October 1952 Issue
25th Anniversary Issue

PART 1- THE PAST as recorded by ELECTRICAL DEALER
The Product Story- 20 page pictorial review of the history and significant developments in Appliances: Washers, Dryers, Ironers, Hot Water Heaters, Ranges, Refrigerators, Dishwashers, Vacuum Cleaners, Fans, Air Conditioners, Food Mixers, Housewares, Sewing Machines, Electric Blankets, Clocks, Electric Kitchens, Irons, Toasters, Radios, Television. For the Automatic Washer, they show the invoice of the very first sale of the Bendix in 1937!

The Dealer Story--Pioneers in retailing electrical appliances
The Salesman's Story- A new business was launched by specialists
The Distributor Story--The backbone of modern marketing
The Advertising Story-History of Appliance Advertising
The Time Payment Story- Financing plans make mass selling possible
The ELECTRICAL DEALER STORY-History of a growing magazine
Looking Back-Promotion ideas from the early days

PART II- THE PRESENT as a milestone of industry progress
The Fifth Freedom-A report to consumers on electrical living
There's Always Room At The Top- Little known facts about men in the news

PART Ill- THE FUTURE as viewed by marketing and advertising experts
The Presidents' Forum-Industry executives predictions
Marketing And Advertising Forum-The five -year outlook
Can These Be Tomorrow's "Growth Appliances"- A designer's conception
From Cubby Holes To Showrooms- Appliance centers go modern

Great full page ads including:

Laundry Equipment:
ABC-O-Matic Automatic Washer
Speed Queen Dryer and Wringer Washer
Laundry Queen "Truly" Automatic Washer
Bendix Washer and Dryer
Apex Automatic Washer and Dishwasher
Tide's Frigidiare Washer Promotion
Dexter Wringer Washers
Woman's Friend Wringer Washers
Whirlpool Washer and Dryer showing both St. Joseph and Clyde Plants
Thor Automatic and Semi-Automatic Washers
Easy Spindrier Washers and Easy Wringer
Hamilton Dryers

Dishwashers:
American Kitchens Dishwasher
Crosley Dishwasher

Vacuum Cleaners:
Royal
Lewyt
Hoover
Apex Strato-Cleaner
Cadallic
Universal Jet-99
Eureka

Hamilton Beach Mixer

Hamilton Beach Mixette hand Mixer

Wearing Blendors: Deluxe, Chrome, Standard, Duo-Speed and Hand Mixer

Cory Vacuum Coffee Maker, Cory Electric Knife Shapener

Toastmaster Super Deluxe Toaster and Toaster 1B14

Fryrette Deep Fryer

Robeson Percolator Coffee Makers Crown, Princess, Avalon and Copper Classic Models

Durabilt Traveling Irons

Westclox Moonbeam Electric Alarm Clock, Sphnix, Big Ben, Greenwich, Logan, Electric Switch and Bantam Desk Clocks, Melody, Belfast, Orb and Monitor Commercial Electric Wall Clocks.

Lux Swinging Bird, Bobbing Bird, Colorful Clown and Rudolph Red Nose Clocks, Lux Minute-Minder Timers, Lux Claridge, Harvester, Chilton, Spinning Wheel, Fairview and Grist Mill Clocks

Seth Thomas Clocks, Rudder, Glance, Cathay, Belwyn, Accent, Poise, Sharon, Lynton, Filedston, Dynaire, Buckingham, Baxter, Northbury, Legacy, Kenbury, Medbury, Brookfield, Pippin, Homestead, Plaza, Manager clocks.

Arvin Portable Electric Heaters

BUILT-IN COOKING TOPS, MODELS RBB-100, RBB-101, RBB-102CH and RBB-201.

