Wall Ovens: RBG-94, RBG-97, RBE-94, RBE-97
30" Ranges: RB-530, RBG-533, RBE-533, RBEG-539C.

R-530, RG-533, RE-537, REG-539C, RB-131, RB-133, RB-137C, RG-94, RE-94, RG-97, RE-97

RE-636VG, REG-638VG, REG-639CVG, REM-638VG, REM639CVG

30" Ranges: RSA-30N, RS-30N, RS-35N, RD-35N, RDG-38N, RCDG-39N, RE-30N, RSAE-30N, RSE-36N, RDE-38N, RCDE-39N, RCIE-39N, RXE-39N

40" Ranges: RS-10N, RD-20N, RDDG-20N, RCDG-71N, RSE-15N, RDE-20N, RCIE-75N

24" Ranges: RAN-4, RAH-4

D-100N, D-116N, FD123TN, FD-141TN, FCDM-148N, FPD-121TN, FPD-146TN, FPD-146TAN, FPD-166TN, FPD-166TAN, FPD-144BN

Basic Food Preservation,
Fundamentals of Refrigeration,
Systems and Components

1953 Models:
AS-44, AS-44F, AS-61, AS-83, AS-76, SS-77, DS-90, OS-106, IS-106, IS-106P, IS-108, IS-108P, MS-86, MS-90, SS-72, SS-74, SS-86, SS-86P, SS-97, SS-114

1954 Models:
AT-44, AT-61, CT-70, CT-701, CT-702,CTD-84, CTD-84P, CTD-841, CTD-841P, CTD-842, CTD-842P, CTD-103, CTD-1031, CTD-1032, CTD-103S, CTI-103, CTI-103P, CTI-1031, CTI-1031P, CTI-1032, CTI-1032P, CTI-130, CTI-130P, CTI-1301, CTI-1301P, CTI-1302, CTI-1302P, CTI-150, CTI-150P, CTI-1501, CTI-1501P, CTI-1502, CTI-1502P, ST-76, ST-761, ST-762, STD-76, STD-761, STD-762, STD-91, STD-91P, STD-911, STD-911P, STD-912, STD-912P, STD-110, STD-1101, STD-1102

1955 Models:
AY-44, AY-61, CDV-84, CDV-103, CDV-103P, CDV-1031, CDV-1031P, CDV-1032, CDV-1032P, CDV-103S, CDV-112S, CIV-84, CIV-84P, CIV-841, CIV-842, CIV-841P, CIV-842P, CIV-1121P, CIY-1122P, CIV-112, CIV-112P, CIV-1121, CIV-1122, CIV-115, CIV-115P, CIV-1151, CIV-1152, CIV-1151P, CIV-1152P, CIV-1501P, CIV-1502P, CIV-143, CIV-143P, CIV-1431, CIV-1431P, CIV-1432, CIV-1432P, CIV-150, CIV-150P, CIV-1501, CIV-1502, SV-76, SDV-76, SV-76S, SDV-91, SDV-91P, SDV-911, SDV-912, SDV-110, SDV-91S, SDV-911P, SDV-912P, SDV-91PS

1956 Models:
A-44-56, A-61-56, CP-120-56, PCP-120-56, CP-143-56, PCP-143-56, FD-95-56, PFD-120-56, FD-120-56F0-95-56, FD-120-56, FDS-120-56, FDS-121-56, FI-121, PFI-121-56, FIW-150, S-80-56, S-80-56, SA-80-56, SS-80-56, SS-80-56, SAW-81, SSW-81, SA-80-56, SS-80-56, SAW-81, SSW-81, S-101-56, PS-101-56, S-121-56, SS-101-56

1957 & 1958 Models:
CP-123-57, CP-141-57, CP-125-58, CP-144-58, CP-123-57, CP-141-57, CP-125-58, CP-144-58, PGP-141-57, PCP-144-58, D-11S-58, FD-101-57, FD-102-57, FD-120-57, FD-120-57, PFD-120, FD-122-58, FD-122-58, FI-120-57, FI-123-58, FI-120-57, FI-123-58, PFI-120-57, PFI-123-58, FI-121-57, FI-122-58, FI-121-57, FI-122-58, PFI-122-58, FP-142-58, FP-142-58, FS-101-57, FD-104-58, FD-104-58, PFS-101-57, PFD-104-58, S-80-57, SA-81-57, S-8-58, SA-8-58, S-80-57, SA-81-57, SS-81-57, S-8-58, SA-8-58, SS-8-58, SS-81-57, SS-8-58, S-104-57, S-124-57, D-11-58, D-13-58, S-104-57, S-124-57, D-11-58, D-13-58, PD-11-58

Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire appliance.

