October 1952 Issue
25th Anniversary Issue

PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka

Hamilton Beach Mixer

Hamilton Beach Mixette hand Mixer

Wearing Blendors: Deluxe, Chrome, Standard, Duo-Speed and Hand Mixer

Cory Vacuum Coffee Maker, Cory Electric Knife Shapener

Toastmaster Super Deluxe Toaster and Toaster 1B14

Fryrette Deep Fryer

Robeson Percolator Coffee Makers Crown, Princess, Avalon and Copper Classic Models

Durabilt Traveling Irons

Westclox Moonbeam Electric Alarm Clock, Sphnix, Big Ben, Greenwich, Logan, Electric Switch and Bantam Desk Clocks, Melody, Belfast, Orb and Monitor Commercial Electric Wall Clocks.

Lux Swinging Bird, Bobbing Bird, Colorful Clown and Rudolph Red Nose Clocks, Lux Minute-Minder Timers, Lux Claridge, Harvester, Chilton, Spinning Wheel, Fairview and Grist Mill Clocks

Seth Thomas Clocks, Rudder, Glance, Cathay, Belwyn, Accent, Poise, Sharon, Lynton, Filedston, Dynaire, Buckingham, Baxter, Northbury, Legacy, Kenbury, Medbury, Brookfield, Pippin, Homestead, Plaza, Manager clocks.

Arvin Portable Electric Heaters

BUILT-IN COOKING TOPS, MODELS RBB-100, RBB-101, RBB-102CH and RBB-201.

FOLD-BACK SURFACE UNITS-MODELS RBB-81, RBB-82 and RBB-84.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

TELEVISION
Admiral, Philco, Stromberg-Car lson, RCA Victor, Mitchell, Dumont, Capehart, Zenith,Westinghouse, Magnavox, General Electric, Motorola, Stewart-Warner, Sylvania, Crosley,Bendix, Emerson, Andrea.

RADIOS
RCA Victor, Zenith, Philco, Admiral, Bendix,Westinghouse, Motorola, General Electric,Magnavox, Capehart, Stromberg-Carlson, Emerson, Stewart-Warner, Sylvania.

RECORD CHANGER, RECORDER
Webster-Chicago, RCA, Ampro, Revere, V-M.

REFRIGERATORS, FREEZERS
Servel, Gibson, Kelvinator, International Harvester, Admiral, Philco, Pak-A-Way, Coolerator, Bendix, Deepfreeze, Crosley, Westinghouse, Thor, General Electric, Quicfrez, Norge, Hotpoint, Frigidaire, General Chef, Astral.

ELECTRIC RANGES
General Electric, Deepfreeze, Gibson, Frigi•daire, Hotpoint, Kelvinator, Admiral, Bendix,RCA Estate, Coolerator, Crosley, Thor, Philco, Norge, Westinghouse, Welbilt.

GAS RANGES
Welbilt, Norge, Magic Chef, Detroit-Jewel, Maytag, RCA Estate, Florence.

KITCHEN CABINETS, SINKS, DISHWASHERS
Apex, Crosley, Kelvinator, General Electric,Hotpoint, Cory, Tracy, Kitchenaid, American Kitchens, Youngstown, Westinghouse.

LAUNDRY EQUIPMENT
Thor, Whirlpool, Bendix, Blackstone, Hamilton, Kelvinator, Westinghouse, Maytag, Frigidaire, Easy, Hotpoint, Crosley, Simplex, General Electric, Norge, Ironrite, Apex, Conlon, Naxon, Empire, Launder-King, Handyhot, Monitor.

WATER HEATERS
Westinghouse, Hotpoint, Crosley, Norge, Deepfreeze, Duo-Therm, General Electric, Toastmaster.

HEATERS
DuoTherm, Electromode, Knapp•Monarch,Magic Chef, Arvin, Fresh'nd-Aire, Tropic-Aire, Mimar, LaSalle, Handyhot, Emerson-Electric, Electresteem.

DEHUMIDIFIERS
Berns Air King, Frigidaire, Fedders, Hotpoint,Westinghouse, RCA, Mitchell, Fresh'nd-Aire, Admiral.

SEWING MACHINES
Domestic, Free-Westinghouse.

VACUUM CLEANERS, FLOOR POLISHERS, CARPET SWEEPERS
Royal, Eureka, Lewyt, Apex, Gilbert, Westinghouse, Universal, Hamilton Beach, Hoover, General Electric, Regina, General, Shetland, Wagner, Bissell.