FOLD-BACK SURFACE UNITS-MODELS RBB-81, RBB-82 and RBB-84.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

TELEVISION
Admiral, Philco, Stromberg-Car lson, RCA Victor, Mitchell, Dumont, Capehart, Zenith,Westinghouse, Magnavox, General Electric, Motorola, Stewart-Warner, Sylvania, Crosley,Bendix, Emerson, Andrea.

RADIOS
RCA Victor, Zenith, Philco, Admiral, Bendix,Westinghouse, Motorola, General Electric,Magnavox, Capehart, Stromberg-Carlson, Emerson, Stewart-Warner, Sylvania.

RECORD CHANGER, RECORDER
Webster-Chicago, RCA, Ampro, Revere, V-M.

REFRIGERATORS, FREEZERS
Servel, Gibson, Kelvinator, International Harvester, Admiral, Philco, Pak-A-Way, Coolerator, Bendix, Deepfreeze, Crosley, Westinghouse, Thor, General Electric, Quicfrez, Norge, Hotpoint, Frigidaire, General Chef, Astral.

ELECTRIC RANGES
General Electric, Deepfreeze, Gibson, Frigi•daire, Hotpoint, Kelvinator, Admiral, Bendix,RCA Estate, Coolerator, Crosley, Thor, Philco, Norge, Westinghouse, Welbilt.

GAS RANGES
Welbilt, Norge, Magic Chef, Detroit-Jewel, Maytag, RCA Estate, Florence.

KITCHEN CABINETS, SINKS, DISHWASHERS
Apex, Crosley, Kelvinator, General Electric,Hotpoint, Cory, Tracy, Kitchenaid, American Kitchens, Youngstown, Westinghouse.

LAUNDRY EQUIPMENT
Thor, Whirlpool, Bendix, Blackstone, Hamilton, Kelvinator, Westinghouse, Maytag, Frigidaire, Easy, Hotpoint, Crosley, Simplex, General Electric, Norge, Ironrite, Apex, Conlon, Naxon, Empire, Launder-King, Handyhot, Monitor.

WATER HEATERS
Westinghouse, Hotpoint, Crosley, Norge, Deepfreeze, Duo-Therm, General Electric, Toastmaster.

HEATERS
DuoTherm, Electromode, Knapp•Monarch,Magic Chef, Arvin, Fresh'nd-Aire, Tropic-Aire, Mimar, LaSalle, Handyhot, Emerson-Electric, Electresteem.

DEHUMIDIFIERS
Berns Air King, Frigidaire, Fedders, Hotpoint,Westinghouse, RCA, Mitchell, Fresh'nd-Aire, Admiral.

SEWING MACHINES
Domestic, Free-Westinghouse.

VACUUM CLEANERS, FLOOR POLISHERS, CARPET SWEEPERS
Royal, Eureka, Lewyt, Apex, Gilbert, Westinghouse, Universal, Hamilton Beach, Hoover, General Electric, Regina, General, Shetland, Wagner, Bissell.

HOUSEHOLD APPLIANCE
Universal, Holliwood, Rotiss-O-Mat, BroilQuik, Broilking, Silv-A-King, General Slicing, Silex, Cory, Nicro, Continental, Sunbeam, Ritz, Dulane, Westinghouse, Waring, Kidde, Darmeyer, Naxon, Casco, Hoover, General Electric,Nesco, Everhot, Tropic-Aire, Knapp-Monarch,Kitchenaid, Manning-Bowman, Gilbert, Sperti,Mimar, Oster, Electresteem, Hamilton-Beach,Camfield, American Beauty, Toastmaster, General Mills, Rival, Juice King, Arvin, Durabilt,Proctor, Presto, Farberware, Wearever, Mirro, Revere, Ekco, Flint, Handyhot, Hankscraft.

SHAVERS
Remington, Rolls, Schick, Norelco.

SCALES
Borg, Detecto, Counselor, Health•O•Meter.

TYPEWRITERS
Underwood, Smith-Corona, Remington.

DOOR BELLS/ CHIME
Nutone, Rittenhouse, Edwards .