S-10J, D-10J, D-12J, D-14J, FD-12TJ, FDA-13TJ, FD-13TJ, FD-14BJ, FCDM-14J, FPD-12TJ, FPDA-14TJ, FPD-14TJ, FPDA-14BJ, FPD-14BJ, FPD-16BJ, FPD-19BJ, FPI-12TJ, FPI-14TJ, FPI-14BJ, FPI-16BJ, FPI-19BJ, FPI-16BAJ.

S-10K,D-10K, D-12K, D-14L, FDA-12TK, FDA-13TK, FD-13TK, FDA-14BK, FCDM-14K, FPDA-14-12TK, FPDA-14TK

Construction and Operation
Installing
Servicing
The Business of Service
Washing Practice
Parts Catalog

Models: S-101, B-201, S-110, B-210, B-215, B-211, B-212

The cycle and washing principles incorporated insure maximum results with a minimum effort. All this plus economical operation provides an automatic that is virtually free from mechanical failure.

Many years of factory and field tests have proven the simple and practical design of this Automatic requires little if any adjustments. However, should adjustments be necessary, most of them can be handled through the conveniently located access panel.

Since this washer is completely automatic we feel this complete and simple Manual of Instructions will assist the service man in doing a speedier and more intelligent job.

The contents and illustrations listed in the following pages are the combined efforts of factory trained, experienced field personnel and our engineering staff.

Therefore, by referring to this Manual frequently all repairs and adjustments will be completed easier on this Automatic Washing Machine.

Installation Requirements
Installation Instructions
Operating Cycle charts
Electrical Troubleshooting
Service Troubleshooting hints
Service Procedure to remove parts
Service Procedure to replace parts
Draining washer for storage
Operating washer without Suds-Return system
New oiling system for Automatic Washers
New suspension system
Supplements for later models

On The Cover:
The six combination washer-dryer units being produced and marketed by appliance manufacturers are shown on this month’s cover. These products are the keynote for the discussion of their potential by the manufacturers — Easy, General Electric, Hotpoint, Westinghouse, Philco, Whirlpool. All have their own ideas on how much, how soon. The views are on page 43.


Featured Articles:
An Editorial—The Sky Is the Limit
Laundry appliance potentials have never been greater.

Cover Story: What Lies Ahead for Washer-Dryer Combinations. . .
Six men toss out some ideas on how much and how soon.

Maytag's New Look in Washer Assembly Lines
Flexible power—and—free conveyor simplifies handling of Highlander Washers.

How Westinghouse Fabricates Space Mate Dryer Drums
New machines bring both product and production gains.

Imagineering Toward 1965 Is Goal of AHLMA Meeting
To stir thought on materials, production and product.

Dryer Education Program Strives to Smooth Production
Charles Rippe of Hamilton gives answers about effort.

Design of the Month—Norge's Luxury Line Dryer
A look at how the objectives in design were achieved.

Is the Ironer Market Dead?
Ironrite’s Richard Gottlieb offers some candid views.

How Hotpoint Designed the Wonderinse Dispenser
Fabric Softening agent is injected during rinse cycle.

Automatic Gas Range Conference Works Two Ways
Program works for exchange of ideas with the editors.

What's New in Major Appliances and Electric Housewares
A round-up of the latest news in products and design. Products covered:
Air-d-lux Room Cooler,
Airtemp Automobile Air Conditioner,
Frigidaire Food Freezer,
Eureka Vacuum Cleaner,
All Metal Lewyt Vacuum Cleaner,
Trion Air Cleaner.


Monthly Departments:
The Editor's Random Harvest, AM Highlights the News, Calendar of Industry Meetings, A Report from Washington, New Products Showcase, Appliance Manufacturer Notes, News of the Suppliers,
A Peek at the Decision-Makers, New Bulletins, Advertising Index, Jim Dandy Says