HOUSEHOLD APPLIANCE
Universal, Holliwood, Rotiss-O-Mat, BroilQuik, Broilking, Silv-A-King, General Slicing, Silex, Cory, Nicro, Continental, Sunbeam, Ritz, Dulane, Westinghouse, Waring, Kidde, Darmeyer, Naxon, Casco, Hoover, General Electric,Nesco, Everhot, Tropic-Aire, Knapp-Monarch,Kitchenaid, Manning-Bowman, Gilbert, Sperti,Mimar, Oster, Electresteem, Hamilton-Beach,Camfield, American Beauty, Toastmaster, General Mills, Rival, Juice King, Arvin, Durabilt,Proctor, Presto, Farberware, Wearever, Mirro, Revere, Ekco, Flint, Handyhot, Hankscraft.

SHAVERS
Remington, Rolls, Schick, Norelco.

SCALES
Borg, Detecto, Counselor, Health•O•Meter.

TYPEWRITERS
Underwood, Smith-Corona, Remington.

DOOR BELLS/ CHIME
Nutone, Rittenhouse, Edwards .

CHRISTMAS LIGHTS
Noma.

LUGGAGE

TOYS
Gilbert

CLOCKS
General Electric, Telechron, Jefferson.

STERLING SILVER
International Sterling, Reed & Barton, Gorham.

SILVERPLATED FLATWARE
Community, 1847 Rogers Bros., Wm. Rogers &Son, Gorham, Tudor, Holmes & Edwards.

ELECTRIC TRAINS
Lionel, American Flyer.

TOOLS
Skil, Black & Decker Utility, Revere, Casco.

PENS, PENCILS, CIGARETTE LIGHTERS
Ronson, Parker, Sheaffer, Norma.

PHOTOGRAPHIC EQUIPMENT
Ansco, Ampro, Argus, Weston, Kalart, Victor,Bell & Howell, DeJur, Bolsey, Polaroid-Land,Graflex, Crown Graphic, Speed Graphic, Keystone, Radiant, Dalite, Revere, Kodak.

TWIN 30 ELECTRIC RANGES Models: RCD-637N , RCI-639VN and RCIE-639VN

Looking for the parts catalog for Flair Ranges, please see this manual:
Frigidaire Flair Parts Catalog



Looking for a Use and Care Guide for Frigidaire Flair Ranges? Please see this manual: Frigidaire Flair Owners Manual

FREE-STANDING RANGES Models: RSA-30K, RS-30K, RS-35K, RD-35K, RDG-38K, RDE-38K, RD-39K, RCDG-39K, RCIE-39K, RS-1 OK, RDD-15K, RD-20K, RDD-20K, RD-71K, RCDG-SSK, RCIG-75K

TWIN 30 ELECTRIC RANGES Models: RD-637K, RCI-639K, RCJ-639VK, RCIE-639K, RCIE-639VK

Looking for the parts catalog for Flair Ranges, please see this manual:
Frigidaire Flair Parts Catalog



Looking for a Use and Care Guide for Frigidaire Flair Ranges? Please see this manual: Frigidaire Flair Owners Manual

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

Standard Wall Ovens: RBE-1 and RBF

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

Service manual includes wiring diagrams.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

Sections include:
Section 1 ••• 1960 & 1961 Models
Models: RCDB-630, RCDB-640, RCIB-635, RCIB-645 RCDB-630-1, RCDB-640-1

Section 2 ••• 1962 & 1963 Models
Models: RCDB-630-2, RCOB-640-2, RCIB-635-2, RCIB-645-2, RDF-630

Section 3 ••• 1964 Models
Models: RDH-630, RCDH-630, RCIH-635, RCDH-640, RCIH-645

Section 4 ••• 1965 Models
Models: RCD-630J, RCI-635J, RCI-645J

Section 5 ••• 1966 & 1967 Models
Models: RCD-630K, RCI-635K, RCI-645K

Section 6 ••• 1968 Models
Models: RCD-630N, RCD-630VN, RCI-635N, RCI-635VN, RCI-645N, RCI-645VN

Looking for Flair Range Repair Manuals?:
1960 Frigidaire Flair Range Tech-Talk Service Manual
1964 Frigidaire Flair Range Tech-Talk Service Manual

Looking for a Use and Care Guide for Frigidaire Flair Ranges? Please see this manual: Frigidaire Flair Owners Manual

RA-3-56, RA-4-56, RD-30-56, RD-38-56, RDG-38-56, RD-12-56, RD-20-56, RD-25-56, RI-39-56, RI-45-56, RIG-45-56.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