CHRISTMAS LIGHTS
Noma.

LUGGAGE

TOYS
Gilbert

CLOCKS
General Electric, Telechron, Jefferson.

STERLING SILVER
International Sterling, Reed & Barton, Gorham.

SILVERPLATED FLATWARE
Community, 1847 Rogers Bros., Wm. Rogers &Son, Gorham, Tudor, Holmes & Edwards.

ELECTRIC TRAINS
Lionel, American Flyer.

TOOLS
Skil, Black & Decker Utility, Revere, Casco.

PENS, PENCILS, CIGARETTE LIGHTERS
Ronson, Parker, Sheaffer, Norma.

PHOTOGRAPHIC EQUIPMENT
Ansco, Ampro, Argus, Weston, Kalart, Victor,Bell & Howell, DeJur, Bolsey, Polaroid-Land,Graflex, Crown Graphic, Speed Graphic, Keystone, Radiant, Dalite, Revere, Kodak.

TWIN 30 ELECTRIC RANGES Models: RCD-637N , RCI-639VN and RCIE-639VN

Looking for the parts catalog for Flair Ranges, please see this manual:
Frigidaire Flair Parts Catalog



Looking for a Use and Care Guide for Frigidaire Flair Ranges? Please see this manual: Frigidaire Flair Owners Manual

FREE-STANDING RANGES Models: RSA-30K, RS-30K, RS-35K, RD-35K, RDG-38K, RDE-38K, RD-39K, RCDG-39K, RCIE-39K, RS-1 OK, RDD-15K, RD-20K, RDD-20K, RD-71K, RCDG-SSK, RCIG-75K

TWIN 30 ELECTRIC RANGES Models: RD-637K, RCI-639K, RCJ-639VK, RCIE-639K, RCIE-639VK

Looking for the parts catalog for Flair Ranges, please see this manual:
Frigidaire Flair Parts Catalog



Looking for a Use and Care Guide for Frigidaire Flair Ranges? Please see this manual: Frigidaire Flair Owners Manual

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

Standard Wall Ovens: RBE-1 and RBF

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

Service manual includes wiring diagrams.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

Sections include:
Section 1 ••• 1960 & 1961 Models
Models: RCDB-630, RCDB-640, RCIB-635, RCIB-645 RCDB-630-1, RCDB-640-1

Section 2 ••• 1962 & 1963 Models
Models: RCDB-630-2, RCOB-640-2, RCIB-635-2, RCIB-645-2, RDF-630

Section 3 ••• 1964 Models
Models: RDH-630, RCDH-630, RCIH-635, RCDH-640, RCIH-645

Section 4 ••• 1965 Models
Models: RCD-630J, RCI-635J, RCI-645J

Section 5 ••• 1966 & 1967 Models
Models: RCD-630K, RCI-635K, RCI-645K

Section 6 ••• 1968 Models
Models: RCD-630N, RCD-630VN, RCI-635N, RCI-635VN, RCI-645N, RCI-645VN

Looking for Flair Range Repair Manuals?:
1960 Frigidaire Flair Range Tech-Talk Service Manual
1964 Frigidaire Flair Range Tech-Talk Service Manual

Looking for a Use and Care Guide for Frigidaire Flair Ranges? Please see this manual: Frigidaire Flair Owners Manual

RA-3-56, RA-4-56, RD-30-56, RD-38-56, RDG-38-56, RD-12-56, RD-20-56, RD-25-56, RI-39-56, RI-45-56, RIG-45-56.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

RAW-3, RAW-4, RS-30-57, RS-38-57, RD-39-57, RDG-39-57, RI-39-57, RS-10-57, RS-15-57, RI-60-57, RI-70-57, RIG-70-57, RDS-25-57, RD-47-57, RDG-45-57.