Full Page Vintage Ads:
Packard Motors, Lamson and Sessions Hardware, Stemco Thermostats, Philco uses Distinctive Finishes, AMP Wire Connectors, Gaylord Appliance Boxes, Guardian Electric, Fairmont Aluminum, Fiberfil, Danly Preses, Dahlstrom Machinery, Delco Electric Motors, Peters-Dahlton Power Spray Washes, Gear Specialties, Glidden Finishes, Torrington Fan Blades, Alan Wood Steel for Electrolux Vacuums, BF Goodrich Rivets, Revere Aluminum, Tinnerman Speed Nuts, Pittsburgh Paints, Waste King uses International Paper, DuPont, Speed Queen uses McQuay-Norris ignition, Wean Equipment, Dot Escutcheon Fasteners, Amerock Hardware, Philco uses Dulux Enamel, Essex Electric Cords, Telechron Timer Motors, Link-Lock Fasteners, Apollo Metal, Copeland Compressors, Garlock Pump Seals, Potter and Brumfield, Allegheny Ludlum, GM Steel tubing by Rochester Products, Parker-Kalon Fasteners, Cleveland Presses, American Lava Die Press, Reading Tube, SPS Hardware, Incoloy Mesh Screens, Dupont Freon, Fasco Appliance Motors, Southern Scew, Taylor-Winfield, Inland Steel, Stuco Appliance Motors, Wallace Tool and Die, Dole Water Valves, Ranco Air Conditioning Controls, Morain Products Div of GM, Packard Wiring, Crucible Steel, Ransburg Porcelain Enamel, Daton Rubber Solves Three Problems in: Automatic Clothes Dryer, Home Workshop Tool, Automatic Clothes Washer, Miro-bright Coating Products, Driver-Harries Electric Heating Elements, Weirton Steel, DuPont Lucite, Glidden Paint on Maytag Washers and Dryers, Clearing Press, Ohio Knife, Lancaster Glass used in Westinghouse Laundromat Washers and Dryers, Sherwin-Williams Industrial Finishes.

Double Full Page Vintage Ad Spreads:
Union Boxes, Reynolds Alumnium Portable TV Cabinets, Doehler-Jarvis Cameras, General Electric non-Synchronous Control.

Other Ads:
General Industries, Dialight Appliance Indicators, Circle F Appliance Switches, Hassall Hardware, Aerovox Capacitor Protectors, Electric Cordsets, Hart Thermostats, National Lock, Dreis and Krump, Wisconsin Porcelain, Westinghouse Appliance Motors, Thermodisc Thermostats, Eaton Hose Clamps, Louthan Electrical Porcelains, Meyercord Nameplate Decals, Corbin Water Clamps, Dollin Nameplates, Alpha-Molykote helps Vacuum Cleaner Caps, Stewart Warner Meat Thermometers, Phalo Plastics, Bently Harris Fiberglas Oven Seals, Haydon Switches, Barber-Coleman Small Motors, Lux Timers, Pyramid Washing Machine/Range Trim Rings.

Editorial: The Fourth of July

New Switchgear Laboratory Goes into Operation
Late last month on the flatlands of southwest Philadelphia, GE’s new high-capacity switchgear development laboratory was officially dedicated. With Company spokesmen looking ahead to an annual U.S. power consumption of possibly a trillion kw-hrs by 1965—more than triple the amount now being used—the new laboratory will aid in the development of switch- gear of higher ratings to keep pace with this phenomenal growth. continued…

Engineering the Automatic Washer
The automatic clothes washer is a simple device—to the housewife. She throws in the laundry, sets a control dial, and goes about her telephoning. A short time later she removes the laundry—washed and damp-dried.

Simply stated, the function of a domestic washing machine is to get the laundry clean, rinse out the detergent, and extract most of the water. For a third of the century these operations were performed with a machine in which the laundry was manually lifted from the tub and fed through a water- extraction device. Most of these devices were wringers, powered by the washing- machine motor. A limited number were the centrifugal-extraction type using the same or a separate tub. continued…

Stopping Ships
Even with modern navigating and communication aids there are times when things get out of hand and a collision ol ships appears imminent. The need for meeting this situation—rare though it may he—has an influence on the design of ships’ power plants.

Most large and fast ships are powered bv a steam turbine that drives the propeller through suitable gearing and shafting. The astern power that is used for stopping a ship is provided by a comparatively small separate section of the main turbine. The question immediately arises as to why the astern element can’t be given the same power as the ahead element. Well, it can. The simplest arrangement would he another turbine of the same size geared to drive the propeller backwards. continued…

Ferromagnetography
Contrary to general belief printing did not originate with Gutenberg; to the ancient Chinese belongs the credit. They made engravings—used mainly for printing on silk cloth—by carving figures out of wooden blocks. Later, around 1120 BC. they introduced wooden blocks of movable type.