RAW-3, RAW-4, RS-30-57, RS-38-57, RD-39-57, RDG-39-57, RI-39-57, RS-10-57, RS-15-57, RI-60-57, RI-70-57, RIG-70-57, RDS-25-57, RD-47-57, RDG-45-57.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

A Progress Report On Whirlpool
Unity of Purpose: An Introduction by Board Chairman Walter G Seeger
An Interview on Policy with President Elisha Gray II
Decentralization of the Manufacturing Operations
An Interview on Finances with Vice President of Finance Mason Smith
The 1957 Models of the Whirlpool Full Major Appliance Line
An Interview with Vice President of RCA Whirlpool Sales John Hurley
How the Whirlpool Organization Plan Works
Specialized Machines Make the Combination Washer-Dryer Perforated Wash Tub
Flexible Electrostatic System Applies Porcelain Enamel
Employee Relations In Action at the Marion Division
What Whirlpool Did to the Harvester Plant
Product Development Committees Coordinate Department Efforts
Design of the Month: RCA Whirlpool Imperial Refrigerator-Freezer
Appliance Service Is Put In A New Perspective

Whirlpool/Kenmore
GE/Hotpoint/JC Penny
Frigidaire/White Westinghouse
Speed Queen

Topics include:
Basic Maytag Automatic Washer Features
Comparison of Capacity & Water Usage
Washing Action Comparison
Cabinet Finish Comparison
Hinge Comparison
Service Access Comparison
Low Post Drive
Drive System Comparison
Hose Comparison
Drum Finish Comparison
Air Seal Comparison
Rear Drum Support Comparison
Front Drum Support Comparison
Idler Pulley Comparison
Belt Drive Comparison
Door Insulation Comparison
Heating Element
Air Flow Comparison

Also includes complete information on current models of the time with full specifications and control panel views.

Built-In Dishwashers
Portable/Convertible Dishwashers
Trash Compactors
Food Waste Disposers

Sections include:
Introduction to SP40P Mobile Maid dishwashers, Operation, Preparation of dishes, Loading racks, Capacity, Adding detergent, Connecting the dishwasher, Running the dishwasher, Cycle chart, Operating cycle, Description of components, Rack assemblies, Silverware basket, Detergent cup assembly, Front cover and cover cap, Unicouple and housing assemblies, Latching mechanism and pull button for cycle interruption, Air vent and baffle assemblies, Calrod® heating unit, Water inlet valve, Control dial assembly, Timer control, Pictorial and schematic diagram, Setting relay, Overload protector, Safety pan, Motor and pump mechanism assembly, Cover assembly, Cover hinge assembly, Tub and cabinet weld assembly, Tub and cabinet gasket, Operational schematics, Parts lists, Service hints and Operation complaint chart.

On The Cover:
After extensive field testing and test marketing, Maytag is introducing its combina¬tion washer-dryer nationally. The stripped-down Maytag combo pictured on this month's cover shows the rubber-mounted transmission system, water level meter and the blower condenser system. For the complete product engineering story, including Maytag's integrated control approach, read the feature on page 38.

Featured Articles:
Washington: Government Releases Refrigerator Market Study
Covers U.S. export, production licensing potential in 5 nations.

An Editorial: Are Appliances Losing Ground?
Production's booming, but the share of total market is dropping.

Stromberg-Carlson’s Modular Approach to Engineering
Component size standardization solves inventory, sales problem.

Cover Story—Design of the Month—Maytag’s Combination.
Washer-dryer integrates control of washing and drying functions..

Production Tips in Appliance Manufacturing
A series of short-short ideas in handling, processing, assembly.,

How To Get The Right Motor-Relay Combination
A fundamental article on this important product engineering job.

Motorola Designs Printed Circuits for Fast, Easy Servicing
Boards remove from tv set in seconds, make circuit tests simple.

GE Gains High-Stacking from New Packaging for Toaster
Strengthened core in corrugated paper brings storage efficiency.

Payne Uses Radiant Heat To Boost Water Heater Efficiency
Painted-on agent uses 80 percent of radiant heat usually wasted.

Paper Coating Protects Blackstone Stainless Tops In Drawing
Handling and forming scratches, imperfections are eliminated.

Plastic Shield Protects Philco Predicta TV Picture Tubes
Clear, tough material eliminates separate glass protective unit.

GE Switches To Paper for Production Wiping Operations
One-use wipers aid in plant cleanliness, efficiency and quality.