Service manual includes wiring diagrams. Parts section shows all parts and part numbers. Having the manufacturers part number for the part you need is essential for doing internet/eBay searches to locate these rare, no longer available parts. In many circumstances they can be found once you know the part number. This guide is essential for anyone who has any vintage Frigidaire Range.

A Progress Report On Whirlpool
Unity of Purpose: An Introduction by Board Chairman Walter G Seeger
An Interview on Policy with President Elisha Gray II
Decentralization of the Manufacturing Operations
An Interview on Finances with Vice President of Finance Mason Smith
The 1957 Models of the Whirlpool Full Major Appliance Line
An Interview with Vice President of RCA Whirlpool Sales John Hurley
How the Whirlpool Organization Plan Works
Specialized Machines Make the Combination Washer-Dryer Perforated Wash Tub
Flexible Electrostatic System Applies Porcelain Enamel
Employee Relations In Action at the Marion Division
What Whirlpool Did to the Harvester Plant
Product Development Committees Coordinate Department Efforts
Design of the Month: RCA Whirlpool Imperial Refrigerator-Freezer
Appliance Service Is Put In A New Perspective

Whirlpool/Kenmore
GE/Hotpoint/JC Penny
Frigidaire/White Westinghouse
Speed Queen

Topics include:
Basic Maytag Automatic Washer Features
Comparison of Capacity & Water Usage
Washing Action Comparison
Cabinet Finish Comparison
Hinge Comparison
Service Access Comparison
Low Post Drive
Drive System Comparison
Hose Comparison
Drum Finish Comparison
Air Seal Comparison
Rear Drum Support Comparison
Front Drum Support Comparison
Idler Pulley Comparison
Belt Drive Comparison
Door Insulation Comparison
Heating Element
Air Flow Comparison

Also includes complete information on current models of the time with full specifications and control panel views.

General information
Installation
Location
Cleaning before use
Top-of range features
Cooking temperature guide
Vertical broiler features
Vertical broiler recipes
Vertical broiler cooking guide

A look into your future...
Oven features
Special features
Oven use
Care and cleaning
Cooking guides
Top-of-range recipes
Oven meal recipes
Breads , cakes, cookies, pastries
Meats and main dishes

Sections include: Specifications and parts, installation, cycle of operation, electrical diagrams and charts, troubleshooting, checking procedures, thermostat checks, three-way mix and fill valve and parts replacement.

Foodmatic Attachments
Power Module
Mixers, Beaters and Bowls
Food Processor
Blender
Knife and Scissors Sharpener
Meat Grinder
Ice Crusher
Coffee Mill
Stirring Cooker
Deep Fry Basket
Ice Cream Maker
Custom Molded Trays and Slides
Service

Full Specifications
Installation Requirements
Removing Machine From Shipping Container
Locating and Installing Machine
Controls and Operation
Recommended Tools
Dismantling
Reassembly
Operating Mechanism
Preparing Transmission and Components for Inspection
Reassembly of Components of Transmission Assembly
Replacement of Parts
Adjustments
Trouble Shooting


"This Service Manual has been prepared to acquaint you with the latest service information on trouble shooting and repairing of Easy Spindriers, ranging from the replacement of an individual component to a complete overhaul.

Spindrier Washers are equipped with a transmission that permits washing and spin-drying at the same time or individual operation of either washing or spin-drying.

This Service Manual contains information for servicing present model Spindriers, as well as other Spindriers of this type. When this information is correctly applied, it is possible to locate and correct any service problem that may be encountered.

Read the manual carefully and then use the technical instructions to guide you on all complex service problems."

Full images and specifications included.