Modern printing, on the other hand, began in the middle ages—about the year 1423. It was during this period that Johann Gutenberg, a German stonemason, had the idea of printing with movable type. So he set about his skill, cutting alphabets out of small wooden blocks to be used for typesetting. A friend advised him to use metal instead of wood, since it wouldn’t wear out so easily. This he did. As you can imagine, this task required many years and a large expenditure of money. He financed his operations by borrowing money on the type he’d already completed. Then, to prove to his creditors and the many cynics the worth of his efforts, he completely reproduced the Bible in print. continued…

Cool Breezes — Story of the Electric Fan
Fans preceded written history by many centuries. Some of the most ancient known fans were those of the Chinese dating back to 3000 BC. And ceremonial fans were used in 1700 BC by the reigning monarchs of Egypt and Assyria. Some thousand years later the "punkah" —a hand-swung lightweight ceiling-suspended fan—was introduced in India, and even today is still in use there.

From exquisitely made folding tans of the Japanese, followed by 17th century Paris creations of surpassing beauty, we come to the practical palm-leaf type and simpler folding fans of grandmother’s day.

It’s not possible to give the exact age of the electric fan—the youngest member of the ancient family of fans. But the earliest record of a U.S. patent awarded for an electric fan was in 1854. This was a ceiling-suspended assembly of several large fan blades, each hinged along one edge to a horizontal rotating arm driven by a battery-operated motor. Arms on the blades struck projections causing the blades to vibrate and thus agitate the air. continued…

Longer Life for Dry-type Transformers
Improvements in dry-type power transformers and their insulations is a good example of how electrical engineers are continually making progress in lengthening the life span of electric equipment and increasing its endurance to higher temperatures.

For many years insulations known as Class A were about the only ones available to the transformer designer. These insulations consisted of materials such as cotton, silk, or paper—impregnated with organic varnishes to give them additional mechanical and electrical strength. They were used in a medium of mineral oil or air. Such insulations were relatively inexpensive but a maximum allowable temperature limit of 105 C was necessary for reasonable life. continued…

The G10 Germanium Rectifier
In 1886 a German chemist by the name of Alexander Winkler found an unknown metal sulfide and isolated the element which he called germanium. It has a shiny metallic appearance, is extremely hard and brittle, and is recovered as a by-product in the smelting and refining of zinc ores.

Because germanium falls into group four of the periodic table, it has some of the chemical characteristics of the elements on either side of it. Germanium is both an electrical conductor and an electrical insulator, depending on its temperature, and is classed as a semiconductor. continued…

Nylon for Bearings and Gears
Although nylon is generally associated with such decorative items as stockings and sweaters, we have found that its versatility extends well into the fields of bearings, gears, and other workaday applications.
Nylon is tough at low7 temperatures, is resistant to abrasion, has strength in thin sections, is light in weight, has certain self-lubricating qualities, and is resistant to many chemicals. Properties are given in the table on the opposite page. Exact characteristics and specifications can be found in the literature put out by the manufacturers of nylon molding powders.

Bearing Tests - Of interest to design engineers is published data that shows the effect of wear on nylon when used as a bearing material. Results of tests using nylon against nylon, steel, and brass under various loads and speeds, and with various lubricants, are given on page 35. As you may suspect, the lowest rates of wear are found when nylon is run against nylon in a dry condition, as well as when nylon is run against steel lubricated with SAE 10 oil. When nylon is rubbed against brass, the metal flakes off and contaminates the hearing surface. continued…

The Unit Cost of Light
There’s more to figuring the cost of a lighting system than adding up the prices of fixtures, installation, and electricity. A tabulation of over-all annual costs that the customer may expect to pay appeals to the businessman, because it is expressed in his own language. Rut further analytical cost studies of operating and maintenance methods and lamp efficiencies may show you the way to worth-while savings or better lighting for the same expenditure.

To help you along this economic pathway a relatively simple formula has been devised. It is referred to as the "unit cost of light” method. In its most flexible form it deals with the raw light as generated by the lamps in just one fixture. Then, once the unit cost of light in dollars per million lumen hours is known, you can easily apply it to a specific installation if over-all costs are also desired. continued…

Added Kick for Turbojet Engines
Getting an 80-ton airplane into the air in a matter of seconds is no easy job. The problem is one of providing more than normal maximum thrust or "kick” at take-off. In the case of B-45 and B-47 jet bombers, their power plants (J-47 turbojet engines—one is shown on the adjacent page) were equipped with combustion-chamber water-alcohol injection systems for augmenting thrust.

