. Models include: W2F8, W2F6, W3F4, W2F3, W2F2, W2F1 and W2F3S.


Automatic Washers
Published by:
Philco
1965 73 26mb $12.99
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Thumbnail Image of Download KitchenAid 20 Series Dishwasher Training Booklet
Here is a fascinating 40 page book looking at how Hobart educated their sales reps to show off all the features and quality of the 20-Series KitchenAid Dishwashers.


Dishwashers
Published by:
KitchenAid
1983 40 28mb $9.99
Add to download cart
Thumbnail Image of Download 1964 Kenmore Dryer Owners Manual
Here is the complete owners manual and operating instructions packed with every 1964 Kenmore Dryer for the following series:

800 70
600
31874

Clothes Dryers
Published by:
Kenmore
1964 36 19mb $11.99
Add to download cart
Thumbnail Image of Download 1974 Top Loading Washer and Dryer Brochures
Brochures and spec sheets for the 1974 Westinghouse Top-of-the-Line washer and dryer.


Automatic Washers & Dryers
Published by:
Westinghouse
1974 6 8mb $8.99
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Thumbnail Image of Download 1964 Hotpoint Silhouette Washers and Dryers Brochure
Beautiful Brochure of images, descriptions and specifications of 1964 Hotpoint Silhouette Washers and Dryers.


Automatic Washers & Dryers
Published by:
Hotpoint
1964 5 9mb $8.99
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Thumbnail Image of Download 1951 Frigidaire Washer-Dryer-Ironer Brochures
Here are some absolutely beautifully illustrated brochures for Frigidaire Laundry Appliances from the early 1950's. Models include: WO-65 (washer), TR-60 Hamilton made electric dryer and IO-30 Ironer.


Automatic Washers & Dryers
Published by:
Frigidaire
1951 20 55mb $8.99
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Thumbnail Image of Download KitchenAid 15 Series Dishwasher Brochure
Beautiful brochure from Hobart highlighting the 15 series dishwashers, built-ins, front and top loading portables and sink-combos. This brochure shows off the introduction of KitchenAid's new "4-Way Sweep" wash system. "Beautiful New Styling, Big, Versatile Capacity, New 4-Way Wash, New Drying Action, New Sanitizing Protection, New Filtering, Complete New Line".


Dishwashers
Published by:
KitchenAid
1966 6 5mb $9.99
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Thumbnail Image of Download Electrical Merchandising Magazine - August 1957
Electrical Merchandising is a fun magazine to read for any collector or enthusiast of vintage appliances, electronics and other vintage home products. This highly entertaining magazine covered the retail sales and merchandising areas of Major Appliances, Small Appliances, Small Electrics, Radios, Televisions and other electric home products from the mid-20th century. This was the Life and Look Magazine of the appliance world, in the same large size 10x13 format.

Index of the October 1957 Issue



Trade Publications
Published by:
Electrical Merchandising
1957 196 133mb $12.99

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For license and copyright information related to these materials please click here.

Please note that all publications presented here at Automatic Ephemera are on average between 35 and 85 years old. This information is presented as a educational/historical reference on vintage products of the past. Any trademarks or brand names appearing on this site are for nominative use to accurately describe the content contained in these publications. The associated trademarks are the sole property of their registered owners as there is no affiliation between Automatic Ephemera and these companies. No connection to or endorsement by the trademark owners is to be construed.