EDITORIALS
Time for new ideas, new models
Trade-ins can help everybody

STORY OF THE MONTH
What 33 leaders are doing to meet the buyers’ market

NEW HOUSES
Is the three-zone house the answer to today’s living?
Why summer houses are fun for designers, a boon to builders

DESIGN
How new ideas and materials are changing the fireplace

LAND PLANNING
Jalonack plays it big and handsome in a 4,000-house project

MARKETS
Report from 35 cities: Trade-ins are catching on big How 23 builders use community pools to boost sales

PRODUCTS AND PRACTICE
Experimental house: Is thin shell concrete practical? Four more ways to build better for less New load-bearing window walls

NEWS
Survey shows house starts still close to ’53 and *54 levels Remodeling market: Federal Reserve says it is up only 3%
Index to these and other News reports

DEPARTMENTS
Letters
Technical Publications
Technical News
Advertising Index

VINTAGE ADVERTISEMENTS From:
Alliance Ware, Inc., Aluminum Co. of America Amcrete Corporation, American Motor Corp. (Kelvinator Division) American-Standard Corporation (Plumbing & Heating Division), American Telephone & Telegraph Co., American Welding & Mfg. Co., Anco Window Corporation Andersen Corp., Arco Company, The Armstrong Cork Co., Asbestos-Cement Products Assn., Bakehte Co. (Division of Union Carbide & Carbon) Bendix Moldings, Inc., Berns Manufacturing Corp., Besser Company, Bessler Disappearing Stairway Co., Bilco Co., The Bird & Son, Inc., Blue Ridge Glass Corp., Briggs Mfg. Co., Brikcrete Associates, Bryant Division (Carrier Corporation), Bull Dog Electric Products Co., Carrier Corporation (Bryant Division), Case & Son Mfg. Co., W. A., Ceco Steel Products Corp., Certain-Teed Products Corp., Chase Brass & Copper Co., Combustion Engineering, Inc. (Home Equipment Div.) Connor Engineering Corp., Consoweld Corp., Crane Co., Crawford Door Company Curtis Companies Service Bureau, Douglas Fir Plywood Assoc., Dow Chemical Co., The Dur-o-Wal, Eljer Co., Electromode Corp., Elkay Mfg. Co., E-Z-Way Sales, Inc., Fleet of America, Inc., Frigidaire Div. (General Motors Corp), GBH Way Homes, Inc., General Electric Co., General Motors Corp. (Frigidaire Div.), General Tire & Rubber Co., The (Bolta-Floor Division), General Tire & Rubber Co., The (Jeannette Division), Georgia Pacific Corporation, Gerber Plumbing Fixtures, Gold Seal Division (Congoleum-Naim, Inc.), Grant Pulley & Hardware Co., Great Lakes Carbon Corp. (Perlite Division), Grillcraft Co., Hall-Mack Co., Halstead & Mitchell Harnischfeger Homes, Inc., Heinley Mastercraft Products Homelite Corp., Horizon Door Company, Inc., HOUSE & HOME, Ingersoll Products Division (Borg-Warner Corp.), Inland Homes Corp., Insulite Division (Minnesota & Ontario Paper Co.) Johns-Manville, Kelvinator Div. (American Motor Corp.), Kennatrack Corp., Kentile, Inc., Keystone Steel & Wire Co., Kwikset Sales & Service Co., Leviton Manufacturing Co., Libbey Owens Ford Glass Co., Line Material Co. Division of McGraw Electric Co. Long-Bell Lumber Company Louisville Cement Co., Maas & Waldstein Co., Majestic Co., Inc., The Mastic Tile Corp. of America McCall’s Magazine, McGraw Electric Co. (Line Material Co., Division of) Midcontinent Adhesive Company Midget Louver Co., Miller Mfg. Co., Inc., Frank B., Minneapolis-Honeywell Regulator Co., Minnesota & Ontario Paper Co. (Insulite Division) Moen Valve Co., Monsanto Chemical Co., Moore, Inc., Goodloe E., Mosley Electronics, Inc., Mueller Brass Co., National Concrete Masonry Assn., National Electrical Mfrs. Assn., National Gypsum Co., National Homes Corp., National Lock Company National Mfg. Co., National Oak Flooring Mfrs. Assn., National Pool Equipment Co., National-U. S. Radiator Corporation New Castle Products, Inc., Nudor Mfg. Corp., Nutone, Inc., Onan & Sons, Inc., D. W., Owens Corning Fiberglas Corp., Panelfold Doors, Perlite Division (Great Lakes Carbon Corp.), Peterson Window Corp., Pittsburgh Plate Glass Co., Place Homes, Inc., Portland Cement Association Progress Manufacturing Company, Ramset Fastening System (Shure-Set), Ready Hung Door Corp., Remcon, A division of Pyramid Instrument Corp. Remington Arms Co., Inc., Reynolds Metals Co., Roberts Mfg. Co., Ruberoid Co., The, Samuel Stamping & Enameling Co., Schlage Lock Co., Scholz Homes, Inc., Shure-Set (Ramset Fastening System), S. K. Laboratories, Inc., Smith Corp., A. O., Sonoco Products Co., Stylon Corp., Summitville Tiles, Inc., Superior Electric Co., The, Union Carbide & Carbon Corp. (Division of Bakelite Corp.), Unique Balance Company, Inc., United States Plywood Corp., Universal Atlas Cement Co., Utility Appliance Corp., Van-Packer Corp., Visking Corp., The Vulcan Radiator Co., The, Weatherstrip Research Institute Weiser Co., Western Lock Mfg. Co., Westinghouse Electric Corp., Weyerhaeuser Sales Co., Wiegand Co., Edwin L., William Wallace Co., Wood Conversion Co., Woodall Industries, Inc., Woodward Iron Co., Yale & Towne Mfg. Co.,

Full Page Vintage Ads:
Speed Queen Washers and Dryers, Hotpoint Microwave Electronic Cooking, Hoover Floor Polishers, Radion Television Antennas, General Electric Automatic Washer, Toastmaster Heaters, Waste King Disposers, Westinghouse Heaters, Magic Chef Gas Ranges, Pittsburg Plate Glass, Olympic Hi-Fi, Tide Detergent, Electric Steam Radiators, Aetna Life, Steelman Hi-Fi and Record Players, Ironrite Ironers, Commercial Credit, Quaker Heaters, General Electric Refrigerators, DuMont Television Sets, Better Homes and Gardens Magazine, Hotpoint Television Sets, Regina Vacuum and Polisher, Universal Vacuum Cleaners, FSP-Whirlpool Factory Specification Parts, Chromolux Range Elements, Mallory Batteries, General Slicing Machines, Caloric Gas Ranges, Oster Small Appliances, National Cash Register, Progressive Farmer, BVI Small Appliances, Bell & Howel Tape Recorders, Cory Fresh'nd-aire Heaters, Sylvania Halolight Television Sets.

Double Full Page Vintage Ad Spreads:
Westinghouse Television Sets, McCalls Magazine, Hamilton Beach Small Appliances and Vacuum Cleaners, Chicago Tribune, Amana Refrigerator-Freezers, Whirlpool Complete Kitchens, United Staets Steel, General Electric Promotions, Laides Home Journal, Youngstown Kitchens, Johnson-Wax Convertible Polisher, Frigidaire Automatic Washers and Dryers, Ray-O-Vac Batteries, RCA-Victor Television Sets, General Electric Kitchens, Universal Coffee-Matic, RCA-Victor Record Players, Readers Digest Magazine, Admiral Television Sets, Good Housekeeping Magazine, Voice-of-Music Record Players/Hi-Fi, General Electric Television Sets, Eureka Vacuum Cleaners, Magnavox Hi-Fidelity, Motorola Stereo Hi-Fi.