Variations of these systems boost the take-off thrust from 15 to 25 percent or higher. As a result, heavy jet-powered aircraft can take off from minimum- length runways with maximum safety. continued…

Are We Ready for Railroad Electrification in the U. S.? .
Admittedly, widespread electrification in I lie United States is not just around the corner. Rut there is an element in the cost of railroad electrification and in the success of operation through the ensuing years that can not be settled too soon. This all-important factor is standardization. And standardization is so important primarily because it permits repetitive manufacture. Standardization, of course, offers other advantages that may be more familiar, but every day brings new evidence that a custom-designed article built in a job shop cannot compete with a highly engineered item produced under conditions of repetitive manufacture.

It is time for all who may have a hand in railroad electrification in the United States to start sifting out the alternatives and to find agreement on what may be the standard system of electrification in this country. Let us speak briefly about the prospects of electrification and [hen expand the theme of standardization. continued…

A Brightening Outlook - When will we see railroad electrification resumed in the United States? The answer depends largely on costs, with the cost of fuel or energy being a big part of the expense of locomotive operation.

When we compare the cost of diesel fuel with the cost of purchased electric power at the figures current today, we find them roughly equivalent. We are speaking, of course, of gallons of fuel oil or kilowatt-hours of electricity at the locomotive. As long as power costs in these two forms are even approximately equal, it is obvious that the diesel- electric locomotive with its lower investment is the correct answer for new installations. At the same time this approximate equality tells us that extensive electrified systems already installed should continue to be operated. continued…

New Safeguard for Protective Coatings
You can best define a plastics material as a synthetic organic substance. At some stage of production it’s plastic— capable of being shaped; or liquid— capable of being cast. Furthermore, it’s either thermoplastic or thermosetting. If thermoplastic, it softens under heat and can he remolded. If thermosetting, it sets under heat and can’t be remolded.

Phenolic materials are thermosetting plastics. And from practically the outset of the industry they’ve enjoyed an ever- expanding market. They take many and various forms. Probably the most familiar to you are radio cabinets, telephone handsets, buttons, tube bases, mechanical parts, and so on. continued…

Dollar-sign Engineering
The photo sequence beginning on the next page will show you how a value analyst operates—step by step—on a typical project. Here, it’s the timer for the automatic clothes washer. Because space doesn't permit us to show the results of the analysis on every part of the timer, we have selected one part as being typical. (In the actual project more than 30 individual parts of the timer were analyzed for value.)

It should be emphasized that nothing was wrong with the timer when we approached the Value Analysis Unit and requested a survey. The timer operated satisfactorily and costs were in line with similar products. But. as is the case with far-sighted management, they wanted to see if it wasn’t possible to further eliminate any unnecessary costs. continued…

Moisture vs Rubber Insulation
Although rubber compounds are used to waterproof such everyday items as overshoes, raincoats, and garden hoses, rubber compounds in general can’t be considered waterproof when used as an insulation for wire and cable.

What works on raincoats may not work on cables—the basic differences are: length of exposure; effect of moisture on the electrical properties. Cables insulated with rubber compounds must withstand years of continual exposure with a consequent absorption of moisture. And moisture absorption has proved to be a contributing factor in cable failures. continued…

Full Page Vintage Ads:
Speed Queen Automatic Washer, Waste King Dishwasher, Hoover Floor Polisher, Hotpoint Trends, Voice of America Record Players, Tide/Proctor and Gamble, Successful Farming Magazine, Frigidaire Wash and Wear Savings Fair, Blackstone Automatic Washer, Grabar, Caloric Spring Promotion, Olympic Hi-Fi, Heil-Quaker Heating, RCA-Whirlpool Combination Washer-Dryer, Maytag Dryers, Syroco Clocks, DuMont Television, Ladies Home Journal, Travel Aire Evaporative Coolers, Amana Refrigerator-Freezers, National Accounting Machines, Good Housekeeping Magazine, Ben-Hur Freezers, Better Homes and Gardens Magazine, Modern Water Softeners, Commercial Credit, Chromalux Electric Range Elements, Oster and Osterizer Blenders, Hotpoint Air Conditioners, Sylvania Hi-Fi, St. Charles Kitchen/Dupont, Philadelphia Bulletin, Grundig-Majestic Hi-Fi, RCA-Whirlpool Gas Ranges, Westinghouse Vacuum Cleaners, General Electric Refrigerator-Freezer, Dexter Wringer and Automatic Washers, Eureka Vacuum Cleaners, Johnson Wax Floor Polisher, Frigidaire Air Conditioners, Philco Transistor Radios, Kelvinator Washer and Dryer, Honeywell Heater Controls, Hamilton Automatic Washer.