Bulletin Board, News of the Suppliers, People, Appliance Sales & Shipments Appliance Manufacturer Notes What’s New in Appliances, Advertising Index, The Editor’s Random Harvest, Bulletin Board, News of the Suppliers, People, Appliance Sales & Shipments, Appliance Manufacturer Notes, What’s New in Appliances, Advertising Index, The Editor’s Random Harvest

What’s New In Appliances Section:
Norge Dispensomat Washer, Copper Core Water Heaters, Hoover Floor-Washer, Permaglas Gas Fired Boilers, Arvin Stereo, General Electric Baby Food Warmer, NuTone Range Hood, Cornwall Heated Folding Table, Motorola Clock Radio, Sunbeam Vacuum Cleaner, Speed Queen-Kelvinator-Westinghouse 1960 Washers being unveiled.


Advertisers in this issue:
Alan Wood Steel Company, Alden Products Company, Alliance Manufacturing Co., Inc, Amerock Corporation, Amp, Incorporated, Amplex Division, Chrysler Corp, Atlas Tool & Mfg. Co, Barber-Colman Company, Baso, Inc, Belden Manufacturing Company, Bemis Bros. Bag Company, Bentley, Harris Mfg. Co, Berkeley Storage Company, Bootz Manufacturing Company, Bridgeport Thermostat Division, Robertshaw-Fulton Controls Co., Brown-Li Pe-Chap In Division, Gmc, Bundy Tubing Company, Carr Fastener Company, Div. United-Car Fastener Corp, Circle F Manufacturing Co, Cly-Del Manufacturing Company, Coating Products, Columbus Coated Fabrics Corp, Continental Screw Company, Controls Company Of America, Cords Limited Div, Essex Wire Corp, Corning Glass Works, Crucible Steel Co., Dole Valve Company, The, Dollin Corporation, Eaton Manufacturing Co, Electric Cord Sets, Inc, Electrix Corporation, Emerson Electric Mfg. Co, Essex Wire Corp., Federal Pacific Electric Co, General Electric Co., Appliance Controls Div, General Industries Co., The, Glass Laboratories, Inc, Gray Company, Grayson Controls Division, Robertshaw-Fulton Controls Co, Grigoleit Company, Grotnes Machine Works, H. F. Hanscom & Co., Inc, Hart Manufacturing Company, Heyman Manufacturing Co, Inland Steel Co, Johns-Manville Corp, King-Seeley Corporation, Leviton Mfg. Co., Lux Clock Mfg. Co.,, Mahon, R. C., Company, Masland Duraleather Co, Mcgill Manfacturing Co., , Mcquay-Norris Manufacturing Co. Mechanical Industries Production Co, Mechanical Products, Inc, Metals & Controls, A Div. Of Texas Instruments, Inc., Methode Mfg. Corp, Milford Rivet & Machine Co, Minnesota Mining & Mfg. Co, Moraine Products Division, Gmc, National Lock Company, Norgren-Stemac, Inc, Ohio Rubber Company, Olin-Mathieson Chemical Corp, Packard Electric Division, Gmc, Penn Metal Company, Inc, Proctor Electric Co, Pyramid Mouldings, Inc, Ranco Inc, R-B-M “Control” Div.-Essex Wire Corp, Reading Tube Corporation, Redmond Company, Inc, Reynolds Metals Co, Rochester Products Division-General Motors Corporation, Rockwell Products Corp., Roll Formed Products Co, Royal Electric Corporation ,Screw And Bolt Corporation Of America, Southern Screw Company, Stalwart Rubber Company, Stevens Manufacturing Co., Thermac Company, Tinnerman Products, Trenton Tubular Products Div.-Trenton Pipe Nipple Co, Ucinite Company-Div. United-Carr Fastener Corp., United States Steel Corporation Columbia-Geneva Steel Tennessee Coal & Iron American Steel & Wire United States Steel Supply, United States Steel Export Co, Varflex Corporation, Wales-Strippit, Inc.-Houdaille Industries, Weirton Steel Company, Wheeling Steel Corporation, Wiegand, Edwin L., Co, Wire & Cable Div.-Essex Wire Corp, Wisconsin Porcelain Company

Highlights The New Wash and Wear Features of Laundry Appliances.

Great full page ads of the following laundry equipment (among other appliance ads):
Hotpoint Washers, Dryers and Dishwashers
Waste King Dishwashers
Frigidaire Dishwashers
Maytag Washers
Whirlpool Washers
Whirlpool Combos
Blackstone Washers
Easy Combo-matic
Philco Duomatic
Norge Dispensomat Washer and Dryer
Controls Corp Laundromation Cycle-Set Power Timer
Hamilton Washers