3+ Page Vintage Ads or Catalogs:
Westinghouse Appliances for 1958 (8 pages), Whirlpool Automatic Washers and Dryers for 1958 (8 pages), Dormeyer Small Appliances (6 pages), Maytag Halo-of-Heat Dryers (3 pages), Ingraham Clocks (5 pages), Philco Bendix Washers, Dryers and Combos for 1958 (5 pages), Norge Automatic Washer and Dryer for 1958 (4 pages), Columbia Phonographs and Hi-Fi (6 pages), Webcor Tape Records and Sound Systems (4 pages).

Other Ads:
West Bend Coffee Makers, Metal-Ware Coffee Makers, Beldon Electrical Cords, Dexter Washing Machines, Driver-Harris Chrome, Grundig Majestic Radios, Remington Rand Shavers, Phonola Phonographs, Arvin Heaters, Lamb Electric Motors, Roper Gas Ranges, Arvin Radios, Crestwood Electric Blankets, Duratub sinks, Toastmaster Water Heaters, Salton Hotray, Yellow Pages, Pentron Tape Recorders, Tung-Sol Vacuum Tubes.

Featured Articles:

• Trends—Region by Region


• Economic Currents


• Seven Marks of the Successful Dealer


• The Loudspeaker—Letters from our Readers


• The Golden Sound of Hi-Fi


• Here’s How to Sell Hi-Fi


• Selling Tape Recorders


• Sales Keep Growing for a Camera Store


• Whirlwind with Washers


• Portable Radio Sales by the Thousands


• Major Appliance Service: Repairing Dishwashers


• From Record Shop to Hi-Fi Store


• Vacuum Tube Business Never Goes Bad


• Why Moisture Makers Sell at List


• Electric Appliance News—New Products


• News—-Trade Report


• Narda School


• Scheduled Meetings


• Music Merchants Show


• Color T.V. Schedule

Introduction of New Products for 1957/1958 Section - (1 to 5 paragraphs about each product):
RCA-Whirlpool Washers and Dryers, Tappan Electric Ranges, Kelvinator Washers and Dryers for 1958, Frigidaire Washers and Dryers for 1958, Toastmaster Coffeemaker, Mitchell Heat Pump Air Conditioners, Speed Queen Washers and Dryers for 1958, Hoover Steam-Dry Irons, Fresh'nd-Aire Heaters, Thermador Oven, Farberware Cooking Appliances, Nesco Cooking Appliances, Swing-Away Can Opener, Toastmaster Heaters, Lasko Dutch Oven, Westinghouse Electric Blanket, Cory Percolators, Schick and Lady Schick Shavers, Royal-Matic Coffeemaker, Lasko Griddle, RCA-Whirlpool Gas Washer-Dryer Combination, BVI Can Opener, Party-Q Hand Vacuum Cleaner, Nesco Fryette Deep Fryer, Salton Hot-tray, Ampere Baseboard Heaters, Toastmaster Irons, Heatmore Heaters, Westinghouse Heaters, Cory Can Opener, Lasko Skillet, Toastmaster Toaster, Themador Heater, Nesco Fryette, Dustronic Precipitator, Duo-Therm Heater, Constellation Fan, Sunbeam Repair Kit, Wood Water Heater, Chico Portable Dishwasher, Dominion Toaster, Hamilton Beach Frypan, Admiral Built-In TV, Motorola 1958 Television Line, General Electric Radios, Columbia Transistor Radio, Philco Radio Line, Motorola Radio Line, Westinghouse Hi-Fi Line, Stromberg-Carlson Hi-Fi, Philco Phonographs, Motorola Hi-Fi Line, Olympic Hi-Fi, Columbia 1958 Hi-Fi Line, Granco Hi-Fi, Rayovox Intercom, Gerrard Record Player, Buton Transistor Record Player, Tele-Tone Phone.

Frigidaire Flair - Looks Built in, but is it?
Frigidaire Has a Dramatic New Flair for Every Kitchen
The New Twin-30 Flair
Exclusive Frigidaire Pull 'n Clean Oven
A selection of Seven Frigidaire 40"
A selection of Seven Frigidaire 30"
True Built-Ins!