Double Full Page Vintage Ad Spreads:
Westinghouse Shape of Tomorrow Appliances, RCA-Whirlpool Vacation Jamboree, Thomas Organs and Hi-Fi Combinations, General Electric Automatic Washer, Universal Coffeematic, New RCA-Whirlpool Refrigeration Center, Atlas Power Lawn Mowers, Fedders Heat Pump and Air Conditioner, RCA-Whirlpool Washer and Dryer, Bissell Shampoo Master, Ingraham Clocks, Porcelain Enamel Institute, General Electric Radios, Gibson Appliances, RCA-Whirlpool Refrigerator-Freezers, Chicago Tribune, Hotpoint Television, Norge Refrigerator-Freezer, RCA Color Television, Westinghouse Television, Admiral Refrigerator-Freezers, Motorola Car Radios, Sylvania Television, York Room Air Conditioners, RCA-Whirlpool Air Conditioners.

3+ Page Vintage Ads or Catalogs:
Hotpoint Appliances, Dormeyer Small Appliances, Philco Automatic Washers, Dryers, Wringer Washers, Refrigerators, Electric Ranges and Air Conditioners, Kelvinator Appliances, Norelco Shavers.

Other Ads:
West Bend, Beldon Electric Cords, Majestic Gas Incinerator, Symphonic Hi-Fi, EZ Clean Air Filters, Cornish Wire, Toastmaster Water Heater, Lamb Electric Motors, Arvin Radios, Stromburg Carlson Hi-Fi, Manitowoc Appliances, Thermador Appliances, Ruton Vacuum Cleaner, Monarch Ranges, Yeats Appliance Dolly.

Featured Articles:
Spotlight-A Quick Look at what's going on, Business Trends, Trends by Region, You Can Sell More Air Conditioners, House Power News, Help Yourself to Good Help, How to train a Kitchen Salesman, He Nets 9% on Kitchens, Builder Sales Aren't So Tough, You'll Be Selling These Kitchens, How to Become a Better Businessman, Dealers are Serious About Kitchens, Who Says the Appliance Salesman is Extinct, Look What this Buffalo, NY Dealer Did with Wringer Washers, Promotion with a French Accent, Nothing Beats a Carnival, 35% on Central Coolers, Trade Report, Fred Maytag II Discuses Artificial Obsolescence, Electric Servants Fair, Consumers Hit the Merchandise Mart's Trade Show, The Housewares Show: Crowds, Products and Prices Explain Why They're Optimistic, It Looks Rosy for Lawn Mowers, How Research Shapes our Future Prosperity, More Shopping Than Buying, Editorial.

Introduction of New Products for 1958 Section - (1 to 5 paragraphs about each product):
Norge Refrigerator Line, Easy Combination Washer-Dryer, Hoover Vacuum Cleaner, Sub-Zero Refrigerator-Freezers, Deep Freeze Freezers, Amana Refrigerators, Manitowoc Freezers, Revco Freezers, Kitchen-Aire Ventilation, Markel Fan, Heetair Baseboard, Lau Fans, Dumont Fans, Broan Wall Heater, Admiral Refrigerator-Freezer, Foster Frypan, Duralux Coffeemaker, Victor Door Chimes, Sunbeam Egg Cooker, Handy Hannan Hair Dryer, Cory Party Chef, Sunbeam Frypan, Universal Floor Polisher, Ronson Hair Dryer, KitchenAid Dishwashers, Brotherized Blender, Fedders Air Conditioners, Philco Air Conditioners, Chico Air Coolers, Thermador Evaporative Cooler, Chill-Air Coolers, Rabar Porta Coolers, Write Coolers, Roper Gas Ranges, GE Telechron Clock, Knibb Ice Cream Maker, Excello Riding Lawn Mowers, Mow Master Lawn Mowers, Jacobson Lawn Mower, Roberton Riding Lawn Mower, Dumont TV and Hi-Fi, Hoffman TV and Hi-Fi, Packard-Bell Radio, DeWald Radio, Admiral Radio, GE Transistor Radios, Webcor Hi-Fi, Philco Hi-Fi, Symphonic Hi-Fi, Admiral Italiana Hi-Fi.

October 1952 Issue
25th Anniversary Issue

PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka